Beyond the Drill 💡 How Dentists Can Defeat Sleep Apnea Level 🆙 Conversation with President of Nierman Practice Management Jon Nierman

Jon Nierman is a dynamic leader carrying forward the legacy of Nierman Practice Management, a company founded by his trailblazing mother Rose, who broke barriers as a female CEO long before it was the norm. Today, Jon blends sharp business strategy with creativity, discipline, and heart — guiding dentists to transform lives by making sleep apnea treatment and medical billing accessible through medical insurance. Beyond the boardroom, his passion for music fuels his creativity, while his Brazilian Jiu-Jitsu training sharpens his discipline and grit. Jon’s leadership philosophy is simple but powerful: empower people, build systems that create freedom, and lead with authenticity so the impact lasts for generations. 

Level 🆙 Take-Aways 

1. Legacy can be fuel 🔥 — honor the past, but use it as energy to create your own impact.
2. Service comes before tools 🙌 — success grows when people are put first.
3. Delegate and elevate 📈 — empower others, reduce stress, and build collective strength.
4. Diverse stories strengthen teams 🌍 — different backgrounds and passions create a stronger mission when blended together.
5. Leadership is people first 🤝 — open dialogue and shared ownership drive real results.
6. Trust your gut 💡 — intuition can turn a potential failure into a breakthrough success.

📣 QUOTE: “Our mission is simple: help dentists implement sleep apnea treatment and bill medical insurance so more patients can get life-changing care.” 🌍 - Jon Nierman, President   

🔹 Valuable Time-Stamps🔹
🕒 00:01:00 Pressure as performance platform
🕒 00:05:00 Sleep apnea covered medically
🕒 00:07:00 Dentists screen during checkups
🕒 00:18:30 Delegate and elevate leadership
🕒 00:26:00 Legacy-driven leadership “why” 

You Can Find and Contact Nierman Practice Management Here:

Phone: [phone]
Email: [e-mail] 

🌐 Visit Nierman Practicde Management Website
🔗 Jon’s LinkedIn 
▶ Jon’s YouTube
🔵 Jon’s Facebook
📷 Jon’s Instagram
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Episode Transcript

Speaker 1 (00:02):
Are you ready to level up?

Speaker 2 (00:03):
Do you wish to live a life of options and
not obligations? You've gone to the right place. Thank you
for stopping on by to hear knowledge nuggets from Coach
Fergie and his top tier guest to help you lean
into your ultimate human potential.

Speaker 1 (00:17):
Now let's level up with Coach Fergie. Hey Versy Squad,
Welcome back to another powerful edition of Level of Conversations
with Coach Fergie with time to Shine today Coaching. I'm
your host, Scott Ferguson, blessed to be your gap coach
specializing in performance mental conditioning, working with business leaders, entrepreneurs, entertainers, athletes,
c suite and students to help them bridge their success
gap to live a life of options and not obligations.

(00:38):
On this platform where are soaked to bring you high
performers who are not just chasing and attaining success, but
redefining it through providing above and beyond service. So, first
of all, for a really really quick coaching knowledge nugget
of the week, We're going to talk about pressure. You
often hear me say discipline equals freedom. Also dropping your
reminders that life isn't happening to us, it's happening for us,
and also to implement neutral thinking when things get tough,

(01:00):
So don't get caught in the story, focus on the
next play or task. If you're on point, then you
will encounter pressure. Remember pressure is a privilege. It means
you're in the game. It means the ball is in
your hands when the clock is winding down. Most people
run from pressure because it feels heavy. But here's the truth, squad,
that weight isn't meant to crush you. It's meant to
build you, to forge you, to take all the training,

(01:20):
all the lessons, all the legacy handed down to you
and force you to step into your own power. When
you stop seeing pressure as a problem and start seeing
as a platform, that's when you level up. That's when
you turn expectations into execution. That's when you go from
playing small to playing on the varsity squad. So today,
as you listen in, remember pressure doesn't define you. It's
how you respawn to it that does. Use it, own it,

(01:42):
turn it into power. An on the mike today, we've
got someone who is excelled in pressure. A gentleman that
lives at the intersection of leadership, creativity and grit, A
good friend, John Neerman, the force behind Nearman Practice Management.
But before John build what you'll see here today, there
was the founder, the legend, Rose Neerman, CEO, mentor and
female leader, before it was the normal. This is like

(02:04):
back in the seventies and eighties squad. So like the
woman is an absolute legend. She's blazing past so her
son could walk long steps forward. Her legacy a foundation
of resilience, integrity, and vision. And John's not just Rose's successor.
He's an inheritor, builder, amplifier. He learned from one of
the greats how to lead with both strength and heart.
At Nearman Practice Management or i'll say Nearman PM, John's

(02:26):
taking that DNA strategic management people first culture, bold leadership
and infused it with his own brand of creativity and connection.
But here's what makes sound a little bit different. He's
not just a leader in the boardroom. He's also an
artist in music at the piano. Music isn't just a
side hobby for him. It's a passion that fuels his
creativity and the way he connects with people. And to
top that off, the dude is a savage. He's a

(02:48):
resilient jiu jitsu brown belt who's probably took me out
a few times more than I really want to talk about.
But that blend of business and sharpness, discipline and artistic
soul makes him a rare voice in today's world. Also,
there's a little legacy to the nearman PM on the
way as John and his beautiful lady Josie, who luckily
you may have seen and as a news reporter here
in the Palm Beaches are expecting a baby boy very soon.

(03:09):
So get ready, because today I'm going to get out
of John some lessons you can walk into and implement asap.
Leadership tools, mindset shifts, and stories that will remind you
greatness doesn't come overnight. It's built often standing on the
shoulders of giants like Rose and carried forward by people
like John. So welcome brother, been a minute, Yes you know,
I'm I'm glad to get you in here.

Speaker 3 (03:30):
Thank you for having me.

Speaker 1 (03:31):
Yeah, And we also have on the mike ms Rose.
We're gonna probably bring her in here for more of
a legacy roots building interview here in a few weeks.
But if you want to say, everybody out there Rose, Yeah,
so it's so awesome we have the Rose is here.
Awesome like before we kind of dive in.

Speaker 4 (03:48):
John.

Speaker 1 (03:48):
If I was to put a piano in front of
you right now, what's the song that you'd rip off
for me?

Speaker 3 (03:53):
Oh? Man, I depends on the move, but I would
say right now, maybe a little uh some all right,
you know, a little morning dath.

Speaker 1 (04:02):
I like it get us mellowing and kind of fired
up a little bit. So you know, your company at
Nearman PM is dental sleep medicine and medical billing made
easy for dental practices, right, Yes, so it's not something
that you see every day out there. It's very it's
very rare. Every dentist needs it. I'll tell you that
because I dealt with sleep apnea for fifteen years, right

(04:23):
and I needed it bad. So tell us a little
bit about what you guys do, and you know how
you can serve the dentists out there and level up
their practices.

Speaker 3 (04:30):
Yeah, so you know, we help dentists implement sleep apnea
treatment and medical billing, which the sleep apnea treatment and
the appliance therapy is covered under medical insurance, not dental insurance.
And so many people suffer with sleep apnea and snoring
and a lot of it is going undiagnosed or untreated. Right,

(04:54):
it maybe been diagnosed and maybe you're prescribed a seapath
and you're not wearing it. So there's a lot of
people that have fallen through the cracks in that treatment.
And dentists can get trained on becoming sleep dentists and
doing therapy with oral appliances that keep the airway open

(05:15):
through these mandibulary airway devices that protrude the job.

Speaker 1 (05:19):
So somebo you put in your mouth for you to
bed and kind of opens up the the area bag exactly,
that's what I have. I would joke on myself, right,
you know that was three hundred and fifteen pounds and
that's kind of a fatty, you know. So you know
when I brought the weight down the seat of apne
and went away, but I was so addicted to the
sleep machine.

Speaker 3 (05:34):
Yeah, I was great.

Speaker 1 (05:36):
Couldn't give it up. Yeah, the hardest thing I've ever ye.

Speaker 3 (05:39):
Sea phaps great and but some people can't tolerate that.
And what's happening with sleep apnea is exactly that you
know your your airway is collapsing from the tongue falling back,
or that the tissues you're losing muscle tone, and when
you fall asleep, you're just not getting air at all, right,
so you you literally stop breathing multiple times an hour

(06:02):
per night, and then that can cause that fight or
fight response to kick in to wake yourself up. And
that's happening, you know, ten twenty thirty times an hour.

Speaker 1 (06:12):
I was over sixty I think from oh yeah.

Speaker 3 (06:15):
So it's it can be debilitating and a lot of
people just aren't even aware of how dangerous that can
be for someone's health. So what's really cool on the
dentist side is that you see your dentists twice a year.
Most people aren't seeing their their physician or getting tested
for sleep apnea, but sleep dentists can screen for sleep

(06:38):
apnea while you're in the dental office.

Speaker 1 (06:41):
Medically, and it's covered medical versus dentally because dental.

Speaker 3 (06:45):
Just dental insurance thinks it's more like a coupon. Then
insurance plan.

Speaker 1 (06:52):
Root Canal is still paid nine hundred bucks, yeah right exactly.

Speaker 3 (06:56):
So yeah, so it's it's super accessible through health and
insurance too. And when you go to your dentist, if
if they're trained in sleep apnea, and you know they'll
they'll screen for it, they'll ask you a couple of
questions about your sleep and how refreshed you feel. They
can look at signs and symptoms in your mouth sure
and check like the scalloped tongue. If you have ridges

(07:16):
on your tongue, that might mean your your tongue is
too big for your mouth, right and it's blocking your
airway at night, gotcha. So they can look at all
these signs and symptoms and then treat you with an
oral appliance that can help prop the airway open at night.

Speaker 1 (07:29):
I love that and squat out there, especially my fellow veterans.
You know, because dental is not offered at the VA,
which stinks. We're lobbying hard to make that happen. But
you know, because of you can go to the medical
side of it. They can get if it's not the
VA to cover it, but also the you know, medical
the medical insurance cover it.

Speaker 3 (07:48):
Yeah, right, even Medicare Okay, wow, which is which is
really great because you know, Medicare they don't cover dental services,
but they do cover sleep apnea cliences. That makes it
super accessible and a lot of the sleep apnea population
there is an increase as you get older a propensity.

Speaker 1 (08:08):
For it right, So you build the practice managed on
the foundation that you know your mother Rose created. So
how do you balance honoring like her legacy while covering
your own path forward?

Speaker 3 (08:20):
Yeah, so we we do a lot of things. I
would say the biggest thing that we do is we've
written down and created our core values and we take
we take those very seriously. And the core values that
we have at our company all stem from what Rose
did to initially start the company and have so much

(08:41):
success early on. So we've kind of boggled up those
those values and written them down and then we over
communicate them with the team and really make decisions based
off of those core values.

Speaker 1 (08:55):
And you have you have a solid team. I mean,
you build a team that's not just talented, but it's
full of power full individual stories from you know, Rose
being a trailblazing middle of eight children, to Jeremy and
his brothers all earning Eagle Scout to Tina being related
to legendary mission how Hoe Carmichael and Corey like knowing
at age fifteen she wanted to work in medical billing. Right,

(09:15):
So how do you take all those different backgrounds, right,
passions and blend them together into one cohesive winning culture.

Speaker 3 (09:22):
Then yeah, core values having a very clear mission.

Speaker 1 (09:27):
What is your guys mission?

Speaker 3 (09:29):
So our mission is to help dentists implement sleep apnea
treatment and build medical insurance for their patients so that
more patients can be treated.

Speaker 1 (09:38):
Wow, And that's just something that's so rare, and that's
why they had to get you in here because you
and I he's one of my Kava buddies, right, and
we've wrapped about it and we're like, I don't understand,
but then I dug into it. And then again it
was kind of Rose's brainchild over there, and we're again,
we're gonna not hear from Rose too much today, squad,
but I'm definitely gonna bring her on because I would
hear the roots and the legacy of this. But what

(10:00):
do you think Rose? Is one lesson that you made
sure you paid forward to John that he that you've
seen him take and excel with.

Speaker 5 (10:09):
I would say, again, when he came on, we had
core values, but when he came on, he defined them. Okay,
he looked at everything that we've done, everything that's made
us successful. And I would even though we created a
software for duntists to be able to do this and
build medical for the sleep appne appliances. John took that

(10:32):
to a whole new level. And it's all about the service, yes,
because even though we were a software company, I always said,
we're now a software company. We're a service company. We
pick up our phones.

Speaker 1 (10:43):
That's beautiful. Get back to people services. Everything you know
me with whether it's my coaching clients, it's like just people.
That's even with us, the people that I bring in here.
You have to have a core value of service, like
the time to shine today, we want to elevate and
influence you to lean into your ultimate human potential. Right,
And so that's where you guys want people to like

(11:05):
find an actual solution for them to help with their
sleeping and also hit it paid for by the insurance. Right. So, John,
leadership today demands more than strategy, right, it requires empathy, adaptability.
So what's your philosophy on our modern leadership right now?

Speaker 3 (11:23):
I think leadership there's many facets to it, of course,
but it all revolves around people, right, And I think
if you're able to build a solid team and create
that alignment and clarity in that mission. There's a lot

(11:46):
of tools that we use to kind of to give
us a framework for making sure that we're on track
with leadership. It's open communications. It's weekly meetings with the
leadership team to discuss issues and make.

Speaker 1 (12:02):
Sure they have an input.

Speaker 3 (12:04):
So our leadership team, everyone that you mentioned.

Speaker 1 (12:06):
Like that, those that seems like a core four or
five people, right.

Speaker 3 (12:09):
Yes, you know, and so yeah, our leadership team we
meet every week and those are our department heads.

Speaker 1 (12:16):
So.

Speaker 3 (12:17):
Uh. Another a great tool that we've we've used is
to let go of the bune and to delegate and
elevate our department heads.

Speaker 1 (12:26):
Right.

Speaker 3 (12:27):
That's been one of the biggest advantages that we've had
and it creates so much less stress and it empowers
every single person on that team. And then they do
that with their employees down the down the line, so
they're delegating and elevating uh, with everyone in their department,
right and making sure that everyone does, you know, have input,

(12:49):
have a have a voice. We're very open when it
comes to that that dialogue and communication. Sure, that's something
that we've learned. That's something I've I've taken from Rose
and from the many years that you know, we've been
in business. You know, some of the mistakes that you
make is not realizing that someone might have some issues. Right,

(13:12):
maybe it gets bottled up because they're not bringing it
to you right, And if you let that go too long,
then it can explode, and you know, it never ends well.

Speaker 1 (13:22):
And squad delegate and Elevate I mentally wrote it down.
I'm going to actually write it down and we're going
to explode a little bit more about leadership and John's
kind of focus into music as well as soon as
we get back from throwing it to my good s
friend Steve Austin with our sponsor of the show over
at Dynamic Morga.

Speaker 4 (13:40):
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(14:00):
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(14:23):
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Speaker 1 (15:34):
Three bays while we're back, and thank you Steve for
the mortgage up day of the week, and we'll hopefully
get some good news with those rates coming down. We'll see.
So John, like leadership demands you drop that bomb of
delegate and elevate and also that you're not just a
software company, You're a service company. That's the core values

(15:55):
that are built on that. They're amazing. Your background kind
of weaves together a little bit of business and creativity, right,
So do you think your love of the music that
you are passionate about kind of kind of gets brought
into the see because like a couple of the people
that I'm blessed to employ their artsy, they're music people
and they keep me straight because I am that all fault.

(16:17):
Let's go right. I might see a little bit of
that in Rose also, right, so how does music maybe
shape the way you lead and solve problems?

Speaker 3 (16:25):
It definitely does. I think just having any type of
creative outlet is important for me. It's it's music, it's piano,
and that it activates, you know, certain aspects of the brain,
that the right side of the brain that can really
come in handy when it comes to business. It's you know,

(16:45):
for us, we have a software company, so I'm really
focused on user experience, user design, user interface.

Speaker 1 (16:54):
Flow of it.

Speaker 3 (16:56):
Yeah, and that's a there's a human element to that,
you know, it's there. It's part science, but it's it's
it's part feeling and uh, you know, getting feedback and
and just I always ask ourselves, just how can we
make this even easier? And a lot of those decisions

(17:16):
come from being creative and trying different things. And so
you can't be rigid when it comes to a lot
of those those elements, right, You have to be able
to adapt and be flexible and think outside.

Speaker 1 (17:30):
The bottom delegate elevator, Like you're allowing the other players
on your team to have inputs. Yes, right, I mean
obviously you guys make the decisions, but the inputs there,
and it's valued and that's just like I don't I'm not.
I don't like the word balance. Like in my life
even the name of my book that's coming out harmonic hustle, right,
like I believe in harmony, Like like I look at

(17:50):
life as a jazz band. Actually, so where the drums
is God or your creator, you know, the guitar might
be your family, your business might be the horns, and
on and down the line of the pillars of life.
If one of them's out of tune, it's all goes
to poop, right, it's done right, So, but all it
takes is just that little tune up, one of your
department heads coming in and tuning up that part, and

(18:11):
then you're back into harmony. Right. And I can see
you guys doing that in spades, which is fantastic. So
many leaders they focus like really only on growth metrics,
which you guys do grow, but you emphasize people in culture. Yes, right,
So how do you practically practically make that a heartbeat
of your company. It's because it just seems like you

(18:32):
guys are, for lack of better term, savages in the
business world, right, you guys are nobody else really out
there does what you do, right, but like, how do
you make that kind of the heartbeat of your company
and still excel.

Speaker 3 (18:44):
Well, I would say we spend probably sixty percent of
our time focused on the people, okay, internally mostly you know,
And and we have another saying a lot of this
comes from the EOS system. We've taken a lot of
these tools the entrepreneur Operating system. Another tool is the

(19:05):
right people for the right seats. And there's a couple
metrics to decide if is this the right person for
the right seats. They have to get it, they have
to want it, and they have to have the capacity
to do it right. And you can do regular evaluations
on that and make sure because sometimes people when they

(19:26):
come in they want it, but maybe a year down
the line they don't want it anymore, and you can
see that in their performance, right, and then you have
to reevaluate do they need to go in a different
role or are they just not the right fit at
all at this point, or is there something that we
can do. But it all comes down to the right
people in the right seats.

Speaker 1 (19:48):
And so they have to get it, want it, and
the capacity to do it. So when did you feel
Rose John was the one they got it, wanted it,
but most of all, had the capacity to take the
reins well.

Speaker 5 (20:01):
He was always even as a kid involved in the business.
We as you know, he would do a little task
for me. We would play the stamp game or the
sticker game where he put stamps on on the low stone.
I tricked him into starting early, but it wasn't until
he you know, got out of college, went to Georgia

(20:21):
Tech and you know, financial and management, and he said
to me, I'd like to take a crack at the business.
So it wasn't preordained, and I just knew. I was
so honored that he wanted to do that. That's that's
how that happened.

Speaker 1 (20:38):
And so my knowledge nugget of the week with coaching
that I dropped was pressure. Right, there comes expectations when
she handed that off to you, right, making that transitioning
role when you know she's a legend in this stuff, right,
So like, how did you handle that pressure of those
expectations to make sure one you don't want to let
your mom down you know at all? I mean, you
want it, you got it, and you had the has

(21:00):
to do it right, So like, how did you handle
that pressure that kind of came along with it.

Speaker 3 (21:04):
Well, I started small. I when I first came on,
I started as a sales rep. I was in the
sales department. And with our business, we go to a
lot of trade shows and dental conferences. So that's where
I started, and I traveled probably twice a month to
different dental shows and I got to meet all all
these different dentists and it took me. You know, I

(21:28):
did that for two years straight where I was traveling
every week every other week and kind of getting my
chops down with with selling, with business networking. And that's
where I started, right And then from there then I
took on the continuing education department. We started growing that
and so it was a gradual thing. It wasn't like

(21:49):
I just came in and was continue education.

Speaker 1 (21:51):
Are you talking about for the dentists themselves. Yes, you
guys offer like accredited courses for them to up there,
I mean, one to stay legal, but to level up
their best side of the business as well. Yeah, exactly. Yeah.

Speaker 3 (22:07):
We trained them on how to implement the sleep apnea treatment.
We work with the dental team members. Hygenis the assistants
on how to screen, how to do the medical billing,
and we do all sorts of courses, and we do
a lot of them here in South Florida too.

Speaker 1 (22:23):
Right, So they went kind of from sales rep trade shows.
And then when would you kind of really, how long
have you been kind of the you know, the kind
of the reins where Rose she's still involved because you
know Rose of the Kava buddy too, you know, and
like she she's still there and involved. But like, when
was it that you really kind of you know, became
the guy.

Speaker 3 (22:44):
I think in twenty eighteen I became the vice president Okay,
but that role was I got tricked into. That was
I felt like the president, right, and and then I
think about two years later, about twenty twenty, then I
became the president. So it's been about five years since
officially I've been the president.

Speaker 1 (23:05):
Gosh, and you're holding a ducky? What's that? What's that about?

Speaker 3 (23:07):
Yeah? So our motto is get your ducks in a row, okay,
And our whole philosophy is it's all about systems. Systems
are what's going to help you implement for the dentists,
going to help you implement medical billing and sleep apnea,
but for any business, and that's what we found the
more that we were able to really implement things as

(23:31):
a system sure, the more efficient that we became. So
get your ducks in a row. It's it's all about
the systems that we HELPSTA.

Speaker 1 (23:40):
That's great. And there's the whole metaphorical side to it
is there too, It's well, it's awesome. So you do
talk about blending strategy with heart, which you know I've
read about it and we've actually kind of talked about it.
Can you share a time when leading with the heart
versus the transactional brain really kind of made a difference
in the growth of the company.

Speaker 3 (24:01):
Yeah, so I would say.

Speaker 4 (24:05):
It.

Speaker 3 (24:05):
Actually I take a lot of this from from Rose too.
I always say that she she has the most incredible
gut feeling intuition that I've ever seen. And we'll we'll
sometimes kind of debate about a decision to make and
she'll be like, I just have this gut feeling about it,
trust me, and then it turns out she's right, Like

(24:28):
every time, how did she do that?

Speaker 1 (24:32):
You know?

Speaker 3 (24:33):
And so I do think there's definitely something to that,
and I've experienced it myself for sure. I think there's
times where we've had team members that on paper, there's
there's something going on. They they were almost let go,

(24:54):
and there was a time where I said, let's let's
hold off, Let's give them another chance, because I really
feel like there's there's some big potential here. There's just
something off right, and we need to just we need
to change some things for them so that they can
really thrive. And I had this gut feeling about it.

(25:18):
And it turns out that in that case, that person,
we were able to find the right role for them
and they became, you know, one of our best sales.

Speaker 1 (25:26):
You know that they were right for the company. You
just had to find that place for them, right, Yeah,
love it. So kind of as we move towards the
end here, legacy, right, you never know the the you know,
you know, Josie's in here kind of waddling around doing
some video for us and stuff like that. She might
be carrying the legacy near him in PM, right. So
you know, how do you think about legacy, John, like,

(25:48):
both for your company and yourself.

Speaker 3 (25:50):
Yeah, I mean I feel like I live live that
every day. And that's my why, that's my why with
the business is legacy. Because I grew up watching my
mom build the business. And at the time I didn't
really understand what she was doing, but I saw how
hard she was working every day and and what it took,

(26:14):
in the sacrifices it took. And then you know, I
hear that in the industry how she was practically famous,
and so I knew it was something big. And as
I got older and I understood what was going on,
I was that. I became so passionate about that and

(26:34):
I wanted to help carry that on because it was
such a cool story of how.

Speaker 1 (26:39):
She I'm definitely going to reschedule that.

Speaker 3 (26:43):
So, yeah, you know, so that's that's my why. So
I think it's very important.

Speaker 1 (26:49):
So one word question on this or one word answer.
So there's a little dash. I want to know your dash,
your dashes, the little line between your incarnation date in
your expiration date, your life date and death date. I
want to know, in one word, how you want to
be remembered, authentic, love it and you are. So how
can we find you, guys.

Speaker 3 (27:09):
Well, you can find us on nearman PM dot com.

Speaker 1 (27:12):
It's n I E r M A n PM again
n I E r M A n PM dot com.

Speaker 3 (27:19):
Yeah, and we're on social media. John dot Neerman on
Instagram or Nearman PM on Instagram.

Speaker 1 (27:26):
We're on Facebook and Dennis can probably find you on
LinkedIn pretty.

Speaker 3 (27:30):
Much and LinkedIn. Yes, we're big on LinkedIn.

Speaker 1 (27:32):
Yeah. So, dental companies out there that are looking to
level up your businesses add the dental sleep medicine even
in some medical billing. Get over to there else call
me five six one four four zero three eight three
zero five six one four four zero three eight three
zero and I will put you in touch with the
warm introduction. Thank you so much for coming on guys.

(27:52):
Thank you so much to Brian mud my awesome producer,
to w j n O and just go have yourself
a great weekend. Let's level up

Speaker 2 (28:02):
Movies