This conversation dives into the unfiltered reality of business ownership, imposter syndrome, purpose, faith, and the courage to take massive risks when the outcome is anything but guaranteed. Kaitlyn shares how she rebuilt LadyBoss through authentic storytelling, community connection, and recurring revenue, proving that real conversations, not ads, drive lasting growth.
Chapters
[Start] From Customer to CEO: Kaitlyn shares how a personal health transformation led her from losing 85 pounds with LadyBoss to ultimately acquiring the brand she loved.
06:31 The Pitch That Changed Everything: What it was like to throw her hat in the ring, pitch Russell Brunson directly, and secure the deal that turned an employee into an owner.
12:01 The Subscription Advantage: Kaitlyn and Michelle unpack the power of recurring revenue, community-driven retention, and how to scale e-commerce sustainably.
20:08 LadyBoss Ignite & the Next Chapter: An exclusive look at LadyBoss Ignite, a new women’s supplement designed for hormonal balance.
28:40 Faith, Purpose & Risk: How Kaitlyn’s faith reframed her relationship with risk and shaped her leadership approach through uncertainty and comeback moments.
49:13 The First 90 Days - Inside the Relaunch: Kaitlyn’s honest look at imposter syndrome, team rebuilding, and how community became the cornerstone of LadyBoss’s rebirth.
Links and Resources
Got a question for Michelle? Fill out this form and you'll have a chance to get an answer from her during the coaching corner that drops inside each episode on Tuesdays. Submit a Question to Michelle
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Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.
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