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March 13, 2023 19 mins
Lucia Dal Negro (De-LAB) e Rossella Sobrero (Koinètica) dialogano sul tema della sostenibilità in chiave aziendale, delineando l’impegno delle imprese italiane e le possibili strade da intraprendere da qui in avanti, sia esternamente che internamente alle aziende. Oltre alla dimensione del “fare” c’è quella del “comunicare”, in cui sono fondamentali la trasparenza e la semplicità. Agli estremi, da un lato, l’attivismo di brand e, dall’altro, il rischio di greenwashing.
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