The Personal Touch in a Digital World: Why Outbound Calls Still Matter [THA 447]

Thanks to our Partners, NAPA TRACS, and Today's Class This episode explores how today’s top automotive shops are transforming their business by taking a proactive approach—reaching out to customers instead of waiting for the phone to ring. Watch Full Video Episode You’ll hear strategies to overcome common service advisor objections, such as “cold calling feels pushy” or “I don’t have time,” supported by Dan Taylor’s compelling data showing that just 10 calls can generate 2 appointments. We’ll break down the different types of high-impact calls, thank you calls, deferred work reminders, and even simple “we miss you” check-ins that strengthen relationships and keep customers engaged. Plus, learn why tailoring outreach—whether by call or text—based on each customer’s preference ensures communication feels genuine, not generic. This conversation reveals why outbound calls aren’t just a task, but a growth opportunity. In an increasingly digital world, it’s the personal touch that builds trust, sets your shop apart, and keeps customers coming back. Don’t wait for loyalty, create it. Frank Ruzicka, BG Automotive, Fort Collins, CO Kent von Schilling, Ferber's Tire and Auto, Richmond, VA Jesse Peltzer,