Al centro, un’unica domanda: come può il settore reinventarsi senza perdere il proprio equilibrio umano e territoriale? Francesca Benati, SVP Travel Sellers Europe e Managing Director Italy di Amadeus, racconta come la tecnologia “end-to-end” e l’AI stiano ridefinendo il concetto di esperienza di viaggio, dall’ispirazione alla prenotazione, fino alla biometria negli aeroporti.
Con Cristina Cerutti, Tourism Monitor Officer di Turismo Torino, e Beatrice Dorenti, Senior Associate di Intellera Consulting, entriamo nel cuore della governance delle destinazioni: dati, sostenibilità e collaborazione pubblico-privata come chiavi per un turismo più intelligente, inclusivo e competitivo.
Un episodio che intreccia visione, tecnologia e responsabilità per comprendere come l’Europa – e l’Italia – stanno plasmando il turismo del futuro: più digitale, più sostenibile, e più vicino alle persone.
➡️ La prima parte, con Lastminute, Mr.Franz e Explora Journey, è online da martedì 04/11
https://open.spotify.com/episode/4W19ex5wfsSMtCNNpUWMqU?si=8d9bb16a2b314d6d
➡️ Il mio intervento integrale dal palco di Accenture (episodio bonus) è online dal 07/11
https://open.spotify.com/episode/741JEMg0eDzEoUzvGGdKLA?si=e49123f3a9084df5
➡️ La seconda parte, con Amadeus, Turismo Torino e Intellera, è online da martedì 11/11
https://open.spotify.com/episode/0tgs6BAOid29YeHoAB5AiL?si=96306294f4c64103
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