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October 21, 2025 31 mins
In questa puntata partiamo da Bruxelles, dove la Commissione Europea ha presentato le tre priorità del turismo del futuro: sostenibilità, innovazione digitale e cooperazione internazionale.
Da lì esploriamo i principali report che stanno ridisegnando l’immaginario dei viaggi:
  • Skyscanner Travel Trends 2025, che svela le nuove motivazioni e abitudini di viaggio;
  • GetYourGuide Experience Trend Tracker, che mostra come cambiano le esperienze e le aspettative dei viaggiatori;
  • SITA Passenger IT Insights 2025, che racconta un passeggero sempre più digitale, autonomo e connesso.
Nel blocco finale, l’impatto dell’intelligenza artificiale: Kayak lancia AI Mode È l’inizio della Conversational Booking Economy: non si cerca più un viaggio, si dialoga con un’intelligenza che lo costruisce con noi. 

LINKS:
https://www.phocuswire.com/europe-travel-industry-goals-sustainability-digital-innovation

https://www.skyscanner.net/travel-trends


https://www.getyourguide.supply/travel-experience-trend-tracker-fall-2025


https://www.sita.aero/resources/surveys-reports/passenger-it-insights-2025/

https://www.phocuswire.com/kayak-rolls-out-ai-mode-travel-searchhttps://www.phocuswire.com/openai-chatgpt-apps-expedia-booking-tripadvisor
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