2025 Voice of the Technician Survey: Addressing Industry Pain Points [RR 1058]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode What does the future of the automotive repair profession look like through the eyes of technicians themselves? Jay Goninan unpacks Wrenchway’s annual Voice of Technician survey with 4,700+ responses, revealing a concerning drop in satisfaction, but also a roadmap for improvement. Key Insights:

• Technician Sentiment: 50% wouldn’t recommend their shop, with negativity dominating social media.
• Career Development: Technicians want visible growth paths, certifications, and new specialized roles like ADAS or EV diagnostics.
• Compensation: Pay remains the top frustration. Shops need profitability strategies and flexible pay plans (61% prefer hourly/salary with bonus).
• Culture & Tools: Proper equipment, work-life balance, and intentional team-building are critical to retention.
• Professionalism: Shifting language from “mechanic” to “specialist/technologist” elevates the industry’s perception.
• Leadership & Communication: Shop owners must ask “why,” listen to technicians, and implement meaningful change.
• Download: https://wrenchway.com/resources/2025-voice-of-technician/#download-report

This isn’t just about attracting new talent; it’s about creating workplaces where technicians feel valued, respected, and see a future in the industry. Jay Goninen, WrenchWay Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast:

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