The Silent Killer of Growth | Stop Churn Before It Starts (with AI-Powered Proactive Success)

Join Michelle Terpstra as she takes on one of the biggest threats to sustainable growth in your company—customer churn. It’s not just lost deals or missed renewals, it’s the silent fade of customer engagement that drains momentum from even the best businesses. Michelle reveals how to plug that slow drain with AI-powered systems, predictive dashboards, and a proactive approach to customer success that will keep your clients coming back for more.

Michelle shares the four real reasons why customers leave, what those warning signs are secretly telling you, and how to design a retention engine that will compound your growth every quarter. She also shares her Five Rascal Rules of Retention, a tried-and-true CRO framework for transforming your customer base into your biggest growth advantage.

Chapters
[Start] What is the Silent Killer?: Michelle shares how churn hides in plain sight, how to detect it early on, and that the real path to scaling is keeping the customers you already have.
07:19 Four Real Reasons for Churn: Michelle shares the leading causes of customer loss and how to fix them using data, systems, and empathy.
17:24 The Five Rascal Rules of Retention: Michelle gives her CRO edition of five actionable rules that lead to real retention.
21:21 Building the Churn Signal Dashboard: Michelle walks through how to create your “revenue command center” in the simplest way possible.
30:47 Q&A: Michelle hops into her coaching corner, where she gives you a simple outline of information about churn in a Q&A format.

Links and Resources

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