Path for Potential

Path for Potential

Starting out on your own career path or even your own business? There’s a path for your potential and we want to help you find it. Combining interviews and advice, Path for Potential aims to equip you for a meaningful career following your passion, personality and maximising your potential. Mark Beaumont and Johanna Basford are on a mission to move away from, the traditional business-podcast rhetoric of fake humble statements, dodgy money-making schemes, and ultra-macho mentalities, and instead hold honest conversations with guests who want to help harness your potential into your very own success story. Each interview gives a behind-the-scenes view of the guest's early career and provides practical tips, mindset inspiration and the unlikely stories of how they took those early steps to find a fulfilling professional life whether they found great jobs or started their own thing. Find your own Path for Potential now! Brought to you by the Centre for Entrepreneurship, University of Dundee and supported by Elevator UK.


October 18, 2023 8 mins
From an upcoming episode, Mark and Johanna discussed a question from our audience asking for advice on overcoming social anxiety when in a presenting/interviewing situation.

From very different perspectives, Mark and Johanna provide some top tips and key things to remember for situations that can feel as big as public speaking but can also be applied in every day communication.
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Ella Mills, founder of deliciously ella, had a self-confessed lack of ambition when she was young. On top of that, a debilitating illness that was present through her time at university. However, this life experience inspired Ella’s interest in nutrition and diet which was channelled into her blog ‘deliciouslyella’ and has now led to bestselling books, an online platform, 2.3 million followers, and a restaurant!
A true example of ma...
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From an upcoming episode with the creator of deliciouslyella Ella Mills, Mark and Johanna ask Ella for her advice to others just starting out on their journey. From the clip, we learn why it’s important to fail and how to fail fast; not to be intimated by the success of others; and, how to celebrate the small increments of your success. A healthy food empire isn’t built in just one day!
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September 21, 2023 10 mins
From an upcoming episode with cookbook author Lucy Lord, the pod discusses how to appear to be the most confident person in the room even when you’re secretly sweating and panicking. A self-described introvert, Lucy reflects on how she became successful in sales before pivoting to pursue a career in recipe-writing.

In both careers, Lucy had to back herself, pitch to an audience, and communicate her ideas even though she felt like it...
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Darina Garland is one-half of the co-founding couple responsible for Ooni Pizza Ovens. Her and Kristian Tapaninaho’s success proves the mouth-watering potential of a good business idea. Darina and her husband weren’t inventors, engineers, or product designers but their good idea made them a global brand. Only once they put their idea to the world, did they realise there was an appetite for their product.

Darina reveals how community...
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From an upcoming episode with This is Unfolded founder and Scottish entrepreneur Cally Russell, we hear about another unlikely path into business and how Cally views his social science degree without necessarily ‘using’ it in his career. Often, graduates find themselves taking a different direction from what they have studied, but Cally shows how the topics he learned about and the soft skills he developed have shaped his businesse...
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Oli Norman was training to be a lawyer without ever wanting to be a lawyer. Through some very interesting experiences, he's now a live event creator, restaurant and bar owner, and successful entrepreneur. However, the path he took to realise his potential was… unconventional to say the least. Whilst travelling in Asia, Oli uncovered a staged documentary created by a production company funded by a member of the royal family. After s...
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An unheard clip from an upcoming episode with the founder of Scottish live events company, It Is On, Oli Norman. Mark mentions Oli’s business portfolio of restaurants and bars in Glasgow which are all, conveniently, on the route from Oli’s office to his home. Instead of being just an eccentricity, Oli finds that this brings focus to his business which he used to struggle to do. Mark and Johanna show, in a wider sense, how chasing h...
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August 5, 2023 8 mins
How do you get the head of Netflix to return your call? How do you get your design on a Starbucks cup? Mark and Johanna discuss the ‘ask’ with Ooni co-founder Darina Garland. A top bit of advice applicable to anyone trying to get hired or to pitch an idea to someone you have never met.

From the perspective of the person asking the question and the person being asked, Path for Potential have the secretsto help you get in touch with ...
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Fearne Cotton found fame at the very start of her career path but still finds herself jumping into new opportunities to find her potential. Mark and Johanna take a behind-the-scenes look into one of the most famous faces in the UK. Alongside Fearne’s own journey, the team discuss the true side of social media and the effect of comparing each other, following your passion even when you’re at the top of your game, and what is Happy P...
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From an unheard segment of an upcoming episode with Holly Tucker, the founder of Not On The High Street, the podcast explores the different ways you can define success and how fulfilling your potential isn't all the stereotypical idea of making the most money. For Johanna, the key is to have a fulfilling career that also allows her to spend time with the kids and Holly mentions her work with ‘good-life’ businesses that look to achi...
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Welcome to Path for Potential!

Ep. 1 kicks off with Mark and Johanna introducing the mission behind the podcast and how it can help you plan out the path ahead of you. The path for your potential is not something you can generally envisage when you’re still young and have yet to start your journey, So, instead, Mark and Johanna share their perspective on the early stage of their careers, how to define who you are and why an entrepr...
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August 2, 2022 1 min
The first steps towards pursuing a passion, chasing a great idea, or making that dream job a reality can often feel like the hardest. Hosted by Johanna Basford and Mark Beaumont, The Path for Potential podcast takes successful entrepreneurs back to the early stages of their careers to uncover the experiences and decisions that led them down their path.

Each episode offers fresh insights into why our diverse collection of interestin...
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