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December 1, 2023 24 mins
Durante il suo intervento conclusivo a Linkontro, Mario Calabresi ha invitato la platea a riscoprire la leggerezza, nell’accezione di cui Italo Calvino parlava nelle sue “Lezioni Americane”. Perchè non provare ad applicare questo approccio al perimetro del largo consumo per trovare un nuovo punto di vista condiviso tra chi produce e vende, cioè produttori e retailer, e chi consuma, cioè noi?Lo facciamo in questo episodio, nel quale Francesca Milano dialoga con Matteo Bonù, NIQ Global Client Business Partner, e Debora Costi, NIQ Consumer Analytics & Insights Manager.
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