July 31, 2025 • 57 mins
In the Arena - Show 50. Brought to you by LifeVac. Hosted by Rick Fatscher. With special guests. Be sure to catch Mr. 3000, Ray Priebe, with news on the latest lives saved. The Man in the Arena airs live @ 6:30pm EST every Thursday night from Paradise Studios NY via the STRONGISLAND.COM Entertainment Network.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
It's no joke. When you choked life.
Speaker 2 (00:08):
Back and without breath, they'll be death toad life back and.
Speaker 1 (00:14):
Bad life back.
Speaker 2 (00:15):
And life life life back, and.
Speaker 3 (00:22):
Get life back and live more. People should heed that advice,
get life back and live. Hello everyone, welcome to the
Man in the Arena. My name is Rick Facher along
with Arthur Lee. We're missing Pat tonight sad, but with
the show. You know what they say Arthur on, the
show must go on despite heavy rains.
Speaker 4 (00:39):
As we take the shows, he just cracks me up,
like and he's so polite and cool.
Speaker 5 (00:48):
I hope that he hears this.
Speaker 4 (00:49):
Yeah, I hope he does too, because I really appreciate.
Speaker 3 (00:52):
Him because most of the banter that goes back and
forth is self not self deprecating, but pat deprecating. So
he's working on he's working.
Speaker 4 (00:59):
On the steady incline of his fat camp and his
humor doing it is pretty cool. It's inspirationial.
Speaker 5 (01:07):
And you know what we're gonna miss. We're going to
miss some of the loss that's occurring.
Speaker 4 (01:12):
Maybe we should add to raise end of this show. Yes, yes,
and we saved amount of lives.
Speaker 5 (01:18):
And loss this much.
Speaker 3 (01:20):
Wait, I can't wait for that. But Tonight's a great
show because something that we talk about a lot, and
I think a lot of fear in the community about
AI in general. It's very promising, but it's also like
I did some you know, try to do a little
research arthor before coming on, and it said, now you periodically,
don't use it all the time, but chat ChiPT bring
(01:41):
it up, look for advice, and it said when I
when I said dangers of AI, it said, whoa back
off really tread lightley you could be replaced.
Speaker 5 (01:52):
So I'm just saying no for a second.
Speaker 4 (01:55):
It was more terrified than I thought it was. Is
it's a really psa man in the arena. From what
I learned with Life Act, there's this wave of components
that are coming and it got even deeper in my
head with our guest CEO of Splash.
Speaker 5 (02:13):
Splash video will.
Speaker 4 (02:14):
Add the real potential from an expert in the field.
But here's the thing, he's out there in California, right. Yeah.
So so you know when I first got my patent,
I was very excited. That was like ten years ago.
Amazon wasn't what it was, and it was it was
something viable. You know, I put it on my wall
as a kid in beat there. It was a moment,
(02:36):
you know, and it had strength for the seventy one
hundred years the patents were around. They were they had
strength and if you infringed on it, I could come
after you. And the reason that they were so powerful
was damages is three times, right, So if you sell
something and I win, I get three times with your Yeah,
(02:56):
but you.
Speaker 3 (02:57):
Know what, you don't want to be worried about that
or thinking about that, or have that take up any
part of your because you're on a mission no change
the world and it's working.
Speaker 4 (03:06):
But it was to have this. It was the strength
distract the integrity in the country, and that you the
reason that exists.
Speaker 5 (03:13):
They've got your bad fold.
Speaker 4 (03:14):
Well, one you don't want to copy someone, so you
want to make sure your idea is original, and two
that you can bring it to fruition without fear of
doing all the work and then someone else doing it.
It has a very deep and strong and purposeful component.
Speaker 3 (03:30):
Did you think, by the way, when you were when
you first had the idea, first learned about a seven
year old choke to death in the hospital, found out
standard protocols don't work, said I've got to change this
you must have done the research. Were you surprised that
there was nothing that existed?
Speaker 4 (03:46):
No, because they were, but they were not Mine is
to get a patent supposed to be significantly different. The
problem that I saw was all the suction device said
tubes right, and I'm thinking jack in my arms. I'm
not really, I'm not comfortable negotiating it tub down into
her throat to try and attach to a marble. You know,
(04:06):
So it wasn't. I honestly hoped they could buy something
that night be done. It can get retired. But so
you go through this process, you get the pattern. But
here's the thing that happened that people This is the
PSA part, and it's really important for entrepreneurs or anyone
who is who has a product that has made a
(04:26):
product is saying, oh boy, I'm going to make it
big on Amazon, and I'm going to get a patentn
I'm going to spend all this money. What happened is
in our world, we used to outsource the China because
they were able to manufacture cheaper right, And a lot
of people didn't like that idea, but the company was
here in the US. They used them to make some
(04:47):
of it or all of it and bring it in
and sell it. They existed here the advent of Amazon,
which changed in the ten years since I started. So,
you make this pen, and you got a patent on it,
so in the old days you may have it. Yeah,
well that's a perfect example. So you made your pen,
you sent this a great pen, you had a pat
(05:07):
and you sent China. They made it. They sent it back, right,
so you're going to sell for twelve. They give it
too for dollars. Life's good. What happened is when Amazon
came along, wiped out the moles. Right, we don't shop
the way we used to. Amazon said, why would I
sell this to that guy for a dollar and he
sells it for twelve, I'll ship it right to Amazon.
(05:30):
I'll sell it for eight.
Speaker 3 (05:32):
So and they had knockoffs prior to Amazon, but the
Internet made it so much more of an open market
for them. They had the streets of Manhattan, fake bags,
fake sneakers, whatever.
Speaker 4 (05:44):
Well, there were two major problems or solutions that exist
in the past that no longer exists. Small scale, but two,
they still had to be here. They had to ship
it to a warehouse. You know you're here. We raided
and we got four hundred Gucci bags. Like the market
it's still exist did here. So now they said, I'll
(06:04):
just copy things. And now here's where the PSA part
really kicks in, right, So you come up with something.
So what they do is they watch Amazon sales. Go
on Amazon, you'll see sold one thousand last week. So
as soon as something hits the right sales amount, they
copy it, they rename it, and they send it to Amazon.
(06:25):
Now this is important because if you're going to do this,
you cannot be under the impression that your patent's gonna
save you. It's not, because at that point your patent
infringement case is against some companies that don't exist in China.
You're done.
Speaker 5 (06:42):
It's like a safety net that isn't really well constructed.
Speaker 4 (06:46):
Well, no, it just became obsolete. The way it is
just like the sunrise more right, So the problem.
Speaker 3 (06:53):
Is Sunrise for those folks across the countries like a
palace for us growing up.
Speaker 5 (06:58):
And now it's just a same this building and its close.
Speaker 4 (07:02):
But you know that's a good point because all around
America people are seeing their mole that they went to
and watch Fast Times at Ridgebot Eye is now just
a big empty lot with grass growing.
Speaker 5 (07:14):
Amazon distribution place.
Speaker 4 (07:16):
Oh, they they're evolving. But the point is we don't
retail like we used to. So let's go back to
this analogy. Right. So, now you create this great pen,
and you get a patent, and you have people here.
You have marketing people, you have customer service people. You
have if you have your own website, you have a
small warehouse too. You know, you sell on Amazon and
(07:36):
on your own website. The China is not cheaper anymore.
There's cheaper labor Mexico, Vietnam. You could if you went
the old route and had to make something and bring
it in. There's places that are cheaper. It's cheaper because
they don't have to develop it. They just copy. They
don't have to. They don't R and D. They don't
(07:57):
have to market because they don't want to. They just say,
you go on TV and talk about your pen. I
just make the exact same pen a little cheaper so
I don't have to spend money.
Speaker 5 (08:07):
Might be the honey batcher, the honey badger.
Speaker 4 (08:12):
I'm looking.
Speaker 3 (08:14):
They do all the work and then the honey badger
just comes in and swooped up.
Speaker 5 (08:18):
Thanks a lot. Stupid, you know, that you know that
is I don't.
Speaker 4 (08:21):
But now the honey badger's story. Was it a Chinese
honey power.
Speaker 5 (08:27):
I'm pretty sure it was.
Speaker 4 (08:29):
So it's okay. So now so you put all this
time in nothing and the jump rope.
Speaker 5 (08:35):
Story is important there.
Speaker 4 (08:37):
So Molly makes this you know, professional jump rope, blood,
sweat and tears, three patents, sixty employees, hits a certain number, boom,
they knock it off exactly. She loses just to let
go of sixty people. See, we used to outsource the manufacturing,
and you know that was less jobs. Now they're actually
(08:58):
taking American jobs by us out of business. Right, But
it's it, and this is important to this second phase.
So now you go and do all that work and
make this thing. Now you got to let go of
your employees. But the other problem is that people don't know.
It's very difficult to regulate them on the FCC. Right,
(09:19):
that's where this AI part is going to come in
in the marketing. Right. So you say, you know, this
pen writes really good, and it writes upside down a
right space.
Speaker 3 (09:31):
I remember the Astronauts pen? Yes, when when is someone
upside down? How many times a day are you to.
Speaker 4 (09:38):
Write in bed. I like to write in bed, so
take the pen. Yes, so so thank you? Sign depends yes,
so now you know you. You say it writes upside down,
they come on and they say it writes forever, and
it writes upside down and it will always write. People
(09:59):
will write better for you. They can make any claim
they want, because if you say it writes upside down
and it doesn't, the FCC is going to say. You
can't say that it's a lie, right you, because you're
here and they can drive out and they call you
and you know, find you, and they don't exist. So
(10:19):
here's what you're up against. They copy your product doesn't
have to be as good. They don't really care, but
they can claim it is. They can claim it's better,
and there's no filter, there's no way to stop them.
So you think about the poor person that comes up
and has this wonderful idea with unique features, and he
(10:41):
goes out and spends his money and his time and
makes it and tests it and gets it ready and
gets it out there, and he's an honest man. He
makes the regular claims and it hits a thousand units
on Amazon a week later, exact same thing, better claims
and cheaper. Now you're throwing AI and they can make
(11:06):
this pendu all those things right, they don't have this
poor guy put he made commercials and he had spent
money on Facebook, and he's traveling the country and going
to shows. Boom, another danger done And Mike Molly, all
those people lost their jobs.
Speaker 3 (11:24):
And when she went to fight it to the government,
which you'd think, they invalidated her patent. Maybe for raising
the argument and pointing out the fact that she's getting
ripped off.
Speaker 5 (11:35):
Not fair.
Speaker 3 (11:36):
Where's my help, by the way, for all your help,
for all your hard work, We're going to invalidate your patent.
Now you're really done adding insult to injury.
Speaker 4 (11:48):
Yeah, and once again in the man the arena avenue
is to make people that are all jazzed up with
their patent in their hand. You know, I'm just a bill.
Ye sorry, you have this old seal. It's fantastic.
Speaker 5 (12:03):
We miss school round, don't we.
Speaker 4 (12:04):
Yeah, And then you get clawbored, you know. And the
problem too is there's not a lot you could do
about it currently. You know, you could trademarket and you
could get a design patent, and then you can fight
with Amazon.
Speaker 3 (12:21):
And it's getting into it's not only part of the
conversation at life act or could vast concern, but we're
also seeing it in the marketing, right, take in the
valuable time that you know, people pay what for thirty
seconds on seven seven thousand, five hundred, are also taking
time of that selling time for promotion time to address
(12:43):
the patent issue like the hose. Yeah, the nice people
that were built the hose. And you have a commercial
as well that addresses, hey, this concern that that shouldn't
be part of the valuable time at all.
Speaker 4 (12:54):
And it's I think it's that's good. But that's why
this show is important on this topic, to make it
more public that we're not we're not saying, oh we
can't compete. We're saying that just level playing field. Well,
and the misconception that oh, you know it's cheaper, it's cheaper,
it's not. It's and now if you make a medical product,
(13:14):
it gets super scary. Okay. I had Dominary look for
other products like and on Amazon, like birth control kits
and first aid kits and stuff. They not only skip
the patent, they not only skip the FCC, they skip
the FDA. Right, they have the same problem tough to
give them. They don't exist. So now as consumers, you know,
(13:38):
I do believe that people would rather buy American, but
since the FCC doesn't monitor them, they could claim to
be so. And now you add AI, I don't even
know if anything TV or anything.
Speaker 5 (13:52):
You don't know what to believe.
Speaker 4 (13:53):
Nobody knows.
Speaker 5 (13:54):
Nobody knows what to believe anymore.
Speaker 3 (13:56):
You gave me a test on Bill or AI and
it had to do with visuals, so there this exists
an audio as well. But you can't always believe what
you see. I saw I saw two deer jump up
on a trampoline tonight. It looked it looked like actual
(14:16):
you know, it was not real. God, this spear did
not jump on the trampoline, jump up and down a
few times. And while his partner just kind of watched
and and learned that him.
Speaker 4 (14:28):
Well, I did that same test I sent to you
in prep for this show. And for the listeners it's
and I'm a lot of people I've seen them by now.
Split screen shows two people making pasta and you got
to pick which one. I got one out of four wrong,
and that's good the hell out of me.
Speaker 5 (14:45):
I got them all wrong.
Speaker 4 (14:46):
Yeah, but that's scary, right, that's scary. And then adding
in this component of of the other fail safes we
had that no longer function, it gets really scary. Can't
believe your eyes, you cannot well, that used to be
the thing you could believe, and now you can't believe that.
Speaker 3 (15:09):
So Ai so AI promising can can do a lot
of good. But because these people exist and these organizations exist,
these countries exist, not countries, but companies exist just to
do bad.
Speaker 4 (15:24):
Look the obsolestity, the obsolescence of a patent, the obsolescence
of the FCC, the obsolescence of the FDA, and now
the ft is great and they're very good. When we
come back, I'm going to throw a scenario to to Mike.
Speaker 5 (15:38):
Mike schiel Bear is going to be joining us from
the splash video and we'll.
Speaker 4 (15:41):
Be the next phase of faking us out.
Speaker 3 (15:43):
Stay tuned for the next phase of this important topic.
Speaker 5 (15:47):
AI.
Speaker 3 (15:48):
What affects uh just about everything we do. We'll be
back after this.
Speaker 4 (16:05):
Protect your family by life Fact. Now that was us
over ten years ago.
Speaker 3 (16:11):
Now Life Fact is responsible for saving over four thousand
lives from choking.
Speaker 4 (16:15):
And the time it takes you to pick up the
phone and call another life could be saved.
Speaker 1 (16:18):
The Life Acts saved my life in two seconds.
Speaker 4 (16:22):
Protecting families has always been our mission. I'm sure you
love your family like I love my daughter. Do a
soul of favor and get your own life back now.
Speaker 6 (16:30):
Go to lifefact dot net or call eight seven seven
Life Back Order.
Speaker 3 (16:34):
Now, and we're back on the Man in the Areta.
My name is Rick Thatcher. Along with Arthur Lee. We're
talking about AI and the kind of the progression of
the thievery that's going on in this world. With first,
the patent just gets ignored.
Speaker 5 (16:51):
And it doesn't mean what it used to mean.
Speaker 3 (16:53):
And then it gets into the port part where we
can't trust our eyes anymore in advertising.
Speaker 4 (17:00):
The points of the first p s a man in
the Arena. You can't count on the pat you can't
count on the FCC, and you can't really scare with
counting on the FDA.
Speaker 3 (17:11):
Am I not be that they don't want to help? Yeah,
but they can't know because they're powerless.
Speaker 4 (17:16):
So chasing the ghost.
Speaker 3 (17:18):
Mike Shulbert is joining us from Splash Video out in California.
Speaker 5 (17:25):
Mike, are you there?
Speaker 1 (17:27):
I am here, Hello, gentlemen.
Speaker 5 (17:29):
Bear is now correct me.
Speaker 1 (17:30):
If I'm wrong, you say California.
Speaker 5 (17:32):
I A, I did say that.
Speaker 1 (17:33):
Okay, I thought I thought you said.
Speaker 5 (17:35):
I think that was a shout out to the Beverly Hillbillies.
Speaker 3 (17:37):
Maybe I'm not even sure if the pronunciation came from there,
but full disclosure. I think you've been on the show
before where you came on and falsely claimed that his
head was my head contest.
Speaker 6 (17:49):
Yeah, I'm still kind of sore about that and and
in disbelief because I mean, when I put on hats,
I have to frequently one size fits most exactly.
Speaker 4 (18:02):
What's in the audience. I swear he's an expert in
this field. I promise it wasn't the head measuring that
did happen? Full disclosure. So it's qualified to talk.
Speaker 3 (18:13):
About, Oh, absolutely qualified because I've seen the work that
Splash Video provides. They make marketing videos. He really is amazing,
amazing stuff out there in California.
Speaker 4 (18:22):
Mike, what's the company you're working with now doing all
those on site?
Speaker 6 (18:26):
Uh, we're doing a lot of work with Clear Choice
We're doing which is dental implants, and we're going all
over the country.
Speaker 1 (18:34):
You know, name a city. We've been half of them.
Speaker 5 (18:38):
So that we broadcast into Yeah, what's that.
Speaker 4 (18:42):
Really it's a really unique application of a combination and
teamwork of a production company and a company that's trying
to really promote and show the truth, right because a
lot they have a lot of this stuff problems to
this clear choice. But Mike, are you ready for your
your scenario?
Speaker 1 (19:03):
I am ready.
Speaker 6 (19:04):
Well, the you know Ai that what you were just
discussing before the commercial break is terrifying and it's I
can't imagine the frustration that it causes life back.
Speaker 5 (19:17):
Oh yeah, in the video world.
Speaker 6 (19:20):
It it decreases overall trust in a general sense.
Speaker 1 (19:27):
Everyone is afraid of deep fakes.
Speaker 6 (19:30):
And from a political standpoint, you know, you can fake
Trump or having a Biden.
Speaker 4 (19:39):
Let me let me run this bike, okay, because I
was playing with this scenario in my head. So a company, uh,
suck Back comes up, right, and you see on you
see on Facebook and social that Miley Cyrus saves her
baby would suck back?
Speaker 3 (19:58):
Right, you didn't go You thought better than to go
with Suckback as the name for the company.
Speaker 4 (20:03):
By the way, Yeah, no, I appreciate that it was
up there.
Speaker 5 (20:05):
It was up there, life Back.
Speaker 1 (20:08):
So I recommend that as a slogan for Life Act.
Life Act really suck.
Speaker 4 (20:12):
So you see this, it's on social right, and then
you see Miley Cyrus getting interviewed on Fox and Friends
talking about how scary it was and how Suckback saved
her child's life and how much he appreciates the company.
And then there's a another segment of the Wall Street
(20:34):
Journal putting out how suckbacks are now mandated across the country.
Is all that possible with AI?
Speaker 6 (20:42):
Yeah, I mean that would be yes, it is, you know,
for in photography because it's a still image. It's been
around for quite some timeto a photograph of someone without
ever having seen them or or been in the same room.
Speaker 1 (20:57):
That's been the case for a while.
Speaker 6 (21:00):
But now with video, all you need for voices, particularly
so we could create Miley Cyrus's voice in you know,
under an hour.
Speaker 3 (21:12):
Just from just from stock audio of her actually speaking
about whatever she's talking about.
Speaker 5 (21:19):
Yes, it's at or lack of clothing.
Speaker 1 (21:23):
But yeah, but in our business frequently to make revisions
on videos in an ethical.
Speaker 6 (21:31):
Way, we do use AI to tweak words that we
can't have.
Speaker 1 (21:37):
We report it not.
Speaker 6 (21:38):
In a malicious way, but you can do it easily.
Speaker 4 (21:44):
Well here, just remember the first part of this discussion
was the fact that you know, the p s A
about the patent being obsolete, the FCC being obsolete, and
in some cases the FDA. So in my scenario, it's
not the ethical use right, and they don't even think
of it that way. It's business to them. They don't
(22:06):
care if they're not breaking my patent. It's not they
want to sell their junk. But so without any ethics involvement,
would that scenario be possible?
Speaker 6 (22:17):
Yes, uh, you know so the video of Miley Cyrus
and getting it to look the ability to do that
has existed for a couple of years now, But if
you really lean in, you could tell that's not Miley Cyrus.
It's getting the advancement of the technology is growing at
(22:39):
frankly a frightening pace, and it's getting closer and closer.
And this's what in our industry we're all talking about, Like,
it's very close to the with creative editing.
Speaker 1 (22:52):
If I created a video that.
Speaker 6 (22:55):
Was just two minutes of any celebrity like Miley Cyrus
or whoever you want, speaking video without b roll covering it,
if you you know you you would cover it. With
b role and then have come out to whoever was
speaking for a few seconds, and then cover it again
with b roll fake.
Speaker 1 (23:15):
Be roll of a baby. You know, there are ways.
Speaker 6 (23:19):
To manipulate the footage and not show it for too
long to make most of the public believe it.
Speaker 4 (23:27):
Well, we and Rick were talking. I don't know if
you've seen that with the where they there's a post
and it shows a split screen it says which is
real and which is AI. You would have a better
chance out it probably than anyone. I got one wrong,
but getting one wrong made me scared that it was
so good that I really struggled on each one, and
(23:48):
when I got it right.
Speaker 3 (23:48):
I was like, oh, I almost thought it was like
guessing the heads or tails like it was.
Speaker 6 (23:54):
Have you seen that, Mike, I haven't seen that particular one,
but I want to take the test now.
Speaker 1 (23:59):
I want to see if I get because your competitor, right,
are all wrong?
Speaker 4 (24:03):
Yeah, yeah, but that's that to me was the tip
off the other question I had so in my scenario.
So because it seems that the technology also makes it
able to be done easier and quicker, is that true?
Speaker 6 (24:19):
Absolutely? Yeah, No, it's easier and quicker. It's it's kind
of uh thoughtless. Yeah, if you have the technology and
you have the desire to deceive.
Speaker 1 (24:33):
You can do it.
Speaker 4 (24:34):
Yes, Well, do you think, like if that scenario played
out right, and obviously eventually the world caught on right,
that this didn't happen. She wasn't on Fox and Friends,
the world, The Wall Street Journal didn't do a story.
What if you go into chat GBT at the time
that it is out there where someone would say, you know,
(24:56):
I'm interested in his story on anti joking device, and
she comes up on Fox Friends.
Speaker 1 (25:00):
Well that's the danger.
Speaker 6 (25:02):
So once you put something out there and ten thousand
people see it and then it becomes it comes out
that it was a deep fake and there was fake
cann Un ring that bell, you're not going to reach
all ten thousand people to let them know no, no, it
was not true. So whatever percentage of the people who
(25:23):
did see it, small percentage of them or maybe a
big percentage of them, are going to continue believing it.
Speaker 4 (25:30):
Well, here's why it's sorry to cut you off. So
this is why it's so scary when I use this
scenario and why I think the public needs to know
about you know, patents and FCC. And it's not the money,
it's the the around the rules. Right, you're on here
making ethical videos. They make one that's not how do
I compete? You know? But the bigger question is you,
(25:57):
and I've talked to you over toys about this. Do
you have a listen to War worlds orson Welles of course? Right?
So you know basically at the whole country in the
panic that Martians were coming. And it's terrifying to think
that that was back then with a little radio station
in the middle of.
Speaker 5 (26:13):
Nowhere, it was.
Speaker 4 (26:16):
Yeah, yeah, but I don't know. I gotta tell people
if you ever didn't listen to it, you ever listen
to it?
Speaker 5 (26:21):
Sure, it's a great movie too.
Speaker 4 (26:23):
And it's awesome because the but when you use the
Jim Kerr world, you're listening, right, So when that or
opens up, you're like terrified, particularly if you don't all
you've got is a radio, right, You can't pick up
your cell phone and say, Bill, the Martians really there.
You have no way of knowing if they are or aren't.
(26:45):
But along those lines, with the ability for it to
be so quick and obviously there's an evil compound. But
I'm talking on the business and slash, you know, going
around the rules. Now you have a market tool that
support your ability to get around the Amazon, get around
the FCC, and get around the FDA with the speed
(27:08):
of which it could be done. Couldn't you just like
continually pound the public with all sorts of odd things
to sell your product one and.
Speaker 6 (27:18):
People do companies do if you have the malicious intention
to do it once, you probably have the militious and
you get away with it, and you get some reaction
from it, You're going to do it again and it.
Speaker 1 (27:34):
It causes an erosion of trust in the media. I
was reading an article about.
Speaker 6 (27:43):
Occagenarians and how they're so much more susceptible to odds because.
Speaker 1 (27:52):
In their day.
Speaker 6 (27:54):
Now there's so much less trust in the news media,
in in what you see online because there's so much
fakery out there. And in the eighties and the seventies,
Walter Cronkite, et cetera. The newscasters they were believable for
a reason what they were saying. It was so much
(28:17):
less opinionated in what they were relaying the facts for
the most part. So this generation of I don't.
Speaker 1 (28:26):
Know, boomers, the eighty or bloomer of boomers.
Speaker 5 (28:30):
We're getting there.
Speaker 6 (28:31):
They are more susceptible to falling prey to scams because
in that era in the eighties, it was to be believed,
and their their targets.
Speaker 4 (28:46):
Along those lines. There's two points, and I want to
kind of hit to another one to ask if it's possible.
But anything one of our makes it impossible. Possible, but
check it out. So, hey, we saw the crash his motorcycles,
then ride wheelies and do all sorts of great stuff.
Speaker 5 (29:08):
I'm real. That was absolutely Flash Cinema.
Speaker 1 (29:12):
It's flash Cinema dot com. We make mar marketing videos.
Speaker 4 (29:18):
Good plug. But here's here's the here's the thing that
why I was asking about the speed and the regeneration.
We had a video early on and get ninety million views,
you know, so the ability to do the Miley saves.
She's on Fox and Friends and the articles and you know,
maybe she gets interviewed a couple of times. She's on
(29:41):
with Jimmy Kimmel. If you pumped all that into you know,
a two three day span, you could cover everything before
you anyone could even try and stop it, you know,
the market. But so going back though to the the
scary scam part, right. I agree. You know, my dad
got caught up in one. I told you briefly about it.
(30:02):
The guy calls and he says, hey, I'm the attorney
for your nephew. He's down in Florida. He was at
a bachelor party last night.
Speaker 3 (30:10):
Actually puts him on the phone. Puts your nephew on
the phone.
Speaker 4 (30:13):
But here's the thing of connecting and chapiok. He must
have known from social that my nephew was in Florida
right right off the bat. He's got credibility. Second, he says,
you know he was at this batch party in this event,
and they know they got it pulled over. He didn't
do anything, but because he's with the TSA, you want
to keep it quiet. He knew that, right. And then
(30:36):
he says, you know, mister Lee, let me let me
put your nephew on the phone, because this is what
got me. My dad said, I talked to little Eddie
because like that it's a scam. No I talked to him.
I said, what you start, you talked a little Eddie.
What he did was he handed the phone to quote
unquote little Eddy and the grip and he took the
(30:57):
phone back quick. And see he really is unable to talk,
very upset right.
Speaker 1 (31:02):
Now, that's like voice.
Speaker 4 (31:05):
Oh it was horrible. But the use of the social
to create a really well constructed story and the credibility
for someone in that era to put them on the
phone how to be real. Now, I'm thinking you get
a FaceTime from your grandson or granddaughter that says, hey,
I'm you know, I the train broke down, I'm stuck
(31:28):
in the middle of nowhere. Can you vendo me at
you know, five hundred bucks? And they're facetiming with their grandparents.
Speaker 6 (31:36):
Well, the technology is so what has existed for a
while now with the voice, if someone was recording what
I'm saying right now, just the amount of talking that
I'm doing right now, and clip that and took it,
they could then turn around with it and let under
an hour's time they could they could make me say
(31:57):
whatever they want me to set uh you know, in
a political way, in a fraudulent way, and uh you know,
they can make me say whatever they want. And that
the technology has existed for voice for a long time.
But now with a photograph of people, they can make
(32:20):
those move. You see it all the time. It's a
baby thing. They're they're taking existing podcasts and they're making
the babies speak.
Speaker 5 (32:29):
Uh and they look like them.
Speaker 4 (32:31):
Yeah, and obviously nobody believes that those are real. But
you we saw a dea jumping on a trampoline today,
but I.
Speaker 1 (32:41):
Heard about that.
Speaker 5 (32:42):
Yeah, I have a question for you, Mike.
Speaker 3 (32:44):
So take away the scamming aspect and the ripping off aspect.
Just your your client base has the technology because it
existed where we had to go to the experts like
yourself for the technology for the camera. Now, of course
the cameras are all in the palm of our hands.
If we have the you know, the wherewithal to use
this incredible camera that's on our phone. Yes, this other
(33:08):
aspect of marketing. Has it affected Has any of your
clients over the last couple of years decided that, hey,
we can do this in house. We can do this
with our own little chat ChiPT.
Speaker 1 (33:20):
Or I could tell you, Mike, No, No, of course
clients do.
Speaker 6 (33:26):
Yes, there is the well what has become much more
acceptable online.
Speaker 1 (33:33):
You see it on the news, you know, on the
news clips they cut to.
Speaker 6 (33:39):
It's called UGC user generated content, and what you shoot
on this is now much more widely acceptable. We're actually
I'll tell you what's true is we're actually sometimes intentionally
not getting we're taking away some production value because it's
(34:01):
what people are used to seeing. You know, we do
occasionally actually shoot with phones, but most of the time
when we shoot with higher end cameras, but we give
it a handheld look. We make it look we literally
handheld because it reaches. It has more impact with the
viewer because we're all used to seeing FaceTime and chat
(34:26):
like content.
Speaker 4 (34:27):
Hey, I got a good one.
Speaker 3 (34:28):
When we come back, Mike, would you guys be able
to stick around with us for a few more minutes. Yes,
We'll be right back with more of the man in
the arena with my chill Beert.
Speaker 5 (34:50):
She started to choke on a piece of candy.
Speaker 7 (34:52):
She wasn't breathing.
Speaker 5 (34:53):
Then Ray reached for the life back in it saved her.
She could have easily died that day. A life back
saved her life.
Speaker 7 (35:01):
What I would say is, don't need a life back
and not have it. Have a life back and hopefully
never need it.
Speaker 4 (35:08):
Recently, the American Red Cross has added anti joking devices
as an option when standard protocol fails or is not feasible.
Speaker 6 (35:16):
Go to lifefac dot net or called eight seven seven,
five four three three eight two to.
Speaker 3 (35:19):
Two, And we're back on the Man in the Arena.
My name is Rick Thatcher, along with Arthur Lee ceo
inventor of life back and we've been talking with Mike
Shilbert and.
Speaker 4 (35:30):
I think I hit him up, Hilbert, this is the thing?
You ready? Oh we lost them?
Speaker 5 (35:37):
Oh yeah. He was waiting for a round of applause.
Speaker 3 (35:41):
His people said, listen, if let to come on for
a third segment, I want to be I want to
be surrounded by applause.
Speaker 4 (35:48):
So there you go, you're ready. Right, questions, what is
you know? The Man the Arena is about talking about
things that people don't necessarily want to talk about, right,
No one you go see your patent attorney doesn't tell
you it's worthless. The patent office doesn't tell you it's worthless.
You know, the FCC doesn't tell you they're worthless. As
far as fighting these things.
Speaker 1 (36:09):
I can't imagine the frustration there.
Speaker 4 (36:11):
Yeah, but well it's an education. And why Man in
the Arena exists because I got hit with all these
things and people should know, and these entities don't necessarily
want to tell you that. So here's what we two questions. One,
what is the how do we get the message out
in a proper form of education? Right and fyi and fyi.
(36:32):
And the second thing is do you think it'll change industry? Right?
Will we have movies? Will movie stars be obsolete? Just
like the summarize Moll Shorter answer, Yes, isn't that crazy?
Speaker 1 (36:47):
It's crazy?
Speaker 3 (36:48):
The you know, respect that Robert de Niro will be obsolete? Yeah,
no problem, no problem.
Speaker 1 (36:53):
There are a couple of things going on with movies.
Speaker 6 (36:56):
You know, the movie attendance in the theaters every one
knows is plummeting.
Speaker 4 (37:03):
Too.
Speaker 6 (37:04):
I was in the mall a couple of days ago.
I had to return something. I went went into Coles
and it was like it was spooky.
Speaker 7 (37:11):
It was.
Speaker 1 (37:12):
It was me and one eighty year old woman in
the entire mall.
Speaker 4 (37:16):
I don't don't admit to going to coals in the future.
Speaker 3 (37:20):
It was to return something, all right, everyone across the
country on the Manly Arena is going to know we
ride motorcycle.
Speaker 1 (37:28):
It was to return something from my parents.
Speaker 5 (37:30):
What he's talking about in the world I knew, and it.
Speaker 1 (37:33):
Was for my parents.
Speaker 6 (37:35):
But the other thing is the attention span, our attention
spans the videos that we make. You know, I used
to be when we were making videos, the default request
from a client was, you know, maybe like a three
minute video like and some of them still do.
Speaker 1 (37:51):
But most of the videos for.
Speaker 6 (37:54):
Social media, you don't want them longer than thirty seconds
because you will click no matter what you're saying, no
matter what you're showing. After thirty seconds, everybody tunes off
and like the click click on something else.
Speaker 5 (38:06):
What chance do we have on the man in the
arena at that point?
Speaker 4 (38:09):
See like the timing of the first kind of AI
movie and what I mean by that not Roger Rabbit,
but you know the star is Fred, that the female
lead is Beth. And their people in the sense you
can't tell the difference. They go on talk shows, they
do everything, they just don't exist because as always, people
(38:29):
never realize this money drives everything, right electric CAUSI lop
when they're cheaper and they're happening, right, That's it's just
the bottom line. If these movie companies and these advertisers
can use a free.
Speaker 3 (38:45):
Well they have to pay for the likeness. I would
imagine they know they make it up. Well, but if
it's a legitimate production house, like say Splash wanted to
do a video and use Tom Cruise.
Speaker 4 (38:56):
No, that's not what I'm saying.
Speaker 5 (38:58):
They create that they pay, but they'd have to.
Speaker 1 (39:01):
Sure, they'd create, create like Bob Bob fake.
Speaker 5 (39:07):
His own, but it's not stealing someone who's legness. So
a new guy.
Speaker 4 (39:10):
What do you think, Gilbert.
Speaker 6 (39:12):
Well, there's there's in the news now there is a
big to do over an influencer from Wimbledon. Beautiful girl
that was in pictures all over the place selling whatever
she was selling, and the clicks were off the charts
and everyone was you know, she was sitting in the
(39:33):
stands in Wimbledon, was doing all these walking around and
then it came out she didn't she didn't exist. It
was photography, it wasn't video, but you know, it was
absolutely believable, and she didn't exist and it came out
that she didn't exist. The But the AI actors are
(39:56):
very very concerned with with great reason to be, because
studios can use their likeness. You get them, you get
the actors in to record one movie and then you
can manipulate their performance to perform in another movie.
Speaker 4 (40:18):
Yeah, but think about the fact that and Rick Go
was there. They just make the guy. You could make
them be ten years old. They make them grows over
the next twenty years, and he don't exist. You don't
have to pay him royalty. You don't have to feed him.
You have to give him of the movie. You don't
have to already.
Speaker 5 (40:35):
Yeah, synthetic person, it's already happening.
Speaker 4 (40:40):
Yes, it's like on a commercial. It's perfect, right and
gerald someone Yeah, Max Headroom. Do you remember Max Headroom too?
Speaker 1 (40:48):
Of course I do.
Speaker 4 (40:52):
That's my Max headroommentation there. But what is the what
is the how do we protect ourselves? Any thought?
Speaker 6 (41:00):
Well, so that's the ongoing, intensifying debate.
Speaker 1 (41:05):
How do we protect ourselves? How do we protect our
parents from being faked and ourselves?
Speaker 6 (41:12):
It's getting you know, it's not just you know my
eighty year old parents. The dangers are us gripping down
to us and our children, particularly children are you know,
they have been in danger for a long time online.
Speaker 4 (41:31):
Now I don't mean to interrupt you, because but it's important.
We're starting to come close to the end of time.
The problem that I see and why this show is
built exactly from the patent to the FCC, is the
government is going to come in and put in regulations.
That's great, but then only us are going to have
to follow them and it's not going to do anything,
just like your patent and just like the FCC. So
(41:54):
my point is that rather than have these regulations that
are obsolete the day they're put in place, we need
a different way to do this. We have to learn
from the obsolescence of the pattern and the challenges of
the sec You know, the FCC could put out you
have to have a little symbol that says it's AI right,
(42:15):
oh form it's great. Well you just made it worse
because the guys that make legitimate ones have the symbol
and the copycatch just put the symbol on.
Speaker 1 (42:25):
Yeah, no, that won't work. The labeling it won't work,
and the.
Speaker 4 (42:30):
Same won't work. And the reason this this segment exists
because we think it will I have a patent, I'm safe.
No you're not. They said it will work upside down. Well,
they can lie because the FCC doesn't get to them.
So we have to generate awareness that these things are
coming and that don't rely on the government. So I guess,
(42:53):
in a quick sense, do you have any thoughts on
any way that we can kind of without the government total.
Speaker 6 (43:01):
Well, I think you put your finger right on it's
education of the of our society.
Speaker 1 (43:08):
The problem with online.
Speaker 6 (43:10):
Deep fakes and video is that you you can make
the videos in China or Russia or wherever, and it
reaches right here in California or there in New York.
Speaker 1 (43:22):
It's global, so there's.
Speaker 6 (43:24):
No borders that you have to get a legitimate or
legitimate looking passport to get through. You know, it's it's
it's instantaneous, and it's global.
Speaker 1 (43:34):
So it comes down to education.
Speaker 6 (43:37):
And if we put limits on what we can do,
if we put limits on what we can do with AI,
then everyone rule.
Speaker 1 (43:52):
Everyone not following the.
Speaker 6 (43:53):
Rules, and there are more people who are probably not
going to follow them than we'll follow them.
Speaker 1 (43:57):
We'll just take you know.
Speaker 4 (44:00):
Once again, that was the first part. When we put
these rules in, I can't say I saved ten thousand
livesc you shut me down. I can't make a lot
of claims because of the FT eight rules are here,
but they don't have to follow them.
Speaker 1 (44:14):
Right.
Speaker 4 (44:14):
That's what my awareness as we get into the beginning
of someone having to say we got about this, that
we can't count on the government to make these rules
because they don't listen to those rules. But you know,
it's a it's I think it's a I think we
need to have another show on it. I will percolate
on the topic. Would you come back on another one
(44:34):
and think about some of this stuff.
Speaker 6 (44:36):
I'd love to come back. And what I was doing, yes, absolutely.
What I was about to say was, it's the consistent,
repetitive alerting of society that the dangers out there.
Speaker 1 (44:50):
Remember, you know, what we say now isn't going.
Speaker 6 (44:54):
To be remembered by most people in three weeks, which
is when I want to come back on the show.
Speaker 1 (44:58):
By the way, three people.
Speaker 5 (45:01):
Get in touch with an honest man like yourself.
Speaker 4 (45:05):
Yeah, I can talk about the rest of this stuff
in three weeks.
Speaker 1 (45:09):
Yeah. But it's it's it's repetition, and it's reminding people
that the dangers are out there and maybe coming back
with an example, like a concrete example that we can
show people that hey, this just happened.
Speaker 4 (45:25):
I got a piece of food for thought. When we
end this, My other concern in my sociological brain, we
are raising a society of fear where we do not
trust anything. How is that going to affect us in
our lives? So we'll end on that because we're out.
But dude, thank you.
Speaker 3 (45:44):
Thank you so much for joining us. We appreciate you
and we'll speak to you real soon.
Speaker 1 (45:50):
All the lives that you say, thank you very much.
Speaker 3 (45:53):
You got and we'll be back with rape preeby mister
three K Nice.
Speaker 4 (46:10):
Hi, I'm Mark the League CEO. I'm got there. Life
Back simple choking rescue advice that saved over four thousand
people thirteen years ago. When I came up with life Back,
the design was to to be safe and simple, simple
push and pull the vent systems and when you push
it down, the arrow go out the side to ball
out of the box. When you pull it up. With
(46:32):
any success, there's going to be comics and normally that's
that's the way to now. Li Back is at the
registered manufacturer in New York. A lot of these products
and this is one of the most popular ones. It's
made in China. But the real problem it's about ten
to fifteen dollars cheaper. If you put your finger open this,
you won't be able to push it down. Now I
(46:55):
understand when he's money like, this is some of life
at stake. So if you book and make sure you
practice and gone with your things. If you put it
like this or like this and it won't work and
your loved one's going to die. I understand, and buy
a cheaper product, but you have to also remember when
you buy a cheaper product, to get a cheaper product
(47:15):
in someone's life can statement. So if you think of
buying it, make sure you understand you cannot believe this world.
And two someone you love owns this, make sure that
main music they had to wear it then panic situation
not to cover this b they're gone kind of strictly
a PSA. I obviously I also to buy a life
(47:37):
back that I know understood and I know it works
because I made it last forever. But if you do
go with this, please be careful. Ten bucks in the
life mistake.
Speaker 3 (47:48):
Hey, and we're back the final segment of The Man
in the Arena, and I don't know how we got
through the last two weeks Arthur without mister Ray pres three.
Speaker 5 (48:00):
Previous three thousand.
Speaker 7 (48:10):
There we go, get Hey, guys, how are we doing tonight?
Speaker 5 (48:15):
Doing great?
Speaker 4 (48:16):
How would your trip?
Speaker 7 (48:18):
My trip was absolutely amazing. I didn't want to come back.
Speaker 4 (48:22):
I thank you for sending some pictures. You know, the
whole family. That's what it's all about.
Speaker 7 (48:27):
I did miss you guys dearly, and I did miss
the show and everything that we do here. Glad to
be back.
Speaker 4 (48:35):
Let me tell you, Yeah, well we missed you too,
because you are missed the three thousand we had. We
had a miss three thousand for the first time. Jackie
did your segment awesome. Yeah, so it was, uh, we
got through, but we're glad you're back.
Speaker 7 (48:50):
Well, I know she did a heck of a job
because it's Jackie.
Speaker 4 (48:53):
Yeah she did, or did I'm telling you she did.
Speaker 1 (48:58):
That's right.
Speaker 7 (48:58):
That's right, guys, I got some I got some good
numbers for you.
Speaker 6 (49:02):
You know.
Speaker 7 (49:02):
I know it's been a couple of weeks and Jackie
filled in for me. But uh, quick, quick flashback. Why
am I missed three thousand? Well because of this little
little girl right here was the three thousand person saved
my life back the over twentieth of last year. I
saved this little girl with life back. That was two
hundred and eighty four days ago. Two hundred and eighty
(49:24):
four days. Life back has saved one thousand, four hundred
and thirty four people, number.
Speaker 4 (49:32):
Three thousand, eight years in business.
Speaker 7 (49:36):
Well, so, Bobby you got a picture for me.
Speaker 5 (49:42):
Bobby, Let's roll it, run it Bobby good. Bobby lived there. Everybody. Oh,
here's the grass list.
Speaker 4 (49:50):
Read it out.
Speaker 3 (49:54):
Number five children, forty four thirty four, four thousand, four
hundred and thirty four total lives.
Speaker 5 (50:02):
And that's just the ones we've heard about.
Speaker 7 (50:04):
I mean, a thousand, four hundred and thirty four lives
in two hundred and eighty four days.
Speaker 5 (50:10):
Amazing.
Speaker 7 (50:11):
I mean, that's that's amazing. It is absolutely amazing worldwide
product that's available. Folks, get it, just get it. It's
just common sense. At this point. I will tell you
so funny quick story. I gave my life back away
to somebody who needed it, and ever since then, I've
been like, oh my god, I don't have a life.
Wafter what am I going to do? So I've been
(50:32):
very cautiously eating my food until my new life that
comes in.
Speaker 5 (50:35):
I will know a guy.
Speaker 7 (50:38):
So you know, I think I made a phone call.
Don't worry. God's taken care of Let's go. Let's go
to the highlight of the week, because it's a good one.
I love these highlights. July twenty seventh, a one year
old boy in California choked on a cookie, causing a
total obstruction, but the device saved my one year old
(50:59):
son's life. I am a nurse practitioner and my husband
is a critical care nurse, so very trained personnel. To
say the least, we both know what to do when
someone is choking. My husband did firm back thrust multiple times.
Was zero's success. My son was completely blue and about
(51:20):
the path out when I handed him the life Act.
He did two attempts with the life back and on
the second attempt the cookie he was eating was dislodged
and he started breathing again. That just shows you right
there that even trained professionals can fail at recommended first
aid steps.
Speaker 4 (51:41):
And like anyone's fault. I mean, it's just a human body.
And you know how grateful are we that that came
in and you were able to read it to make
people aware. Yeah, get trained, but god, it doesn't always work,
just the way it is.
Speaker 7 (51:57):
You know, I wasn't trained. I'm I'm I'm a parent
of five kids, so I would consider myself fairly good
at first aid. We were CPR certified, so again I
have minimal training, and it didn't work. The recommended procedure
didn't work. On Maya the life that kid.
Speaker 4 (52:18):
You know, I can't. I just got goosebumps because you're
sitting there with her in your lap as you say that.
And I know we both get messed up when you
talk about and we both have had teary moments in
front of the public.
Speaker 7 (52:31):
Oh yeah, totally. Any parent. When a parent recalls that,
that situation, those moments, you know, it's hard not to
get choked up because of the you know what could
have happened is you know every parent's worse nightmare.
Speaker 4 (52:49):
You talk about the color change.
Speaker 3 (52:51):
Yeah, you know, just from the outset talking about a
one year old and the parents there, the level of
expertise or a critical care.
Speaker 5 (53:00):
Nurse not just a nurse, Oh yeah, both of them. Yeah, amazing.
Speaker 4 (53:04):
But you know what, it's beautiful that they said that
they didn't hide it, you know they were they were
upfront and honest because that helped message, that helps the story,
that helps others. Look until that moment in the hospital,
I take it like I'm trained, It'll come out, and
that's we have to realize, yes, get trained, but it may.
Speaker 7 (53:31):
Not work absolutely, which brings me into my final statement
of the Evening Life. That better to have it and
not need it, than need it and not have it.
The life you save could be your own, or a child,
or a family member or a stranger who knows. Just
get it. God, blessing, good.
Speaker 4 (53:50):
Night, Thanks y.
Speaker 5 (53:55):
Right, thanks so much. We'll see you next week. Wow.
Speaker 4 (54:00):
It really loves his eyes on with him. I know
the R listeners you can here. You don't see it,
but he sits with his little daughter that he saved
on his lap when he does the segment. And you know,
we've gotten to know him over the year and he's
a real great guy, God guy, just an awesome dude.
Speaker 5 (54:17):
And and you know, it was a family event the
way he's like dying to do this for nothing.
Speaker 3 (54:22):
He loves he loves doing it every week. And I
think it killed him. It only was a family event
that that tore him away.
Speaker 5 (54:29):
I think his father is that.
Speaker 3 (54:31):
His dad's seventieth birthday, birthday, and he was away for
two weeks after Michigan.
Speaker 5 (54:37):
Didn't know that. He pulled off technically, but he couldn't
wait to get back.
Speaker 4 (54:40):
But he just he's so sincere. And I've hung out
with him at my ass and that miad, you know,
he said, what do you how many kids. He says five. Five, Yeah,
she's two. That kid is going under miles an hour.
Speaker 5 (54:55):
She has no off button.
Speaker 4 (54:57):
Get it a swim, just fall it, just jump.
Speaker 5 (55:02):
Well, she did a face plant in the hall, you know,
that's what it.
Speaker 4 (55:04):
But she's so cute and so you know what, And
I said it, she's so full of life, and she
wouldn't be Yeah, And that word just stuck in my
thought as I said it, because I was thinking that
that's what she would have lost.
Speaker 5 (55:18):
Yeah, I mean, they wouldn't never be the same, never
the same.
Speaker 3 (55:22):
So what great show. We talked to Mike Schelbert from Splash.
That was interesting, really interesting to see someone that's in
the arena of video production and how it's affected you
know him well, both his family and his vocation.
Speaker 4 (55:37):
I was kind of old, but he was gonna say,
oh no, it's not going to do this. He's like, oh, yeah, absolutely,
you could do that.
Speaker 5 (55:42):
I can do it tomorrow. I wonder when the first
AI generated movie comes out.
Speaker 4 (55:48):
Well, I'm more worried about the you know, like I said.
Speaker 5 (55:51):
Because not just animation.
Speaker 4 (55:53):
Well, having learned painfully the lack of the ability of
our our protection, the government have a partner say no,
you're not appreciate. Well know you're not, so I know
that's coming. Regulating AI. Okay, great, it's not worrying the lesson.
Speaker 3 (56:10):
It's on his way and I know it's a topic
that we're going to cover more. Cuture on the man
in the arena. Thanks for listening, and I think it's
time for Micro to take us out. Mike, take it away, Mike.
Speaker 1 (56:23):
It's no joke.
Speaker 2 (56:24):
When you choke to get life back and without breath,
they'll be death togat life back and bad life back
and God's life back. Lie back life back and life
back and leave
Speaker 6 (57:01):
Six
It's no joke. When you choked life.
Speaker 2 (00:08):
Back and without breath, they'll be death toad life back and.
Speaker 1 (00:14):
Bad life back.
Speaker 2 (00:15):
And life life life back, and.
Speaker 3 (00:22):
Get life back and live more. People should heed that advice,
get life back and live. Hello everyone, welcome to the
Man in the Arena. My name is Rick Facher along
with Arthur Lee. We're missing Pat tonight sad, but with
the show. You know what they say Arthur on, the
show must go on despite heavy rains.
Speaker 4 (00:39):
As we take the shows, he just cracks me up,
like and he's so polite and cool.
Speaker 5 (00:48):
I hope that he hears this.
Speaker 4 (00:49):
Yeah, I hope he does too, because I really appreciate.
Speaker 3 (00:52):
Him because most of the banter that goes back and
forth is self not self deprecating, but pat deprecating. So
he's working on he's working.
Speaker 4 (00:59):
On the steady incline of his fat camp and his
humor doing it is pretty cool. It's inspirationial.
Speaker 5 (01:07):
And you know what we're gonna miss. We're going to
miss some of the loss that's occurring.
Speaker 4 (01:12):
Maybe we should add to raise end of this show. Yes, yes,
and we saved amount of lives.
Speaker 5 (01:18):
And loss this much.
Speaker 3 (01:20):
Wait, I can't wait for that. But Tonight's a great
show because something that we talk about a lot, and
I think a lot of fear in the community about
AI in general. It's very promising, but it's also like
I did some you know, try to do a little
research arthor before coming on, and it said, now you periodically,
don't use it all the time, but chat ChiPT bring
(01:41):
it up, look for advice, and it said when I
when I said dangers of AI, it said, whoa back
off really tread lightley you could be replaced.
Speaker 5 (01:52):
So I'm just saying no for a second.
Speaker 4 (01:55):
It was more terrified than I thought it was. Is
it's a really psa man in the arena. From what
I learned with Life Act, there's this wave of components
that are coming and it got even deeper in my
head with our guest CEO of Splash.
Speaker 5 (02:13):
Splash video will.
Speaker 4 (02:14):
Add the real potential from an expert in the field.
But here's the thing, he's out there in California, right. Yeah.
So so you know when I first got my patent,
I was very excited. That was like ten years ago.
Amazon wasn't what it was, and it was it was
something viable. You know, I put it on my wall
as a kid in beat there. It was a moment,
(02:36):
you know, and it had strength for the seventy one
hundred years the patents were around. They were they had
strength and if you infringed on it, I could come
after you. And the reason that they were so powerful
was damages is three times, right, So if you sell
something and I win, I get three times with your Yeah,
(02:56):
but you.
Speaker 3 (02:57):
Know what, you don't want to be worried about that
or thinking about that, or have that take up any
part of your because you're on a mission no change
the world and it's working.
Speaker 4 (03:06):
But it was to have this. It was the strength
distract the integrity in the country, and that you the
reason that exists.
Speaker 5 (03:13):
They've got your bad fold.
Speaker 4 (03:14):
Well, one you don't want to copy someone, so you
want to make sure your idea is original, and two
that you can bring it to fruition without fear of
doing all the work and then someone else doing it.
It has a very deep and strong and purposeful component.
Speaker 3 (03:30):
Did you think, by the way, when you were when
you first had the idea, first learned about a seven
year old choke to death in the hospital, found out
standard protocols don't work, said I've got to change this
you must have done the research. Were you surprised that
there was nothing that existed?
Speaker 4 (03:46):
No, because they were, but they were not Mine is
to get a patent supposed to be significantly different. The
problem that I saw was all the suction device said
tubes right, and I'm thinking jack in my arms. I'm
not really, I'm not comfortable negotiating it tub down into
her throat to try and attach to a marble. You know,
(04:06):
So it wasn't. I honestly hoped they could buy something
that night be done. It can get retired. But so
you go through this process, you get the pattern. But
here's the thing that happened that people This is the
PSA part, and it's really important for entrepreneurs or anyone
who is who has a product that has made a
(04:26):
product is saying, oh boy, I'm going to make it
big on Amazon, and I'm going to get a patentn
I'm going to spend all this money. What happened is
in our world, we used to outsource the China because
they were able to manufacture cheaper right, And a lot
of people didn't like that idea, but the company was
here in the US. They used them to make some
(04:47):
of it or all of it and bring it in
and sell it. They existed here the advent of Amazon,
which changed in the ten years since I started. So,
you make this pen, and you got a patent on it,
so in the old days you may have it. Yeah,
well that's a perfect example. So you made your pen,
you sent this a great pen, you had a pat
(05:07):
and you sent China. They made it. They sent it back, right,
so you're going to sell for twelve. They give it
too for dollars. Life's good. What happened is when Amazon
came along, wiped out the moles. Right, we don't shop
the way we used to. Amazon said, why would I
sell this to that guy for a dollar and he
sells it for twelve, I'll ship it right to Amazon.
(05:30):
I'll sell it for eight.
Speaker 3 (05:32):
So and they had knockoffs prior to Amazon, but the
Internet made it so much more of an open market
for them. They had the streets of Manhattan, fake bags,
fake sneakers, whatever.
Speaker 4 (05:44):
Well, there were two major problems or solutions that exist
in the past that no longer exists. Small scale, but two,
they still had to be here. They had to ship
it to a warehouse. You know you're here. We raided
and we got four hundred Gucci bags. Like the market
it's still exist did here. So now they said, I'll
(06:04):
just copy things. And now here's where the PSA part
really kicks in, right, So you come up with something.
So what they do is they watch Amazon sales. Go
on Amazon, you'll see sold one thousand last week. So
as soon as something hits the right sales amount, they
copy it, they rename it, and they send it to Amazon.
(06:25):
Now this is important because if you're going to do this,
you cannot be under the impression that your patent's gonna
save you. It's not, because at that point your patent
infringement case is against some companies that don't exist in China.
You're done.
Speaker 5 (06:42):
It's like a safety net that isn't really well constructed.
Speaker 4 (06:46):
Well, no, it just became obsolete. The way it is
just like the sunrise more right, So the problem.
Speaker 3 (06:53):
Is Sunrise for those folks across the countries like a
palace for us growing up.
Speaker 5 (06:58):
And now it's just a same this building and its close.
Speaker 4 (07:02):
But you know that's a good point because all around
America people are seeing their mole that they went to
and watch Fast Times at Ridgebot Eye is now just
a big empty lot with grass growing.
Speaker 5 (07:14):
Amazon distribution place.
Speaker 4 (07:16):
Oh, they they're evolving. But the point is we don't
retail like we used to. So let's go back to
this analogy. Right. So, now you create this great pen,
and you get a patent, and you have people here.
You have marketing people, you have customer service people. You
have if you have your own website, you have a
small warehouse too. You know, you sell on Amazon and
(07:36):
on your own website. The China is not cheaper anymore.
There's cheaper labor Mexico, Vietnam. You could if you went
the old route and had to make something and bring
it in. There's places that are cheaper. It's cheaper because
they don't have to develop it. They just copy. They
don't have to. They don't R and D. They don't
(07:57):
have to market because they don't want to. They just say,
you go on TV and talk about your pen. I
just make the exact same pen a little cheaper so
I don't have to spend money.
Speaker 5 (08:07):
Might be the honey batcher, the honey badger.
Speaker 4 (08:12):
I'm looking.
Speaker 3 (08:14):
They do all the work and then the honey badger
just comes in and swooped up.
Speaker 5 (08:18):
Thanks a lot. Stupid, you know, that you know that
is I don't.
Speaker 4 (08:21):
But now the honey badger's story. Was it a Chinese
honey power.
Speaker 5 (08:27):
I'm pretty sure it was.
Speaker 4 (08:29):
So it's okay. So now so you put all this
time in nothing and the jump rope.
Speaker 5 (08:35):
Story is important there.
Speaker 4 (08:37):
So Molly makes this you know, professional jump rope, blood,
sweat and tears, three patents, sixty employees, hits a certain number, boom,
they knock it off exactly. She loses just to let
go of sixty people. See, we used to outsource the manufacturing,
and you know that was less jobs. Now they're actually
(08:58):
taking American jobs by us out of business. Right, But
it's it, and this is important to this second phase.
So now you go and do all that work and
make this thing. Now you got to let go of
your employees. But the other problem is that people don't know.
It's very difficult to regulate them on the FCC. Right,
(09:19):
that's where this AI part is going to come in
in the marketing. Right. So you say, you know, this
pen writes really good, and it writes upside down a
right space.
Speaker 3 (09:31):
I remember the Astronauts pen? Yes, when when is someone
upside down? How many times a day are you to.
Speaker 4 (09:38):
Write in bed. I like to write in bed, so
take the pen. Yes, so so thank you? Sign depends yes,
so now you know you. You say it writes upside down,
they come on and they say it writes forever, and
it writes upside down and it will always write. People
(09:59):
will write better for you. They can make any claim
they want, because if you say it writes upside down
and it doesn't, the FCC is going to say. You
can't say that it's a lie, right you, because you're
here and they can drive out and they call you
and you know, find you, and they don't exist. So
(10:19):
here's what you're up against. They copy your product doesn't
have to be as good. They don't really care, but
they can claim it is. They can claim it's better,
and there's no filter, there's no way to stop them.
So you think about the poor person that comes up
and has this wonderful idea with unique features, and he
(10:41):
goes out and spends his money and his time and
makes it and tests it and gets it ready and
gets it out there, and he's an honest man. He
makes the regular claims and it hits a thousand units
on Amazon a week later, exact same thing, better claims
and cheaper. Now you're throwing AI and they can make
(11:06):
this pendu all those things right, they don't have this
poor guy put he made commercials and he had spent
money on Facebook, and he's traveling the country and going
to shows. Boom, another danger done And Mike Molly, all
those people lost their jobs.
Speaker 3 (11:24):
And when she went to fight it to the government,
which you'd think, they invalidated her patent. Maybe for raising
the argument and pointing out the fact that she's getting
ripped off.
Speaker 5 (11:35):
Not fair.
Speaker 3 (11:36):
Where's my help, by the way, for all your help,
for all your hard work, We're going to invalidate your patent.
Now you're really done adding insult to injury.
Speaker 4 (11:48):
Yeah, and once again in the man the arena avenue
is to make people that are all jazzed up with
their patent in their hand. You know, I'm just a bill.
Ye sorry, you have this old seal. It's fantastic.
Speaker 5 (12:03):
We miss school round, don't we.
Speaker 4 (12:04):
Yeah, And then you get clawbored, you know. And the
problem too is there's not a lot you could do
about it currently. You know, you could trademarket and you
could get a design patent, and then you can fight
with Amazon.
Speaker 3 (12:21):
And it's getting into it's not only part of the
conversation at life act or could vast concern, but we're
also seeing it in the marketing, right, take in the
valuable time that you know, people pay what for thirty
seconds on seven seven thousand, five hundred, are also taking
time of that selling time for promotion time to address
(12:43):
the patent issue like the hose. Yeah, the nice people
that were built the hose. And you have a commercial
as well that addresses, hey, this concern that that shouldn't
be part of the valuable time at all.
Speaker 4 (12:54):
And it's I think it's that's good. But that's why
this show is important on this topic, to make it
more public that we're not we're not saying, oh we
can't compete. We're saying that just level playing field. Well,
and the misconception that oh, you know it's cheaper, it's cheaper,
it's not. It's and now if you make a medical product,
(13:14):
it gets super scary. Okay. I had Dominary look for
other products like and on Amazon, like birth control kits
and first aid kits and stuff. They not only skip
the patent, they not only skip the FCC, they skip
the FDA. Right, they have the same problem tough to
give them. They don't exist. So now as consumers, you know,
(13:38):
I do believe that people would rather buy American, but
since the FCC doesn't monitor them, they could claim to
be so. And now you add AI, I don't even
know if anything TV or anything.
Speaker 5 (13:52):
You don't know what to believe.
Speaker 4 (13:53):
Nobody knows.
Speaker 5 (13:54):
Nobody knows what to believe anymore.
Speaker 3 (13:56):
You gave me a test on Bill or AI and
it had to do with visuals, so there this exists
an audio as well. But you can't always believe what
you see. I saw I saw two deer jump up
on a trampoline tonight. It looked it looked like actual
(14:16):
you know, it was not real. God, this spear did
not jump on the trampoline, jump up and down a
few times. And while his partner just kind of watched
and and learned that him.
Speaker 4 (14:28):
Well, I did that same test I sent to you
in prep for this show. And for the listeners it's
and I'm a lot of people I've seen them by now.
Split screen shows two people making pasta and you got
to pick which one. I got one out of four wrong,
and that's good the hell out of me.
Speaker 5 (14:45):
I got them all wrong.
Speaker 4 (14:46):
Yeah, but that's scary, right, that's scary. And then adding
in this component of of the other fail safes we
had that no longer function, it gets really scary. Can't
believe your eyes, you cannot well, that used to be
the thing you could believe, and now you can't believe that.
Speaker 3 (15:09):
So Ai so AI promising can can do a lot
of good. But because these people exist and these organizations exist,
these countries exist, not countries, but companies exist just to
do bad.
Speaker 4 (15:24):
Look the obsolestity, the obsolescence of a patent, the obsolescence
of the FCC, the obsolescence of the FDA, and now
the ft is great and they're very good. When we
come back, I'm going to throw a scenario to to Mike.
Speaker 5 (15:38):
Mike schiel Bear is going to be joining us from
the splash video and we'll.
Speaker 4 (15:41):
Be the next phase of faking us out.
Speaker 3 (15:43):
Stay tuned for the next phase of this important topic.
Speaker 5 (15:47):
AI.
Speaker 3 (15:48):
What affects uh just about everything we do. We'll be
back after this.
Speaker 4 (16:05):
Protect your family by life Fact. Now that was us
over ten years ago.
Speaker 3 (16:11):
Now Life Fact is responsible for saving over four thousand
lives from choking.
Speaker 4 (16:15):
And the time it takes you to pick up the
phone and call another life could be saved.
Speaker 1 (16:18):
The Life Acts saved my life in two seconds.
Speaker 4 (16:22):
Protecting families has always been our mission. I'm sure you
love your family like I love my daughter. Do a
soul of favor and get your own life back now.
Speaker 6 (16:30):
Go to lifefact dot net or call eight seven seven
Life Back Order.
Speaker 3 (16:34):
Now, and we're back on the Man in the Areta.
My name is Rick Thatcher. Along with Arthur Lee. We're
talking about AI and the kind of the progression of
the thievery that's going on in this world. With first,
the patent just gets ignored.
Speaker 5 (16:51):
And it doesn't mean what it used to mean.
Speaker 3 (16:53):
And then it gets into the port part where we
can't trust our eyes anymore in advertising.
Speaker 4 (17:00):
The points of the first p s a man in
the Arena. You can't count on the pat you can't
count on the FCC, and you can't really scare with
counting on the FDA.
Speaker 3 (17:11):
Am I not be that they don't want to help? Yeah,
but they can't know because they're powerless.
Speaker 4 (17:16):
So chasing the ghost.
Speaker 3 (17:18):
Mike Shulbert is joining us from Splash Video out in California.
Speaker 5 (17:25):
Mike, are you there?
Speaker 1 (17:27):
I am here, Hello, gentlemen.
Speaker 5 (17:29):
Bear is now correct me.
Speaker 1 (17:30):
If I'm wrong, you say California.
Speaker 5 (17:32):
I A, I did say that.
Speaker 1 (17:33):
Okay, I thought I thought you said.
Speaker 5 (17:35):
I think that was a shout out to the Beverly Hillbillies.
Speaker 3 (17:37):
Maybe I'm not even sure if the pronunciation came from there,
but full disclosure. I think you've been on the show
before where you came on and falsely claimed that his
head was my head contest.
Speaker 6 (17:49):
Yeah, I'm still kind of sore about that and and
in disbelief because I mean, when I put on hats,
I have to frequently one size fits most exactly.
Speaker 4 (18:02):
What's in the audience. I swear he's an expert in
this field. I promise it wasn't the head measuring that
did happen? Full disclosure. So it's qualified to talk.
Speaker 3 (18:13):
About, Oh, absolutely qualified because I've seen the work that
Splash Video provides. They make marketing videos. He really is amazing,
amazing stuff out there in California.
Speaker 4 (18:22):
Mike, what's the company you're working with now doing all
those on site?
Speaker 6 (18:26):
Uh, we're doing a lot of work with Clear Choice
We're doing which is dental implants, and we're going all
over the country.
Speaker 1 (18:34):
You know, name a city. We've been half of them.
Speaker 5 (18:38):
So that we broadcast into Yeah, what's that.
Speaker 4 (18:42):
Really it's a really unique application of a combination and
teamwork of a production company and a company that's trying
to really promote and show the truth, right because a
lot they have a lot of this stuff problems to
this clear choice. But Mike, are you ready for your
your scenario?
Speaker 1 (19:03):
I am ready.
Speaker 6 (19:04):
Well, the you know Ai that what you were just
discussing before the commercial break is terrifying and it's I
can't imagine the frustration that it causes life back.
Speaker 5 (19:17):
Oh yeah, in the video world.
Speaker 6 (19:20):
It it decreases overall trust in a general sense.
Speaker 1 (19:27):
Everyone is afraid of deep fakes.
Speaker 6 (19:30):
And from a political standpoint, you know, you can fake
Trump or having a Biden.
Speaker 4 (19:39):
Let me let me run this bike, okay, because I
was playing with this scenario in my head. So a company, uh,
suck Back comes up, right, and you see on you
see on Facebook and social that Miley Cyrus saves her
baby would suck back?
Speaker 3 (19:58):
Right, you didn't go You thought better than to go
with Suckback as the name for the company.
Speaker 4 (20:03):
By the way, Yeah, no, I appreciate that it was
up there.
Speaker 5 (20:05):
It was up there, life Back.
Speaker 1 (20:08):
So I recommend that as a slogan for Life Act.
Life Act really suck.
Speaker 4 (20:12):
So you see this, it's on social right, and then
you see Miley Cyrus getting interviewed on Fox and Friends
talking about how scary it was and how Suckback saved
her child's life and how much he appreciates the company.
And then there's a another segment of the Wall Street
(20:34):
Journal putting out how suckbacks are now mandated across the country.
Is all that possible with AI?
Speaker 6 (20:42):
Yeah, I mean that would be yes, it is, you know,
for in photography because it's a still image. It's been
around for quite some timeto a photograph of someone without
ever having seen them or or been in the same room.
Speaker 1 (20:57):
That's been the case for a while.
Speaker 6 (21:00):
But now with video, all you need for voices, particularly
so we could create Miley Cyrus's voice in you know,
under an hour.
Speaker 3 (21:12):
Just from just from stock audio of her actually speaking
about whatever she's talking about.
Speaker 5 (21:19):
Yes, it's at or lack of clothing.
Speaker 1 (21:23):
But yeah, but in our business frequently to make revisions
on videos in an ethical.
Speaker 6 (21:31):
Way, we do use AI to tweak words that we
can't have.
Speaker 1 (21:37):
We report it not.
Speaker 6 (21:38):
In a malicious way, but you can do it easily.
Speaker 4 (21:44):
Well here, just remember the first part of this discussion
was the fact that you know, the p s A
about the patent being obsolete, the FCC being obsolete, and
in some cases the FDA. So in my scenario, it's
not the ethical use right, and they don't even think
of it that way. It's business to them. They don't
(22:06):
care if they're not breaking my patent. It's not they
want to sell their junk. But so without any ethics involvement,
would that scenario be possible?
Speaker 6 (22:17):
Yes, uh, you know so the video of Miley Cyrus
and getting it to look the ability to do that
has existed for a couple of years now, But if
you really lean in, you could tell that's not Miley Cyrus.
It's getting the advancement of the technology is growing at
(22:39):
frankly a frightening pace, and it's getting closer and closer.
And this's what in our industry we're all talking about, Like,
it's very close to the with creative editing.
Speaker 1 (22:52):
If I created a video that.
Speaker 6 (22:55):
Was just two minutes of any celebrity like Miley Cyrus
or whoever you want, speaking video without b roll covering it,
if you you know you you would cover it. With
b role and then have come out to whoever was
speaking for a few seconds, and then cover it again
with b roll fake.
Speaker 1 (23:15):
Be roll of a baby. You know, there are ways.
Speaker 6 (23:19):
To manipulate the footage and not show it for too
long to make most of the public believe it.
Speaker 4 (23:27):
Well, we and Rick were talking. I don't know if
you've seen that with the where they there's a post
and it shows a split screen it says which is
real and which is AI. You would have a better
chance out it probably than anyone. I got one wrong,
but getting one wrong made me scared that it was
so good that I really struggled on each one, and
(23:48):
when I got it right.
Speaker 3 (23:48):
I was like, oh, I almost thought it was like
guessing the heads or tails like it was.
Speaker 6 (23:54):
Have you seen that, Mike, I haven't seen that particular one,
but I want to take the test now.
Speaker 1 (23:59):
I want to see if I get because your competitor, right,
are all wrong?
Speaker 4 (24:03):
Yeah, yeah, but that's that to me was the tip
off the other question I had so in my scenario.
So because it seems that the technology also makes it
able to be done easier and quicker, is that true?
Speaker 6 (24:19):
Absolutely? Yeah, No, it's easier and quicker. It's it's kind
of uh thoughtless. Yeah, if you have the technology and
you have the desire to deceive.
Speaker 1 (24:33):
You can do it.
Speaker 4 (24:34):
Yes, Well, do you think, like if that scenario played
out right, and obviously eventually the world caught on right,
that this didn't happen. She wasn't on Fox and Friends,
the world, The Wall Street Journal didn't do a story.
What if you go into chat GBT at the time
that it is out there where someone would say, you know,
(24:56):
I'm interested in his story on anti joking device, and
she comes up on Fox Friends.
Speaker 1 (25:00):
Well that's the danger.
Speaker 6 (25:02):
So once you put something out there and ten thousand
people see it and then it becomes it comes out
that it was a deep fake and there was fake
cann Un ring that bell, you're not going to reach
all ten thousand people to let them know no, no, it
was not true. So whatever percentage of the people who
(25:23):
did see it, small percentage of them or maybe a
big percentage of them, are going to continue believing it.
Speaker 4 (25:30):
Well, here's why it's sorry to cut you off. So
this is why it's so scary when I use this
scenario and why I think the public needs to know
about you know, patents and FCC. And it's not the money,
it's the the around the rules. Right, you're on here
making ethical videos. They make one that's not how do
I compete? You know? But the bigger question is you,
(25:57):
and I've talked to you over toys about this. Do
you have a listen to War worlds orson Welles of course? Right?
So you know basically at the whole country in the
panic that Martians were coming. And it's terrifying to think
that that was back then with a little radio station
in the middle of.
Speaker 5 (26:13):
Nowhere, it was.
Speaker 4 (26:16):
Yeah, yeah, but I don't know. I gotta tell people
if you ever didn't listen to it, you ever listen
to it?
Speaker 5 (26:21):
Sure, it's a great movie too.
Speaker 4 (26:23):
And it's awesome because the but when you use the
Jim Kerr world, you're listening, right, So when that or
opens up, you're like terrified, particularly if you don't all
you've got is a radio, right, You can't pick up
your cell phone and say, Bill, the Martians really there.
You have no way of knowing if they are or aren't.
(26:45):
But along those lines, with the ability for it to
be so quick and obviously there's an evil compound. But
I'm talking on the business and slash, you know, going
around the rules. Now you have a market tool that
support your ability to get around the Amazon, get around
the FCC, and get around the FDA with the speed
(27:08):
of which it could be done. Couldn't you just like
continually pound the public with all sorts of odd things
to sell your product one and.
Speaker 6 (27:18):
People do companies do if you have the malicious intention
to do it once, you probably have the militious and
you get away with it, and you get some reaction
from it, You're going to do it again and it.
Speaker 1 (27:34):
It causes an erosion of trust in the media. I
was reading an article about.
Speaker 6 (27:43):
Occagenarians and how they're so much more susceptible to odds because.
Speaker 1 (27:52):
In their day.
Speaker 6 (27:54):
Now there's so much less trust in the news media,
in in what you see online because there's so much
fakery out there. And in the eighties and the seventies,
Walter Cronkite, et cetera. The newscasters they were believable for
a reason what they were saying. It was so much
(28:17):
less opinionated in what they were relaying the facts for
the most part. So this generation of I don't.
Speaker 1 (28:26):
Know, boomers, the eighty or bloomer of boomers.
Speaker 5 (28:30):
We're getting there.
Speaker 6 (28:31):
They are more susceptible to falling prey to scams because
in that era in the eighties, it was to be believed,
and their their targets.
Speaker 4 (28:46):
Along those lines. There's two points, and I want to
kind of hit to another one to ask if it's possible.
But anything one of our makes it impossible. Possible, but
check it out. So, hey, we saw the crash his motorcycles,
then ride wheelies and do all sorts of great stuff.
Speaker 5 (29:08):
I'm real. That was absolutely Flash Cinema.
Speaker 1 (29:12):
It's flash Cinema dot com. We make mar marketing videos.
Speaker 4 (29:18):
Good plug. But here's here's the here's the thing that
why I was asking about the speed and the regeneration.
We had a video early on and get ninety million views,
you know, so the ability to do the Miley saves.
She's on Fox and Friends and the articles and you know,
maybe she gets interviewed a couple of times. She's on
(29:41):
with Jimmy Kimmel. If you pumped all that into you know,
a two three day span, you could cover everything before
you anyone could even try and stop it, you know,
the market. But so going back though to the the
scary scam part, right. I agree. You know, my dad
got caught up in one. I told you briefly about it.
(30:02):
The guy calls and he says, hey, I'm the attorney
for your nephew. He's down in Florida. He was at
a bachelor party last night.
Speaker 3 (30:10):
Actually puts him on the phone. Puts your nephew on
the phone.
Speaker 4 (30:13):
But here's the thing of connecting and chapiok. He must
have known from social that my nephew was in Florida
right right off the bat. He's got credibility. Second, he says,
you know he was at this batch party in this event,
and they know they got it pulled over. He didn't
do anything, but because he's with the TSA, you want
to keep it quiet. He knew that, right. And then
(30:36):
he says, you know, mister Lee, let me let me
put your nephew on the phone, because this is what
got me. My dad said, I talked to little Eddie
because like that it's a scam. No I talked to him.
I said, what you start, you talked a little Eddie.
What he did was he handed the phone to quote
unquote little Eddy and the grip and he took the
(30:57):
phone back quick. And see he really is unable to talk,
very upset right.
Speaker 1 (31:02):
Now, that's like voice.
Speaker 4 (31:05):
Oh it was horrible. But the use of the social
to create a really well constructed story and the credibility
for someone in that era to put them on the
phone how to be real. Now, I'm thinking you get
a FaceTime from your grandson or granddaughter that says, hey,
I'm you know, I the train broke down, I'm stuck
(31:28):
in the middle of nowhere. Can you vendo me at
you know, five hundred bucks? And they're facetiming with their grandparents.
Speaker 6 (31:36):
Well, the technology is so what has existed for a
while now with the voice, if someone was recording what
I'm saying right now, just the amount of talking that
I'm doing right now, and clip that and took it,
they could then turn around with it and let under
an hour's time they could they could make me say
(31:57):
whatever they want me to set uh you know, in
a political way, in a fraudulent way, and uh you know,
they can make me say whatever they want. And that
the technology has existed for voice for a long time.
But now with a photograph of people, they can make
(32:20):
those move. You see it all the time. It's a
baby thing. They're they're taking existing podcasts and they're making
the babies speak.
Speaker 5 (32:29):
Uh and they look like them.
Speaker 4 (32:31):
Yeah, and obviously nobody believes that those are real. But
you we saw a dea jumping on a trampoline today,
but I.
Speaker 1 (32:41):
Heard about that.
Speaker 5 (32:42):
Yeah, I have a question for you, Mike.
Speaker 3 (32:44):
So take away the scamming aspect and the ripping off aspect.
Just your your client base has the technology because it
existed where we had to go to the experts like
yourself for the technology for the camera. Now, of course
the cameras are all in the palm of our hands.
If we have the you know, the wherewithal to use
this incredible camera that's on our phone. Yes, this other
(33:08):
aspect of marketing. Has it affected Has any of your
clients over the last couple of years decided that, hey,
we can do this in house. We can do this
with our own little chat ChiPT.
Speaker 1 (33:20):
Or I could tell you, Mike, No, No, of course
clients do.
Speaker 6 (33:26):
Yes, there is the well what has become much more
acceptable online.
Speaker 1 (33:33):
You see it on the news, you know, on the
news clips they cut to.
Speaker 6 (33:39):
It's called UGC user generated content, and what you shoot
on this is now much more widely acceptable. We're actually
I'll tell you what's true is we're actually sometimes intentionally
not getting we're taking away some production value because it's
(34:01):
what people are used to seeing. You know, we do
occasionally actually shoot with phones, but most of the time
when we shoot with higher end cameras, but we give
it a handheld look. We make it look we literally
handheld because it reaches. It has more impact with the
viewer because we're all used to seeing FaceTime and chat
(34:26):
like content.
Speaker 4 (34:27):
Hey, I got a good one.
Speaker 3 (34:28):
When we come back, Mike, would you guys be able
to stick around with us for a few more minutes. Yes,
We'll be right back with more of the man in
the arena with my chill Beert.
Speaker 5 (34:50):
She started to choke on a piece of candy.
Speaker 7 (34:52):
She wasn't breathing.
Speaker 5 (34:53):
Then Ray reached for the life back in it saved her.
She could have easily died that day. A life back
saved her life.
Speaker 7 (35:01):
What I would say is, don't need a life back
and not have it. Have a life back and hopefully
never need it.
Speaker 4 (35:08):
Recently, the American Red Cross has added anti joking devices
as an option when standard protocol fails or is not feasible.
Speaker 6 (35:16):
Go to lifefac dot net or called eight seven seven,
five four three three eight two to.
Speaker 3 (35:19):
Two, And we're back on the Man in the Arena.
My name is Rick Thatcher, along with Arthur Lee ceo
inventor of life back and we've been talking with Mike
Shilbert and.
Speaker 4 (35:30):
I think I hit him up, Hilbert, this is the thing?
You ready? Oh we lost them?
Speaker 5 (35:37):
Oh yeah. He was waiting for a round of applause.
Speaker 3 (35:41):
His people said, listen, if let to come on for
a third segment, I want to be I want to
be surrounded by applause.
Speaker 4 (35:48):
So there you go, you're ready. Right, questions, what is
you know? The Man the Arena is about talking about
things that people don't necessarily want to talk about, right,
No one you go see your patent attorney doesn't tell
you it's worthless. The patent office doesn't tell you it's worthless.
You know, the FCC doesn't tell you they're worthless. As
far as fighting these things.
Speaker 1 (36:09):
I can't imagine the frustration there.
Speaker 4 (36:11):
Yeah, but well it's an education. And why Man in
the Arena exists because I got hit with all these
things and people should know, and these entities don't necessarily
want to tell you that. So here's what we two questions. One,
what is the how do we get the message out
in a proper form of education? Right and fyi and fyi.
(36:32):
And the second thing is do you think it'll change industry? Right?
Will we have movies? Will movie stars be obsolete? Just
like the summarize Moll Shorter answer, Yes, isn't that crazy?
Speaker 1 (36:47):
It's crazy?
Speaker 3 (36:48):
The you know, respect that Robert de Niro will be obsolete? Yeah,
no problem, no problem.
Speaker 1 (36:53):
There are a couple of things going on with movies.
Speaker 6 (36:56):
You know, the movie attendance in the theaters every one
knows is plummeting.
Speaker 4 (37:03):
Too.
Speaker 6 (37:04):
I was in the mall a couple of days ago.
I had to return something. I went went into Coles
and it was like it was spooky.
Speaker 7 (37:11):
It was.
Speaker 1 (37:12):
It was me and one eighty year old woman in
the entire mall.
Speaker 4 (37:16):
I don't don't admit to going to coals in the future.
Speaker 3 (37:20):
It was to return something, all right, everyone across the
country on the Manly Arena is going to know we
ride motorcycle.
Speaker 1 (37:28):
It was to return something from my parents.
Speaker 5 (37:30):
What he's talking about in the world I knew, and it.
Speaker 1 (37:33):
Was for my parents.
Speaker 6 (37:35):
But the other thing is the attention span, our attention
spans the videos that we make. You know, I used
to be when we were making videos, the default request
from a client was, you know, maybe like a three
minute video like and some of them still do.
Speaker 1 (37:51):
But most of the videos for.
Speaker 6 (37:54):
Social media, you don't want them longer than thirty seconds
because you will click no matter what you're saying, no
matter what you're showing. After thirty seconds, everybody tunes off
and like the click click on something else.
Speaker 5 (38:06):
What chance do we have on the man in the
arena at that point?
Speaker 4 (38:09):
See like the timing of the first kind of AI
movie and what I mean by that not Roger Rabbit,
but you know the star is Fred, that the female
lead is Beth. And their people in the sense you
can't tell the difference. They go on talk shows, they
do everything, they just don't exist because as always, people
(38:29):
never realize this money drives everything, right electric CAUSI lop
when they're cheaper and they're happening, right, That's it's just
the bottom line. If these movie companies and these advertisers
can use a free.
Speaker 3 (38:45):
Well they have to pay for the likeness. I would
imagine they know they make it up. Well, but if
it's a legitimate production house, like say Splash wanted to
do a video and use Tom Cruise.
Speaker 4 (38:56):
No, that's not what I'm saying.
Speaker 5 (38:58):
They create that they pay, but they'd have to.
Speaker 1 (39:01):
Sure, they'd create, create like Bob Bob fake.
Speaker 5 (39:07):
His own, but it's not stealing someone who's legness. So
a new guy.
Speaker 4 (39:10):
What do you think, Gilbert.
Speaker 6 (39:12):
Well, there's there's in the news now there is a
big to do over an influencer from Wimbledon. Beautiful girl
that was in pictures all over the place selling whatever
she was selling, and the clicks were off the charts
and everyone was you know, she was sitting in the
(39:33):
stands in Wimbledon, was doing all these walking around and
then it came out she didn't she didn't exist. It
was photography, it wasn't video, but you know, it was
absolutely believable, and she didn't exist and it came out
that she didn't exist. The But the AI actors are
(39:56):
very very concerned with with great reason to be, because
studios can use their likeness. You get them, you get
the actors in to record one movie and then you
can manipulate their performance to perform in another movie.
Speaker 4 (40:18):
Yeah, but think about the fact that and Rick Go
was there. They just make the guy. You could make
them be ten years old. They make them grows over
the next twenty years, and he don't exist. You don't
have to pay him royalty. You don't have to feed him.
You have to give him of the movie. You don't
have to already.
Speaker 5 (40:35):
Yeah, synthetic person, it's already happening.
Speaker 4 (40:40):
Yes, it's like on a commercial. It's perfect, right and
gerald someone Yeah, Max Headroom. Do you remember Max Headroom too?
Speaker 1 (40:48):
Of course I do.
Speaker 4 (40:52):
That's my Max headroommentation there. But what is the what
is the how do we protect ourselves? Any thought?
Speaker 6 (41:00):
Well, so that's the ongoing, intensifying debate.
Speaker 1 (41:05):
How do we protect ourselves? How do we protect our
parents from being faked and ourselves?
Speaker 6 (41:12):
It's getting you know, it's not just you know my
eighty year old parents. The dangers are us gripping down
to us and our children, particularly children are you know,
they have been in danger for a long time online.
Speaker 4 (41:31):
Now I don't mean to interrupt you, because but it's important.
We're starting to come close to the end of time.
The problem that I see and why this show is
built exactly from the patent to the FCC, is the
government is going to come in and put in regulations.
That's great, but then only us are going to have
to follow them and it's not going to do anything,
just like your patent and just like the FCC. So
(41:54):
my point is that rather than have these regulations that
are obsolete the day they're put in place, we need
a different way to do this. We have to learn
from the obsolescence of the pattern and the challenges of
the sec You know, the FCC could put out you
have to have a little symbol that says it's AI right,
(42:15):
oh form it's great. Well you just made it worse
because the guys that make legitimate ones have the symbol
and the copycatch just put the symbol on.
Speaker 1 (42:25):
Yeah, no, that won't work. The labeling it won't work,
and the.
Speaker 4 (42:30):
Same won't work. And the reason this this segment exists
because we think it will I have a patent, I'm safe.
No you're not. They said it will work upside down. Well,
they can lie because the FCC doesn't get to them.
So we have to generate awareness that these things are
coming and that don't rely on the government. So I guess,
(42:53):
in a quick sense, do you have any thoughts on
any way that we can kind of without the government total.
Speaker 6 (43:01):
Well, I think you put your finger right on it's
education of the of our society.
Speaker 1 (43:08):
The problem with online.
Speaker 6 (43:10):
Deep fakes and video is that you you can make
the videos in China or Russia or wherever, and it
reaches right here in California or there in New York.
Speaker 1 (43:22):
It's global, so there's.
Speaker 6 (43:24):
No borders that you have to get a legitimate or
legitimate looking passport to get through. You know, it's it's
it's instantaneous, and it's global.
Speaker 1 (43:34):
So it comes down to education.
Speaker 6 (43:37):
And if we put limits on what we can do,
if we put limits on what we can do with AI,
then everyone rule.
Speaker 1 (43:52):
Everyone not following the.
Speaker 6 (43:53):
Rules, and there are more people who are probably not
going to follow them than we'll follow them.
Speaker 1 (43:57):
We'll just take you know.
Speaker 4 (44:00):
Once again, that was the first part. When we put
these rules in, I can't say I saved ten thousand
livesc you shut me down. I can't make a lot
of claims because of the FT eight rules are here,
but they don't have to follow them.
Speaker 1 (44:14):
Right.
Speaker 4 (44:14):
That's what my awareness as we get into the beginning
of someone having to say we got about this, that
we can't count on the government to make these rules
because they don't listen to those rules. But you know,
it's a it's I think it's a I think we
need to have another show on it. I will percolate
on the topic. Would you come back on another one
(44:34):
and think about some of this stuff.
Speaker 6 (44:36):
I'd love to come back. And what I was doing, yes, absolutely.
What I was about to say was, it's the consistent,
repetitive alerting of society that the dangers out there.
Speaker 1 (44:50):
Remember, you know, what we say now isn't going.
Speaker 6 (44:54):
To be remembered by most people in three weeks, which
is when I want to come back on the show.
Speaker 1 (44:58):
By the way, three people.
Speaker 5 (45:01):
Get in touch with an honest man like yourself.
Speaker 4 (45:05):
Yeah, I can talk about the rest of this stuff
in three weeks.
Speaker 1 (45:09):
Yeah. But it's it's it's repetition, and it's reminding people
that the dangers are out there and maybe coming back
with an example, like a concrete example that we can
show people that hey, this just happened.
Speaker 4 (45:25):
I got a piece of food for thought. When we
end this, My other concern in my sociological brain, we
are raising a society of fear where we do not
trust anything. How is that going to affect us in
our lives? So we'll end on that because we're out.
But dude, thank you.
Speaker 3 (45:44):
Thank you so much for joining us. We appreciate you
and we'll speak to you real soon.
Speaker 1 (45:50):
All the lives that you say, thank you very much.
Speaker 3 (45:53):
You got and we'll be back with rape preeby mister
three K Nice.
Speaker 4 (46:10):
Hi, I'm Mark the League CEO. I'm got there. Life
Back simple choking rescue advice that saved over four thousand
people thirteen years ago. When I came up with life Back,
the design was to to be safe and simple, simple
push and pull the vent systems and when you push
it down, the arrow go out the side to ball
out of the box. When you pull it up. With
(46:32):
any success, there's going to be comics and normally that's
that's the way to now. Li Back is at the
registered manufacturer in New York. A lot of these products
and this is one of the most popular ones. It's
made in China. But the real problem it's about ten
to fifteen dollars cheaper. If you put your finger open this,
you won't be able to push it down. Now I
(46:55):
understand when he's money like, this is some of life
at stake. So if you book and make sure you
practice and gone with your things. If you put it
like this or like this and it won't work and
your loved one's going to die. I understand, and buy
a cheaper product, but you have to also remember when
you buy a cheaper product, to get a cheaper product
(47:15):
in someone's life can statement. So if you think of
buying it, make sure you understand you cannot believe this world.
And two someone you love owns this, make sure that
main music they had to wear it then panic situation
not to cover this b they're gone kind of strictly
a PSA. I obviously I also to buy a life
(47:37):
back that I know understood and I know it works
because I made it last forever. But if you do
go with this, please be careful. Ten bucks in the
life mistake.
Speaker 3 (47:48):
Hey, and we're back the final segment of The Man
in the Arena, and I don't know how we got
through the last two weeks Arthur without mister Ray pres three.
Speaker 5 (48:00):
Previous three thousand.
Speaker 7 (48:10):
There we go, get Hey, guys, how are we doing tonight?
Speaker 5 (48:15):
Doing great?
Speaker 4 (48:16):
How would your trip?
Speaker 7 (48:18):
My trip was absolutely amazing. I didn't want to come back.
Speaker 4 (48:22):
I thank you for sending some pictures. You know, the
whole family. That's what it's all about.
Speaker 7 (48:27):
I did miss you guys dearly, and I did miss
the show and everything that we do here. Glad to
be back.
Speaker 4 (48:35):
Let me tell you, Yeah, well we missed you too,
because you are missed the three thousand we had. We
had a miss three thousand for the first time. Jackie
did your segment awesome. Yeah, so it was, uh, we
got through, but we're glad you're back.
Speaker 7 (48:50):
Well, I know she did a heck of a job
because it's Jackie.
Speaker 4 (48:53):
Yeah she did, or did I'm telling you she did.
Speaker 1 (48:58):
That's right.
Speaker 7 (48:58):
That's right, guys, I got some I got some good
numbers for you.
Speaker 6 (49:02):
You know.
Speaker 7 (49:02):
I know it's been a couple of weeks and Jackie
filled in for me. But uh, quick, quick flashback. Why
am I missed three thousand? Well because of this little
little girl right here was the three thousand person saved
my life back the over twentieth of last year. I
saved this little girl with life back. That was two
hundred and eighty four days ago. Two hundred and eighty
(49:24):
four days. Life back has saved one thousand, four hundred
and thirty four people, number.
Speaker 4 (49:32):
Three thousand, eight years in business.
Speaker 7 (49:36):
Well, so, Bobby you got a picture for me.
Speaker 5 (49:42):
Bobby, Let's roll it, run it Bobby good. Bobby lived there. Everybody. Oh,
here's the grass list.
Speaker 4 (49:50):
Read it out.
Speaker 3 (49:54):
Number five children, forty four thirty four, four thousand, four
hundred and thirty four total lives.
Speaker 5 (50:02):
And that's just the ones we've heard about.
Speaker 7 (50:04):
I mean, a thousand, four hundred and thirty four lives
in two hundred and eighty four days.
Speaker 5 (50:10):
Amazing.
Speaker 7 (50:11):
I mean, that's that's amazing. It is absolutely amazing worldwide
product that's available. Folks, get it, just get it. It's
just common sense. At this point. I will tell you
so funny quick story. I gave my life back away
to somebody who needed it, and ever since then, I've
been like, oh my god, I don't have a life.
Wafter what am I going to do? So I've been
(50:32):
very cautiously eating my food until my new life that
comes in.
Speaker 5 (50:35):
I will know a guy.
Speaker 7 (50:38):
So you know, I think I made a phone call.
Don't worry. God's taken care of Let's go. Let's go
to the highlight of the week, because it's a good one.
I love these highlights. July twenty seventh, a one year
old boy in California choked on a cookie, causing a
total obstruction, but the device saved my one year old
(50:59):
son's life. I am a nurse practitioner and my husband
is a critical care nurse, so very trained personnel. To
say the least, we both know what to do when
someone is choking. My husband did firm back thrust multiple times.
Was zero's success. My son was completely blue and about
(51:20):
the path out when I handed him the life Act.
He did two attempts with the life back and on
the second attempt the cookie he was eating was dislodged
and he started breathing again. That just shows you right
there that even trained professionals can fail at recommended first
aid steps.
Speaker 4 (51:41):
And like anyone's fault. I mean, it's just a human body.
And you know how grateful are we that that came
in and you were able to read it to make
people aware. Yeah, get trained, but god, it doesn't always work,
just the way it is.
Speaker 7 (51:57):
You know, I wasn't trained. I'm I'm I'm a parent
of five kids, so I would consider myself fairly good
at first aid. We were CPR certified, so again I
have minimal training, and it didn't work. The recommended procedure
didn't work. On Maya the life that kid.
Speaker 4 (52:18):
You know, I can't. I just got goosebumps because you're
sitting there with her in your lap as you say that.
And I know we both get messed up when you
talk about and we both have had teary moments in
front of the public.
Speaker 7 (52:31):
Oh yeah, totally. Any parent. When a parent recalls that,
that situation, those moments, you know, it's hard not to
get choked up because of the you know what could
have happened is you know every parent's worse nightmare.
Speaker 4 (52:49):
You talk about the color change.
Speaker 3 (52:51):
Yeah, you know, just from the outset talking about a
one year old and the parents there, the level of
expertise or a critical care.
Speaker 5 (53:00):
Nurse not just a nurse, Oh yeah, both of them. Yeah, amazing.
Speaker 4 (53:04):
But you know what, it's beautiful that they said that
they didn't hide it, you know they were they were
upfront and honest because that helped message, that helps the story,
that helps others. Look until that moment in the hospital,
I take it like I'm trained, It'll come out, and
that's we have to realize, yes, get trained, but it may.
Speaker 7 (53:31):
Not work absolutely, which brings me into my final statement
of the Evening Life. That better to have it and
not need it, than need it and not have it.
The life you save could be your own, or a child,
or a family member or a stranger who knows. Just
get it. God, blessing, good.
Speaker 4 (53:50):
Night, Thanks y.
Speaker 5 (53:55):
Right, thanks so much. We'll see you next week. Wow.
Speaker 4 (54:00):
It really loves his eyes on with him. I know
the R listeners you can here. You don't see it,
but he sits with his little daughter that he saved
on his lap when he does the segment. And you know,
we've gotten to know him over the year and he's
a real great guy, God guy, just an awesome dude.
Speaker 5 (54:17):
And and you know, it was a family event the
way he's like dying to do this for nothing.
Speaker 3 (54:22):
He loves he loves doing it every week. And I
think it killed him. It only was a family event
that that tore him away.
Speaker 5 (54:29):
I think his father is that.
Speaker 3 (54:31):
His dad's seventieth birthday, birthday, and he was away for
two weeks after Michigan.
Speaker 5 (54:37):
Didn't know that. He pulled off technically, but he couldn't
wait to get back.
Speaker 4 (54:40):
But he just he's so sincere. And I've hung out
with him at my ass and that miad, you know,
he said, what do you how many kids. He says five. Five, Yeah,
she's two. That kid is going under miles an hour.
Speaker 5 (54:55):
She has no off button.
Speaker 4 (54:57):
Get it a swim, just fall it, just jump.
Speaker 5 (55:02):
Well, she did a face plant in the hall, you know,
that's what it.
Speaker 4 (55:04):
But she's so cute and so you know what, And
I said it, she's so full of life, and she
wouldn't be Yeah, And that word just stuck in my
thought as I said it, because I was thinking that
that's what she would have lost.
Speaker 5 (55:18):
Yeah, I mean, they wouldn't never be the same, never
the same.
Speaker 3 (55:22):
So what great show. We talked to Mike Schelbert from Splash.
That was interesting, really interesting to see someone that's in
the arena of video production and how it's affected you
know him well, both his family and his vocation.
Speaker 4 (55:37):
I was kind of old, but he was gonna say,
oh no, it's not going to do this. He's like, oh, yeah, absolutely,
you could do that.
Speaker 5 (55:42):
I can do it tomorrow. I wonder when the first
AI generated movie comes out.
Speaker 4 (55:48):
Well, I'm more worried about the you know, like I said.
Speaker 5 (55:51):
Because not just animation.
Speaker 4 (55:53):
Well, having learned painfully the lack of the ability of
our our protection, the government have a partner say no,
you're not appreciate. Well know you're not, so I know
that's coming. Regulating AI. Okay, great, it's not worrying the lesson.
Speaker 3 (56:10):
It's on his way and I know it's a topic
that we're going to cover more. Cuture on the man
in the arena. Thanks for listening, and I think it's
time for Micro to take us out. Mike, take it away, Mike.
Speaker 1 (56:23):
It's no joke.
Speaker 2 (56:24):
When you choke to get life back and without breath,
they'll be death togat life back and bad life back
and God's life back. Lie back life back and life
back and leave
Speaker 6 (57:01):
Six
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