This week, Tom joins Jason for a discussion about podcasting as marketing, and why many digital marketing strategies just won’t work for everyone. Littering social media with ads will not always draw in the people you want to work with, but delivering the right message the right way can earn you a lifetime of business. Highlights include:
-"Big fish don’t swim through funnels and whales don’t click.” - do your ideal clients really have time to go through your sales funnel? If the answer is no, it’s time to change it.
-Old tricks, new tech: You don’t need to throw away your bag of tricks, but you do need to use modern tools. Tom offers some advice for those looking to bridge the gap.
-As with everything, it is critical you start your podcast - or, your journey as a regular podcast guest - by asking yourself what you ultimately want to achieve. As Simon Sinek says, start with why.
Show Links/ Social Links
- LinkedIn: Jason Ballard - https://www.linkedin.com/in/jason-ballard-795a0587/
- LinkedIn: Soar Higher - https://www.linkedin.com/company/soar-higher-business-solutions/
- Soar Higher Facebook - https://www.facebook.com/soarhigherjasonballard
- Soar Higher Youtube - https://www.youtube.com/channel/UCazXTUWfddwR9blL-3KUG_A
- Website: www.soarhighercoaching.com
- Learn more about Interview Valet: https://interviewvalet.com/
- Facebook: https://www.facebook.com/InterviewValet/
- LinkedIn: https://www.linkedin.com/company/interview-valet/
- Twitter: https://twitter.com/interviewvalet?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
- YouTube: https://www.youtube.com/channel/UCuSNLwNEIU787_7l34HaS8A
- Connect with Tom on LinkedIn: https://www.linkedin.com/in/iamtomschwab/
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com