Creating a Shared Vision for Your Organization [E150] - The Auto Repair Marketing Podcast

In this episode, we’re diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth.I’ll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We’ll talk about how to get out of the “small thinking” trap, how to define your goals with laser precision, and why your employees need to see, feel, and believe in the same future you do.Plus, I’ll share real tools, like how to craft your vision statement, how to communicate it across your team, and how to create a business where everyone’s pulling in the same direction.If you want to stop playing small and start building something truly great, this episode is for you.Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)EOS OneVivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future - Cameron Herold The Vision Driven Leader - Michael HyattStop Delaying Your Dreams: Time to Take ActionShow Notes with Timestamps

• Introduction and Sponsors (00:00:01) Overview of the podcast and thanks to sponsors RepairPal and App Fuel.
• Creating a Shared Vision (00:00:10) Brian discusses the importance of establishing a shared vision for the company.
• Leadership Team Meetings (00:01:13) Details about offsite leadership meetings and the exercise called "the one thing."
• Feedback and Growth (00:02:08) Brian reflects on receiving feedback from his leadership team and its impact on personal growth.
• Shifting Mindset on Growth (00:03:07) Brian shares his fears about growth and how he overcame them to embrace larger ambitions.
• Disney's Service Model (00:04:17) Comparison of Disney's customer service model to his company's approach to client service.
• Processes and Procedures (00:05:26) Discussion on the importance of processes in maintaining service quality while growing.
• Inbound Marketing Strategy (00:07:25) Brian explains the effectiveness of inbound marketing in attracting clients.
• Outbound Sales Shift (00:09:26) Introduction of outbound sales strategies and the team's initial reactions to the change.
• Creating a Shared Vision Deep Dive (00:10:34) Brian's focus on developing a shared vision after receiving feedback from his leadership team.
• Researching Shared Vision (00:11:42) Challenges in finding resources on creating a shared vision and discovering related literature.
• Book Recommendations (00:12:42) Brian reviews two books on vision creation and his thoughts on their...