Episode 8 - Long Term Care - For the Family

Margie Barrie is a nationally recognized LTC expert, Margie has worked as an agent specializing in LTC since 1990. Margie has been named as one of the industry's top ten power people by Senior Market Advisor Magazine and as one of the top 25 most creative people in the insurance industry by LifeHealthPro Magazine.  

Since 2000, she has been writing her popular monthly column "LTCI Insider" for Senior Market Advisor and, as of 2014, for LifeHealthPro. She is the author of two books: "50 Ways To Boost Your LTCI Sales" and “Selling LTCI Today.”  

Margie is presently a long term care planning specialist with ACSIA Partners, the largest long term care planning agency in the country. For 10 years she worked with AHIP, the country’s largest association representing health insurance companies, as the National Marketing Coordinator for their LTCP Designation program. She still periodically provides training for the designation program.   

A much-sought after speaker, she has spoken at numerous industry conferences and provides Partnership and other training nationwide. She is also co-founder of the Executive Study Council, a group of the top 20 women leaders in the LTC industry. ​

A key to her effectiveness in training and motivating agents is that she knows firsthand how to educate clients about this protection.  She started working in the LTC industry at Benefit Services, first as an agent and then as the Marketing and Sales Director, where she developed the cutting edge marketing strategies and materials that distinguished the agency from its competition and attracted the numerous national accounts that the agency serviced. Margie and her team of LTC marketing specialists traveled nationwide training hundreds of agents until the agency was sold.  ​

Prior to joining the insurance industry, Margie had 23 years of experience in marketing, advertising and public relations. She was president of her own advertising agency, which she later merged with a Washington, D.C. agency. She has also served as executive director of a state nursing home association.  ​