Emily Pantelides is the founder of Pantelides PR & Consulting, one of Palm Beach County’s most recognized and influential public relations firms. A former top-rated television news anchor with more than 12 years in broadcast journalism, Emily has built an award-winning agency celebrated by Florida Weekly, Marcom, and Expertise. She has helped raise hundreds of millions for charitable causes and proudly balances her thriving career with life as a wife, mother of three, and animal lover.
📣 QUOTE: “Say yes. Even when you’re tired or unsure — showing up opens doors you didn’t know existed.” 🚪 - Emily Pantelides
Level 🆙 Take-Aways
🔹 Valuable Time-Stamps🔹
🕒 00:05:00 – Taking risks and trusting faith
🕓 00:07:00 – Turning failure into forward motion
🕕 00:10:00 – Authentic storytelling and PR integrity
🕖 00:17:00 – Building connection through kindness
🕘 00:26:00 – Leading with faith and higher purpose
🌐 Visit Pantelides Public Relations Website
🔗 Emily’s Linked IN Profile
🔵 Pantelides Public Relations Facebook
📷 Pantelides Public Relations Instagram
You Can Contact Pantelides PR & Consulting:
Phone: (561) 768-7831
Email: Emily@PantelidesPR.com
📣 QUOTE: “Say yes. Even when you’re tired or unsure — showing up opens doors you didn’t know existed.” 🚪 - Emily Pantelides
Level 🆙 Take-Aways
- The most successful people master their message — and know their audience. 🎯
- Build stories that connect, not campaigns that chase attention. 📖
- Honesty over spin builds lasting trust every single time. 💬
- Pray, trust, and move — because purpose lives on the other side of faith. 🙌
- Faith and business can thrive together when purpose drives action. 🌿
- Surround yourself with kind, respectful people — energy is contagious. 🤗
- Every failure is feedback; learn, adjust, and move forward stronger. 🔁
🔹 Valuable Time-Stamps🔹
🕒 00:05:00 – Taking risks and trusting faith
🕓 00:07:00 – Turning failure into forward motion
🕕 00:10:00 – Authentic storytelling and PR integrity
🕖 00:17:00 – Building connection through kindness
🕘 00:26:00 – Leading with faith and higher purpose
🌐 Visit Pantelides Public Relations Website
🔗 Emily’s Linked IN Profile
🔵 Pantelides Public Relations Facebook
📷 Pantelides Public Relations Instagram
You Can Contact Pantelides PR & Consulting:
Phone: (561) 768-7831
Email: Emily@PantelidesPR.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Are you ready to level up?
Speaker 2 (00:03):
Do you wish to live a life of options and
not obligations? You've gone to the right place. Thank you
for stopping on by to hear knowledge nuggets from Coach
Fergie and his top tier guest to help you lean
into your ultimate human potential. Now let's level up with
Coach Fergie.
Speaker 3 (00:20):
Hey first Squad, Welcome back to another powerful edition of
Level Up Conversations with Coach Fergie with the Time to
Shine Today Coaching. I'm your host, Scott Ferguson, blessed to
be your GAP coach specializing in performance mental conditioning, working
with business leaders, entrepreneurs, entertainers, athletes, c suite and students
to help them break to their success gap to live
a life of options and not obligations. On this platform,
we are still to bring you high performers who are
(00:41):
not just chasing entertaining success, but we define it through
providing above and beyond service and Squad, I got a
really quick knowledge that I get this week, and I
want you to kind of really lean in for a second,
because we live in a world where everybody's chasing perfect
perfect post perfect pitch perfect moment. But here's the deal.
Perfect does not connect. Perfection is safe, it's sterile, and
(01:02):
nobody grows in sterile connection. That's raw, that's real, That's
where trust lives. You don't inspire people by showing them
how flawless you are. You inspire them by letting them
see the scar and the strength that come from it.
The best conversation is the best leadership, the best relationships,
they all come from being locked in, not really polished up.
So this week, don't wait to be ready, don't wait
(01:22):
to have it perfect, hit record, make the call, step
into messy if you have to, because when you lead
with connection, perfection becomes irrelevant. And that, my friends, is
how we are going to level up today with my guest,
the rock Star. She had a loss in her family
with Missus Churchill her pup and want to give some
condolences there. But we're going to be leveling up with
(01:44):
one of Palm BEA's County's powerhouse voices and media in influence,
a good friend, Emily Pantalides. Emily is the fearless founder
of Pantalides pr And Consulting, a firm that not just recognized,
it's revered and one of the South Word's most dynamic,
results driven public relations agencies. Before taking over the PR world,
Emily spent more than a decade lighting up television screens
(02:04):
as a top rated news anchor and journalist, mastering the
art of storytelling and connection, which we went back to
my coaching nugget there connection. Her award winning firm, celebrated
by Florida Weekly, Markham and Expertise, has helped raise hundreds
of millions of dollars for charities and causes that change lives.
She's a strategic storyteller, reputation builder and connector of people
(02:26):
who knows how to amplify a message with heart and precision.
And when she's not leading campaigns or making brand shine,
she's living her best life as a devoted wife, proud
mom of three, and of course, like I said before,
an animal lover who brings the same energy and passion
to her family as she does to every project she touches.
We met through we also have a good friend of ours,
(02:46):
Kirston Miller, and Kirsten's just seems to be lately like
my kind of putting everything together and bringing guests in
that it's Kirston Miller and thank you so much.
Speaker 4 (02:55):
And she's also a real estate.
Speaker 3 (02:56):
Client of mine, which I think is really cool, and
we've just kind of with her and are awesome guy
Alex kind of bonded and built a little bit of
a friendship but also a professional side here. But Emily, Yes, Hi,
so good to have you on here. This is like
a bucket list moment for me. This is awesome. Are
like absolute stellar.
Speaker 5 (03:15):
Yeah, we you know, we're very blessed. That's not by accident.
I have to say, we really are. We've got great clients.
Speaker 3 (03:20):
And you went from kind of lighting up the TV
screens now okay to running one of Palm Beach County's
most influential PR firms. So what's the one thing your
anchor self would tell your PR boss self over coffee?
What would you share with that?
Speaker 5 (03:35):
Oh gosh, that's such a good question. You hit me
with the big one right at the beginning. I mean,
you know, as an anchor, you you don't think much
beyond TV news. TV news is all consuming, and it's
very stressful and very hard, and you're always trying to
get to that next either market or level. So never
in my wildest dreams did I think that I could
take and parlay what I'm doing into being a business
(03:56):
entrepreneur because they are two really really different skills. And
I'm even scratching my head to this day how I
did that. So I don't know the answer to your question.
But my biggest thing that I would say, you know,
the whole what would you say to your younger self,
older self.
Speaker 1 (04:08):
Sure, stop worrying, Just stop worrying so much. It will
all work out.
Speaker 5 (04:13):
I would say that to my younger self, hopefully, my
older self, my current self, all the selves. We all
need to just chill because in the end things will
work out.
Speaker 4 (04:22):
Love that you said that. I actually have a cand
speech that I give on stage.
Speaker 3 (04:25):
I get asked to speak, and it's called, you know,
don't take life too seriously.
Speaker 4 (04:30):
We're not making it out alive.
Speaker 1 (04:31):
Yeah right.
Speaker 4 (04:31):
I actually that's the name of my spot. That's the
name of it.
Speaker 3 (04:34):
And they bring me in because again, if you do
take you miss out on so many memories if you do.
But what was that flips like, because you know, like
your ward winding journally you have all these things that
run in that world. But what was that like, I'm
just going to start representing people, like what was it?
A talk with your hobby or what.
Speaker 5 (04:52):
I never thought I would leave news. You know, news
was my life. I moved here and I went to
school for broadcast journalism. And the goal is always to
get to market, you know, that was the goal, and
to work, you know, to move every two years until
you get to your spot. But I will say the
last six years of my career I spent as a
morning anchor here. And as a morning anchor, you're getting
(05:12):
up at two thirty in the morning. The show starts
at four thirty every morning, and after doing that for
quite a few years, there is a burnout.
Speaker 1 (05:20):
You know.
Speaker 5 (05:20):
I look at these anchors, these even today show Good
Morning America, who've been doing this for years and years,
and I worry about their circadian rhythms and their health.
Speaker 1 (05:28):
But my gosh, it's hard.
Speaker 5 (05:29):
I mean it's really hard. So I think the moment
just came. I said, I don't want to do this anymore.
I just, you know, the rat race. I just wanted
to take a break for a minute. And you know,
the logical next step after TV is PR. But you
usually go work for a PR company, you don't necessarily
start one. And I don't know, I think I was crazy,
(05:51):
but I just very much believe. This is what I
tell my children to take the risk. It's so great
to fail because you'll learn something from the failures. But
take the risk, and if you don't fail, awesome too.
So I just took a risk.
Speaker 1 (06:04):
There was no rhyme or reason.
Speaker 5 (06:05):
I just think I was ready to leave news, even
though I thought I never would.
Speaker 1 (06:09):
Be sure and try something new.
Speaker 5 (06:11):
And you know, Kirsten knows this about me, but my
faith is very very important to me, and so I
really prayed about it and said, God, what do you
want me to do? And I just felt like, just
do it. I had all these signs, I had all
these things, Just do it. And I started. And that
is why I named the firm my name, because I said, look,
if people have been watching me on TV for all
these years, maybe they'll be like, she's not lying.
Speaker 1 (06:32):
Maybe she can get us on TV. And that is
what happened. Now, long term, was that a good idea
to call it my name?
Speaker 5 (06:38):
Probably not, because you know, I want people to rely
on my staff and I have incredible people who work
for me, like Kirsten. But long term, I think the
idea that you know that question answer is just take
a risk. Pray about it and it feels good, go
for it.
Speaker 4 (06:53):
I love squads.
Speaker 3 (06:53):
You hear what she said about taking that risk and
failing and if we're going to fail, fail forward.
Speaker 4 (06:59):
Yeah, learn something from a pick up a step, just
kind of moving forward.
Speaker 3 (07:03):
So what at you know Pantalides PR and Consulting, they
kind of we all know you have Kirsten on there
like running gasline and you know she's part of your
secret sauce, But what else WITHUIN your firm?
Speaker 4 (07:18):
Kind of set your firm apart from others.
Speaker 3 (07:20):
Because again, who I've got the interview from you is
like kind of a who's who across the board, especially
locally here in Palm Beach.
Speaker 5 (07:26):
I believe there are a lot of PR firms out
there and people sometimes say, well, what makes you different?
It is a direct connection to the media. I worked
for the media. Therefore I know what they want. I'm
not going to give you a press release that I
know no one's going to run written in a way
that I've.
Speaker 4 (07:42):
Read that on your website. By the way, that's true.
It's amazing.
Speaker 5 (07:45):
Yeah, it's true because I was the one who was
given all the press releases, and I was the one
who would get the phone calls from the PR agencies
and I was like, this is terrible.
Speaker 1 (07:52):
I would never run it.
Speaker 5 (07:54):
Or the agencies that wouldn't stop calling me, and I'm like,
I have a job to do. I'm not calling you back.
So that balance pushing your client, making sure your client
feels like you're giving them enough, but also on the
other side, knowing that the media doesn't want to be.
Speaker 1 (08:07):
Pushed so much. That that is our secret sauce.
Speaker 5 (08:10):
And you know, at the end of the day, to
an extent, PR is slightly transient. You know, people come
and go, but I have had people like Kirsen who've
been with me, what seven years now.
Speaker 1 (08:18):
Six six years? Okay, I'm rounding up to my favorite
number seven.
Speaker 5 (08:22):
But you know you have to find I think, loyal people,
but also people who get it.
Speaker 1 (08:26):
The immediacy of it.
Speaker 5 (08:27):
PR is not just about you know how good something is.
Like my other favorite saying is, don't let perfect get
in the way of the good, right, just do it.
Speaker 3 (08:36):
I know this why I started my knowledge nugget. Yeah,
my coach you knowledge. If you notice like perfect is
I kind of.
Speaker 1 (08:42):
Like hold that, Oh looks I did that on purpose,
not really, but kind.
Speaker 4 (08:45):
Of I love it.
Speaker 3 (08:47):
Okay, So I get hit up a lot by PR firms,
whether it's for this show that I just recently launched
or my podcast which is a big podcast, and like
PR firms will be like, so, this is Emily and
she's great for your show, and they've never listened to
the show, you know what I mean. The problem that's
huge and that's but the PR firms send it like that.
And you know, Emily, which you can say something here
(09:10):
missing thank you so much for bringing in people that
have listened, or at least you've really versed them in
on what the show's about.
Speaker 6 (09:18):
Yeah, I mean, I think to piggyback on what Emily
was saying. Something that sets us apart is that, yes,
we're all so connected to the media, but in that hand,
we know what makes sense for each media outlet. You know,
we're not just throwing spaghetti at the wall and hoping
that something sticks. You know, we we vet not just
the outlet, but the reporter, and you know how the
(09:40):
story is going to get told, so that we're setting
our client up for success and also then giving the
media something that they want so that when we come
back again, they're like, oh yeah, I remember, you gave
us this great client or you know, the great character
or whatever, and we make it happen.
Speaker 3 (09:54):
Yeah again, I get other PR firms will come in
and say, oh, this girl's perfect. Like literally in the past,
we think these girls will be perfect. They have a
show called two Wild Orchids, and the whole thing is
really scantily you know.
Speaker 4 (10:06):
Like, how does that fit in with my message?
Speaker 3 (10:08):
And the PR guys like, oh, I have no idea
because he didn't do his research right.
Speaker 4 (10:12):
You know, I love that that you do that so
problematic navigation of chaos.
Speaker 3 (10:17):
Yeah, okay, yeah, so you know, from reputation management to
media firestorms, you know, can you share a moment where
you kind of turn potential disaster into triumph?
Speaker 1 (10:29):
One moment? Every day?
Speaker 5 (10:30):
We do that?
Speaker 4 (10:31):
Are you kidding?
Speaker 5 (10:32):
I mean I think we do this on a daily basis,
which is try to take either a bad message and
turn it good. But we do a lot of crisis
communications too, so that is when people will bring us
in when something really bad happened and we've got to
change the message and turn it around. And a lot
of that we don't publicly share because part of the
(10:55):
secret sauce is when we go in right and if
there's a if there's a bad error, we try to
fix it as much as we can. Or you know,
there are times where I also say you lean into
the mistake. You just say I'm sorry, I made a mistake.
So I'm trying to think of something that we did
that we publicly can talk about. And nothing is coming
(11:15):
to me right now, but I can tell you sort
of just in vague terms, that someone will have something
horrible happen that's not necessarily their fault, and they either
want to run away from the media, and we'll come
in and we'll say, don't lean into it, say this
was a mistake. People appreciate authenticity and honesty sometimes or
sometimes it is you don't address it and it does
(11:36):
go away, But you really need an expert in there
guiding you.
Speaker 1 (11:38):
Will this go away? Will this blow up?
Speaker 3 (11:41):
But you can lean into it if you did it
and maybe soften the blow. Yes, news runs and cycles,
right that is you and bran Mund know that in space.
So it's like what's news today is might not be
news tomorrow. So if you lean into it, yes, apologize.
Speaker 5 (11:56):
Yes, and you know what's interesting always to me Palm
Beach County has a shit attention span. You can be
arrested for doing something god awful, you know, and in
the year you're being elected to some public office.
Speaker 1 (12:08):
People forgive in Pumpeach County. So that's good.
Speaker 4 (12:11):
Absolutely, and squat.
Speaker 3 (12:13):
We're gonna stop and take a really quick break and
with our sponsor, Steve Austin from Rise Mortgage that I'm
just so blessed he is on board with us. But
we're gonna come back and we're going to kind of
talk about how they stay ahead of the curve with
the AI in the social digital and all that jazz.
Speaker 4 (12:26):
So Steve, take it away.
Speaker 7 (12:29):
Thanks Scott. Happy Saturday everyone. This is Steve Austin with
the Rise Mortgage Dynamic team with your mortgage market recap
for the week of October twentieth. Better late than never,
The numbers for September CPI inflation were released Friday and
came in lower than expected. It wasn't fine much, but
it did improve the mortgage markets position, regaining some losses
we had from earlier the week. So while it wasn't
(12:51):
the most exciting rally we have seen, it is another
step in the right direction for the long term interest
rate improvement. With the CPI reports, we should still expect
to get the twenty five bases point cutting the Federate
next week, and with overall signs showing up slowing in
the labor market, the Fed's policy position is likely to
remain heading towards lower interest rates. In the housing market,
we are still seeing buyers have the leverage and negotiating
(13:13):
and deals being done, which in my opinion, makes it
a good time to be house hunning.
Speaker 2 (13:17):
That's it for this week.
Speaker 7 (13:18):
Have a great weekend everyone. This is Steve Austin, your
branch manager MLS seven six two three two eight with
the Rise Mortgage Dynamic Team n MLS one six zero
four sixty sixty three in equal housing lender.
Speaker 8 (13:29):
Are you looking to finance your dream home, vacation getaway,
or an investment property. The Rise Mortgage Dynamic Team and
Company is here to help. Steve Aoston and his team.
They're expert loan advisors combine local knowledge with cutting edge
technology to make your financing process efficient and seamless. Whether
it's your first home or your next investment, trust Steve
(13:53):
Boston and the Rise Mortgage Dynamic Team and Company to
guide you every step of the way. Visit them today
and experienced the perfect blend of technology and personal touch.
Steve Austin's Rise Mortgage Dynamic Team, you're local experts in
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(14:17):
five two nine two seven eight five six one three
five two nine two seven eight and MLS number one
six zero four six six three.
Speaker 3 (14:29):
Hey, thank you so much Steve for the market update
and again so blessed to have you on as our sponsor.
And we're back with my good friend Emily Penthalides and
my PR rock Star. So you know, the media world's
is evolved fast, like crazily fast, you know, from social digital,
artificial intelligence or AI.
Speaker 4 (14:48):
How do you stay kind of relevant?
Speaker 3 (14:49):
I know you have a right hand over here, Kirsten,
that really helps with the relevancy, but like, how do
you stay relevant and keep your clients kind of ahead.
Speaker 4 (14:56):
Of the curve?
Speaker 1 (14:56):
Yeah, I think that's a great question.
Speaker 5 (14:58):
I'm gonna let Kirsten talk about social media, but what
I will just tell you about staying ahead of the curve.
Speaker 1 (15:03):
It's a great.
Speaker 5 (15:03):
Question because people say, do people even watch the six
o'clock news anymore. Do people even listen to radio? And
the answer is yes, But maybe they're not making an
appointment TV. They're not sitting down like they used to
with their TV trays and the whole family is watching
the six o'clock news. However, there is something called social
media that goes viral. So your six o'clock newscast where
they give you two minutes can be a TikTok thing,
(15:25):
or it can be you know, like, there are ways
that you can disseminate that beyond just the original platform,
but beyond that, it's a mark of validation on you,
your company, your business, whoever you are. When you were
featured on an NBC news, you know, people say, what's
the difference between an AD agency and a PR agency.
An AD is you paying clearly in front of everybody
(15:45):
to see how great you are. What we do is
a third party validation. So NBC says how great you are?
You know, a glossy magazine says how great you are
and it's not paid. So we always say PR has
seven times more value than an AD because it's not
an AD, it's somebody else saying that you're great. So
that's why I love what we do and that's how
we stay relevant because we find the targeted place that
(16:08):
will go viral for you for whatever your business is,
for whatever your you know, your media is. But Kirsten
does a lot of social media for us, for the firm.
So what do you think about social.
Speaker 6 (16:18):
Yeah, I mean it's just a constant staying on top
of the trends and researching what's new, what's relevant, and
then finding a way again to make your client fit
into that because not every trend, Like I hate when
I get on social media and you're scrolling and you
see people doing the same video to the same song
over and over. At that point, it's like, okay, blah,
(16:39):
I'm tuning it out. I'm scrolling on to the next thing. Right,
So you have to stay ahead of the trend constantly, researching,
constantly just thinking about like what what could possibly be next,
and how does it how does my client fit into this?
Speaker 4 (16:52):
Stand them out, make them stand out? Right? Yeah, that's
you as at your firm.
Speaker 3 (16:58):
You know, you've built deep, lasting relationships, you know in
a very transactional industry.
Speaker 1 (17:04):
That's right, right, So that's right.
Speaker 3 (17:05):
What's your philosophy on connection? You know, and trust in
business and still keeping that line there where there's business
one hundred percent.
Speaker 5 (17:12):
That's ah, your questions are so good, because yes, I
think that's the most important thing. I help reporters and
give them stories who are not my clients. I will
help my clients when they're not my clients anymore. Because
at the end of the day, it is all about connections.
It's all about who you meet. It's all about I'll
remember when somebody helped me, and vice versa, and so
(17:32):
I mean, I think at the end of the day,
being kind and just more over than kind. If you
say you're going to do something, doing.
Speaker 1 (17:40):
It, that's the secret, sauce. It's not like it's a miracle.
Speaker 5 (17:43):
Come through and just be kind to people, help them
if they need help, and making those connections. Somebody once
said to me, and I really the stuck with me.
Just say yes. Like when someone invites you to a party.
You know, when you're like tired and you're like, oh
my gosh, I don't want to go. Just sometimes say yes, you.
Speaker 1 (17:58):
Have to be there for two hours. Yeah, just say yes.
Speaker 5 (18:02):
And when you sometimes start saying yes, your mindset turns
to I'll show up. I don't want to go to
your stupid networking thing, but you came to mind.
Speaker 1 (18:09):
So just say yes, yes, say yes. It's a very
helpful thing.
Speaker 4 (18:14):
Just that actually happens to me.
Speaker 3 (18:15):
At PGA National, Vinie Cuomo throws these huge events and
they're like, you need to be seen at this, you
need to go to it. I'm just like, I'm a
shadows guy, just like to kind of have intimate time.
Speaker 1 (18:25):
I know you're you're good in front of this micro
thank you very much.
Speaker 3 (18:28):
But it's like I like, I actually went and made
probably my biggest connection at there, and I'm so glad
now I'm you ever see the movie yes.
Speaker 1 (18:36):
Man y, yeah, exactly. Yes, he took it to another extreme, but.
Speaker 3 (18:41):
Yes, which is the sense like, hey, you know, take
a risk, like calculated risk, but lay it out there
and like you said earlier, don't be afraid to fail.
Speaker 1 (18:49):
Yeah you can fail.
Speaker 5 (18:50):
Love that, Yeah, because you sometimes learn more from your
failures than you do way more.
Speaker 1 (18:55):
Yeah.
Speaker 5 (18:55):
And yeah, I mean falling flat on your face in
front of your friends or on social media is not great.
But if you don't, how will you ever get better?
Speaker 4 (19:03):
Right?
Speaker 1 (19:03):
Right?
Speaker 3 (19:03):
And letting them watch you rise up? Yeah, going forward,
that's an inspiration to them. How about misconceptions about pr like,
have you ever turned down a client a prospect?
Speaker 1 (19:13):
Yeah, well we turned down clients.
Speaker 3 (19:15):
Is it kind of the moral ethical lines or is
it just because they're not fitting a message? Or can
I ask you, like, what would get you, guys maybe
to turn away a client?
Speaker 5 (19:24):
First of all is if we don't think we can
help them, if their expectations are something that, I will
not take a client if I don't think we can
help them. I also won't take them if I think
they're mean or if I think that they're not nice people.
And that is the biggest blessing to get to where
I am, because at the beginning, you say yes to
everybody because you're starting a new company. But I think
we're at the point now I don't want to work
(19:44):
with jerks. I want you to treat me and my
staff respectfully. And yes it's hard, and yes there's still
things that happen, but for the most part, I very
much say no to very.
Speaker 1 (19:55):
Many people because the alignment is just not there.
Speaker 4 (19:57):
Just not there.
Speaker 3 (19:58):
Yeah, how about the we'll just go this where the
female aspect of things, you know, because you know the
boss lady, you know, do you get any pushback in
that world, because I mean, you already had an authority
on the microphone in front of the TV screen and
squat if you've never met her, or or you're stunning
like you you handle a room, you own a room, right,
But like, have you ever had any pushback due to
(20:20):
being a female?
Speaker 1 (20:21):
Yeah, I mean I.
Speaker 5 (20:21):
Felt a little bit like I'll be the only girl
in a room and it's a bunch of men. But
I will say I've been very lucky that I've never
had an awkward situation. I've never had a meet to moment.
I've never had any of those things. But you know why,
I didn't think you bring this up.
Speaker 4 (20:37):
But I think you draw that line invisibly some I
know what I'm saying.
Speaker 5 (20:42):
I don't know why, because I just would not put
up with it, and I somehow, I don't know, I
don't know the answer to that. But I've never felt
less than right. And that might go back to a
whole parent thing. But my dad never made me feel
like I have a sister. He never made us feel
like we were not We were the girls. And we
grew up in Greece, and that's a very sort of
(21:02):
like a man society. But it could go back to
my childhood. He always was like, you can do whatever
you want. My mom did the same thing, and so
I think it's just I've never felt like I can't
do what a man can do.
Speaker 1 (21:15):
In fact, I think, quite frankly, I could do it better.
Speaker 3 (21:18):
Yeah, there's more organization. You know a lot of times
on that line. I mean it kind of is rubbed
off on you know, Kirsten as well, because you know,
if I have to call her.
Speaker 4 (21:26):
I'm like, shoot, man, I get to mind my p's
and q's.
Speaker 3 (21:28):
I like, I like its like she's direct, she's quick,
and I love that about it. But before I called
Kirstener a text, I'm like, this is exactly what I
know because this is how she operates. That's great, And
I think that might have been a little rub off.
What misconceptions about PR that you wish, Oh yeah, maybe
they understood a little bit better.
Speaker 5 (21:51):
I think one of the misconceptions is that you know,
it's dated, like what we talked about, that you know,
it's not relevant anymore. Maybe that or a misconception that
it's super glamorous the same.
Speaker 1 (22:02):
I was going to say the opposite.
Speaker 6 (22:03):
I think people think because a lot of times I
feel like when I sell people that I'm in PR,
they're like, what is that sounds boring? Like you just
write press releases and I'm like, no, there's there's so
much that goes into it, you know, like the events
that we host, the fundraising that we do, I mean,
the storytelling, get to getting to intimately know your clients
and the backgrounds and just everything that goes into creating
(22:27):
who that client is, regardless excuse me of the industry.
Speaker 5 (22:30):
I mean, I mean maybe also that it's easy. I
think that's another that's true. You send a press release out,
and that is why there are so many people out there,
and I PR people out there, and I tell people,
do your research.
Speaker 4 (22:44):
Does not mean press release. Mexact with that what.
Speaker 1 (22:49):
We from the beginning have tried to do. I try.
I consider it a huge, huge success.
Speaker 5 (22:53):
We don't write a press release for a client because
we're calling our contacts if we don't need a press release.
If I can call you up and say, hey, can
I have a guest on your show? And I know
the value of your show to my guests, yeah, I'm
not going to give you somebody who won't benefit you
or benefit me. So I think it's also someone who
has that deep institutional knowledge. And the truth for me
is I've now lived in this market so many years
(23:16):
and worked in media. I know, and that is the
difference that the misconception is that you know it's super
easy and you can go out there. Well, I worked
in media, so I know what works and what doesn't,
and that is sort of very helpful.
Speaker 1 (23:29):
I would say, love.
Speaker 4 (23:30):
That and you take it seriously.
Speaker 3 (23:32):
Yet you have like a flair for like making it
fun as well, which I've noticed. So how about is
a wife, mom of three, business leader? How is that harmonic?
Like this seems like there's a lot there. How do
you protect your piece?
Speaker 2 (23:46):
Oh?
Speaker 5 (23:46):
Can we go back to your chaos question? Because they
don't there is no no. I don't know how to
protect peace, Kirsten. I will tell you, like everything is
always you know, kind of crazy and phonetic, especially does
me right?
Speaker 1 (23:57):
That's why I have because she.
Speaker 4 (24:00):
That's just that's what's different with me. Is I love it?
I absolutely right.
Speaker 5 (24:04):
I live in that space and I don't know if
it's I created it intentionally, but if things are too quiet,
I'm a real extrovert.
Speaker 1 (24:11):
I like people.
Speaker 5 (24:12):
I like being I like things going on. If I'm
home and there's nobody home or there's nothing going on,
I kind of feel sorry for myself.
Speaker 3 (24:18):
You have a way to unwind, A favorite way. Maybe
could be a glass.
Speaker 1 (24:22):
Wine or TikTok. I don't know.
Speaker 5 (24:26):
I mean it's not No, that's not a good one.
I don't want that to be my thing. I mean
I used to read when I had time and all
that stuff. I I like what I do, so unwinding
isn't really something like I. I sort of like going
out and socializing. I like meeting people. I like pushing
our clients out there. I like media. So people ask
me what's my hobby, and I'm like, kind of my work.
Speaker 1 (24:47):
Yeah. I like charities.
Speaker 5 (24:49):
I do really very much like giving back and so yeah, yeah,
I mean I Place of Hope is my most favorite
charity all the time.
Speaker 1 (24:59):
Charles Bender.
Speaker 5 (25:00):
Yeah, incredible, it is. I mean they're the number ranked
children's number one ranked children's charity in the nation according
to Charity Navigator. And they're in our backyard. Yes, we
have just amazing charities, an amazing philanthropic community, and I
like that. I like getting involved in giving back and
you know, helping with events and things that are sort
of outside the purview of a PR company. Yeah, but
(25:20):
that's also been really helpful for us because, for example,
Place of Hope we help them start an event called
Runway of Hope and it had a fashion component, which
I really enjoyed. So, I mean, I don't really have
a ton of time to unwind, but maybe I do
that intentionally, I would say, right.
Speaker 3 (25:36):
And if you love what you do, you don't worry.
I mean, you sti't work, but it just makes a
little bit easier. So you know, I got to go
to a by can question I asked all my guests here,
But like, how does Emily Wanter dash remember that little
line in between your incarnation date and your expiration date,
your life date and death date. Hopefully it's way way
down the line, But how does Emily want or dash remember?
Speaker 5 (25:55):
I want, obviously the natural things. I want my children
to know that I loved it and that I was
a good mother to them, my husband, my family to
know I love them. But I want people to in
some ways think that I brought them a little closer
to God. You know that any light that I have
in me, I was able to shine a little bit.
I make mistakes, I do things wrong, but I try
very desperately to have people know that there's something deeper
(26:18):
than I'm not working for me. I work for a
higher power. So I hope that I impart a little
bit of my beliefs there and just like a little
bit of sparkle, like I want there to be joy.
I want there to be happiness. I don't want everything.
Their life is hard enough. We've got politics, we've got
all this stuff. I hope I give a little levity
to certain things. I mean, I hope Kirsten would say this.
(26:38):
I don't know if she would, but I say a
lot like, we're not it's not brain surgery. We're doing here, Like,
let's try to make it as fun as we can,
even in some bad situations.
Speaker 4 (26:48):
Love it. Next couple of minutes, the floor is yours.
But how can we find you?
Speaker 1 (26:52):
Oh? I love that question. Thank you.
Speaker 5 (26:54):
You can always go to our website pantalidespr dot com.
Kirsten runs our Instagram accounts, so you can go check
us out there, same pantal leids pr. You know we
are always available via email. You can email us. You
can find us anywhere and if you are a brand
a person and you want to be amplified, that's truly
what we do. And you want to be better known,
(27:16):
better recognized, or you have a niche that you feel
like people don't really understand. We're great at coming in
and doing key messages, media training, making sure you're good
on camera, on the radio, everywhere.
Speaker 3 (27:27):
Right, I love that, And squat it's pantalidespr dot com.
That's p a n t E l i d E
s PR dot com. Again, p A n t E
l I d E s PR dot com. And so
leave us real quick with one last knowledge nugget that
the listeners out there can kind of take with them,
internalize and take action on.
Speaker 1 (27:47):
Oh my gosh, a nugget. Okay, can you give me more?
Where do you want the nugget to be?
Speaker 3 (27:52):
Improve their life, lean into their ultimate human potential.
Speaker 1 (27:56):
I mean I'm going to sound like a broken record.
Pray God will guide your life.
Speaker 4 (28:02):
Thank you so much.
Speaker 5 (28:03):
I mean it's really simple, like things get tough. We
will all have problems in life, but if you have
something to lean on. I mean I've always had a
very strong faith and I feel like you know these
things we talked about before that, not having the me
too moments or all those or because I've always prayed
for God's protection, protect me, protect my kids, that doesn't
mean bad things aren't going to happen. I mean we've
(28:23):
lost our dog. That was horrible. But my life advice is,
if you're sad, if you're upset, just pray, like sometimes
you feel you feel yourself lifting and so hopefully yes
people hear that, and maybe just.
Speaker 3 (28:38):
Do one little prayer and squad lean into your prayer
and get out there. In silence is God's voice, so
just listen for it. Okay, And thank you so much
for listening, and thank you Brian mud my producer, thank
you Kirsten for bringing Emily in and absolutely love your
guy squad.
Speaker 4 (28:54):
Have a great weekend.
Are you ready to level up?
Speaker 2 (00:03):
Do you wish to live a life of options and
not obligations? You've gone to the right place. Thank you
for stopping on by to hear knowledge nuggets from Coach
Fergie and his top tier guest to help you lean
into your ultimate human potential. Now let's level up with
Coach Fergie.
Speaker 3 (00:20):
Hey first Squad, Welcome back to another powerful edition of
Level Up Conversations with Coach Fergie with the Time to
Shine Today Coaching. I'm your host, Scott Ferguson, blessed to
be your GAP coach specializing in performance mental conditioning, working
with business leaders, entrepreneurs, entertainers, athletes, c suite and students
to help them break to their success gap to live
a life of options and not obligations. On this platform,
we are still to bring you high performers who are
(00:41):
not just chasing entertaining success, but we define it through
providing above and beyond service and Squad, I got a
really quick knowledge that I get this week, and I
want you to kind of really lean in for a second,
because we live in a world where everybody's chasing perfect
perfect post perfect pitch perfect moment. But here's the deal.
Perfect does not connect. Perfection is safe, it's sterile, and
(01:02):
nobody grows in sterile connection. That's raw, that's real, That's
where trust lives. You don't inspire people by showing them
how flawless you are. You inspire them by letting them
see the scar and the strength that come from it.
The best conversation is the best leadership, the best relationships,
they all come from being locked in, not really polished up.
So this week, don't wait to be ready, don't wait
(01:22):
to have it perfect, hit record, make the call, step
into messy if you have to, because when you lead
with connection, perfection becomes irrelevant. And that, my friends, is
how we are going to level up today with my guest,
the rock Star. She had a loss in her family
with Missus Churchill her pup and want to give some
condolences there. But we're going to be leveling up with
(01:44):
one of Palm BEA's County's powerhouse voices and media in influence,
a good friend, Emily Pantalides. Emily is the fearless founder
of Pantalides pr And Consulting, a firm that not just recognized,
it's revered and one of the South Word's most dynamic,
results driven public relations agencies. Before taking over the PR world,
Emily spent more than a decade lighting up television screens
(02:04):
as a top rated news anchor and journalist, mastering the
art of storytelling and connection, which we went back to
my coaching nugget there connection. Her award winning firm, celebrated
by Florida Weekly, Markham and Expertise, has helped raise hundreds
of millions of dollars for charities and causes that change lives.
She's a strategic storyteller, reputation builder and connector of people
(02:26):
who knows how to amplify a message with heart and precision.
And when she's not leading campaigns or making brand shine,
she's living her best life as a devoted wife, proud
mom of three, and of course, like I said before,
an animal lover who brings the same energy and passion
to her family as she does to every project she touches.
We met through we also have a good friend of ours,
(02:46):
Kirston Miller, and Kirsten's just seems to be lately like
my kind of putting everything together and bringing guests in
that it's Kirston Miller and thank you so much.
Speaker 4 (02:55):
And she's also a real estate.
Speaker 3 (02:56):
Client of mine, which I think is really cool, and
we've just kind of with her and are awesome guy
Alex kind of bonded and built a little bit of
a friendship but also a professional side here. But Emily, Yes, Hi,
so good to have you on here. This is like
a bucket list moment for me. This is awesome. Are
like absolute stellar.
Speaker 5 (03:15):
Yeah, we you know, we're very blessed. That's not by accident.
I have to say, we really are. We've got great clients.
Speaker 3 (03:20):
And you went from kind of lighting up the TV
screens now okay to running one of Palm Beach County's
most influential PR firms. So what's the one thing your
anchor self would tell your PR boss self over coffee?
What would you share with that?
Speaker 5 (03:35):
Oh gosh, that's such a good question. You hit me
with the big one right at the beginning. I mean,
you know, as an anchor, you you don't think much
beyond TV news. TV news is all consuming, and it's
very stressful and very hard, and you're always trying to
get to that next either market or level. So never
in my wildest dreams did I think that I could
take and parlay what I'm doing into being a business
(03:56):
entrepreneur because they are two really really different skills. And
I'm even scratching my head to this day how I
did that. So I don't know the answer to your question.
But my biggest thing that I would say, you know,
the whole what would you say to your younger self,
older self.
Speaker 1 (04:08):
Sure, stop worrying, Just stop worrying so much. It will
all work out.
Speaker 5 (04:13):
I would say that to my younger self, hopefully, my
older self, my current self, all the selves. We all
need to just chill because in the end things will
work out.
Speaker 4 (04:22):
Love that you said that. I actually have a cand
speech that I give on stage.
Speaker 3 (04:25):
I get asked to speak, and it's called, you know,
don't take life too seriously.
Speaker 4 (04:30):
We're not making it out alive.
Speaker 1 (04:31):
Yeah right.
Speaker 4 (04:31):
I actually that's the name of my spot. That's the
name of it.
Speaker 3 (04:34):
And they bring me in because again, if you do
take you miss out on so many memories if you do.
But what was that flips like, because you know, like
your ward winding journally you have all these things that
run in that world. But what was that like, I'm
just going to start representing people, like what was it?
A talk with your hobby or what.
Speaker 5 (04:52):
I never thought I would leave news. You know, news
was my life. I moved here and I went to
school for broadcast journalism. And the goal is always to
get to market, you know, that was the goal, and
to work, you know, to move every two years until
you get to your spot. But I will say the
last six years of my career I spent as a
morning anchor here. And as a morning anchor, you're getting
(05:12):
up at two thirty in the morning. The show starts
at four thirty every morning, and after doing that for
quite a few years, there is a burnout.
Speaker 1 (05:20):
You know.
Speaker 5 (05:20):
I look at these anchors, these even today show Good
Morning America, who've been doing this for years and years,
and I worry about their circadian rhythms and their health.
Speaker 1 (05:28):
But my gosh, it's hard.
Speaker 5 (05:29):
I mean it's really hard. So I think the moment
just came. I said, I don't want to do this anymore.
I just, you know, the rat race. I just wanted
to take a break for a minute. And you know,
the logical next step after TV is PR. But you
usually go work for a PR company, you don't necessarily
start one. And I don't know, I think I was crazy,
(05:51):
but I just very much believe. This is what I
tell my children to take the risk. It's so great
to fail because you'll learn something from the failures. But
take the risk, and if you don't fail, awesome too.
So I just took a risk.
Speaker 1 (06:04):
There was no rhyme or reason.
Speaker 5 (06:05):
I just think I was ready to leave news, even
though I thought I never would.
Speaker 1 (06:09):
Be sure and try something new.
Speaker 5 (06:11):
And you know, Kirsten knows this about me, but my
faith is very very important to me, and so I
really prayed about it and said, God, what do you
want me to do? And I just felt like, just
do it. I had all these signs, I had all
these things, Just do it. And I started. And that
is why I named the firm my name, because I said, look,
if people have been watching me on TV for all
these years, maybe they'll be like, she's not lying.
Speaker 1 (06:32):
Maybe she can get us on TV. And that is
what happened. Now, long term, was that a good idea
to call it my name?
Speaker 5 (06:38):
Probably not, because you know, I want people to rely
on my staff and I have incredible people who work
for me, like Kirsten. But long term, I think the
idea that you know that question answer is just take
a risk. Pray about it and it feels good, go
for it.
Speaker 4 (06:53):
I love squads.
Speaker 3 (06:53):
You hear what she said about taking that risk and
failing and if we're going to fail, fail forward.
Speaker 4 (06:59):
Yeah, learn something from a pick up a step, just
kind of moving forward.
Speaker 3 (07:03):
So what at you know Pantalides PR and Consulting, they
kind of we all know you have Kirsten on there
like running gasline and you know she's part of your
secret sauce, But what else WITHUIN your firm?
Speaker 4 (07:18):
Kind of set your firm apart from others.
Speaker 3 (07:20):
Because again, who I've got the interview from you is
like kind of a who's who across the board, especially
locally here in Palm Beach.
Speaker 5 (07:26):
I believe there are a lot of PR firms out
there and people sometimes say, well, what makes you different?
It is a direct connection to the media. I worked
for the media. Therefore I know what they want. I'm
not going to give you a press release that I
know no one's going to run written in a way
that I've.
Speaker 4 (07:42):
Read that on your website. By the way, that's true.
It's amazing.
Speaker 5 (07:45):
Yeah, it's true because I was the one who was
given all the press releases, and I was the one
who would get the phone calls from the PR agencies
and I was like, this is terrible.
Speaker 1 (07:52):
I would never run it.
Speaker 5 (07:54):
Or the agencies that wouldn't stop calling me, and I'm like,
I have a job to do. I'm not calling you back.
So that balance pushing your client, making sure your client
feels like you're giving them enough, but also on the
other side, knowing that the media doesn't want to be.
Speaker 1 (08:07):
Pushed so much. That that is our secret sauce.
Speaker 5 (08:10):
And you know, at the end of the day, to
an extent, PR is slightly transient. You know, people come
and go, but I have had people like Kirsen who've
been with me, what seven years now.
Speaker 1 (08:18):
Six six years? Okay, I'm rounding up to my favorite
number seven.
Speaker 5 (08:22):
But you know you have to find I think, loyal people,
but also people who get it.
Speaker 1 (08:26):
The immediacy of it.
Speaker 5 (08:27):
PR is not just about you know how good something is.
Like my other favorite saying is, don't let perfect get
in the way of the good, right, just do it.
Speaker 3 (08:36):
I know this why I started my knowledge nugget. Yeah,
my coach you knowledge. If you notice like perfect is
I kind of.
Speaker 1 (08:42):
Like hold that, Oh looks I did that on purpose,
not really, but kind.
Speaker 4 (08:45):
Of I love it.
Speaker 3 (08:47):
Okay, So I get hit up a lot by PR firms,
whether it's for this show that I just recently launched
or my podcast which is a big podcast, and like
PR firms will be like, so, this is Emily and
she's great for your show, and they've never listened to
the show, you know what I mean. The problem that's
huge and that's but the PR firms send it like that.
And you know, Emily, which you can say something here
(09:10):
missing thank you so much for bringing in people that
have listened, or at least you've really versed them in
on what the show's about.
Speaker 6 (09:18):
Yeah, I mean, I think to piggyback on what Emily
was saying. Something that sets us apart is that, yes,
we're all so connected to the media, but in that hand,
we know what makes sense for each media outlet. You know,
we're not just throwing spaghetti at the wall and hoping
that something sticks. You know, we we vet not just
the outlet, but the reporter, and you know how the
(09:40):
story is going to get told, so that we're setting
our client up for success and also then giving the
media something that they want so that when we come
back again, they're like, oh yeah, I remember, you gave
us this great client or you know, the great character
or whatever, and we make it happen.
Speaker 3 (09:54):
Yeah again, I get other PR firms will come in
and say, oh, this girl's perfect. Like literally in the past,
we think these girls will be perfect. They have a
show called two Wild Orchids, and the whole thing is
really scantily you know.
Speaker 4 (10:06):
Like, how does that fit in with my message?
Speaker 3 (10:08):
And the PR guys like, oh, I have no idea
because he didn't do his research right.
Speaker 4 (10:12):
You know, I love that that you do that so
problematic navigation of chaos.
Speaker 3 (10:17):
Yeah, okay, yeah, so you know, from reputation management to
media firestorms, you know, can you share a moment where
you kind of turn potential disaster into triumph?
Speaker 1 (10:29):
One moment? Every day?
Speaker 5 (10:30):
We do that?
Speaker 4 (10:31):
Are you kidding?
Speaker 5 (10:32):
I mean I think we do this on a daily basis,
which is try to take either a bad message and
turn it good. But we do a lot of crisis
communications too, so that is when people will bring us
in when something really bad happened and we've got to
change the message and turn it around. And a lot
of that we don't publicly share because part of the
(10:55):
secret sauce is when we go in right and if
there's a if there's a bad error, we try to
fix it as much as we can. Or you know,
there are times where I also say you lean into
the mistake. You just say I'm sorry, I made a mistake.
So I'm trying to think of something that we did
that we publicly can talk about. And nothing is coming
(11:15):
to me right now, but I can tell you sort
of just in vague terms, that someone will have something
horrible happen that's not necessarily their fault, and they either
want to run away from the media, and we'll come
in and we'll say, don't lean into it, say this
was a mistake. People appreciate authenticity and honesty sometimes or
sometimes it is you don't address it and it does
(11:36):
go away, But you really need an expert in there
guiding you.
Speaker 1 (11:38):
Will this go away? Will this blow up?
Speaker 3 (11:41):
But you can lean into it if you did it
and maybe soften the blow. Yes, news runs and cycles,
right that is you and bran Mund know that in space.
So it's like what's news today is might not be
news tomorrow. So if you lean into it, yes, apologize.
Speaker 5 (11:56):
Yes, and you know what's interesting always to me Palm
Beach County has a shit attention span. You can be
arrested for doing something god awful, you know, and in
the year you're being elected to some public office.
Speaker 1 (12:08):
People forgive in Pumpeach County. So that's good.
Speaker 4 (12:11):
Absolutely, and squat.
Speaker 3 (12:13):
We're gonna stop and take a really quick break and
with our sponsor, Steve Austin from Rise Mortgage that I'm
just so blessed he is on board with us. But
we're gonna come back and we're going to kind of
talk about how they stay ahead of the curve with
the AI in the social digital and all that jazz.
Speaker 4 (12:26):
So Steve, take it away.
Speaker 7 (12:29):
Thanks Scott. Happy Saturday everyone. This is Steve Austin with
the Rise Mortgage Dynamic team with your mortgage market recap
for the week of October twentieth. Better late than never,
The numbers for September CPI inflation were released Friday and
came in lower than expected. It wasn't fine much, but
it did improve the mortgage markets position, regaining some losses
we had from earlier the week. So while it wasn't
(12:51):
the most exciting rally we have seen, it is another
step in the right direction for the long term interest
rate improvement. With the CPI reports, we should still expect
to get the twenty five bases point cutting the Federate
next week, and with overall signs showing up slowing in
the labor market, the Fed's policy position is likely to
remain heading towards lower interest rates. In the housing market,
we are still seeing buyers have the leverage and negotiating
(13:13):
and deals being done, which in my opinion, makes it
a good time to be house hunning.
Speaker 2 (13:17):
That's it for this week.
Speaker 7 (13:18):
Have a great weekend everyone. This is Steve Austin, your
branch manager MLS seven six two three two eight with
the Rise Mortgage Dynamic Team n MLS one six zero
four sixty sixty three in equal housing lender.
Speaker 8 (13:29):
Are you looking to finance your dream home, vacation getaway,
or an investment property. The Rise Mortgage Dynamic Team and
Company is here to help. Steve Aoston and his team.
They're expert loan advisors combine local knowledge with cutting edge
technology to make your financing process efficient and seamless. Whether
it's your first home or your next investment, trust Steve
(13:53):
Boston and the Rise Mortgage Dynamic Team and Company to
guide you every step of the way. Visit them today
and experienced the perfect blend of technology and personal touch.
Steve Austin's Rise Mortgage Dynamic Team, you're local experts in
residential financing. Call Steve today at five six one three,
five two ninety two seventy eight. That's five six one three,
(14:17):
five two nine two seven eight five six one three
five two nine two seven eight and MLS number one
six zero four six six three.
Speaker 3 (14:29):
Hey, thank you so much Steve for the market update
and again so blessed to have you on as our sponsor.
And we're back with my good friend Emily Penthalides and
my PR rock Star. So you know, the media world's
is evolved fast, like crazily fast, you know, from social digital,
artificial intelligence or AI.
Speaker 4 (14:48):
How do you stay kind of relevant?
Speaker 3 (14:49):
I know you have a right hand over here, Kirsten,
that really helps with the relevancy, but like, how do
you stay relevant and keep your clients kind of ahead.
Speaker 4 (14:56):
Of the curve?
Speaker 1 (14:56):
Yeah, I think that's a great question.
Speaker 5 (14:58):
I'm gonna let Kirsten talk about social media, but what
I will just tell you about staying ahead of the curve.
Speaker 1 (15:03):
It's a great.
Speaker 5 (15:03):
Question because people say, do people even watch the six
o'clock news anymore. Do people even listen to radio? And
the answer is yes, But maybe they're not making an
appointment TV. They're not sitting down like they used to
with their TV trays and the whole family is watching
the six o'clock news. However, there is something called social
media that goes viral. So your six o'clock newscast where
they give you two minutes can be a TikTok thing,
(15:25):
or it can be you know, like, there are ways
that you can disseminate that beyond just the original platform,
but beyond that, it's a mark of validation on you,
your company, your business, whoever you are. When you were
featured on an NBC news, you know, people say, what's
the difference between an AD agency and a PR agency.
An AD is you paying clearly in front of everybody
(15:45):
to see how great you are. What we do is
a third party validation. So NBC says how great you are?
You know, a glossy magazine says how great you are
and it's not paid. So we always say PR has
seven times more value than an AD because it's not
an AD, it's somebody else saying that you're great. So
that's why I love what we do and that's how
we stay relevant because we find the targeted place that
(16:08):
will go viral for you for whatever your business is,
for whatever your you know, your media is. But Kirsten
does a lot of social media for us, for the firm.
So what do you think about social.
Speaker 6 (16:18):
Yeah, I mean it's just a constant staying on top
of the trends and researching what's new, what's relevant, and
then finding a way again to make your client fit
into that because not every trend, Like I hate when
I get on social media and you're scrolling and you
see people doing the same video to the same song
over and over. At that point, it's like, okay, blah,
(16:39):
I'm tuning it out. I'm scrolling on to the next thing. Right,
So you have to stay ahead of the trend constantly, researching,
constantly just thinking about like what what could possibly be next,
and how does it how does my client fit into this?
Speaker 4 (16:52):
Stand them out, make them stand out? Right? Yeah, that's
you as at your firm.
Speaker 3 (16:58):
You know, you've built deep, lasting relationships, you know in
a very transactional industry.
Speaker 1 (17:04):
That's right, right, So that's right.
Speaker 3 (17:05):
What's your philosophy on connection? You know, and trust in
business and still keeping that line there where there's business
one hundred percent.
Speaker 5 (17:12):
That's ah, your questions are so good, because yes, I
think that's the most important thing. I help reporters and
give them stories who are not my clients. I will
help my clients when they're not my clients anymore. Because
at the end of the day, it is all about connections.
It's all about who you meet. It's all about I'll
remember when somebody helped me, and vice versa, and so
(17:32):
I mean, I think at the end of the day,
being kind and just more over than kind. If you
say you're going to do something, doing.
Speaker 1 (17:40):
It, that's the secret, sauce. It's not like it's a miracle.
Speaker 5 (17:43):
Come through and just be kind to people, help them
if they need help, and making those connections. Somebody once
said to me, and I really the stuck with me.
Just say yes. Like when someone invites you to a party.
You know, when you're like tired and you're like, oh
my gosh, I don't want to go. Just sometimes say yes, you.
Speaker 1 (17:58):
Have to be there for two hours. Yeah, just say yes.
Speaker 5 (18:02):
And when you sometimes start saying yes, your mindset turns
to I'll show up. I don't want to go to
your stupid networking thing, but you came to mind.
Speaker 1 (18:09):
So just say yes, yes, say yes. It's a very
helpful thing.
Speaker 4 (18:14):
Just that actually happens to me.
Speaker 3 (18:15):
At PGA National, Vinie Cuomo throws these huge events and
they're like, you need to be seen at this, you
need to go to it. I'm just like, I'm a
shadows guy, just like to kind of have intimate time.
Speaker 1 (18:25):
I know you're you're good in front of this micro
thank you very much.
Speaker 3 (18:28):
But it's like I like, I actually went and made
probably my biggest connection at there, and I'm so glad
now I'm you ever see the movie yes.
Speaker 1 (18:36):
Man y, yeah, exactly. Yes, he took it to another extreme, but.
Speaker 3 (18:41):
Yes, which is the sense like, hey, you know, take
a risk, like calculated risk, but lay it out there
and like you said earlier, don't be afraid to fail.
Speaker 1 (18:49):
Yeah you can fail.
Speaker 5 (18:50):
Love that, Yeah, because you sometimes learn more from your
failures than you do way more.
Speaker 1 (18:55):
Yeah.
Speaker 5 (18:55):
And yeah, I mean falling flat on your face in
front of your friends or on social media is not great.
But if you don't, how will you ever get better?
Speaker 4 (19:03):
Right?
Speaker 1 (19:03):
Right?
Speaker 3 (19:03):
And letting them watch you rise up? Yeah, going forward,
that's an inspiration to them. How about misconceptions about pr like,
have you ever turned down a client a prospect?
Speaker 1 (19:13):
Yeah, well we turned down clients.
Speaker 3 (19:15):
Is it kind of the moral ethical lines or is
it just because they're not fitting a message? Or can
I ask you, like, what would get you, guys maybe
to turn away a client?
Speaker 5 (19:24):
First of all is if we don't think we can
help them, if their expectations are something that, I will
not take a client if I don't think we can
help them. I also won't take them if I think
they're mean or if I think that they're not nice people.
And that is the biggest blessing to get to where
I am, because at the beginning, you say yes to
everybody because you're starting a new company. But I think
we're at the point now I don't want to work
(19:44):
with jerks. I want you to treat me and my
staff respectfully. And yes it's hard, and yes there's still
things that happen, but for the most part, I very
much say no to very.
Speaker 1 (19:55):
Many people because the alignment is just not there.
Speaker 4 (19:57):
Just not there.
Speaker 3 (19:58):
Yeah, how about the we'll just go this where the
female aspect of things, you know, because you know the
boss lady, you know, do you get any pushback in
that world, because I mean, you already had an authority
on the microphone in front of the TV screen and
squat if you've never met her, or or you're stunning
like you you handle a room, you own a room, right,
But like, have you ever had any pushback due to
(20:20):
being a female?
Speaker 1 (20:21):
Yeah, I mean I.
Speaker 5 (20:21):
Felt a little bit like I'll be the only girl
in a room and it's a bunch of men. But
I will say I've been very lucky that I've never
had an awkward situation. I've never had a meet to moment.
I've never had any of those things. But you know why,
I didn't think you bring this up.
Speaker 4 (20:37):
But I think you draw that line invisibly some I
know what I'm saying.
Speaker 5 (20:42):
I don't know why, because I just would not put
up with it, and I somehow, I don't know, I
don't know the answer to that. But I've never felt
less than right. And that might go back to a
whole parent thing. But my dad never made me feel
like I have a sister. He never made us feel
like we were not We were the girls. And we
grew up in Greece, and that's a very sort of
(21:02):
like a man society. But it could go back to
my childhood. He always was like, you can do whatever
you want. My mom did the same thing, and so
I think it's just I've never felt like I can't
do what a man can do.
Speaker 1 (21:15):
In fact, I think, quite frankly, I could do it better.
Speaker 3 (21:18):
Yeah, there's more organization. You know a lot of times
on that line. I mean it kind of is rubbed
off on you know, Kirsten as well, because you know,
if I have to call her.
Speaker 4 (21:26):
I'm like, shoot, man, I get to mind my p's
and q's.
Speaker 3 (21:28):
I like, I like its like she's direct, she's quick,
and I love that about it. But before I called
Kirstener a text, I'm like, this is exactly what I
know because this is how she operates. That's great, And
I think that might have been a little rub off.
What misconceptions about PR that you wish, Oh yeah, maybe
they understood a little bit better.
Speaker 5 (21:51):
I think one of the misconceptions is that you know,
it's dated, like what we talked about, that you know,
it's not relevant anymore. Maybe that or a misconception that
it's super glamorous the same.
Speaker 1 (22:02):
I was going to say the opposite.
Speaker 6 (22:03):
I think people think because a lot of times I
feel like when I sell people that I'm in PR,
they're like, what is that sounds boring? Like you just
write press releases and I'm like, no, there's there's so
much that goes into it, you know, like the events
that we host, the fundraising that we do, I mean,
the storytelling, get to getting to intimately know your clients
and the backgrounds and just everything that goes into creating
(22:27):
who that client is, regardless excuse me of the industry.
Speaker 5 (22:30):
I mean, I mean maybe also that it's easy. I
think that's another that's true. You send a press release out,
and that is why there are so many people out there,
and I PR people out there, and I tell people,
do your research.
Speaker 4 (22:44):
Does not mean press release. Mexact with that what.
Speaker 1 (22:49):
We from the beginning have tried to do. I try.
I consider it a huge, huge success.
Speaker 5 (22:53):
We don't write a press release for a client because
we're calling our contacts if we don't need a press release.
If I can call you up and say, hey, can
I have a guest on your show? And I know
the value of your show to my guests, yeah, I'm
not going to give you somebody who won't benefit you
or benefit me. So I think it's also someone who
has that deep institutional knowledge. And the truth for me
is I've now lived in this market so many years
(23:16):
and worked in media. I know, and that is the
difference that the misconception is that you know it's super
easy and you can go out there. Well, I worked
in media, so I know what works and what doesn't,
and that is sort of very helpful.
Speaker 1 (23:29):
I would say, love.
Speaker 4 (23:30):
That and you take it seriously.
Speaker 3 (23:32):
Yet you have like a flair for like making it
fun as well, which I've noticed. So how about is
a wife, mom of three, business leader? How is that harmonic?
Like this seems like there's a lot there. How do
you protect your piece?
Speaker 2 (23:46):
Oh?
Speaker 5 (23:46):
Can we go back to your chaos question? Because they
don't there is no no. I don't know how to
protect peace, Kirsten. I will tell you, like everything is
always you know, kind of crazy and phonetic, especially does
me right?
Speaker 1 (23:57):
That's why I have because she.
Speaker 4 (24:00):
That's just that's what's different with me. Is I love it?
I absolutely right.
Speaker 5 (24:04):
I live in that space and I don't know if
it's I created it intentionally, but if things are too quiet,
I'm a real extrovert.
Speaker 1 (24:11):
I like people.
Speaker 5 (24:12):
I like being I like things going on. If I'm
home and there's nobody home or there's nothing going on,
I kind of feel sorry for myself.
Speaker 3 (24:18):
You have a way to unwind, A favorite way. Maybe
could be a glass.
Speaker 1 (24:22):
Wine or TikTok. I don't know.
Speaker 5 (24:26):
I mean it's not No, that's not a good one.
I don't want that to be my thing. I mean
I used to read when I had time and all
that stuff. I I like what I do, so unwinding
isn't really something like I. I sort of like going
out and socializing. I like meeting people. I like pushing
our clients out there. I like media. So people ask
me what's my hobby, and I'm like, kind of my work.
Speaker 1 (24:47):
Yeah. I like charities.
Speaker 5 (24:49):
I do really very much like giving back and so yeah, yeah,
I mean I Place of Hope is my most favorite
charity all the time.
Speaker 1 (24:59):
Charles Bender.
Speaker 5 (25:00):
Yeah, incredible, it is. I mean they're the number ranked
children's number one ranked children's charity in the nation according
to Charity Navigator. And they're in our backyard. Yes, we
have just amazing charities, an amazing philanthropic community, and I
like that. I like getting involved in giving back and
you know, helping with events and things that are sort
of outside the purview of a PR company. Yeah, but
(25:20):
that's also been really helpful for us because, for example,
Place of Hope we help them start an event called
Runway of Hope and it had a fashion component, which
I really enjoyed. So, I mean, I don't really have
a ton of time to unwind, but maybe I do
that intentionally, I would say, right.
Speaker 3 (25:36):
And if you love what you do, you don't worry.
I mean, you sti't work, but it just makes a
little bit easier. So you know, I got to go
to a by can question I asked all my guests here,
But like, how does Emily Wanter dash remember that little
line in between your incarnation date and your expiration date,
your life date and death date. Hopefully it's way way
down the line, But how does Emily want or dash remember?
Speaker 5 (25:55):
I want, obviously the natural things. I want my children
to know that I loved it and that I was
a good mother to them, my husband, my family to
know I love them. But I want people to in
some ways think that I brought them a little closer
to God. You know that any light that I have
in me, I was able to shine a little bit.
I make mistakes, I do things wrong, but I try
very desperately to have people know that there's something deeper
(26:18):
than I'm not working for me. I work for a
higher power. So I hope that I impart a little
bit of my beliefs there and just like a little
bit of sparkle, like I want there to be joy.
I want there to be happiness. I don't want everything.
Their life is hard enough. We've got politics, we've got
all this stuff. I hope I give a little levity
to certain things. I mean, I hope Kirsten would say this.
(26:38):
I don't know if she would, but I say a
lot like, we're not it's not brain surgery. We're doing here, Like,
let's try to make it as fun as we can,
even in some bad situations.
Speaker 4 (26:48):
Love it. Next couple of minutes, the floor is yours.
But how can we find you?
Speaker 1 (26:52):
Oh? I love that question. Thank you.
Speaker 5 (26:54):
You can always go to our website pantalidespr dot com.
Kirsten runs our Instagram accounts, so you can go check
us out there, same pantal leids pr. You know we
are always available via email. You can email us. You
can find us anywhere and if you are a brand
a person and you want to be amplified, that's truly
what we do. And you want to be better known,
(27:16):
better recognized, or you have a niche that you feel
like people don't really understand. We're great at coming in
and doing key messages, media training, making sure you're good
on camera, on the radio, everywhere.
Speaker 3 (27:27):
Right, I love that, And squat it's pantalidespr dot com.
That's p a n t E l i d E
s PR dot com. Again, p A n t E
l I d E s PR dot com. And so
leave us real quick with one last knowledge nugget that
the listeners out there can kind of take with them,
internalize and take action on.
Speaker 1 (27:47):
Oh my gosh, a nugget. Okay, can you give me more?
Where do you want the nugget to be?
Speaker 3 (27:52):
Improve their life, lean into their ultimate human potential.
Speaker 1 (27:56):
I mean I'm going to sound like a broken record.
Pray God will guide your life.
Speaker 4 (28:02):
Thank you so much.
Speaker 5 (28:03):
I mean it's really simple, like things get tough. We
will all have problems in life, but if you have
something to lean on. I mean I've always had a
very strong faith and I feel like you know these
things we talked about before that, not having the me
too moments or all those or because I've always prayed
for God's protection, protect me, protect my kids, that doesn't
mean bad things aren't going to happen. I mean we've
(28:23):
lost our dog. That was horrible. But my life advice is,
if you're sad, if you're upset, just pray, like sometimes
you feel you feel yourself lifting and so hopefully yes
people hear that, and maybe just.
Speaker 3 (28:38):
Do one little prayer and squad lean into your prayer
and get out there. In silence is God's voice, so
just listen for it. Okay, And thank you so much
for listening, and thank you Brian mud my producer, thank
you Kirsten for bringing Emily in and absolutely love your
guy squad.
Speaker 4 (28:54):
Have a great weekend.
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