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September 6, 2025 27 mins
For eight years, Joe Antonellis lived the dream as a touring rock bassist—until the bright lights revealed a hard truth: the spotlight can be a cage. Behind the music and the crowds, he felt anxious, lonely, and trapped in a façade built on the expectations of others. Choosing to walk away meant starting over and rebuilding his life from the inside out. Instead of trying to become more, Joe discovered himself by becoming less of what he wasn’t. Fitness became his escape, then his purpose. For the past six years, Joe has led Trainer Joe Fitness in Palm Beach Gardens as a certified personal trainer, grounded in his mantra: “Fitness is my passion, people are my purpose.” Drawing on everything he learned from both music and fitness, Joe created the Dead Ego Club—a movement built on the belief that the secret to a purposeful life is found in “less of me.” 

Level 🆙 Take-Aways 
  1. Recognize when a public persona 🎭 becomes a private prison and choose authenticity over image.
  2. Shift from “me” to “we” 🤝; community accelerates transformation.
  3. Treat vulnerability 🔓 as a strength that deepens connection and speeds growth.
  4. Make the gym (or any positive habit) 🏋️ a safe haven for rebuilding mind and body.
  5. Beware of the spotlight effect 👀; attention can hide the self instead of revealing it.
  6. Build brands like bands 🎤; shared energy, culture, and belonging over products.

📣 QUOTE: “You don’t find yourself by becoming more, you find yourself by becoming less of what you’re not.” ➖ - Joe Antonellis 

🔹 Valuable Time-Stamps🔹
🕒 00:01:00 – Reframe crisis as transition
🕒 00:03:00 – Identity before performance principle
🕒 00:07:00 – Spotlight became his cage
🕒 00:10:00 – Humbling reset sparks purpose
🕒 00:19:00 – Less of me explained

You Can Contact Find and Contact Joe Antonellis Here:

Phone: (914) 557-3858 
Email: joe@deadegoclub.com

🌐 Dead Ego Club Website
📷 Dead Ego Club Instagram
Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Are you ready to level up?

Speaker 2 (00:03):
Do you wish to live a life of options and
not obligations? You've gone to the right place. Thank you
for stopping on by to hear knowledge nuggets from Coach
Fergie and his top tier guest to help you lean
into your ultimate human potential.

Speaker 3 (00:17):
Now let's level up with Coach Fergie.

Speaker 4 (00:20):
Hey Russell Squad, Welcome back to another powerful edition of
Level Up Conversations with Coach Fergey with the Time to
Shine Today Coaching. I'm your host, Scott Ferguson Less to
be your Gap coach specializing in performance mental conditioning, working
with business leaders, entrepreneurs, entertainers, athletes, c suite and students
that help them bridge their success gap to live a
life of options and not obligations. On this platform, we
are stoked to bring you high performers who are not

(00:40):
just chasing and attaining success, but redefining it through providing
above and beyond service. Am I really quick coaching knowledge
nugget this week was I was talking with an influencervice
to say his name, you absolutely know who he is,
but he told me I was having some issues that
I was going through and he said, Fergie. He said,
many times when you think you're going through a crisis,
actually a transition in your life. And life is built

(01:03):
on transformations and transitions. Every single one of us hits
that moment when the path we're on no longer serves
a person we're becoming. And here's the kicker, it's not
the wins or losses that define us, it's how we
transition between them. Transformation doesn't come in the comfort zone.
It comes when you're willing to step out of the familiar,
shut the identity and no longer fits, and move towards

(01:23):
something bigger and something truer. That's the difference between existing
and actually leveling up. Transitions are tests they ask will
you cling to what you know or will you step
into who you're meant to be. The people who thrive,
the leaders, the high performers, the warriors of life. They
embrace the transition. They don't fight it, They fuel it.
So this week I challenge you, squad, you know, look
at your own life. What chapter do you need to

(01:45):
close and what new identity do you need to step into?
Because your greatest transformation is waiting on the other side
of that decision. And listen, if you're having any issues
with that transformation. Give me a call five sixty one
four four zero three eight three zero. It's five six
one four to four zero three eight three. Ve'd be
happy to go through one of my complimentary hour of
powers with you and talking about transitions and transformations. Today's

(02:07):
guest is the definition of transformation. For eight years, Joe
Antonellis lived a dream as a touring basis bright lights,
big crowds, and all the noise that comes with it.
But here's the twists. Sometimes you get everything you thought
you wanted, only to realize it's not what you needed
at all. Behind the stage persona Joe is anxious, lonely,
and trapped in a facade. So he walked away. He

(02:27):
burned it all down and started over, rebuilding his life
from the inside out. Fitness became his escape, then his purpose.
For the past six years, he's been changing lives and
palm beach gardens through trainer Joe Fitness. Whereas machra is
simple but powerful, fitness is my passion. People are my purpose.
But Joe didn't stop there. He created a movement, the
Dead Ego Club. This isn't just a brand, it's a

(02:48):
flag for authenticity, a call for people to strip off
the mask, confront the lives and tell ourselves. We tell
ourselves and find strength and vulnerability. It's not about more
of me, It's about less of me and more of week.
So the Daddy Ego Club is raw, it's real. It's
about restoring human connection and a world full of facades.
Identity before performance, who you are before what you do.

(03:10):
That's the heartbeat was bringing to the mic today. Thank
you coming in, brother Scott. Wow, I don't know that
was a lot. Thank you so much for that intro. Man,
I appreciate that.

Speaker 3 (03:18):
I appreciate you being here.

Speaker 4 (03:19):
And then shout out to one of my business partners, John,
my British guy over there, he's sitting in study, is
blessed to come in here for making the introduction between us.

Speaker 3 (03:28):
So this is awesome.

Speaker 4 (03:29):
So ego yeah, man, right, So I believe ego is
like edging got out.

Speaker 3 (03:34):
That's what the acronym is for it.

Speaker 1 (03:36):
Right, we're on the same page with that one.

Speaker 3 (03:37):
Man.

Speaker 4 (03:37):
I gotta we gotta go back to the touring just
for a minute. Sure, right, there's a touring rock basis.
What's give me an unforgettable hilarious moment that you might
have had that you still remember from the road.

Speaker 5 (03:48):
Today, unforgettable moment. Well, I gotta see here being on tour.
When I got into that band, I a lot of
the people that I was playing with I had watched
on YouTube, and I just felt like I didn't know
how to act.

Speaker 1 (04:05):
I didn't know how to dress.

Speaker 5 (04:07):
So I kind of showed up looking like pop punk
in a metal band, and it was kind of out
of character. So it wasn't sure, really sure how to dress.
So when I got the call to be in the band,
they said, hey, we're gonna fly out to LA in
two weeks and you're gonna shoot two music videos for
songs I've never heard or anything. So I show up
and just not knowing how to dress. The music video,

(04:28):
we're in a pink shirt and yeah, so anyway, the
music video is out there, but I was definitely out
of character.

Speaker 3 (04:34):
And yeah, so Impostersoner probably hit you. You like, dude, what
am I supposed to show up as?

Speaker 5 (04:39):
Yeah, I'm like, I'm gonna I didn't know this music.
But at that point I just wanted to play music
so bad. I would have played the Triangle. Yeah, I
just wanted to play and so that was the one
that gave me the call, and I was like, let's
go for it.

Speaker 4 (04:49):
You lived your version of the dream BA at that time,
right for sure? Absolutely so when you traded that stage
lights for like say, gym lights, what was the first
moment you knew fitness was going to be more than.

Speaker 3 (04:59):
Just a hop for you?

Speaker 4 (05:00):
Because you always kind of, like I saw pictures online,
you always took care of yourself for being in a band,
right and stuff like that.

Speaker 3 (05:06):
What was your new purpose? What was that that set
it up? Man?

Speaker 5 (05:09):
It just made me feel It was the first thing
that made me feel good about myself. It was the
first positive thing. I mean, like anyone that kind of
you know, is familiar with the music world, you know,
it can be a very harsh lifestyle. You know, you're
on the road, you're just eating whatever you can get,
and it's people are throwing things in your face. And
eventually things that you used to say no to eventually

(05:29):
become yes is. And the gym become became this place
where I was like, okay, I can just start here
and do something positive for myself. And honestly, it just
started feeling so good in the gym, and once I
felt that feeling. I was like, man, I wonder if
other people know how good this feels to work out,
Like everything that they think they're what they're looking for
in these other things. I'm like, man, if they just

(05:51):
lifted a weight. And so that's kind of where it
all started. It just I was like, this is something
I want to use to share with people and help
them find that too.

Speaker 3 (06:00):
And love the purpose. I hear the conviction in your voice.

Speaker 4 (06:03):
It's like, you know you you live the bright lights
kind of getting out there getting crazy.

Speaker 3 (06:06):
A lot of people they don't chase the gym.

Speaker 4 (06:08):
They chase the other stuff, a little powder or you know,
pills and stuff like that.

Speaker 3 (06:12):
It's awesome you went that route.

Speaker 4 (06:14):
So you know you said, sometimes getting everything you wanted
shows you it's not what you needed. What was that
moment that really hits you when you're like, dude, this
is I'm going to step away from this and work
towards that.

Speaker 5 (06:25):
I think a big moment was I wanted to be
seeing so bad dude, Like we we all, you know,
have this desire to be known and I was not
popular growing up, and I remember getting this band. I
was like, this is finally going to be it. Everyone's
gonna see me, everyone's gonna know me, and I'm gonna
feel so good.

Speaker 1 (06:44):
Like this is what life's about, right, It's.

Speaker 5 (06:46):
Like signing autographs and people cheering your name and you know,
and living the high life.

Speaker 3 (06:52):
And trapped in that facade, right, you get trapped.

Speaker 5 (06:54):
Yeah, And the scary part, Scott, was that I created
this person that now people love, but it wasn't me. Yeah,
And so I felt trapped and I felt afraid to
step out of that because what if people don't like me?

Speaker 1 (07:05):
Like I have to trade all this away?

Speaker 5 (07:07):
And so I got to the top as far as
I wanted to go at least, and I realized at
the top of that hill, I felt so lonely and
I was surrounded by people that wanted to know me,
but I didn't even know me. And it was a
really scary moment because everything that I had put my
hope in had now not fulfilled that so by definition,

(07:28):
I was hopeless.

Speaker 4 (07:29):
Yeah, there's a lot of faith that had to have
back that too to be able to move forward into it.

Speaker 5 (07:33):
Well, yeah, I mean I just I literally my hope.
I was like, you know, I was like, I'm gonna
make this band thing work and when I get there,
every all my problems are going to be solved, right like,
And I couldn't have been any further from the truth.

Speaker 1 (07:47):
And it was, Yeah, that was.

Speaker 4 (07:51):
My knowledge nuggets, my coaching knowledge nuggets on my guest
and the dive I got on you is there's a
transition in the right and it just happened to an
influencer that I'm blessed to know that helps me along
in my life said that about it. A lot of
times you think it's a crisis when it's actually a transition.

Speaker 3 (08:05):
Yes, right, But it was a moment of crisis for
you in a sense, right.

Speaker 1 (08:08):
I sure felt like it. Man.

Speaker 5 (08:09):
I never knew what anxiety was, but it was this
who I really am and who I'm pretending to be
at war with each other, and that friction created so
much internal anxiety and that sensation is something that I
just know that feeling so well, And I feel like
a lot of people in the world can misinterpret that

(08:30):
feeling and think that it is crisis, but it's a
warning sign. It's like, hey, like you yeah, man, So
I didn't know how to interpret it at the moment.
I did kind of just it was torturous. But yeah, man,
that was the start of the transition there.

Speaker 4 (08:43):
I love and squad. I love his rawness. He's talking
about it. You know, faith and fear they have a
lot of stuff in common when they start with the
letter f right, but you know they're both a belief
and write this down, they're both a belief and something
that hasn't happened yet, right, So he had a lot
of leaning into faith because there's a lot of fear there.

Speaker 3 (09:02):
You leaned hard into that another a f right to
get that.

Speaker 4 (09:05):
So you know, fitness began as your escape that you
talked about when you're on tour and whatnot. But what
turned it into you like a mission and calling? I
know you touched about, hey, someone pick up a weight
and how you feel, but what really made you really
lean into it hard?

Speaker 1 (09:20):
You know what?

Speaker 5 (09:21):
So I actually my transition was I got a job
at Planet Fitness, okay, and I went from playing in
front of.

Speaker 3 (09:30):
The lunk alarm.

Speaker 5 (09:33):
That lunk alarm do the amount of times that thing
goes off in a day? It says judgment free zone,
but yeah, you're judging people for how they lift anyway,
That's another topic. But I went from this high of
playing in front of ten thousand people to making ten
dollars an hour scrubbing toilets at the gym. And it
was just big shift where someone was using the urinal
and there's this urine splashing me in the face. I

(09:55):
went from people cheering my name to urine hitting me
in the face. And I was like God, Like I
truly I didn't even have a relationship with God, but
it's just a it's a natural thing. We just come
out and whenever we're in despair or confusion, we just
say God's name and sure. So anyway, working at the
gym in the front desk and maintenance, I saw this
trainer there and the interactions he was having with people

(10:17):
and like share and he was training these people and
these women that were having it would just look like
such an experience and I was like, dude, that looks
so sick.

Speaker 1 (10:24):
I would love to do that one day.

Speaker 5 (10:26):
And that really inspired me, Like I was like, Wow,
this guy loves training, but now he's using it to
help other people and there's this camaraderie and there's this
excitement and this high energy. I was like, it reminded
me of being on the stage, but it was way
more positive for me, and I was like, that's something
I can get into it.

Speaker 3 (10:44):
There's intimacy in it too, like you're changing someone's life. Yes, right,
I mean.

Speaker 4 (10:49):
What was like, I love that you are so transparent,
so raw when it comes to humility, like me, I
believe you know, silence is God's voice if you're really listening.
But I think the way he might have did it,
it also is splashed that you're.

Speaker 1 (11:01):
This That was a that was a rough day, man.

Speaker 3 (11:05):
So that's crazy.

Speaker 4 (11:08):
So what was the hardest part of the transition though,
Like I understand like the ego and the part where
like sure you know you're not on stage and stuff.

Speaker 3 (11:15):
What was the other hardest part?

Speaker 5 (11:17):
Well, I I moved back home and I was in
my old bedroom at my dad's house, and you know,
just that town, Gentsen Beach, and it's a it's a small,
sleepy beach town. I couldn't wait to get out. But
now it's like I love it because it's so slow.
But at that time, with that dog.

Speaker 3 (11:35):
Oh yeah, yeah, gosh place I ever made Susan go
up there a lot?

Speaker 5 (11:39):
Yeah yeah, so we you know, I there's this part
of me that just wanted to settle down and embrace
that quietness because I felt like I wanted to step out,
but my body and my mind just would not let
me enjoy that. I would go to this bagel shop
and just like just try to create some sort of
a routine for myself.

Speaker 1 (11:59):
It was so difficult. But the one thing that I
was able to do was like, at least I can
go to the gym.

Speaker 5 (12:05):
That's a place I can go. It's a person to
say hi. Do Other than that, I was sitting in
my bed just in despair, like I didn't want to
leave my room. I was just riddled with this sensation
in my body of anxiety. I didn't know how to
break it right. But that's why the gym became the
safe haven for me. And that was, honestly the hardest part.
Was just your friends move on. You go on and

(12:25):
you pursue this music career, and you see these people
in these videos and they have people sharing their name,
but they come home and that's not there, right. And
as much as I didn't want that, my body couldn't
accept that. Like I just I wanted to be okay
being you know, by myself, but I couldn't.

Speaker 1 (12:40):
I needed that stimulus.

Speaker 5 (12:42):
Sure, I'd say that was the hardest transition, just coming
back into normal life.

Speaker 4 (12:46):
It almost helped you build the company maybe a little
faster as well, because you kind of that saying you
craved with an ego, which squad, we're going to get
into the egona minute, but like you kind of like
man that like just that communication with like another human, right,
yes and squat we are going to I'm to throw
it to Steve, my awesome sauce sponsor over at the
Dynamic Mortgage team when we come back. We're going to

(13:09):
kind of talking in about killing the ego, the Dead
Ego club and really get a deeper.

Speaker 3 (13:13):
Dive with my good friend here Joe. So Steve, take
it away.

Speaker 6 (13:21):
Thanks Scott. Happy Saturday everyone. This is Steve Austin with
the Rise Mortgage Dynamic team with your mortgage market recap
for the week of September. First, with the first week
of September in the books, we saw jobs numbers dip
again in another increase in unemployment. While it's tough to
see these numbers for our economy, it does benefit the
mortgage bond market and ultimately interest rates. Friday, mortgage bonds
got to the highest levels we have seen since October

(13:42):
twenty twenty four. With the track we're on, it looks
like the FED is very likely to make a cut
to the FED rate on the seventeenth. As a reminder,
the FED rate cut isn't a direct cut to mortgage rates,
but does influence them, so we will likely see the
investors give more favorable rate pricing leading into the seventeenth.
That's it for this week. Have a great weekend, everybody.
This is Steve Auston. You're a branch manager NMLS seven

(14:04):
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Team NMLS one six zero four sixty sixty three in
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Speaker 2 (14:12):
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or an investment property. The Rise Mortgage Dynamic Team in
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their expert loan advisors combine local knowledge with cutting edge
technology to make your financing process efficient and seamless.

Speaker 1 (14:32):
Whether it's your first home or your next.

Speaker 2 (14:35):
Investment, trust Steve Austin and the Rise Mortgage Dynamic Team
in Company to guide you every step of the way.
Visit them today and experience the perfect blend of technology
and personal touch. Steve Austin's Rise Mortgage Dynamic Team, your
local experts in residential financing Call Steve today at five

(14:55):
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five six one three five two ninety two seventy eight
and MLS number one six oho four sixty six three.

Speaker 3 (15:10):
Hey, thanks Steve, I really appreciate that. Hopefully it was
great news, which I know it is. Either way, we'll
make it through it.

Speaker 4 (15:15):
But we're going to get into back you with my
good friend Joe Antonellis, you know, we're on break and
his lovely girlfriend Teresa, right, yeah, comes over and make
sure that he was good because he's being very vulnerable
right now, and which is thank you for doing this,
you know and being this so your mantras, fitness is

(15:35):
your passion, People are my purpose?

Speaker 3 (15:37):
Yeah, how does that play out daily then? With you?

Speaker 5 (15:40):
Well, from living a life that was all about me
to living a life focus on others. It gave me
an escape for myself, right, and I love so much
getting a chance.

Speaker 1 (15:51):
To be a part of other people's story.

Speaker 5 (15:54):
It's you know, I everyone's so unique and yeah we
might be doing the same exercise, but it's just we
make it a little bit different, a little bit more
special for you. And that time is so intimate. There's
so many conversations that come out. But this I realized
that my passion for fitness could only get me so

(16:15):
far when I focus more on the people.

Speaker 3 (16:18):
It just you can get anything you want by helping
other people get what they want, right.

Speaker 5 (16:22):
It changes everything. It makes what I do every day
so much more fulfilling. I love my clients and it's
they've changed my life as much as maybe this training
has changed their is.

Speaker 3 (16:32):
I love that? And so the Dead Ego Club, you know,
I'm gonna ask you another question.

Speaker 4 (16:38):
I usually at this on the end of the show.
All right, but because we're kind of here, you're being
a little bit rob before we get into it. But
how does Joe want is dash? Remember that little line
in between your incarnation date and your expiration date, your
life date and your death date, right, hope.

Speaker 3 (16:51):
Least way down the road.

Speaker 4 (16:52):
But before we get into the dec the Dead Ego clubs, Sure,
how do you want your DASH?

Speaker 3 (16:56):
Re member?

Speaker 1 (16:57):
Oh man, someone that.

Speaker 5 (17:02):
Someone that took risks and didn't play it safe in
life that followed, you know what was in his heart,
and you know, face that fear and whatever that darkness
is inside of you that's telling you that you can't
do it. Just to face it head on and just
do it anyway.

Speaker 4 (17:19):
Love it and you're doing I think the greatest teachers
out there like yourself, that you do what you love
in the service of people that love what you do. Right,
So you're doing what you love, but other people are
watching you know that you love you. That's what made
my good friend John make the introduction to us because
he can see the passion in it. He's like, for
you got to get this guy on, you gotta get

(17:39):
this guy in. I just happened to be the guy
canceled this week is like perfect, perfect timing, right.

Speaker 1 (17:43):
That's insane.

Speaker 5 (17:44):
The alignment on all of this guy is just it's
so beyond my comprehension that I'm just right here. I'm
in a state of just like, God, whatever you want
to do and speak through me today.

Speaker 1 (17:55):
Like that's what we're going to do, and you're here.
I'm here, that's it. I'm just showing up.

Speaker 3 (17:58):
So that's a good neutrality situation. Here we got. Okay,
now let's dive into the deeds. I hit the dead ego.

Speaker 4 (18:04):
Yeah, man on air, I'm going to make sure that
you say verbally, I'm going to get some gear because
stuff is pretty awesome, so that it carries the bold
message of lesses me. So why do you believe that
letting go of ego is the key to live in
a purposeful that's heavy?

Speaker 5 (18:23):
There's so many ways that I can go about this,
but I'm just going to relate it to the story
that I experienced my life and from a person that
wanted that was in the spotlight. I realized that the
spotlight was not my stage. It was my cage.

Speaker 3 (18:41):
Strong man.

Speaker 5 (18:43):
And the idea that you know, stepping into the light.
You know we always hear stepping out of darkness and
into the light. Well, my you know, way on it
is actually stepping out of the light and stepping into
the darkness to fail. It's that real inner darkness that
we all have. And that's less of me is you know,

(19:08):
you think about anxiety, you think about depression, all of
these things. This is over obsession with yourself comparison. It's
the it's the reason for so much. It's it's me, me,
me and I. The moment that you can recognize, wait,
I'm making it about me and you make that switch.
First is recognizing it. Then once you decide to go

(19:29):
that other way and make that new path, it's it
changes everything you experience freedom and from yourself, the prison.
We've built this ego up and we we it traps
us lies.

Speaker 3 (19:41):
Isn't it that you tell.

Speaker 1 (19:42):
Your whole lies? And we believe it so easily?

Speaker 3 (19:45):
But in squad what's stuck out right? There was you know,
stage in the cage.

Speaker 4 (19:51):
Yeah, you thought you were on the stage right, and
it's like they like, but you're really kind of caged up.
You're doing what you thought you loved to do. I
mean you've probably still love to a little bit here
and there and like pick up guitar, maybe.

Speaker 1 (20:02):
Not I play for my girlfriend once than a while. Yeah,
it's about it.

Speaker 4 (20:05):
But that's amazing that you are able to walk away
from something you're so passionate. Who you thought that was
what you're gonna, you know, put on this earth to do? Yeah,
and walk away. So the vision behind the Dead Eagle
Club talks about confronting lives, which I kind of just
brought up we tell ourselves and finding strength in vulnerability.

Speaker 3 (20:21):
What lies do you see most people telling.

Speaker 1 (20:23):
Themselves You're not worthy?

Speaker 5 (20:25):
You know, you don't belong, We were.

Speaker 1 (20:29):
Were less than something.

Speaker 5 (20:31):
This scarcity mindset right, I have to work for love,
this idea that love is something that we have to
work for. Like I scratch your back, you scratch your mind.
Relationships built on almost like it's like a creditor. It's
like if I do for you, you do for me. Relationships
built on that, it's not true love. So I think

(20:52):
I truly believe the answer is if you can just
allow yourself to be who you are and be loved
for who you are, everything changes when you realize that
you don't have to work for it.

Speaker 1 (21:02):
It's everything.

Speaker 5 (21:04):
It just happens. And then that's the starting point. And
I think that that is so foundational and so getting
back to yourself. A quote that's really been deep in
my heart while I was starting this brand was you
don't find yourself by becoming more. You find yourself by
becoming less of what you're not.

Speaker 1 (21:22):
Unpack that, dude. It's all about subtraction.

Speaker 3 (21:25):
Man.

Speaker 5 (21:26):
We try to be more, do more, get more, and
we get lost in that. Sure, who am I I
start identifying with the more that I've done and the
more that I have, But to find out who I am,
it's through subtraction. And so I feel like starting from
a starting point of saying like, well, I'm not that,

(21:47):
and I don't agree with that, truly being able to
own that conviction, like I don't agree with that, killing
that people pleaser inside of a lot of us that
wants to agree with everything. Somehow, you have all these
friends around you, but you've lost yourself because you can't
agree with everyone on everything. Right, there's are what we
disagree on is what makes us unique. And so truly

(22:09):
owning who you are by becoming less sure of what
you're not, I feel like is the way to truly
find your identity. And that's the starting point.

Speaker 3 (22:17):
I love that.

Speaker 4 (22:18):
And it's almost like you can kind of Parley the
Dead Eagle Club into your fitness training as well. You know,
you got to, you got to kind of do it
because they're not there for a mindset coach. They're there
to get worked out and stuff like that. I think
there's a way that I feel that you're going to
probably kind of sneak it in there a little bit right,
you know what under the surface, But you know what
I'm saying, Like, I.

Speaker 5 (22:39):
Think it's been there this whole time. Yeah, And whether
people realize it or not, they're getting that message rarely
is it. Hey, we're going to do this exercise, next, next, next,
The conversations that are held, it's all about life. It's
all about these life lessons. I'm constantly speaking about this
to my clients, and it's so awesome when I let
them know, Hey, I know you came here for training,

(23:00):
but this is simply a vehicle to help you develop yourself.

Speaker 3 (23:02):
Love it it is. That's something that they can take
them far and it can be endless. Yeah, look at it.
So you.

Speaker 4 (23:12):
Talk about identity preceding performance, right, who before do?

Speaker 3 (23:17):
Now?

Speaker 4 (23:17):
Why is identity the foundation of everything else? And how
can people rediscovery in theirs?

Speaker 3 (23:22):
Yeah?

Speaker 5 (23:23):
I feel like when you start with who you are,
the things that are meant for you are naturally attracted
to you. When you're focusing more on doing, I find
that sometimes will change and compromise who we are. The
things that are attracted to that person might actually not
be for you. We end up finding ourselves in relationships
that were never meant for us, maybe business opportunities that

(23:44):
don't really align with our values and our moral and
so I find that before performance, you have to understand
who you are, and the performance is going to come
after that. And once you know who you are, it
just makes it a lot easier to make decisions in
life and route where you're going to go and what
what's how to say yes and how to say no.

Speaker 4 (24:03):
Yeah, it's not if, but when it's going to become
a culture, it's going to take shape, right, Yeah, you know,
does it excite you with this?

Speaker 3 (24:11):
Oh?

Speaker 5 (24:11):
My gosh, I mean you can ask Teresa. I mean
this morning, I'm air guitaring around the house. I feel
like the jitters. It's like keeping this trapped up to
be completely vulnerable with you. The conception of this idea
was only seven weeks ago, huh, I was. I had
another idea for clothing brand, but it didn't just didn't stick.
And one day I was driving to the gym and

(24:33):
Teresa has a tattoo on her arm and it says
starve the ego and feed the soul. Love that, And
I noticed it one day. We had already been together
for you know, a few months, and I just know
I was like.

Speaker 1 (24:45):
That tattoo is sick and features that you noticed, Yeah, I.

Speaker 5 (24:49):
Noticed that right over the last twenty two years, I
noticed a few, but yeah, I know, and that it
just came to my mind and that was the conception,
and I was like, wait a second thing. But yeah, dude,
keeping this wrapped up for the last seven weeks and
not going to be able to share it with people.
It's like, now that everything's done, everything's laid out, I'm

(25:10):
so ready to announce this and just give this this brand,
this these three words less of me as a gift
to the world because it was well, I'd love to
tell you how those words game to me, but I
don't want to go off too much. But yeah, I'm
so excited, Scott. I couldn't be any more excited.

Speaker 3 (25:26):
Yeah, you're the passion. I think that you're gonna actually
see it through. Now.

Speaker 4 (25:30):
You got a great squad around you. Here he showed
up with Alex as videographer. You got Amanda, Teresa, you know,
you got the whole squad's.

Speaker 3 (25:37):
Here for you. You got a lot of support. Yeah,
I know you through. So how can we find your brother?

Speaker 5 (25:41):
So right now, I guess we'll go ahead and just
announce here. So November one, we are launching the Dead
Ego Club launch party. It's going to be at the
Adlux Jim nine to one four Park app and you
can go ahead over to www dot Dead Ego Club
dot com fill out the contact form, which we're calling
our community D E C Underground. Okay, super stoked on that.

(26:04):
That's gonna get you. Yeah, man, I honestly I wanted
it to feel more like a band rather than a brand.

Speaker 3 (26:10):
Do you already have that experience? Yeah, be a band
and making that camaraderie and stuff like that. Yeah, I
love that.

Speaker 5 (26:17):
So yeah, you can head over to the website Edigo
club dot com. We're gonna it's Dead Eugo Club across
the board on any social media site. Go ahead and
give us a follow on the Instagram.

Speaker 1 (26:27):
Stay tuned.

Speaker 5 (26:27):
We're gonna go ahead live on the internet October first,
and we're gonna fully launch November one at the pop up.

Speaker 4 (26:34):
I love it and squad it's Dead Ego Club dot com.
That's the E A D E g o dot com.
If you're having any issues with that or this will
actually be on the podcast as well, and that'll all
be in the show notes, but give me a call
five six one four four zero three three zero five
six one four four zero three three zero. I'll make
sure you're directed to that in the ad blocks, and

(26:55):
I'm gonna definitely make sure that I'm there as well.

Speaker 1 (26:57):
So thanks quickly here, all right, leave us.

Speaker 4 (27:00):
With one last knowledge nugget that we can take with us,
internalize and take action.

Speaker 1 (27:05):
Well, as I was praying this morning, there's a few
things that I feel that the Holy Spirit revealed to me.
So I'm going to pick one of these here that
makes the most sense for us here. I'm just going
to go right down the middle with it. I wasn't
sure how I was to go about this brand. I
wanted to make it a message that's acceptable to everyone,
but to deny my faith in Jesus Christ would be

(27:25):
a lie. Thank you, Jesus saved my life. Good for me,
He changed everything. Everything that I'm saying today is great
and it works, but without Jesus nothing is possible.

Speaker 3 (27:35):
That's the best way to end this.

Speaker 4 (27:37):
That's beautiful, And thank you so much, you know for
coming in. Thank you for my Austoin producer, Brian Mudd,
alex Amanda, Teresa John everybody that showed up the sport,
my good friend Joe.

Speaker 3 (27:47):
Everybody go out there and level up.
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