S1 Ep4 | The Birth of SponCon - Rigged

The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back in the 1960s. Learn more about your ad choices. Visit megaphone.fm/adchoices

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S1 Ep4 | The Birth of SponCon

1. Stuff You Missed in History Class