In questa puntata si parla di:
- Come organizzare il tuo e-commerce per il Black Friday 2024
Ospite della puntata Pasquale Ambrosio di FlameNetworks, con cui abbiamo parlato delle criticità tecniche lato hosting e lato SEO che possono verificarsi durante il Black Friday su un e-commerce.
Argomenti della puntata:
- Cenni storici sul Black Friday, che nasce in USA a Philadelphia negli store fisici
- Crescita del Black Friday negli USA, sia offline che online
- Espansione in Europa e Italia, quali sono i mercati dove il Black Friday online ha attecchito di più?
- Il ruolo dell’hosting di qualità in un e-commerce "Black Friday ready"
- Best Practices SEO per gli e-commerce
- Categorizzazione URL: come gestire le URL per il Black Friday
- Ottimizzazione schede prodotto: migliorare le descrizioni e le immagini
- Dati Json Schema.org utilizzo e validazione per migliorare la visibilità
- Come organizzare un hosting in maniera robusta per evitare downtime e non perdere fatturato
- Gestione del traffico: gestire i picchi di traffico lato server durante il Black Friday
- L'importanza di un avere un'assistenza di qualità nel tuo hosting che supporti il tuo team
- Problemi comuni di caching che possono emergere durante il Black Friday e come risolverli lato server
- Riassunto degli argomenti trattati nella puntata e spunti per le prossime puntate in collaborazione tra Pistakkio - Agenzia SEO e FlameNetworks
Per ulteriori info, visitate il sito di Pistakkio Marketing
https://www.pistakkio.net/
E la relativa pagina del ns. podcast sul sito di Pistakkio
https://www.robadaseo.com/
Qui trovi tutti i riferimenti per visitare la piattaforma di hosting di FlameNetworks
https://www.flamenetworks.com/
Diventa un supporter di questo podcast: https://www.spreaker.com/podcast/roba-da-seo--2669399/support.
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Per ulteriori info, visita il sito Agenzia SEO Pistakkio
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