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October 14, 2025 19 mins
The movement begins. In this first episode of Revenue Rascals, host Michelle Terpstra shares the story behind it all—the corporate “no” that sparked her decision to build something better, the freedom that followed, and the mindset that changed everything. She reveals what it really means to think like a Chief Revenue Officer—one built on clarity, systems, and freedom instead of chaos and burnout.

Michelle dives into how she built a life and business that grow together, not at the expense of each other, and why Revenue Rascals is here to shake up the old rules of business. Smart, human, and just the right amount of rebellious. Welcome to Revenue Rascals—where growth gets gutsy, and freedom is the new bottom line.

Chapters
[Start] The Movement Begins: Michelle kicks off Revenue Rascals, sharing what this show is all about and how it’s rewriting the rules of growth.
02:18 Join the Rascals: An open invitation to build smarter, freer businesses—and claim your spot in the rascal movement.
05:12 What Is a CRO?: Michelle breaks down what a Chief Revenue Officer really does and why every business needs to think like one.
12:35 What to Expect: Real talk, real results, and conversations that actually move the needle.
15:56 Powered by People: The secret to sustainable success: consistency, connection, and building habits that last.

Links and Resources

Got a question for Michelle? Fill out this form and you'll have a chance to get an answer from her during the coaching corner that drops inside each episode on Tuesdays. 
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Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. 

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