September 24, 2024 • 27 mins
We bring together the most unusual, unexpected, and unnatural brand bedfellows of the 2020s. Slap some caviar on your Pringles because worlds are about to collide!
Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.
#Podcast #SpeakingHuman #VO #Branding #Marketing #Advertising #Business #Bizarre #Brands #Ads #simplify #popculture #Collaborations #Brands #Collabs
Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.
#Podcast #SpeakingHuman #VO #Branding #Marketing #Advertising #Business #Bizarre #Brands #Ads #simplify #popculture #Collaborations #Brands #Collabs
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Transcript
Episode Transcript
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Speaker 1 (00:00):
Speeding Human.
Speaker 2 (00:06):
Today, on Speaking Human, we bring together the most unusual, unexpected,
and unnatural brand betfellows of the twenty twenties. So slap
some caviare on your pringles, because worlds are about to collide.
Speaker 1 (00:22):
Specking Human.
Speaker 3 (00:30):
Welcome to Speaking Human, where we simplify the world of
marketing for humans. I'm Shad Calmly and with me is
my co host Patrick Jebber. Patrick, if your life was
on the line right now, which one would you choose?
Peeps flavored pepsi or French's Mustard skittles.
Speaker 2 (00:52):
Oh, let me just say what if it was mustard
flavored pepsi or Peep's flavored hot dogs?
Speaker 3 (00:58):
Would that would that help?
Speaker 2 (00:59):
No? Not really, None of those sound appealing to me.
But you know, I think that's like all of those
weird food brand collapses. You just go, oh, that sounds disgusting,
and then you try it and you're like, that's actually
not as bad as I thought it would be.
Speaker 3 (01:12):
Yeah, it's always mellower than you think.
Speaker 2 (01:14):
But you're dodging the question, so you're gonna make me
answer it is what you're saying.
Speaker 3 (01:18):
I mean, your life is on the line.
Speaker 2 (01:19):
If my life was on the line, I'd probably say
mustard skittles.
Speaker 3 (01:23):
Yeah. I think I would go with the mustard skittles too,
which is surprising. I think most people. I think if
you ask this to the majority of people, eighty percent
would say Peep's flavored pepsi.
Speaker 2 (01:33):
I feel like that's too obvious, Like Peeps flavored pepsi
is just sugar.
Speaker 3 (01:37):
Yeah, it's sweet. That's why I think people would go
with it. I think the mustard sounds slightly more disgusting,
but the mustard sounds a little more intriguing to me.
Peep's big turn off for me. Pepsi big turnoff for me.
Put them together, huge turnoff for me.
Speaker 2 (01:53):
I've never been a big Peeps fan and Pepsi. I
don't really drink pepsi. I'm a coke person.
Speaker 3 (01:58):
Yeah, me too, So nothing about that that really works.
But mustard skittles, I'm like, what is this? What am
I going to get? Is it sweet? Is it spicy?
Speaker 2 (02:06):
I think it's going to be tangy at the very least.
Speaker 3 (02:10):
Right, Well, let me give you a little insights. Here's
how an Arizona Republic reporter described eating French's skittles after
biting into it, I experienced waves of evolving emotion, surprise
and astonishment that quickly morphed into horror. The longest lasting
feeling was one of overwhelming regret.
Speaker 2 (02:31):
They bit the bullet, and they did it for us
so that we would never have to do it. As
I think most people will see, it's a big part
of brand collapses, pitting two things that are very different
together and teaming up.
Speaker 3 (02:43):
Yeah, a lot of times we get these in the
food realm and they're disgusting at first, Like you mentioned,
you know, something that makes you go ah, but then
you're just curious enough where you're like, but maybe I'll
try it, you know, or even on the other fronts,
even when they're different kind of things outside you know,
the realm of food, you're like, that's stupid, But it's
kind of so stupid, I want it.
Speaker 2 (03:06):
It's intriguing.
Speaker 3 (03:07):
So today, what we're talking about brand collaborations, in case
you didn't get it, pairings, odd bedfellows, as we put it,
some brands that have come together in the world they
wouldn't typically think of collaborating together. We've seen a lot
of these in recent years. It seems to be a
growing trend where brands are saying, Hey, people wouldn't expect
(03:29):
us to be together, let's hook up.
Speaker 2 (03:31):
They are they're saying, you want a Netflix and chill
and they're like, yeah, I do.
Speaker 3 (03:36):
So we're going to share some interesting, surprising, and you know, unnatural,
some top brand pairings that we've picked up on in
recent years. But before we get to that, let's just
talk in general about this move to collaborate between brands.
Is it a good marketing strategy?
Speaker 2 (03:54):
What do you think about it?
Speaker 3 (03:55):
Going and finding a brand that people wouldn't expect you
to collaborate with. Is that a good idea? Does it payoff?
Speaker 2 (04:03):
What are your thoughts? Patrick? Three things? Shad I got three.
Speaker 3 (04:07):
I love three things.
Speaker 2 (04:08):
I mean everything good in comes in threes. You know,
it's the tripod. I used to think that it required
the correct brand pairing. Based on the pairings that we'll
probably even talk about today, it's clear that there's no
rhyme or reason. Sometimes where you go that's not that's
not intended to be together. Those two things. You know,
it's like pickles and ice cream, Like, why would you
do that? I don't know, it sounds gross, but it
(04:30):
might be great. Number Two, they happen to be food related, right.
I don't know what the percentages are, but I'm guessing
it's in like the one hundred and eleven percent range,
which is more than one hundred percent.
Speaker 3 (04:41):
That's high.
Speaker 2 (04:42):
It's pretty high. And three so you know we're talking
about is it a good strategy. I think it creates
limited bumps in publicity. But that's for big brands, because
the thing about these collabs, if it was a small
indie brand, nobody would really care. The only reason what
makes these collabs special is that they're usually very iconic
brands or something that a lot of people know about.
Speaker 3 (05:03):
Yeah, I know that's a good point. Other than the
local community. If John's hot Dogs mm hmm combines with
Frank's SODA's down the street, you know, and makes hot
dog flavored soda, does anybody care outside that little bubble?
Speaker 2 (05:16):
Probably not, no, you know, for these big brands, it
gives them that little bomper, just like, oh, people are
talking about us for a little while, and that's all
they really care about because usually they're so big. Are
they even really thinking about failing? Probably not, you know.
Speaker 3 (05:30):
Yeah, no, They're just looking for little ways to move
the needle. A viral social post. It's a way to
get the attention for that five minutes before people move
on to something else. It strikes me that this rise,
you know, kind of coincides with food challenges, the kind
of things we're seeing on YouTube, you know, TikTok, where
(05:52):
people are kind of mixing these different things, trying these
different foods. There's a human curiosity that we were seeing
in real time online that brands I don't think of
would have tapped into before if it wasn't for the
consumers going out and kind of doing it on their
own in a different way on social you know, it
shows brands like, hey, there's an allure to this. There's
(06:13):
something that people are doing that we need to tap into.
If it works really well, maybe it'll sell out and
then we'll bring it back. Things aren't riding on it
long term, Yeah, for sure, I mean, and those are
all good points. Well, on that note, we're each going
to share two bizarre brand collaborations from the past couple years,
(06:34):
loosely defined, you know, just sometime in the twenty twenties.
We'll say they could have come out, and then we're
going to talk about, you know, what worked about this
or what didn't work about it, why you think it's great,
why you think it's awful, why it's rose to great heights,
or why it fell flat on its face? Patrick, kick
us off here with a bizarre brand collaboration.
Speaker 2 (06:56):
This one I thought was really kind of interesting and
also weird, and that is the Craft's Velveta and nails
ink just for your pinky's nail polish. So it's cheese
scented nail polish, which does not sound like anything that
I would really want to smell, let alone want to
put on my fingernails. Course, I mean, you know, I'm
(07:17):
not person who paints my fingernails, you know, in the daytime.
At night, that's a different story. So this is a
part of the brand's collaboration, you know, creative platform. They
call it called La doulce Velveta, which they say is
all about stepping out in a confident, unapologetic way. Here's
(07:37):
what they say. Further press release. Okay, Velvida is known
for its rich, creamy texture and cheesy melty goodness. So
what better way to bring this to life for our
fans with then with something equally as rich and creamy
nail polish. The crafts company, the senior brand communication manager said,
(07:57):
our Velveta Pinkies Out polish gives pleasure seekers everywhere an
irresistible new way to show the world that they are
living la dulce velvita by living pinkies Out. I really
like the language they're using. I will say that an
irresistible way pleasure seekers. I don't know what any of
(08:17):
that means when you're polishing your nails. I don't know
why that means anything, but I will give them some
props for the fact that they really did something unique.
The colors, you know, or kind of resemble Velveta cheese,
and then they even have these little stickers they give
away with them, very strange and unusual. But I did
(08:38):
read online too that somebody who tried this nail polish
out after it dried and it was on her nails
said that it did have like a subtle hint of
cheese smell and it wasn't bad. So I mean, maybe
there's something to it.
Speaker 3 (08:51):
I don't know, not unappealing to me. I try to think.
I was as you were talking the whole time, I'm thinking,
would I like or dislike my fingers to smell like cheese?
And the answer is I think I might like it?
Speaker 2 (09:07):
Really? Yeah, you do?
Speaker 3 (09:08):
Yeah, I mean I might be like I need to
wash my hands.
Speaker 2 (09:12):
Yeah, right, but like it's on your nails at that
point and you are stuck with it, so it's like,
you know, it's like kind of like getting sour milk.
I feel like after a while you get tired of that. Right, Nah,
it's fresh. It's fresh macaroni and cheese. Okay, all right,
Well if you say it's fresh, then it must be.
Speaker 3 (09:30):
Yeah, it's fresh. It's not. It doesn't curdle.
Speaker 2 (09:34):
Under your fingernails. It might. I should say that this
was from roughly like June twenty twenty two, so a
couple of years old at this point.
Speaker 3 (09:42):
But it's definitely curdled.
Speaker 2 (09:44):
Then it might be a couple of years of cheese
on your fingernails. It's going to be not so great.
Speaker 3 (09:49):
So for my first Bizarre brand collaboration, I've gone to
the beginning of this year twenty twenty four. Back in January.
I've got a burd Bees Hidden Valley Ranch lip bomb.
The packaging, you know, it kind of came in a
box said Birt's Bees that looked basically like a packet
of hidden Valley Ranch kind of had that that look
(10:12):
about it. This came out timed for the Super Bowl.
These two brands, Burt's Bees and Hidden Valley Ranch, teamed
up to bring us craveable flavors of a basket of
wings to your favorite lip bomb. So they had these
limited edition four packs of Bert's Bees with the classic
flavors of Hidden Valley Ranch, you know, regular buffalo sauce,
(10:36):
crunchy celery, and fresh carrot. I can only imagine in
my mind what a crunchy celery lip bomb tastes like,
or carrot chapstick. I can kind of get the idea of,
you know, ranch or hot sauce chapstick. I get that
celery and carrot kind of blow my mind. I'm not
sure what that would be like. So I kind of
(10:57):
gave mine what I would call a bizarre collab ranking. Okay,
I gave this one a seven out of ten. Ranch
buffalo celery, you know, fall into the odd curiosity want
to I want to try that. That sounds kind of
weird territory without super crossing the line into gross. You know,
it's just like just enough unexpected but not super at
(11:20):
the same time compelling. I don't think it was something
where people were like, I gotta I gotta try that.
I need to run out and get that. But it
was just like, you know, just kind of interesting enough.
So seven out of ten is kind of my ranking there.
What do you What do you think of that one?
Would you try? Would you put on some celery lip bomb?
Speaker 2 (11:36):
I don't think any of that sounds great. I don't
like stuff like that. I'm not a lip bomb kind
of person to begin with.
Speaker 3 (11:43):
Well, which one would you pick if you.
Speaker 2 (11:45):
Had to pick one? I don't know. I might try buffalo,
I don't know, just because it sounds weird. Again, I
don't really like these things that have like this creaminess
to them, something milk based on my lips.
Speaker 3 (11:56):
Just that's surprising since you're in the pocket a big Dair.
Speaker 2 (12:00):
You know, big Darian may go way back, and.
Speaker 3 (12:03):
So I think I would go for the ranch. I
think I would like to try to ranch one.
Speaker 2 (12:06):
Well, this one's not so weird because it is on
your lips, so you're gonna taste it, right. The one
with the nails seems a little further fetched, if that
makes any sense, because it's like, why do you want
that on your fingers. I don't know.
Speaker 3 (12:19):
I do wonder when I look at all these which
brand reaches out, you know, who has the initial thought,
Who on the marketing team, you know, is struck by
the idea and like, let's go over to the craft people.
Let's see if they want to do a collab.
Speaker 2 (12:32):
I mean, I guess it's like any great brainstorming activity.
You have this idea, it stems from something ridiculous, and
then you're like, we should reach out. I mean, you
and I have had those conversations, you know what I mean,
we should reach out, and sometimes they turn into something,
and sometimes they don't, you know. In this case, I
feel like, for example, the nails one that I was
talking about, it sounds like they do this a little
(12:52):
bit more often than just this one time. I think
they have a McDonald's French fries nail polish, so it's
nothing new for them.
Speaker 3 (13:00):
Makes me think they're going by scent.
Speaker 2 (13:02):
So my next collaboration is also another food based, but
I think it's a little bit more natural. I really
tried to not have food based, and there's a couple
others that competed here, but I thought they weren't as
like interesting in the traditional sense. This one I liked
because the advertising itself was really good, and this was
Heines an Absolute because it's it's a tomato vodka pasta sauce. Right,
(13:26):
that's the collaboration. Obviously, both well known brands, and they've
taken advantage over the years of their iconic status. You
can almost always pinpoint an Absolute ad and the Heines bottle.
You know, they're very big on branding and the bottle
and how it's very iconic in the way that they
present that it's kind of natural, so vodka doesn't seem
(13:49):
all that foreign to the idea. But the advertising is great,
the pasta sauce and then the Absolute bottle, like the silhouette,
the shape of it all one and the same, almost
like one is inside the other. And on the ad
itself it will say absolutely footy, ridiculously good. Some of
them say absolutely pasta, ridiculously good, Absolutely tomato ridiculously good.
(14:15):
So very very tongue in cheek kind of fun, but
very very well done, like well executed advertising campaign and
again natural collaboration. I think the marketing director at Absolutes
pointed out that Absolute was always meant to be mixed
and not necessarily only in cocktails, So I thought that
that was a really good point.
Speaker 3 (14:36):
Yeah, now this is a really good one. The marketing
on this, you're right, is very strong. My favorite one
is the one it's on red just shows the kind
of jar of Heinz Absolute and it's got the shadow
of the Absolute bottle behind the jar. I think that
one's pretty good. So I really like the marketing, even
(14:57):
though I must state I find mind both the marketing
and the look of the product disgusting. Just the pasta bottle,
the jar, the jar that has a label with Absolute
on it. I don't know, it makes me think of
not a sauce, but I think of this like saucy drink,
(15:19):
this saucy vodka. I know it's just vodka sauce in
my mind, but I look at these images and I
think this is filled with like a soupy vodka sauce mix.
And it grosses me out.
Speaker 2 (15:33):
It does it grosses you out?
Speaker 1 (15:35):
Yeah?
Speaker 2 (15:35):
That's serious.
Speaker 3 (15:36):
Yeah, it's a problem.
Speaker 2 (15:37):
It's a real problem, you know, because I think of
like a red wine or something in a pasta sauce,
and I think it's very similar. You know, you've got
some sort of reduction that's happening in the food If
we're looking at a foody type of situation here, which
I think our listeners are probably eighty to eighty five
percent foodies out there.
Speaker 3 (15:58):
I thought you were gonna say, eighty to eighty five
years old.
Speaker 2 (16:02):
Well that might be true too. Our listeners are they're
looking for wisdom, and some of that might come from
brand pairings. You know, vodka and pasta sauce. I mean
a match made in heaven or hell. Well, let's see
what you think of my next brand collaboration. This could
be your hell.
Speaker 3 (16:21):
So. In spring of twenty twenty, KFC, also known as
Kentucky Fried Chicken, partnered with Crocs to launch the springs
hot as shoes Kentucky Fried Chicken X Crocs clogs. These
clogs sold out quickly after they appeared at New York
Fashion Week, selling out in just over thirty minutes. They
(16:44):
have the look of like a KFC bucket of chicken.
They also have, you know, some nice touches on them,
like drumstick scented gibbets, charms attached to the top. Oh
my god, so bad. It's good, so ugly, it's it's pretty,
so stupid. It's smart, however you want to frame it.
This worked big hit KFC known for these stunts. They've
(17:07):
done the KFC yule log, scratch and sniff Valentines, and
the Crocs clogs. Now what do you think of these guys?
Speaker 2 (17:15):
Patrick? I think it's funny that they say two of
your favorite brands immortalized on a rivet to prove a
collaboration happened, to prove a collaboration happened. They also have
fried gibbets. You know, it sounds like something KFC would
serve you. You know, I think it's weird that the charms
smell like fried chicken.
Speaker 3 (17:37):
We're learning you don't like sense in your brand collapse
very much.
Speaker 2 (17:42):
Here's what's weird is like, I'm not a big fan
of like wearing food, I guess is my biggest problem.
Speaker 3 (17:48):
That's so weird.
Speaker 2 (17:49):
You'd rather drink food, I'd rather eat food. You want
to consume food, I mean that's the definition of food
is to consume something about food on your feet too,
doesn't seem healthy. I'm pretty sure that's like a violation
of like health codes in most like restaurants. You don't
want to serve food off people's feet, but I will
(18:11):
give it props for you know, KFC is great at
like doing these weird thing It's like the stovetop stuffing pants, right,
it's just weird, bizarre. Nobody really cares that it's a stunt,
but that's what it is, essentially, just a stunt.
Speaker 3 (18:24):
And I think even the people who got these, and
obviously it was a lot of people if they sold out,
knew they were like these are dumb, but they're like
eye catching the dumb. I'm kind of making a statement.
You know, it's ironic. It seems like hipster catnip in
the audience. I feel like, in a weird way, this
makes sense rock wearers and KFC eaters. I think there's
(18:45):
a big overlapping area in the ven diagram of shared
customers there. I don't know if that's true. I don't
have any data to back this up. This just in
my mind it kind of makes sense.
Speaker 2 (18:55):
Yeah, I mean I think more so like crock wearers
don't really.
Speaker 3 (18:59):
Care, that's why they're eating KFC.
Speaker 2 (19:02):
Well, maybe I have seen people who wear crocs say
they're great looking shoe. My own family has Warren crocs.
I don't have a pair of myself, but that's just
one of those things where it's like that's just not
my preference. People love them, they say they're comfortable. All
that's great, but I also think like fashion is not
the number one thing I think of when I think
(19:22):
of crocs. So someone who is just kind of making
a statement, like a bold statement, like I want to
be silly, they would wear these, right? And what are they?
Their crocs? I think that makes sense, right, it makes
sense for the brand.
Speaker 3 (19:35):
Yeah, they're the shoe for people who don't give it.
I have only one knock on these. I don't know
why they're not referred to as Kentucky Fried crocs anywhere. Yeah,
that seems like the obvious name. I didn't see that.
Maybe I missed it, but that just seems like an
obvious naming convention. So my bizarro collab ranking on this
(19:58):
one is a nine out of ten. I feel like
it's just pretty off the chains, Fried Chicken and shoes.
This is the stuff bizarre brand collaborations are made of.
This is what I want to see.
Speaker 2 (20:08):
Yeah, no, that's an interesting one. And you gave that
a what ranking?
Speaker 3 (20:11):
Give that a nine out of ten?
Speaker 2 (20:13):
You did? Okay? All right? Nine out of ten, seven
out of ten. Seems like you're ranking your stuff pretty high.
I mean, we have we're just developing a baseline here.
It's good. I would probably say I didn't have a ranking,
but I would say crassvelvita. I would give like six
out of ten, and then the hinds an absolute i'd
probably give eight or nine out of ten for.
Speaker 3 (20:34):
A guy who doesn't like smelling cheese but likes drinking sauce.
Speaker 2 (20:38):
That makes sense. What else we got?
Speaker 3 (20:40):
We got one more thing before we're finished with Bizarre
brand collapse, and that's one of our favorite things. A
little bit of mind thundering. So Patrick, some ideas, you know,
just spitball in here. What's a Bizarre brand collab? Because
(21:02):
we can't say the full word you would like to
see or you think we could realistically see either one?
Speaker 2 (21:07):
You know what about BP Gasoline and Gummy Bears? All right,
so we got a food collab? Okay, all right, here's
the idea. It's a novelty product launch. Okay, So BP
and Gummy Bears could introduce a limited edition gasoline flavored
gummy bear and it's playing on the irony of combining
a beloved candy with the scent or flavor associated with fuel,
(21:30):
and the product could be marketed as like an adventurous
dare to try snack, you know, tapping into this like
trend of the unusual extreme flavors for you would be
absolute imposta sauce. And here's what I was saying, Like
picture this, you know, like a campaign message. We could
do something like fuel your curiosity, and then the campaign
(21:50):
could like emphasize the curiosity factor of the flavor. You know,
have you ever do you like the smell of gasoline?
Speaker 3 (21:56):
Yeah?
Speaker 2 (21:56):
I love it? See see Now, imagine trying a gummy
bear that has that smell and also tastes a little
bit like gas. Or if you don't like fuel your curiosity,
you could say something like taste the power, right, you
got to like taste the power idea. You know, gasoline
(22:19):
is obviously creates power for combustion engines. I don't know
why that's so funny. What do you think high performance
fuel gummy bears? Is this actual gas in these or
is this just flavoring? Who's to say?
Speaker 3 (22:38):
It seems like it would be a parody, you know,
and you're making fun of these brand collaborations, But I
see it becoming then a huge hit and people would
just want to try it and what started out as
a joke becomes a real thing.
Speaker 2 (22:50):
Ten out of ten sold exclusively in VP gas stations.
You know, it's got like a tongue in cheek packaging.
People I think would love it, even if it was
just like a novelty or a gag gift, like for someone.
You just get them for people, you know what I mean.
Speaker 3 (23:03):
I picture my kids begging me for these.
Speaker 2 (23:04):
I mean, it really could boost the brand, you know,
especially the VP brand.
Speaker 3 (23:09):
I think it would just change people's opinion of gasoline entirely.
Speaker 2 (23:14):
Yeah, they'd be like, who needs electric cards? We should
just go back to combustion engines.
Speaker 3 (23:17):
We need to go back. Well, that's a tough act
to follow. Let me throw this one out at you, though,
I got.
Speaker 2 (23:22):
Two, Okay, I try to go off food, all right.
Speaker 3 (23:25):
This one combines something you know, on the lower end
of the class spectrum with something higher. So we got Hefty,
maker of trash bags, okay, and Gucci, maker of high
class designer products. So we've got the Gucci Gucci since
sac you get a sixteen pack of garbage bags with
(23:45):
exclusive Gucci printed designs. Okay, have the classiest trash in town.
Speaker 2 (23:52):
You could even work off of your competitor. Don't get
mad get. Gucci bag is Glad.
Speaker 3 (23:59):
Still around, Don't get mad Get Glad. It could be
Glad and Gabana.
Speaker 2 (24:05):
I like the Gucci angle. I like that they would
be like designed so to be designs on the bags.
Speaker 3 (24:11):
Yeah, be like you know, I see like a Gucci
purse or something like that.
Speaker 2 (24:15):
Yeah, get away from the white and the black bag.
I was singing about the Dulcea and Gabana appliances, like
how interesting those were. Yeah, I mean that could be something.
I actually kind of like that, you know, make these
bags unique and bright and vibrant.
Speaker 3 (24:30):
Maybe, And even if it's just one of those things
you just it's a funny thing I have.
Speaker 2 (24:34):
Yeah, people be like, oh, you got those Gucci bags.
I love those. No, that's really good. I like that.
I like that collaboration. And it's not food based, so
I'm proud of you.
Speaker 3 (24:44):
It's tough to beat edible gasoline. Well, my next one
is food based, but it's also as based.
Speaker 2 (24:50):
Okay us then speaking human Yeah, okay, so.
Speaker 3 (24:54):
It's speaking human and sabra hummus. So speaking humma.
Speaker 2 (25:00):
Okay.
Speaker 3 (25:02):
Okay, So you got two parts of this Speaking Hummus,
a special three part podcast spectacular devoted exclusively to the
US's best selling Hummus brand, covering the brand, its marketing,
and their products. Then on the flip side, Sabra introduces
Speaking Human Hummus featuring our trademark green eyeball on the
(25:26):
rounded container. Okay, with an innovative speaking human flavor that
is a little spicy, a little salty, and only occasionally
makes you vomit.
Speaker 2 (25:35):
Oh, I like it. I like the name the most.
Speaker 3 (25:39):
I mean, you know, it's an easy shift.
Speaker 2 (25:41):
I think it would go over really well if there
was an advertising campaign, like a television commercial that was
kind of like the old is it Butter parquet, and
it would be like the humbless container would like talk,
you know, and be like, is that is that speaking
human Hummus, And it'd be like, Hummus.
Speaker 3 (25:57):
You don't think it should go speak see.
Speaker 2 (26:01):
I mean it's just a natural extension of the podcast.
We're bringing a whole new audience to Hummus market.
Speaker 3 (26:08):
And for a month straight we just talk about Hummus.
Speaker 2 (26:10):
I mean, you can't beat that. I mean, hundreds of
millions of listeners adding that to the hummus market. That's great.
I like it that one. I think it's the winner.
But I do like the bag. I do like the
Gucci bag. I think those are all very weird, interesting
brand collabs. We've just just tapped the weird brand collab market.
(26:32):
Did we not include one that you love? Obviously, always
send your feedback. You could do that on the website
in any one of the places, but the show notes
page is a great place to start. Outside of that.
That's it for this episode. This one right here, this episode.
You can find current past episodes of the podcast on
Speaking Human dot com.
Speaker 3 (26:52):
We'll be back in two weeks with another episode of
Speaking Human. Catch it in Humans.
Speaker 1 (27:02):
Speaking Human.
Speaker 2 (27:11):
The fact that we still say two weeks like we
are committed. We're committed. We're not. We're not wavering from
that two weeks, twelve years, it could happen. People are like,
they're never back in two weeks. Why do they lie
to us?
Speaker 3 (27:27):
It's usually about a month.
Speaker 2 (27:28):
They're sociopathic liars. They don't even they start believing their
own lie like we do. Because we're back in two weeks,
We're not lying.
Speaker 3 (27:39):
I mean two weeks is relative,
Speeding Human.
Speaker 2 (00:06):
Today, on Speaking Human, we bring together the most unusual, unexpected,
and unnatural brand betfellows of the twenty twenties. So slap
some caviare on your pringles, because worlds are about to collide.
Speaker 1 (00:22):
Specking Human.
Speaker 3 (00:30):
Welcome to Speaking Human, where we simplify the world of
marketing for humans. I'm Shad Calmly and with me is
my co host Patrick Jebber. Patrick, if your life was
on the line right now, which one would you choose?
Peeps flavored pepsi or French's Mustard skittles.
Speaker 2 (00:52):
Oh, let me just say what if it was mustard
flavored pepsi or Peep's flavored hot dogs?
Speaker 3 (00:58):
Would that would that help?
Speaker 2 (00:59):
No? Not really, None of those sound appealing to me.
But you know, I think that's like all of those
weird food brand collapses. You just go, oh, that sounds disgusting,
and then you try it and you're like, that's actually
not as bad as I thought it would be.
Speaker 3 (01:12):
Yeah, it's always mellower than you think.
Speaker 2 (01:14):
But you're dodging the question, so you're gonna make me
answer it is what you're saying.
Speaker 3 (01:18):
I mean, your life is on the line.
Speaker 2 (01:19):
If my life was on the line, I'd probably say
mustard skittles.
Speaker 3 (01:23):
Yeah. I think I would go with the mustard skittles too,
which is surprising. I think most people. I think if
you ask this to the majority of people, eighty percent
would say Peep's flavored pepsi.
Speaker 2 (01:33):
I feel like that's too obvious, Like Peeps flavored pepsi
is just sugar.
Speaker 3 (01:37):
Yeah, it's sweet. That's why I think people would go
with it. I think the mustard sounds slightly more disgusting,
but the mustard sounds a little more intriguing to me.
Peep's big turn off for me. Pepsi big turnoff for me.
Put them together, huge turnoff for me.
Speaker 2 (01:53):
I've never been a big Peeps fan and Pepsi. I
don't really drink pepsi. I'm a coke person.
Speaker 3 (01:58):
Yeah, me too, So nothing about that that really works.
But mustard skittles, I'm like, what is this? What am
I going to get? Is it sweet? Is it spicy?
Speaker 2 (02:06):
I think it's going to be tangy at the very least.
Speaker 3 (02:10):
Right, Well, let me give you a little insights. Here's
how an Arizona Republic reporter described eating French's skittles after
biting into it, I experienced waves of evolving emotion, surprise
and astonishment that quickly morphed into horror. The longest lasting
feeling was one of overwhelming regret.
Speaker 2 (02:31):
They bit the bullet, and they did it for us
so that we would never have to do it. As
I think most people will see, it's a big part
of brand collapses, pitting two things that are very different
together and teaming up.
Speaker 3 (02:43):
Yeah, a lot of times we get these in the
food realm and they're disgusting at first, Like you mentioned,
you know, something that makes you go ah, but then
you're just curious enough where you're like, but maybe I'll
try it, you know, or even on the other fronts,
even when they're different kind of things outside you know,
the realm of food, you're like, that's stupid, But it's
kind of so stupid, I want it.
Speaker 2 (03:06):
It's intriguing.
Speaker 3 (03:07):
So today, what we're talking about brand collaborations, in case
you didn't get it, pairings, odd bedfellows, as we put it,
some brands that have come together in the world they
wouldn't typically think of collaborating together. We've seen a lot
of these in recent years. It seems to be a
growing trend where brands are saying, Hey, people wouldn't expect
(03:29):
us to be together, let's hook up.
Speaker 2 (03:31):
They are they're saying, you want a Netflix and chill
and they're like, yeah, I do.
Speaker 3 (03:36):
So we're going to share some interesting, surprising, and you know, unnatural,
some top brand pairings that we've picked up on in
recent years. But before we get to that, let's just
talk in general about this move to collaborate between brands.
Is it a good marketing strategy?
Speaker 2 (03:54):
What do you think about it?
Speaker 3 (03:55):
Going and finding a brand that people wouldn't expect you
to collaborate with. Is that a good idea? Does it payoff?
Speaker 2 (04:03):
What are your thoughts? Patrick? Three things? Shad I got three.
Speaker 3 (04:07):
I love three things.
Speaker 2 (04:08):
I mean everything good in comes in threes. You know,
it's the tripod. I used to think that it required
the correct brand pairing. Based on the pairings that we'll
probably even talk about today, it's clear that there's no
rhyme or reason. Sometimes where you go that's not that's
not intended to be together. Those two things. You know,
it's like pickles and ice cream, Like, why would you
do that? I don't know, it sounds gross, but it
(04:30):
might be great. Number Two, they happen to be food related, right.
I don't know what the percentages are, but I'm guessing
it's in like the one hundred and eleven percent range,
which is more than one hundred percent.
Speaker 3 (04:41):
That's high.
Speaker 2 (04:42):
It's pretty high. And three so you know we're talking
about is it a good strategy. I think it creates
limited bumps in publicity. But that's for big brands, because
the thing about these collabs, if it was a small
indie brand, nobody would really care. The only reason what
makes these collabs special is that they're usually very iconic
brands or something that a lot of people know about.
Speaker 3 (05:03):
Yeah, I know that's a good point. Other than the
local community. If John's hot Dogs mm hmm combines with
Frank's SODA's down the street, you know, and makes hot
dog flavored soda, does anybody care outside that little bubble?
Speaker 2 (05:16):
Probably not, no, you know, for these big brands, it
gives them that little bomper, just like, oh, people are
talking about us for a little while, and that's all
they really care about because usually they're so big. Are
they even really thinking about failing? Probably not, you know.
Speaker 3 (05:30):
Yeah, no, They're just looking for little ways to move
the needle. A viral social post. It's a way to
get the attention for that five minutes before people move
on to something else. It strikes me that this rise,
you know, kind of coincides with food challenges, the kind
of things we're seeing on YouTube, you know, TikTok, where
(05:52):
people are kind of mixing these different things, trying these
different foods. There's a human curiosity that we were seeing
in real time online that brands I don't think of
would have tapped into before if it wasn't for the
consumers going out and kind of doing it on their
own in a different way on social you know, it
shows brands like, hey, there's an allure to this. There's
(06:13):
something that people are doing that we need to tap into.
If it works really well, maybe it'll sell out and
then we'll bring it back. Things aren't riding on it
long term, Yeah, for sure, I mean, and those are
all good points. Well, on that note, we're each going
to share two bizarre brand collaborations from the past couple years,
(06:34):
loosely defined, you know, just sometime in the twenty twenties.
We'll say they could have come out, and then we're
going to talk about, you know, what worked about this
or what didn't work about it, why you think it's great,
why you think it's awful, why it's rose to great heights,
or why it fell flat on its face? Patrick, kick
us off here with a bizarre brand collaboration.
Speaker 2 (06:56):
This one I thought was really kind of interesting and
also weird, and that is the Craft's Velveta and nails
ink just for your pinky's nail polish. So it's cheese
scented nail polish, which does not sound like anything that
I would really want to smell, let alone want to
put on my fingernails. Course, I mean, you know, I'm
(07:17):
not person who paints my fingernails, you know, in the daytime.
At night, that's a different story. So this is a
part of the brand's collaboration, you know, creative platform. They
call it called La doulce Velveta, which they say is
all about stepping out in a confident, unapologetic way. Here's
(07:37):
what they say. Further press release. Okay, Velvida is known
for its rich, creamy texture and cheesy melty goodness. So
what better way to bring this to life for our
fans with then with something equally as rich and creamy
nail polish. The crafts company, the senior brand communication manager said,
(07:57):
our Velveta Pinkies Out polish gives pleasure seekers everywhere an
irresistible new way to show the world that they are
living la dulce velvita by living pinkies Out. I really
like the language they're using. I will say that an
irresistible way pleasure seekers. I don't know what any of
(08:17):
that means when you're polishing your nails. I don't know
why that means anything, but I will give them some
props for the fact that they really did something unique.
The colors, you know, or kind of resemble Velveta cheese,
and then they even have these little stickers they give
away with them, very strange and unusual. But I did
(08:38):
read online too that somebody who tried this nail polish
out after it dried and it was on her nails
said that it did have like a subtle hint of
cheese smell and it wasn't bad. So I mean, maybe
there's something to it.
Speaker 3 (08:51):
I don't know, not unappealing to me. I try to think.
I was as you were talking the whole time, I'm thinking,
would I like or dislike my fingers to smell like cheese?
And the answer is I think I might like it?
Speaker 2 (09:07):
Really? Yeah, you do?
Speaker 3 (09:08):
Yeah, I mean I might be like I need to
wash my hands.
Speaker 2 (09:12):
Yeah, right, but like it's on your nails at that
point and you are stuck with it, so it's like,
you know, it's like kind of like getting sour milk.
I feel like after a while you get tired of that. Right, Nah,
it's fresh. It's fresh macaroni and cheese. Okay, all right,
Well if you say it's fresh, then it must be.
Speaker 3 (09:30):
Yeah, it's fresh. It's not. It doesn't curdle.
Speaker 2 (09:34):
Under your fingernails. It might. I should say that this
was from roughly like June twenty twenty two, so a
couple of years old at this point.
Speaker 3 (09:42):
But it's definitely curdled.
Speaker 2 (09:44):
Then it might be a couple of years of cheese
on your fingernails. It's going to be not so great.
Speaker 3 (09:49):
So for my first Bizarre brand collaboration, I've gone to
the beginning of this year twenty twenty four. Back in January.
I've got a burd Bees Hidden Valley Ranch lip bomb.
The packaging, you know, it kind of came in a
box said Birt's Bees that looked basically like a packet
of hidden Valley Ranch kind of had that that look
(10:12):
about it. This came out timed for the Super Bowl.
These two brands, Burt's Bees and Hidden Valley Ranch, teamed
up to bring us craveable flavors of a basket of
wings to your favorite lip bomb. So they had these
limited edition four packs of Bert's Bees with the classic
flavors of Hidden Valley Ranch, you know, regular buffalo sauce,
(10:36):
crunchy celery, and fresh carrot. I can only imagine in
my mind what a crunchy celery lip bomb tastes like,
or carrot chapstick. I can kind of get the idea of,
you know, ranch or hot sauce chapstick. I get that
celery and carrot kind of blow my mind. I'm not
sure what that would be like. So I kind of
(10:57):
gave mine what I would call a bizarre collab ranking. Okay,
I gave this one a seven out of ten. Ranch
buffalo celery, you know, fall into the odd curiosity want
to I want to try that. That sounds kind of
weird territory without super crossing the line into gross. You know,
it's just like just enough unexpected but not super at
(11:20):
the same time compelling. I don't think it was something
where people were like, I gotta I gotta try that.
I need to run out and get that. But it
was just like, you know, just kind of interesting enough.
So seven out of ten is kind of my ranking there.
What do you What do you think of that one?
Would you try? Would you put on some celery lip bomb?
Speaker 2 (11:36):
I don't think any of that sounds great. I don't
like stuff like that. I'm not a lip bomb kind
of person to begin with.
Speaker 3 (11:43):
Well, which one would you pick if you.
Speaker 2 (11:45):
Had to pick one? I don't know. I might try buffalo,
I don't know, just because it sounds weird. Again, I
don't really like these things that have like this creaminess
to them, something milk based on my lips.
Speaker 3 (11:56):
Just that's surprising since you're in the pocket a big Dair.
Speaker 2 (12:00):
You know, big Darian may go way back, and.
Speaker 3 (12:03):
So I think I would go for the ranch. I
think I would like to try to ranch one.
Speaker 2 (12:06):
Well, this one's not so weird because it is on
your lips, so you're gonna taste it, right. The one
with the nails seems a little further fetched, if that
makes any sense, because it's like, why do you want
that on your fingers. I don't know.
Speaker 3 (12:19):
I do wonder when I look at all these which
brand reaches out, you know, who has the initial thought,
Who on the marketing team, you know, is struck by
the idea and like, let's go over to the craft people.
Let's see if they want to do a collab.
Speaker 2 (12:32):
I mean, I guess it's like any great brainstorming activity.
You have this idea, it stems from something ridiculous, and
then you're like, we should reach out. I mean, you
and I have had those conversations, you know what I mean,
we should reach out, and sometimes they turn into something,
and sometimes they don't, you know. In this case, I
feel like, for example, the nails one that I was
talking about, it sounds like they do this a little
(12:52):
bit more often than just this one time. I think
they have a McDonald's French fries nail polish, so it's
nothing new for them.
Speaker 3 (13:00):
Makes me think they're going by scent.
Speaker 2 (13:02):
So my next collaboration is also another food based, but
I think it's a little bit more natural. I really
tried to not have food based, and there's a couple
others that competed here, but I thought they weren't as
like interesting in the traditional sense. This one I liked
because the advertising itself was really good, and this was
Heines an Absolute because it's it's a tomato vodka pasta sauce. Right,
(13:26):
that's the collaboration. Obviously, both well known brands, and they've
taken advantage over the years of their iconic status. You
can almost always pinpoint an Absolute ad and the Heines bottle.
You know, they're very big on branding and the bottle
and how it's very iconic in the way that they
present that it's kind of natural, so vodka doesn't seem
(13:49):
all that foreign to the idea. But the advertising is great,
the pasta sauce and then the Absolute bottle, like the silhouette,
the shape of it all one and the same, almost
like one is inside the other. And on the ad
itself it will say absolutely footy, ridiculously good. Some of
them say absolutely pasta, ridiculously good, Absolutely tomato ridiculously good.
(14:15):
So very very tongue in cheek kind of fun, but
very very well done, like well executed advertising campaign and
again natural collaboration. I think the marketing director at Absolutes
pointed out that Absolute was always meant to be mixed
and not necessarily only in cocktails, So I thought that
that was a really good point.
Speaker 3 (14:36):
Yeah, now this is a really good one. The marketing
on this, you're right, is very strong. My favorite one
is the one it's on red just shows the kind
of jar of Heinz Absolute and it's got the shadow
of the Absolute bottle behind the jar. I think that
one's pretty good. So I really like the marketing, even
(14:57):
though I must state I find mind both the marketing
and the look of the product disgusting. Just the pasta bottle,
the jar, the jar that has a label with Absolute
on it. I don't know, it makes me think of
not a sauce, but I think of this like saucy drink,
(15:19):
this saucy vodka. I know it's just vodka sauce in
my mind, but I look at these images and I
think this is filled with like a soupy vodka sauce mix.
And it grosses me out.
Speaker 2 (15:33):
It does it grosses you out?
Speaker 1 (15:35):
Yeah?
Speaker 2 (15:35):
That's serious.
Speaker 3 (15:36):
Yeah, it's a problem.
Speaker 2 (15:37):
It's a real problem, you know, because I think of
like a red wine or something in a pasta sauce,
and I think it's very similar. You know, you've got
some sort of reduction that's happening in the food If
we're looking at a foody type of situation here, which
I think our listeners are probably eighty to eighty five
percent foodies out there.
Speaker 3 (15:58):
I thought you were gonna say, eighty to eighty five
years old.
Speaker 2 (16:02):
Well that might be true too. Our listeners are they're
looking for wisdom, and some of that might come from
brand pairings. You know, vodka and pasta sauce. I mean
a match made in heaven or hell. Well, let's see
what you think of my next brand collaboration. This could
be your hell.
Speaker 3 (16:21):
So. In spring of twenty twenty, KFC, also known as
Kentucky Fried Chicken, partnered with Crocs to launch the springs
hot as shoes Kentucky Fried Chicken X Crocs clogs. These
clogs sold out quickly after they appeared at New York
Fashion Week, selling out in just over thirty minutes. They
(16:44):
have the look of like a KFC bucket of chicken.
They also have, you know, some nice touches on them,
like drumstick scented gibbets, charms attached to the top. Oh
my god, so bad. It's good, so ugly, it's it's pretty,
so stupid. It's smart, however you want to frame it.
This worked big hit KFC known for these stunts. They've
(17:07):
done the KFC yule log, scratch and sniff Valentines, and
the Crocs clogs. Now what do you think of these guys?
Speaker 2 (17:15):
Patrick? I think it's funny that they say two of
your favorite brands immortalized on a rivet to prove a
collaboration happened, to prove a collaboration happened. They also have
fried gibbets. You know, it sounds like something KFC would
serve you. You know, I think it's weird that the charms
smell like fried chicken.
Speaker 3 (17:37):
We're learning you don't like sense in your brand collapse
very much.
Speaker 2 (17:42):
Here's what's weird is like, I'm not a big fan
of like wearing food, I guess is my biggest problem.
Speaker 3 (17:48):
That's so weird.
Speaker 2 (17:49):
You'd rather drink food, I'd rather eat food. You want
to consume food, I mean that's the definition of food
is to consume something about food on your feet too,
doesn't seem healthy. I'm pretty sure that's like a violation
of like health codes in most like restaurants. You don't
want to serve food off people's feet, but I will
(18:11):
give it props for you know, KFC is great at
like doing these weird thing It's like the stovetop stuffing pants, right,
it's just weird, bizarre. Nobody really cares that it's a stunt,
but that's what it is, essentially, just a stunt.
Speaker 3 (18:24):
And I think even the people who got these, and
obviously it was a lot of people if they sold out,
knew they were like these are dumb, but they're like
eye catching the dumb. I'm kind of making a statement.
You know, it's ironic. It seems like hipster catnip in
the audience. I feel like, in a weird way, this
makes sense rock wearers and KFC eaters. I think there's
(18:45):
a big overlapping area in the ven diagram of shared
customers there. I don't know if that's true. I don't
have any data to back this up. This just in
my mind it kind of makes sense.
Speaker 2 (18:55):
Yeah, I mean I think more so like crock wearers
don't really.
Speaker 3 (18:59):
Care, that's why they're eating KFC.
Speaker 2 (19:02):
Well, maybe I have seen people who wear crocs say
they're great looking shoe. My own family has Warren crocs.
I don't have a pair of myself, but that's just
one of those things where it's like that's just not
my preference. People love them, they say they're comfortable. All
that's great, but I also think like fashion is not
the number one thing I think of when I think
(19:22):
of crocs. So someone who is just kind of making
a statement, like a bold statement, like I want to
be silly, they would wear these, right? And what are they?
Their crocs? I think that makes sense, right, it makes
sense for the brand.
Speaker 3 (19:35):
Yeah, they're the shoe for people who don't give it.
I have only one knock on these. I don't know
why they're not referred to as Kentucky Fried crocs anywhere. Yeah,
that seems like the obvious name. I didn't see that.
Maybe I missed it, but that just seems like an
obvious naming convention. So my bizarro collab ranking on this
(19:58):
one is a nine out of ten. I feel like
it's just pretty off the chains, Fried Chicken and shoes.
This is the stuff bizarre brand collaborations are made of.
This is what I want to see.
Speaker 2 (20:08):
Yeah, no, that's an interesting one. And you gave that
a what ranking?
Speaker 3 (20:11):
Give that a nine out of ten?
Speaker 2 (20:13):
You did? Okay? All right? Nine out of ten, seven
out of ten. Seems like you're ranking your stuff pretty high.
I mean, we have we're just developing a baseline here.
It's good. I would probably say I didn't have a ranking,
but I would say crassvelvita. I would give like six
out of ten, and then the hinds an absolute i'd
probably give eight or nine out of ten for.
Speaker 3 (20:34):
A guy who doesn't like smelling cheese but likes drinking sauce.
Speaker 2 (20:38):
That makes sense. What else we got?
Speaker 3 (20:40):
We got one more thing before we're finished with Bizarre
brand collapse, and that's one of our favorite things. A
little bit of mind thundering. So Patrick, some ideas, you know,
just spitball in here. What's a Bizarre brand collab? Because
(21:02):
we can't say the full word you would like to
see or you think we could realistically see either one?
Speaker 2 (21:07):
You know what about BP Gasoline and Gummy Bears? All right,
so we got a food collab? Okay, all right, here's
the idea. It's a novelty product launch. Okay, So BP
and Gummy Bears could introduce a limited edition gasoline flavored
gummy bear and it's playing on the irony of combining
a beloved candy with the scent or flavor associated with fuel,
(21:30):
and the product could be marketed as like an adventurous
dare to try snack, you know, tapping into this like
trend of the unusual extreme flavors for you would be
absolute imposta sauce. And here's what I was saying, Like
picture this, you know, like a campaign message. We could
do something like fuel your curiosity, and then the campaign
(21:50):
could like emphasize the curiosity factor of the flavor. You know,
have you ever do you like the smell of gasoline?
Speaker 3 (21:56):
Yeah?
Speaker 2 (21:56):
I love it? See see Now, imagine trying a gummy
bear that has that smell and also tastes a little
bit like gas. Or if you don't like fuel your curiosity,
you could say something like taste the power, right, you
got to like taste the power idea. You know, gasoline
(22:19):
is obviously creates power for combustion engines. I don't know
why that's so funny. What do you think high performance
fuel gummy bears? Is this actual gas in these or
is this just flavoring? Who's to say?
Speaker 3 (22:38):
It seems like it would be a parody, you know,
and you're making fun of these brand collaborations, But I
see it becoming then a huge hit and people would
just want to try it and what started out as
a joke becomes a real thing.
Speaker 2 (22:50):
Ten out of ten sold exclusively in VP gas stations.
You know, it's got like a tongue in cheek packaging.
People I think would love it, even if it was
just like a novelty or a gag gift, like for someone.
You just get them for people, you know what I mean.
Speaker 3 (23:03):
I picture my kids begging me for these.
Speaker 2 (23:04):
I mean, it really could boost the brand, you know,
especially the VP brand.
Speaker 3 (23:09):
I think it would just change people's opinion of gasoline entirely.
Speaker 2 (23:14):
Yeah, they'd be like, who needs electric cards? We should
just go back to combustion engines.
Speaker 3 (23:17):
We need to go back. Well, that's a tough act
to follow. Let me throw this one out at you, though,
I got.
Speaker 2 (23:22):
Two, Okay, I try to go off food, all right.
Speaker 3 (23:25):
This one combines something you know, on the lower end
of the class spectrum with something higher. So we got Hefty,
maker of trash bags, okay, and Gucci, maker of high
class designer products. So we've got the Gucci Gucci since
sac you get a sixteen pack of garbage bags with
(23:45):
exclusive Gucci printed designs. Okay, have the classiest trash in town.
Speaker 2 (23:52):
You could even work off of your competitor. Don't get
mad get. Gucci bag is Glad.
Speaker 3 (23:59):
Still around, Don't get mad Get Glad. It could be
Glad and Gabana.
Speaker 2 (24:05):
I like the Gucci angle. I like that they would
be like designed so to be designs on the bags.
Speaker 3 (24:11):
Yeah, be like you know, I see like a Gucci
purse or something like that.
Speaker 2 (24:15):
Yeah, get away from the white and the black bag.
I was singing about the Dulcea and Gabana appliances, like
how interesting those were. Yeah, I mean that could be something.
I actually kind of like that, you know, make these
bags unique and bright and vibrant.
Speaker 3 (24:30):
Maybe, And even if it's just one of those things
you just it's a funny thing I have.
Speaker 2 (24:34):
Yeah, people be like, oh, you got those Gucci bags.
I love those. No, that's really good. I like that.
I like that collaboration. And it's not food based, so
I'm proud of you.
Speaker 3 (24:44):
It's tough to beat edible gasoline. Well, my next one
is food based, but it's also as based.
Speaker 2 (24:50):
Okay us then speaking human Yeah, okay, so.
Speaker 3 (24:54):
It's speaking human and sabra hummus. So speaking humma.
Speaker 2 (25:00):
Okay.
Speaker 3 (25:02):
Okay, So you got two parts of this Speaking Hummus,
a special three part podcast spectacular devoted exclusively to the
US's best selling Hummus brand, covering the brand, its marketing,
and their products. Then on the flip side, Sabra introduces
Speaking Human Hummus featuring our trademark green eyeball on the
(25:26):
rounded container. Okay, with an innovative speaking human flavor that
is a little spicy, a little salty, and only occasionally
makes you vomit.
Speaker 2 (25:35):
Oh, I like it. I like the name the most.
Speaker 3 (25:39):
I mean, you know, it's an easy shift.
Speaker 2 (25:41):
I think it would go over really well if there
was an advertising campaign, like a television commercial that was
kind of like the old is it Butter parquet, and
it would be like the humbless container would like talk,
you know, and be like, is that is that speaking
human Hummus, And it'd be like, Hummus.
Speaker 3 (25:57):
You don't think it should go speak see.
Speaker 2 (26:01):
I mean it's just a natural extension of the podcast.
We're bringing a whole new audience to Hummus market.
Speaker 3 (26:08):
And for a month straight we just talk about Hummus.
Speaker 2 (26:10):
I mean, you can't beat that. I mean, hundreds of
millions of listeners adding that to the hummus market. That's great.
I like it that one. I think it's the winner.
But I do like the bag. I do like the
Gucci bag. I think those are all very weird, interesting
brand collabs. We've just just tapped the weird brand collab market.
(26:32):
Did we not include one that you love? Obviously, always
send your feedback. You could do that on the website
in any one of the places, but the show notes
page is a great place to start. Outside of that.
That's it for this episode. This one right here, this episode.
You can find current past episodes of the podcast on
Speaking Human dot com.
Speaker 3 (26:52):
We'll be back in two weeks with another episode of
Speaking Human. Catch it in Humans.
Speaker 1 (27:02):
Speaking Human.
Speaker 2 (27:11):
The fact that we still say two weeks like we
are committed. We're committed. We're not. We're not wavering from
that two weeks, twelve years, it could happen. People are like,
they're never back in two weeks. Why do they lie
to us?
Speaker 3 (27:27):
It's usually about a month.
Speaker 2 (27:28):
They're sociopathic liars. They don't even they start believing their
own lie like we do. Because we're back in two weeks,
We're not lying.
Speaker 3 (27:39):
I mean two weeks is relative,
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