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September 4, 2025 4 mins
Most startup CEOs are spreading themselves too thin - too many channels, too many customer types, too many offers.

On top of that: THEY DON'T ASK FOR THE BUSINESS.

That’s the $10M mistake.

In this episode, I share the Rule of One:
  • One Channel – go where your buyers actually live.
  • One Customer – focus on the person with pain and budget.
  • One Offer – make it so good they feel silly saying no.

When you simplify, you multiply.

This is your fastest path to revenue.

👉 If this hit home, let’s connect on LinkedIn. I’d love to hear what you’re working on and how you’re applying the Rule of One.

God bless, go get 'em! 
Mark as Played

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