June 12, 2023 • 51 mins
"What is ordinary to you is amazing to others." According to Interview Valet founder & CEO Tom Schwab, this is the true value of podcast-based marketing: your potential customers get to see you in action, sharing your knowledge, and, if you’re doing it correctly, establishing credibility.
This week, Tom joins Jason for a discussion about podcasting as marketing, and why many digital marketing strategies just won’t work for everyone. Littering social media with ads will not always draw in the people you want to work with, but delivering the right message the right way can earn you a lifetime of business. Highlights include:
-"Big fish don’t swim through funnels and whales don’t click.” - do your ideal clients really have time to go through your sales funnel? If the answer is no, it’s time to change it.
-Old tricks, new tech: You don’t need to throw away your bag of tricks, but you do need to use modern tools. Tom offers some advice for those looking to bridge the gap.
-As with everything, it is critical you start your podcast - or, your journey as a regular podcast guest - by asking yourself what you ultimately want to achieve. As Simon Sinek says, start with why.
Show Links/ Social Links
This week, Tom joins Jason for a discussion about podcasting as marketing, and why many digital marketing strategies just won’t work for everyone. Littering social media with ads will not always draw in the people you want to work with, but delivering the right message the right way can earn you a lifetime of business. Highlights include:
-"Big fish don’t swim through funnels and whales don’t click.” - do your ideal clients really have time to go through your sales funnel? If the answer is no, it’s time to change it.
-Old tricks, new tech: You don’t need to throw away your bag of tricks, but you do need to use modern tools. Tom offers some advice for those looking to bridge the gap.
-As with everything, it is critical you start your podcast - or, your journey as a regular podcast guest - by asking yourself what you ultimately want to achieve. As Simon Sinek says, start with why.
Show Links/ Social Links
- LinkedIn: Jason Ballard - https://www.linkedin.com/in/jason-ballard-795a0587/
- LinkedIn: Soar Higher - https://www.linkedin.com/company/soar-higher-business-solutions/
- Soar Higher Facebook - https://www.facebook.com/soarhigherjasonballard
- Soar Higher Youtube - https://www.youtube.com/channel/UCazXTUWfddwR9blL-3KUG_A
- Website: www.soarhighercoaching.com
- Learn more about Interview Valet: https://interviewvalet.com/
- Facebook: https://www.facebook.com/InterviewValet/
- LinkedIn: https://www.linkedin.com/company/interview-valet/
- Twitter: https://twitter.com/interviewvalet?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
- YouTube: https://www.youtube.com/channel/UCuSNLwNEIU787_7l34HaS8A
- Connect with Tom on LinkedIn: https://www.linkedin.com/in/iamtomschwab/
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