Gen Z has about $2.7 trillion buying power today and projected to hit $12.6T in spending by 2030. If they’re not in your plan, your plan is broken.
In this episode:
Case study: Duolingo’s Gen Z flywheel (and what you can copy without a Super Bowl budget)
3 plays you can run now:
Design for social search, not just SEO
Prove your values with receipts (no vague claims)
Build price–value ladders for the “dupes + thrift” era
Listener Q&A highlights: platforms, content style, trust builders, and whether you really need influencers
Why it matters: Gen Z already commands trillions—and influences household spend across ages. Win them now, or watch your 2025-2030 roadmap stall.
Hosted by Joshua Stanley, founder of Lifestyled Marketing.
👉 Got a question for next week’s Gen Alpha episode? Drop it in our DMs or comments.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.