February 11, 2025 • 26 mins
We slather our sentiments on Hellman’s “When Harry Met Sally” reunion and sink our teeth into other overlooked content ripe for the commercial requel treatment.
Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.
#Podcast #SpeakingHuman #VO #Branding #Marketing #Advertising #Business #SmallBiz #Brands #Ads #simplify #popculture #art #Brands #Mayo #HarryMetSally #Movies #Hellmanns
Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.
#Podcast #SpeakingHuman #VO #Branding #Marketing #Advertising #Business #SmallBiz #Brands #Ads #simplify #popculture #art #Brands #Mayo #HarryMetSally #Movies #Hellmanns
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Transcript
Episode Transcript
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Speaker 1 (00:00):
Speeding Human.
Speaker 2 (00:06):
Today, on Speaking Human, we slather our sentiments on Hellman's
When Harry met Sally Reunion, and sink our teeth into
other overlooked content ripe for the commercial requel treatment.
Speaker 1 (00:21):
Speeding Human.
Speaker 3 (00:29):
Welcome to Speaking Human, where we simplify the world of
marketing for humans. I'm Shad Conley and with me is
my co host Patrick Jebber. Sh The crowd goes wild,
as they always do.
Speaker 2 (00:44):
Mm hm.
Speaker 3 (00:45):
So, Patrick, are you a Mayo guy? You into Mayo?
You like the mayo, the mayonnaise?
Speaker 2 (00:50):
Yeah, I can say that I like Mayo. I grew
up in a house divided, though I will say that
my parents were divorced. One house had Helman's and one
house had miracle Whip. Oh uh huh.
Speaker 3 (01:05):
That's what I was wondering. And miracle whip some people
don't even consider it mayo. It's like another substance, you know.
Speaker 2 (01:12):
Yeah.
Speaker 3 (01:12):
So, were you able to, you know, live in both worlds?
Would you eat both Mayo and miracle Whip?
Speaker 2 (01:18):
Yeah? I mean I don't really. I can't remember the
last time I've had miracle Whip, but I do remember
the flavor of that. It's definitely distinctly different, right.
Speaker 3 (01:28):
Yeah, it's got a little zing mm hm as.
Speaker 2 (01:30):
They like to say, it's a dressing, not a condiment.
Speaker 3 (01:34):
That really sells it for your own Yeah.
Speaker 2 (01:36):
Yeah, I mean you know, Mayo, what about you?
Speaker 3 (01:39):
Uh yeah, I like, you know, I think you need
that moisture on a sandwich.
Speaker 2 (01:43):
So on dry bread, dry bread.
Speaker 3 (01:46):
Nah, you can't have the dry bread sandwich. You're just
drinking water the whole time. Try to get it down
like like the hot dog eating contest. Yeah, now you
need something to pull it all together. So yeah, I
like I like mayonnaise. I think it's it's a nice,
nice condiment really pulls a hamburger or a club sandwich together.
Speaker 1 (02:07):
Yeah.
Speaker 2 (02:07):
Do you like to doctor up your mayonnaise? You know
what I mean?
Speaker 3 (02:11):
I do?
Speaker 2 (02:11):
Yeah, I do.
Speaker 3 (02:12):
I like a little you know, sometimes you can mix
some saracha, some hot sauce, maybe some chili powder or
something like that. I'll do those kind of things or shradish. Yeah. Yeah,
I'm into it. Yeah, I'm into it. Well that's good.
Seems like you know you're Mayo. You got some background
here because I have some trivia questions related to not
(02:33):
just Mayo, but America's number one, mayonnaise. The topic of
today's show Helman's.
Speaker 2 (02:39):
All Right, Well, I can't say that I know everything
about Helman's, but I'll try my best to answer these questions.
Speaker 3 (02:47):
Well, let's see how you do. They're not super easy,
but I got three of them for you. So let's
see what kind of answers you can get, what kind
of numbers you can get here?
Speaker 2 (02:54):
Okay, all right?
Speaker 3 (02:55):
Number one? This is Helman's fifth year airing a super
Bowl Can you name one of the two comedic celebrities
that appeared in the brand's twenty twenty four super Bowl commercial?
So that would be last year's super Bowl commercial?
Speaker 2 (03:12):
Yeah? Who was in last year's God, I can't even remember.
I just literally watched this not that long ago too.
Uh No, I can't name them. I'll sit here for
like five minutes before I think of it. So what
if I.
Speaker 3 (03:24):
Told you there were people who were on Saturday Night Live?
Would that help it? All?
Speaker 2 (03:28):
Everybody's on Saturday Night Live.
Speaker 3 (03:30):
That's a good point.
Speaker 2 (03:32):
That's really hard today. If you'd have said that, you know,
thirty years ago, it had been like huh dan akright, Yeah, No,
I why can't I I don't know I'm drawn a.
Speaker 3 (03:41):
Blank Kate McKinnon and Pete Davis. Yeah, it was a
male cat. It was like about a cat who became famous.
Yeah yeah, yeah, not super memorable. So that was a
tough one.
Speaker 2 (03:51):
Yeah, all right.
Speaker 3 (03:52):
Next question, I think you can get this one.
Speaker 2 (03:55):
Okay.
Speaker 3 (03:55):
Hellman's coined two of its most known taglines in nineteen
eighty that continue to live on today. These taglines are
sometimes used together. Can you name one or both of
these taglines?
Speaker 2 (04:09):
Man, I am I'm either like brain dead, tired, or
I like, I literally cannot remember a thing right now
about Helmans like, I.
Speaker 3 (04:19):
Will say they were used together in a jingle in
the around the eighties and nineties.
Speaker 2 (04:28):
You got nothing, huh, it's I got nothing? Yeah, I don't.
I have got nothing on this one.
Speaker 3 (04:35):
The answers are bring out the Helmans and bring out
the best.
Speaker 2 (04:40):
Yeah. Okay, And if.
Speaker 3 (04:42):
You remember the jingle, they'd say, like, bring out the Helmans,
bring out the best.
Speaker 1 (04:47):
Yeah.
Speaker 2 (04:47):
When you can do the first part, this second part's
real easy. Yeah, it comes, it comes.
Speaker 3 (04:52):
All right. Last question, your last chance for redemption here.
I'm not It's not going to be easy for you,
but you.
Speaker 2 (04:58):
Might get it.
Speaker 3 (04:59):
You might know this.
Speaker 2 (05:00):
I haven't been great on these trivia, you know, like
the questions of.
Speaker 3 (05:03):
The you don't know your Helmans that well?
Speaker 2 (05:05):
For sure.
Speaker 3 (05:06):
Helmans now offers three flavored mayos that are growing in
market share. Can you name one of the three flavors?
Speaker 2 (05:16):
Well, I know they have like an olive oil, avocado
olive oil, but they also have a siracha. I think
I don't know what the other flavors would be.
Speaker 3 (05:25):
Those are not technically considered part of their flavored mayonnaise line.
Speaker 2 (05:29):
Really maybe with sabi, I'm going for like the stuff
that I think should be Heman.
Speaker 3 (05:38):
Good answers, but they're not correct.
Speaker 2 (05:40):
All right, well, yeah, here we go. I don't know,
but let's.
Speaker 3 (05:44):
Just Chipotle Italian Herban garlic and Chili lime.
Speaker 2 (05:49):
Yeah those sound pretty good.
Speaker 3 (05:51):
I mean, yeah, I try. I don't know about chili lime.
Speaker 2 (05:54):
Yeah, but I try it. Yeah, they don't sound bad.
Speaker 3 (05:58):
Chipotle Italian urban garlic. Both those sound pretty good. So
oh for three on Hellman's trivia.
Speaker 2 (06:04):
What is that? I'm batting nothing zilch. But that's okay,
you know, because maybe maybe our listeners didn't know that either.
Maybe they knew them and we're thinking Patrick you fool.
You should have known those.
Speaker 3 (06:20):
It's a learning experience for all of us as we
dive into the that of mayonnaise that is today's episode.
Speaker 2 (06:27):
Yeah, it also goes to show that even experts don't
have all the answers. And we are experts.
Speaker 3 (06:33):
It's true. You know you can't know I mean, you
can't know everything about every brand, right.
Speaker 2 (06:38):
You'd think we did would because we're covering this brand
on this podcast, but you know, you know, like we
still we're human, we are human beings.
Speaker 3 (06:46):
Well, would be interesting is if I asked you three
questions about Miracle Whip, would you do better on those ones?
Speaker 1 (06:53):
Right?
Speaker 2 (06:54):
Yeah, I could tell you, with all honesty, I would
probably not.
Speaker 3 (06:57):
To be fair, I don't think I would have got
any of those questions if you would have asked me blindly,
maybe the tagline one. That's the only one that I
think I could have gotten. I wouldn't have remembered the
Super Bowl ads and I wouldn't have known the flavors.
Speaker 2 (07:10):
So that brings us to today's topic, right, which is
Helman's Obviously we're talking about it, but the big thing
that we talked about covering was this new Super Bowl
commercial for good reason. Right, last year's, which you mentioned,
maybe not as memorable. This year a little different, right,
We've got When Sally Met Helman's for our young listeners
(07:34):
out there who don't know. Maybe you don't know this.
This was based around a movie, right, So, Hellman's twenty
twenty five Super Bowl commercial When Sally Met Helmans is
a nostalgic mayo fueled trip back to the legendary deli
scene from when Harry Met Sally, with the two characters
Meg Ryan and Billy Crystal are at a place called
(07:56):
Kat's Delicatessen, which is from the movie, and Sally in
the movie once faked a very enthusiastic appreciation for her meal.
Now you could take that as you want there this time, however,
there's no acting required because Hellman's mayonnaise is apparently that good,
you know. So In the commercial, as Sally takes a
bite of her turkey sandwich slathered in mayo, she lets
(08:18):
out an all too familiar over the top reaction, and
Harry from the movie Billy Crystal watches completely unfazed and
dryingly remarks, this one's real. At the end, you get
a little surprised too, if you haven't seen the commercial.
Spoiler alert, turn it off right now, don't listen. You
get a little Sydney Sweeney sitting at a nearby table
(08:39):
who delivers the legendary line I'll have what she's having,
which is a nice little nod funny also to the
younger crowd out there who didn't know the Harry and
Sally reference, and just like that, another generation is forever
scarred by the idea of their parents getting too excited
over condiments. So anyway, So for those who might be
too young to know this or too old to have
(08:59):
forgot it, because you're too old, you know, and because
you're old, this marks the thirty fifth anniversary of Rob
Reiners when Harry met Sally. Did you know it was
thirty five years I didn't, It didn't but makes sense.
It makes sense attracts. So that's a little bit of
background to the commercial. You know, they released it before
the Super Bowl. People have already been talking about it.
(09:21):
It's getting the buzz. I think it's one of the
most talked about out of all the pre released commercials,
maybe because we're the target audience. What are your thoughts
about the ad, Chad, Like, what do you think does
it work. Does it not work?
Speaker 3 (09:34):
First of all, you know, great description of the ad.
Well done there. I think the ad actually works. This
is one of the rare cases where a commercial lives
up to the Super Bowl hype Becare's a few reasons
for this. Number One, it reunites two people we like
and really haven't seen much of, Billy Crystal and Meg Ryan.
(09:54):
Where have you been? I don't know, maybe I'm just
not watching the right things, but I feel like I
haven't seen the either one of these folks in years,
so it's like, ah, nice to see them.
Speaker 1 (10:05):
Yeah.
Speaker 3 (10:05):
Two reminds us of something a property we may not
have thought about for a while. As you mentioned, thirty
five years old when Harry met Sally, beloved hit movie
made ninety two million dollars when it came out in
the summer of nineteen eighty nine, number eleventh highest grossing
movie of the year, saddled between Back to the Future
(10:26):
two and Turner and Hooch. Yet not a movie you
hear talked about all that much, you know anymore? I'd
wonder how much like younger generations actually know what's going
on here if they're familiar with this movie. So it's
a good callback to something that was popular but isn't
like so much in the everyday culture. It's like everybody
(10:48):
knows it. I thought that was cool. And the third thing,
and probably the biggest thing that I thought was the
best about this is it recreates an iconic moment. It
doesn't just give us a reunion. It essentially remakes the
most memorable scene for the movie, you know, with a
key twist of course, and this is kind of the
most important thing. It kind of sticks the landing, tying
(11:08):
this pop culture moment to the product. It's basically rewriting
the script of the movie. Sally's pleasure no longer tied
to you know, an act, but to Hellman's. It's actually
clever as hell, you know, making purposeful use of the stars,
the setting, why you're even reuniting these people, You're tying
(11:29):
it to the product now. So I thought that was
really good. I think calling back some of these like
Super Bowl ads, like I remember last year, I was
kind of a little down or at least disappointed on
the was it last year? The State Farm commercial with
Schwarzenegger and Devido, where I was like, you have the
guys from Twins, let's do something with twins, you know,
but there was nothing like that. It was just like,
(11:50):
we have these guys here and there. It's going to
be kind of funny for a moment. But this actually connected,
you know, the people and the property and our relationship
to them as a pair with the product, I thought,
in a really really good way.
Speaker 2 (12:04):
Yeah, to your point, here's the thing. If there are
younger audiences that are gonna go out and watch this
movie now, and then even the original audience of maybe
our age group or you know older who saw the
movie and go back and watch it, it's actually going
to retroactively be associated with it. So like when you
(12:27):
go to watch this movie, if you watch this movie
again now, you're gonna be thinking about that Helman's It's
gonna be in the back of your mind, whether you
like it or not, which is genius. Like you said,
I don't know of too many instances of this type
of retro or like reunion type marketing that has been
able to do this in a way that's kind of
almost subliminal. They're in the natural scene of the movie,
(12:49):
they're recreating the scene, and they're tying the condiment to
something she was already doing in the movie they were eating,
you know what I mean, Like they didn't take it
out and like make it something completely different. So you
could be watching this movie and be like, you know,
it's probably the helmet's on her sandwich. You know. The
connection is genius and it's not over the top, like
that's the beauty of it. It's it's kind of you know,
(13:11):
like it's kind of tamed down for the Super Bowl.
You know, she she's a little bit more animated in
the movie right than she is in the commercial. Definitely, Yeah,
for good reason, right, the audience, right, you know, for
the mayonnaise eating public. You know, they didn't want to
go too crazy. So yeah, I think it worked really well.
Speaker 3 (13:28):
Do you think younger people will watch this movie because
of this ad? Do you think it's gonna get a bump?
Speaker 2 (13:34):
I don't know, you know, like are they even aware
enough to like care about it? I don't know. I
think the only time that's going to really be apparent
to them is when their parents are like, oh, this
is from a movie, and then they're gonna be like, oh,
and will they care at that point because it'll be
like their parents told them that that was from a movie,
you know.
Speaker 3 (13:53):
Yeah, it's immediately uncool.
Speaker 2 (13:55):
Mm hmm. Do you think commercial reboots or recoils are
better than TV, you know, movie requels reboots.
Speaker 3 (14:03):
This is a good question. Absolutely yes, for one very simple,
pretty obvious reason. Thirty seconds to two minutes versus you know,
two hours or ten episodes. I think all we need
is a glimpse of these people we love doing the
thing that we liked them doing before. That gives us
that quick shot of nostalgia, and then we can kind
(14:24):
of move on rather than trying to sustain that or
you know, find another wrinkle to make something deeper into it.
I might have liked Beetlejuice Beetlejuice much better as a
commercial than the actual movie. Hm. So yeah, I'm good
with I'm good with just getting a glimpse of Ryan
and Crystal doing Harry and Sally for thirty seconds.
Speaker 2 (14:44):
Yeah, I think in this case definitely sort of. My
note for this was super in line with what you
What you said is sometimes you don't need to waste
people's time, and I think a whole movie wasting my time.
But this short commercial nice nod makes you feel good,
maybe even makes you want to go back and watch
the original and you know even more so, like commercials
(15:08):
make you edit, it forces you to cut the movie
down to the most important iconic part. In this case,
it's that scene. That scene is the thing that people
remember the most, probably of that whole movie.
Speaker 3 (15:19):
Yeah, you get the thing you want, which is to
see those people reunited. They get a nice bat paycheck.
I think we all kind of win this way to
win win. So Patrick, the big question, I guess we
got this one. This worked out pretty well. What's another
eighties movie prime for a commercial requel? What brand should
(15:40):
it be paired with?
Speaker 2 (15:42):
Now, I'm going to tell you Before I tell you
my choice, we should all be aware that most of
the eighties actors are mostly deceased. I think, I mean
most of them, some of them, I mean most A
lot of the ones that were in the more iconic
movies and stuff like that. I think a lot of
them are a lot of them are going on.
Speaker 3 (16:00):
Yeah, I mean probably people who were like fifty in
the eighties.
Speaker 2 (16:05):
Right, Yeah, So just you know, bear that in mind.
So I started with one, but then I realized like
there was actually one other one that I thought was
a pretty good contender.
Speaker 3 (16:15):
I did the same thing.
Speaker 2 (16:16):
Yeah, my premier choice though, is airplane. Oh yeah, airplane
paired with let's just say Spirit Airlines. I mean, how
great would it be to have like an airplane. I mean,
airplane has all of that like very naked gun quality
comedy that's happening. You could do that for an air
(16:37):
any airline, but like I thought, Spirit Airlines made sense
because it's kind of like a budget airline. You know,
an airplane had a lot of for lack of better
like issues, you know that happened, So you could make
some comedy gold out of that, you know, but in
a light way. You know, you obviously don't want the
plane to crash or any of that stuff, right, you
just want to have the weird things that happen on
(16:58):
an airplane.
Speaker 3 (16:59):
So that's a good one. I could picture the you
know how airplane did like a joke a minute. Basically
you could in a thirty second ad you could do
like if you just packed in the jokes, so you
have like a joke every second.
Speaker 2 (17:11):
Yeah, like all the people getting on the plane, you know,
like there's there's the scenes where like the stewardess's or
the flight attendants. Now we're giving out pamphlets and stuff,
like that to the people and they're like, do you
have anything lighter? And then they'll like give you know,
something completely the opposite of lighter, or like the one
co pilot asked the pilot, is everything all right, sir?
(17:32):
And he's like, I haven't flown in a long time.
Obviously you don't want to do that, but you know
what I mean, Like, there's just so many things like
don't call me shortly. I think it has a lot
of potential to make people laugh and also to bring
something back to a brand like Spirit Airlines, right, a
brand that needs a little bit of lift pun intended
(17:52):
in this case.
Speaker 3 (17:53):
Yeah, that's a good one. I really like that.
Speaker 2 (17:55):
The other one I had was Bill and Ted's Excellent Adventure.
This one just came to me and I was thinking
to myself after I had Airplane, I thought, what if
you've paired Bill and Ted's Excellent Adventure with AT and
T right or some phone company because they're in a
phone booth traveling through time. Maybe they hop into the
phone booth and transport to a future with iPhones and Samsung's,
(18:17):
or maybe they're like today and they transport to a
different time where there's like different types of communication devices,
you know, like the future is coming kind of thing.
So I don't know something there.
Speaker 3 (18:27):
I think that works and we just not so long ago,
these guys got together. Yeah, so they're definitely willing to
do it. I think, you know, if you get them
the right thing, the right material, we can do it.
And it's always great to see them, you know, those
two on screen together.
Speaker 2 (18:43):
If you get the right amount of zeros at the
end of that check, that's the key.
Speaker 3 (18:47):
I mean, who wouldn't do it.
Speaker 2 (18:49):
It's like a day's work, right, Yeah, And you're making
that connection with also a movie that, like you said,
they just got together. They did the sequel type thing
fresh in people's minds, so they might be able to
relate a brand with a movie that's beloved, you know,
that's kind of cult following, just like Airplane does to
(19:09):
some degree.
Speaker 3 (19:10):
I think, Yeah, they're both like very popular in their time,
great comedies that have lived on with fans. You know,
Airplanes considered one of the funniest movies of all time,
and Bill and Ted just i mean iconic of the eighties.
So those are good picks.
Speaker 2 (19:25):
I felt pretty proud of those. I thought that those
I sometimes I'm like when I come up with those,
I'm like, eh, this is just a stretch, or maybe
I'm reaching, But those I felt were pretty decent. What
did you come up with?
Speaker 3 (19:39):
Well, let's see what you think of mine. So I
gave this one a lot of thought, and I came
up with a few. So I was looking for something
along the Harry met Sally lines, which was, you know,
how to pair trio of actors had some iconic traits
or moments and something that was big at the time
but wasn't like Star Wars huge, right, so it might
(20:00):
not be like reintroducing it to the culture in some ways,
or just like reminding people of oh, yeah, that one.
Speaker 2 (20:08):
So you had three, you had a criteria of three,
which is so unlike you.
Speaker 3 (20:13):
I just usually don't use three. So it's odd that
that popped into my mind like that.
Speaker 2 (20:19):
Okay, No, that's fine, all right, all right.
Speaker 3 (20:21):
So the first one that I came up with a
risky business reunion.
Speaker 2 (20:26):
Oh okay, the eighth biggest movie.
Speaker 3 (20:28):
Of nineteen eighty three. So we get Cruise and de Mornay,
who de Mornay still looks great. So Cruise, you know,
we get them doing the dancing and his underwear thing.
Maybe de Mornay's sitting nearby makes a comment like nice
upgrade as she notices his new jockeys. So it's for
like jockeys, or could be for like Tommy John's or
some kind of new modern underwear that might be even better. Yeah,
(20:52):
so it's for you know, some kind of underwear brand.
But we get one of our biggest stars recreating his
like the role started it all.
Speaker 2 (21:01):
I really love that. I mean, there's some really amazing
things you could do with that, a lot of stuff
that's maybe inappropriate, but you could maybe make humor. You
could skirt the lines a little bit, right, Yeah, yeah,
you could mask it a little, just like helmets. Honestly,
I mean, we all know what she's referring to there,
but like kids wouldn't really understand, right, No, So.
Speaker 3 (21:22):
You're kind of like playing off that a little bit.
Speaker 1 (21:24):
M hm.
Speaker 3 (21:25):
So for my next one, I was kind of like, eh,
I think I'm on the cruise train a little bit.
So then I thought of the ninth highest grossing movie
of nineteen eighty eight, Cocktail. We get Cruse and Elizabeth Shoe.
Speaker 2 (21:38):
Cruz is back.
Speaker 3 (21:39):
Man, he's flipping bottles just like he used to showing
off his skills talking to his wife Elizabeth Shoe about
how he needs to properly shake up his premiere protein drink.
Speaker 2 (21:51):
Okay, all right.
Speaker 3 (21:52):
And that's kind of our leading, you know. I could
be like at first, I was like, maybe it's an
insure because he's older or something like that. But I'm like,
he don't do that. It's got to be something that's
you know, protein. Might you know, he's balking up something
like that, so that could work.
Speaker 2 (22:06):
Or maybe it's like a Michelo bultra and he's like
doing it and then they like explode float and just
shaking him up when he'd thrown them in the air.
Speaker 3 (22:14):
That could be kind of funny too, because he's probably
a guy who never actually drank a beer, so he
doesn't know how he doesn't really understand how it works.
Speaker 2 (22:21):
Yeah, but that's a I like that a lot. I
can't believe that was nineteen eighty eight.
Speaker 3 (22:26):
Yeah, I mean he was pretty young man. But who
wouldn't want to see Tom Cruise, you know, flipping those
bottles again.
Speaker 2 (22:32):
That's a great I mean, an iconic scene from that movie.
That's the thing people remember the most. Ask him what
the premise of the movie was they probably couldn't tell you,
but they know. It's a bartender who flips bottles.
Speaker 3 (22:44):
Right, yeah, I like the guy who flips the bottles
kind of unnecessarily at the bar. It's a good show.
Speaker 2 (22:50):
It's just all a show.
Speaker 3 (22:51):
Yeah, all right, last one, no cruise this time, Oh,
drop a cruise, but one more just for fun. We
see a crying baby on a doorstep. Tom Selleck opens
the door, looks down, Oh no, not again, brings the
baby into his hip New York City bachelor apartment, where
he's met by Ted Danson and Steve Gutenberg. They stare
(23:14):
at the crying baby, and Gutenberg says, don't worry, we
got it this time. He pulls out some pampers and
they quickly change the baby. The crying stops, They start
to sing, and we fade out. It's right, Three men
in a Baby one of the biggest hits of the eighties. Actually,
this little gem that had that trio of mostly TV
(23:37):
actors at the time, that was kind of a big
one that's really gotten kind of forgotten with time. So
I think that would be a nice, nice bringback. So
what's the brand, Oh, Pampers, Campers diapers. Yeah, okay, Yeah,
it's surprisingly they didn't do that back then. Were they
selling pampers back then? They should have been in commercials.
I don't know. Maybe they were. I don't think. I
(23:57):
don't think act you know, if you were big, you
want to be in a commercial back then?
Speaker 2 (24:01):
Now, no shame, Yeah, that everybody's doing or no guilt,
I should say those those are all really really good.
I love the Tom Cruise and you pulled a Tom
Selleck into the last one.
Speaker 3 (24:12):
Yeah, but I did three Toms.
Speaker 2 (24:14):
If you could get a Tom Cruise commercial, that would be.
Speaker 3 (24:18):
That'd be big, right. Yeah, he'd probably be the biggest
I mean yeah, probably be the biggest star ever in
a commercial. There's been some big stars and commercials, but
he might be the biggest.
Speaker 2 (24:28):
Yeah. I don't think he's ever done a commercial, right, No. Yeah, See,
that's who they need to get. We've got some winners there.
They should be thinking about this. The Super Bowl advertisers,
I know that they listen to this show. And let
me tell you, listeners, you should be petitioning for this.
These five ideas that we gave today are gold.
Speaker 3 (24:47):
I know, this is real good stuff. And that's just
the eighties. I mean, we didn't even get to the nineties,
the seventies. There's just a lot of lot of mind there.
So takeaway, I got a two part takeaway here from
our show today. First, you're using a famous face, make
sure your creative answers the question why this person or people?
Speaker 2 (25:11):
Mm hmm.
Speaker 3 (25:12):
If you're just getting who you can get, find a
way to build your creative around them. You know, there's
so many ads that are just like, here's this guy
who cares, make it matter?
Speaker 2 (25:21):
And why why this guy? Yeah?
Speaker 3 (25:24):
Yeah, Second part, nostalgia only opens the door. Your message
still needs to move people through. Don't just place your product,
make it part of the story. Hellman's that's what they
did so well.
Speaker 2 (25:38):
You know, they're not always going to be winners like
last year. It wasn't. It was kind of forgettable, right,
mainly because I couldn't remember it in the trivia questions,
but it was pretty forgettable. It's just a testament to
they're not all going to be one. You're gonna have
some that fall a little flatter than others, but occasionally
you have a winner, and this this year, I think
this was a real winner for them.
Speaker 3 (25:59):
Would you say they brought out the best.
Speaker 2 (26:02):
They brought out the Helmans, so they definitely brought out
the best. Exactly. That's it for today's Speaking Human episode.
You can find current and past episodes of the podcast
on none other than speaking human dot com great site.
Speaker 3 (26:18):
We'll be back in two weeks with another episode of
Speaking Human. Catch you then, Humans
Speaker 1 (26:27):
Speaking Human
Speeding Human.
Speaker 2 (00:06):
Today, on Speaking Human, we slather our sentiments on Hellman's
When Harry met Sally Reunion, and sink our teeth into
other overlooked content ripe for the commercial requel treatment.
Speaker 1 (00:21):
Speeding Human.
Speaker 3 (00:29):
Welcome to Speaking Human, where we simplify the world of
marketing for humans. I'm Shad Conley and with me is
my co host Patrick Jebber. Sh The crowd goes wild,
as they always do.
Speaker 2 (00:44):
Mm hm.
Speaker 3 (00:45):
So, Patrick, are you a Mayo guy? You into Mayo?
You like the mayo, the mayonnaise?
Speaker 2 (00:50):
Yeah, I can say that I like Mayo. I grew
up in a house divided, though I will say that
my parents were divorced. One house had Helman's and one
house had miracle Whip. Oh uh huh.
Speaker 3 (01:05):
That's what I was wondering. And miracle whip some people
don't even consider it mayo. It's like another substance, you know.
Speaker 2 (01:12):
Yeah.
Speaker 3 (01:12):
So, were you able to, you know, live in both worlds?
Would you eat both Mayo and miracle Whip?
Speaker 2 (01:18):
Yeah? I mean I don't really. I can't remember the
last time I've had miracle Whip, but I do remember
the flavor of that. It's definitely distinctly different, right.
Speaker 3 (01:28):
Yeah, it's got a little zing mm hm as.
Speaker 2 (01:30):
They like to say, it's a dressing, not a condiment.
Speaker 3 (01:34):
That really sells it for your own Yeah.
Speaker 2 (01:36):
Yeah, I mean you know, Mayo, what about you?
Speaker 3 (01:39):
Uh yeah, I like, you know, I think you need
that moisture on a sandwich.
Speaker 2 (01:43):
So on dry bread, dry bread.
Speaker 3 (01:46):
Nah, you can't have the dry bread sandwich. You're just
drinking water the whole time. Try to get it down
like like the hot dog eating contest. Yeah, now you
need something to pull it all together. So yeah, I
like I like mayonnaise. I think it's it's a nice,
nice condiment really pulls a hamburger or a club sandwich together.
Speaker 1 (02:07):
Yeah.
Speaker 2 (02:07):
Do you like to doctor up your mayonnaise? You know
what I mean?
Speaker 3 (02:11):
I do?
Speaker 2 (02:11):
Yeah, I do.
Speaker 3 (02:12):
I like a little you know, sometimes you can mix
some saracha, some hot sauce, maybe some chili powder or
something like that. I'll do those kind of things or shradish. Yeah. Yeah,
I'm into it. Yeah, I'm into it. Well that's good.
Seems like you know you're Mayo. You got some background
here because I have some trivia questions related to not
(02:33):
just Mayo, but America's number one, mayonnaise. The topic of
today's show Helman's.
Speaker 2 (02:39):
All Right, Well, I can't say that I know everything
about Helman's, but I'll try my best to answer these questions.
Speaker 3 (02:47):
Well, let's see how you do. They're not super easy,
but I got three of them for you. So let's
see what kind of answers you can get, what kind
of numbers you can get here?
Speaker 2 (02:54):
Okay, all right?
Speaker 3 (02:55):
Number one? This is Helman's fifth year airing a super
Bowl Can you name one of the two comedic celebrities
that appeared in the brand's twenty twenty four super Bowl commercial?
So that would be last year's super Bowl commercial?
Speaker 2 (03:12):
Yeah? Who was in last year's God, I can't even remember.
I just literally watched this not that long ago too.
Uh No, I can't name them. I'll sit here for
like five minutes before I think of it. So what
if I.
Speaker 3 (03:24):
Told you there were people who were on Saturday Night Live?
Would that help it? All?
Speaker 2 (03:28):
Everybody's on Saturday Night Live.
Speaker 3 (03:30):
That's a good point.
Speaker 2 (03:32):
That's really hard today. If you'd have said that, you know,
thirty years ago, it had been like huh dan akright, Yeah, No,
I why can't I I don't know I'm drawn a.
Speaker 3 (03:41):
Blank Kate McKinnon and Pete Davis. Yeah, it was a
male cat. It was like about a cat who became famous.
Yeah yeah, yeah, not super memorable. So that was a
tough one.
Speaker 2 (03:51):
Yeah, all right.
Speaker 3 (03:52):
Next question, I think you can get this one.
Speaker 2 (03:55):
Okay.
Speaker 3 (03:55):
Hellman's coined two of its most known taglines in nineteen
eighty that continue to live on today. These taglines are
sometimes used together. Can you name one or both of
these taglines?
Speaker 2 (04:09):
Man, I am I'm either like brain dead, tired, or
I like, I literally cannot remember a thing right now
about Helmans like, I.
Speaker 3 (04:19):
Will say they were used together in a jingle in
the around the eighties and nineties.
Speaker 2 (04:28):
You got nothing, huh, it's I got nothing? Yeah, I don't.
I have got nothing on this one.
Speaker 3 (04:35):
The answers are bring out the Helmans and bring out
the best.
Speaker 2 (04:40):
Yeah. Okay, And if.
Speaker 3 (04:42):
You remember the jingle, they'd say, like, bring out the Helmans,
bring out the best.
Speaker 1 (04:47):
Yeah.
Speaker 2 (04:47):
When you can do the first part, this second part's
real easy. Yeah, it comes, it comes.
Speaker 3 (04:52):
All right. Last question, your last chance for redemption here.
I'm not It's not going to be easy for you,
but you.
Speaker 2 (04:58):
Might get it.
Speaker 3 (04:59):
You might know this.
Speaker 2 (05:00):
I haven't been great on these trivia, you know, like
the questions of.
Speaker 3 (05:03):
The you don't know your Helmans that well?
Speaker 2 (05:05):
For sure.
Speaker 3 (05:06):
Helmans now offers three flavored mayos that are growing in
market share. Can you name one of the three flavors?
Speaker 2 (05:16):
Well, I know they have like an olive oil, avocado
olive oil, but they also have a siracha. I think
I don't know what the other flavors would be.
Speaker 3 (05:25):
Those are not technically considered part of their flavored mayonnaise line.
Speaker 2 (05:29):
Really maybe with sabi, I'm going for like the stuff
that I think should be Heman.
Speaker 3 (05:38):
Good answers, but they're not correct.
Speaker 2 (05:40):
All right, well, yeah, here we go. I don't know,
but let's.
Speaker 3 (05:44):
Just Chipotle Italian Herban garlic and Chili lime.
Speaker 2 (05:49):
Yeah those sound pretty good.
Speaker 3 (05:51):
I mean, yeah, I try. I don't know about chili lime.
Speaker 2 (05:54):
Yeah, but I try it. Yeah, they don't sound bad.
Speaker 3 (05:58):
Chipotle Italian urban garlic. Both those sound pretty good. So
oh for three on Hellman's trivia.
Speaker 2 (06:04):
What is that? I'm batting nothing zilch. But that's okay,
you know, because maybe maybe our listeners didn't know that either.
Maybe they knew them and we're thinking Patrick you fool.
You should have known those.
Speaker 3 (06:20):
It's a learning experience for all of us as we
dive into the that of mayonnaise that is today's episode.
Speaker 2 (06:27):
Yeah, it also goes to show that even experts don't
have all the answers. And we are experts.
Speaker 3 (06:33):
It's true. You know you can't know I mean, you
can't know everything about every brand, right.
Speaker 2 (06:38):
You'd think we did would because we're covering this brand
on this podcast, but you know, you know, like we
still we're human, we are human beings.
Speaker 3 (06:46):
Well, would be interesting is if I asked you three
questions about Miracle Whip, would you do better on those ones?
Speaker 1 (06:53):
Right?
Speaker 2 (06:54):
Yeah, I could tell you, with all honesty, I would
probably not.
Speaker 3 (06:57):
To be fair, I don't think I would have got
any of those questions if you would have asked me blindly,
maybe the tagline one. That's the only one that I
think I could have gotten. I wouldn't have remembered the
Super Bowl ads and I wouldn't have known the flavors.
Speaker 2 (07:10):
So that brings us to today's topic, right, which is
Helman's Obviously we're talking about it, but the big thing
that we talked about covering was this new Super Bowl
commercial for good reason. Right, last year's, which you mentioned,
maybe not as memorable. This year a little different, right,
We've got When Sally Met Helman's for our young listeners
(07:34):
out there who don't know. Maybe you don't know this.
This was based around a movie, right, So, Hellman's twenty
twenty five Super Bowl commercial When Sally Met Helmans is
a nostalgic mayo fueled trip back to the legendary deli
scene from when Harry Met Sally, with the two characters
Meg Ryan and Billy Crystal are at a place called
(07:56):
Kat's Delicatessen, which is from the movie, and Sally in
the movie once faked a very enthusiastic appreciation for her meal.
Now you could take that as you want there this time, however,
there's no acting required because Hellman's mayonnaise is apparently that good,
you know. So In the commercial, as Sally takes a
bite of her turkey sandwich slathered in mayo, she lets
(08:18):
out an all too familiar over the top reaction, and
Harry from the movie Billy Crystal watches completely unfazed and
dryingly remarks, this one's real. At the end, you get
a little surprised too, if you haven't seen the commercial.
Spoiler alert, turn it off right now, don't listen. You
get a little Sydney Sweeney sitting at a nearby table
(08:39):
who delivers the legendary line I'll have what she's having,
which is a nice little nod funny also to the
younger crowd out there who didn't know the Harry and
Sally reference, and just like that, another generation is forever
scarred by the idea of their parents getting too excited
over condiments. So anyway, So for those who might be
too young to know this or too old to have
(08:59):
forgot it, because you're too old, you know, and because
you're old, this marks the thirty fifth anniversary of Rob
Reiners when Harry met Sally. Did you know it was
thirty five years I didn't, It didn't but makes sense.
It makes sense attracts. So that's a little bit of
background to the commercial. You know, they released it before
the Super Bowl. People have already been talking about it.
(09:21):
It's getting the buzz. I think it's one of the
most talked about out of all the pre released commercials,
maybe because we're the target audience. What are your thoughts
about the ad, Chad, Like, what do you think does
it work. Does it not work?
Speaker 3 (09:34):
First of all, you know, great description of the ad.
Well done there. I think the ad actually works. This
is one of the rare cases where a commercial lives
up to the Super Bowl hype Becare's a few reasons
for this. Number One, it reunites two people we like
and really haven't seen much of, Billy Crystal and Meg Ryan.
(09:54):
Where have you been? I don't know, maybe I'm just
not watching the right things, but I feel like I
haven't seen the either one of these folks in years,
so it's like, ah, nice to see them.
Speaker 1 (10:05):
Yeah.
Speaker 3 (10:05):
Two reminds us of something a property we may not
have thought about for a while. As you mentioned, thirty
five years old when Harry met Sally, beloved hit movie
made ninety two million dollars when it came out in
the summer of nineteen eighty nine, number eleventh highest grossing
movie of the year, saddled between Back to the Future
(10:26):
two and Turner and Hooch. Yet not a movie you
hear talked about all that much, you know anymore? I'd
wonder how much like younger generations actually know what's going
on here if they're familiar with this movie. So it's
a good callback to something that was popular but isn't
like so much in the everyday culture. It's like everybody
(10:48):
knows it. I thought that was cool. And the third thing,
and probably the biggest thing that I thought was the
best about this is it recreates an iconic moment. It
doesn't just give us a reunion. It essentially remakes the
most memorable scene for the movie, you know, with a
key twist of course, and this is kind of the
most important thing. It kind of sticks the landing, tying
(11:08):
this pop culture moment to the product. It's basically rewriting
the script of the movie. Sally's pleasure no longer tied
to you know, an act, but to Hellman's. It's actually
clever as hell, you know, making purposeful use of the stars,
the setting, why you're even reuniting these people, You're tying
(11:29):
it to the product now. So I thought that was
really good. I think calling back some of these like
Super Bowl ads, like I remember last year, I was
kind of a little down or at least disappointed on
the was it last year? The State Farm commercial with
Schwarzenegger and Devido, where I was like, you have the
guys from Twins, let's do something with twins, you know,
but there was nothing like that. It was just like,
(11:50):
we have these guys here and there. It's going to
be kind of funny for a moment. But this actually connected,
you know, the people and the property and our relationship
to them as a pair with the product, I thought,
in a really really good way.
Speaker 2 (12:04):
Yeah, to your point, here's the thing. If there are
younger audiences that are gonna go out and watch this
movie now, and then even the original audience of maybe
our age group or you know older who saw the
movie and go back and watch it, it's actually going
to retroactively be associated with it. So like when you
(12:27):
go to watch this movie, if you watch this movie
again now, you're gonna be thinking about that Helman's It's
gonna be in the back of your mind, whether you
like it or not, which is genius. Like you said,
I don't know of too many instances of this type
of retro or like reunion type marketing that has been
able to do this in a way that's kind of
almost subliminal. They're in the natural scene of the movie,
(12:49):
they're recreating the scene, and they're tying the condiment to
something she was already doing in the movie they were eating,
you know what I mean, Like they didn't take it
out and like make it something completely different. So you
could be watching this movie and be like, you know,
it's probably the helmet's on her sandwich. You know. The
connection is genius and it's not over the top, like
that's the beauty of it. It's it's kind of you know,
(13:11):
like it's kind of tamed down for the Super Bowl.
You know, she she's a little bit more animated in
the movie right than she is in the commercial. Definitely, Yeah,
for good reason, right, the audience, right, you know, for
the mayonnaise eating public. You know, they didn't want to
go too crazy. So yeah, I think it worked really well.
Speaker 3 (13:28):
Do you think younger people will watch this movie because
of this ad? Do you think it's gonna get a bump?
Speaker 2 (13:34):
I don't know, you know, like are they even aware
enough to like care about it? I don't know. I
think the only time that's going to really be apparent
to them is when their parents are like, oh, this
is from a movie, and then they're gonna be like, oh,
and will they care at that point because it'll be
like their parents told them that that was from a movie,
you know.
Speaker 3 (13:53):
Yeah, it's immediately uncool.
Speaker 2 (13:55):
Mm hmm. Do you think commercial reboots or recoils are
better than TV, you know, movie requels reboots.
Speaker 3 (14:03):
This is a good question. Absolutely yes, for one very simple,
pretty obvious reason. Thirty seconds to two minutes versus you know,
two hours or ten episodes. I think all we need
is a glimpse of these people we love doing the
thing that we liked them doing before. That gives us
that quick shot of nostalgia, and then we can kind
(14:24):
of move on rather than trying to sustain that or
you know, find another wrinkle to make something deeper into it.
I might have liked Beetlejuice Beetlejuice much better as a
commercial than the actual movie. Hm. So yeah, I'm good
with I'm good with just getting a glimpse of Ryan
and Crystal doing Harry and Sally for thirty seconds.
Speaker 2 (14:44):
Yeah, I think in this case definitely sort of. My
note for this was super in line with what you
What you said is sometimes you don't need to waste
people's time, and I think a whole movie wasting my time.
But this short commercial nice nod makes you feel good,
maybe even makes you want to go back and watch
the original and you know even more so, like commercials
(15:08):
make you edit, it forces you to cut the movie
down to the most important iconic part. In this case,
it's that scene. That scene is the thing that people
remember the most, probably of that whole movie.
Speaker 3 (15:19):
Yeah, you get the thing you want, which is to
see those people reunited. They get a nice bat paycheck.
I think we all kind of win this way to
win win. So Patrick, the big question, I guess we
got this one. This worked out pretty well. What's another
eighties movie prime for a commercial requel? What brand should
(15:40):
it be paired with?
Speaker 2 (15:42):
Now, I'm going to tell you Before I tell you
my choice, we should all be aware that most of
the eighties actors are mostly deceased. I think, I mean
most of them, some of them, I mean most A
lot of the ones that were in the more iconic
movies and stuff like that. I think a lot of
them are a lot of them are going on.
Speaker 3 (16:00):
Yeah, I mean probably people who were like fifty in
the eighties.
Speaker 2 (16:05):
Right, Yeah, So just you know, bear that in mind.
So I started with one, but then I realized like
there was actually one other one that I thought was
a pretty good contender.
Speaker 3 (16:15):
I did the same thing.
Speaker 2 (16:16):
Yeah, my premier choice though, is airplane. Oh yeah, airplane
paired with let's just say Spirit Airlines. I mean, how
great would it be to have like an airplane. I mean,
airplane has all of that like very naked gun quality
comedy that's happening. You could do that for an air
(16:37):
any airline, but like I thought, Spirit Airlines made sense
because it's kind of like a budget airline. You know,
an airplane had a lot of for lack of better
like issues, you know that happened, So you could make
some comedy gold out of that, you know, but in
a light way. You know, you obviously don't want the
plane to crash or any of that stuff, right, you
just want to have the weird things that happen on
(16:58):
an airplane.
Speaker 3 (16:59):
So that's a good one. I could picture the you
know how airplane did like a joke a minute. Basically
you could in a thirty second ad you could do
like if you just packed in the jokes, so you
have like a joke every second.
Speaker 2 (17:11):
Yeah, like all the people getting on the plane, you know,
like there's there's the scenes where like the stewardess's or
the flight attendants. Now we're giving out pamphlets and stuff,
like that to the people and they're like, do you
have anything lighter? And then they'll like give you know,
something completely the opposite of lighter, or like the one
co pilot asked the pilot, is everything all right, sir?
(17:32):
And he's like, I haven't flown in a long time.
Obviously you don't want to do that, but you know
what I mean, Like, there's just so many things like
don't call me shortly. I think it has a lot
of potential to make people laugh and also to bring
something back to a brand like Spirit Airlines, right, a
brand that needs a little bit of lift pun intended
(17:52):
in this case.
Speaker 3 (17:53):
Yeah, that's a good one. I really like that.
Speaker 2 (17:55):
The other one I had was Bill and Ted's Excellent Adventure.
This one just came to me and I was thinking
to myself after I had Airplane, I thought, what if
you've paired Bill and Ted's Excellent Adventure with AT and
T right or some phone company because they're in a
phone booth traveling through time. Maybe they hop into the
phone booth and transport to a future with iPhones and Samsung's,
(18:17):
or maybe they're like today and they transport to a
different time where there's like different types of communication devices,
you know, like the future is coming kind of thing.
So I don't know something there.
Speaker 3 (18:27):
I think that works and we just not so long ago,
these guys got together. Yeah, so they're definitely willing to
do it. I think, you know, if you get them
the right thing, the right material, we can do it.
And it's always great to see them, you know, those
two on screen together.
Speaker 2 (18:43):
If you get the right amount of zeros at the
end of that check, that's the key.
Speaker 3 (18:47):
I mean, who wouldn't do it.
Speaker 2 (18:49):
It's like a day's work, right, Yeah, And you're making
that connection with also a movie that, like you said,
they just got together. They did the sequel type thing
fresh in people's minds, so they might be able to
relate a brand with a movie that's beloved, you know,
that's kind of cult following, just like Airplane does to
(19:09):
some degree.
Speaker 3 (19:10):
I think, Yeah, they're both like very popular in their time,
great comedies that have lived on with fans. You know,
Airplanes considered one of the funniest movies of all time,
and Bill and Ted just i mean iconic of the eighties.
So those are good picks.
Speaker 2 (19:25):
I felt pretty proud of those. I thought that those
I sometimes I'm like when I come up with those,
I'm like, eh, this is just a stretch, or maybe
I'm reaching, But those I felt were pretty decent. What
did you come up with?
Speaker 3 (19:39):
Well, let's see what you think of mine. So I
gave this one a lot of thought, and I came
up with a few. So I was looking for something
along the Harry met Sally lines, which was, you know,
how to pair trio of actors had some iconic traits
or moments and something that was big at the time
but wasn't like Star Wars huge, right, so it might
(20:00):
not be like reintroducing it to the culture in some ways,
or just like reminding people of oh, yeah, that one.
Speaker 2 (20:08):
So you had three, you had a criteria of three,
which is so unlike you.
Speaker 3 (20:13):
I just usually don't use three. So it's odd that
that popped into my mind like that.
Speaker 2 (20:19):
Okay, No, that's fine, all right, all right.
Speaker 3 (20:21):
So the first one that I came up with a
risky business reunion.
Speaker 2 (20:26):
Oh okay, the eighth biggest movie.
Speaker 3 (20:28):
Of nineteen eighty three. So we get Cruise and de Mornay,
who de Mornay still looks great. So Cruise, you know,
we get them doing the dancing and his underwear thing.
Maybe de Mornay's sitting nearby makes a comment like nice
upgrade as she notices his new jockeys. So it's for
like jockeys, or could be for like Tommy John's or
some kind of new modern underwear that might be even better. Yeah,
(20:52):
so it's for you know, some kind of underwear brand.
But we get one of our biggest stars recreating his
like the role started it all.
Speaker 2 (21:01):
I really love that. I mean, there's some really amazing
things you could do with that, a lot of stuff
that's maybe inappropriate, but you could maybe make humor. You
could skirt the lines a little bit, right, Yeah, yeah,
you could mask it a little, just like helmets. Honestly,
I mean, we all know what she's referring to there,
but like kids wouldn't really understand, right, No, So.
Speaker 3 (21:22):
You're kind of like playing off that a little bit.
Speaker 1 (21:24):
M hm.
Speaker 3 (21:25):
So for my next one, I was kind of like, eh,
I think I'm on the cruise train a little bit.
So then I thought of the ninth highest grossing movie
of nineteen eighty eight, Cocktail. We get Cruse and Elizabeth Shoe.
Speaker 2 (21:38):
Cruz is back.
Speaker 3 (21:39):
Man, he's flipping bottles just like he used to showing
off his skills talking to his wife Elizabeth Shoe about
how he needs to properly shake up his premiere protein drink.
Speaker 2 (21:51):
Okay, all right.
Speaker 3 (21:52):
And that's kind of our leading, you know. I could
be like at first, I was like, maybe it's an
insure because he's older or something like that. But I'm like,
he don't do that. It's got to be something that's
you know, protein. Might you know, he's balking up something
like that, so that could work.
Speaker 2 (22:06):
Or maybe it's like a Michelo bultra and he's like
doing it and then they like explode float and just
shaking him up when he'd thrown them in the air.
Speaker 3 (22:14):
That could be kind of funny too, because he's probably
a guy who never actually drank a beer, so he
doesn't know how he doesn't really understand how it works.
Speaker 2 (22:21):
Yeah, but that's a I like that a lot. I
can't believe that was nineteen eighty eight.
Speaker 3 (22:26):
Yeah, I mean he was pretty young man. But who
wouldn't want to see Tom Cruise, you know, flipping those
bottles again.
Speaker 2 (22:32):
That's a great I mean, an iconic scene from that movie.
That's the thing people remember the most. Ask him what
the premise of the movie was they probably couldn't tell you,
but they know. It's a bartender who flips bottles.
Speaker 3 (22:44):
Right, yeah, I like the guy who flips the bottles
kind of unnecessarily at the bar. It's a good show.
Speaker 2 (22:50):
It's just all a show.
Speaker 3 (22:51):
Yeah, all right, last one, no cruise this time, Oh,
drop a cruise, but one more just for fun. We
see a crying baby on a doorstep. Tom Selleck opens
the door, looks down, Oh no, not again, brings the
baby into his hip New York City bachelor apartment, where
he's met by Ted Danson and Steve Gutenberg. They stare
(23:14):
at the crying baby, and Gutenberg says, don't worry, we
got it this time. He pulls out some pampers and
they quickly change the baby. The crying stops, They start
to sing, and we fade out. It's right, Three men
in a Baby one of the biggest hits of the eighties. Actually,
this little gem that had that trio of mostly TV
(23:37):
actors at the time, that was kind of a big
one that's really gotten kind of forgotten with time. So
I think that would be a nice, nice bringback. So
what's the brand, Oh, Pampers, Campers diapers. Yeah, okay, Yeah,
it's surprisingly they didn't do that back then. Were they
selling pampers back then? They should have been in commercials.
I don't know. Maybe they were. I don't think. I
(23:57):
don't think act you know, if you were big, you
want to be in a commercial back then?
Speaker 2 (24:01):
Now, no shame, Yeah, that everybody's doing or no guilt,
I should say those those are all really really good.
I love the Tom Cruise and you pulled a Tom
Selleck into the last one.
Speaker 3 (24:12):
Yeah, but I did three Toms.
Speaker 2 (24:14):
If you could get a Tom Cruise commercial, that would be.
Speaker 3 (24:18):
That'd be big, right. Yeah, he'd probably be the biggest
I mean yeah, probably be the biggest star ever in
a commercial. There's been some big stars and commercials, but
he might be the biggest.
Speaker 2 (24:28):
Yeah. I don't think he's ever done a commercial, right, No. Yeah, See,
that's who they need to get. We've got some winners there.
They should be thinking about this. The Super Bowl advertisers,
I know that they listen to this show. And let
me tell you, listeners, you should be petitioning for this.
These five ideas that we gave today are gold.
Speaker 3 (24:47):
I know, this is real good stuff. And that's just
the eighties. I mean, we didn't even get to the nineties,
the seventies. There's just a lot of lot of mind there.
So takeaway, I got a two part takeaway here from
our show today. First, you're using a famous face, make
sure your creative answers the question why this person or people?
Speaker 2 (25:11):
Mm hmm.
Speaker 3 (25:12):
If you're just getting who you can get, find a
way to build your creative around them. You know, there's
so many ads that are just like, here's this guy
who cares, make it matter?
Speaker 2 (25:21):
And why why this guy? Yeah?
Speaker 3 (25:24):
Yeah, Second part, nostalgia only opens the door. Your message
still needs to move people through. Don't just place your product,
make it part of the story. Hellman's that's what they
did so well.
Speaker 2 (25:38):
You know, they're not always going to be winners like
last year. It wasn't. It was kind of forgettable, right,
mainly because I couldn't remember it in the trivia questions,
but it was pretty forgettable. It's just a testament to
they're not all going to be one. You're gonna have
some that fall a little flatter than others, but occasionally
you have a winner, and this this year, I think
this was a real winner for them.
Speaker 3 (25:59):
Would you say they brought out the best.
Speaker 2 (26:02):
They brought out the Helmans, so they definitely brought out
the best. Exactly. That's it for today's Speaking Human episode.
You can find current and past episodes of the podcast
on none other than speaking human dot com great site.
Speaker 3 (26:18):
We'll be back in two weeks with another episode of
Speaking Human. Catch you then, Humans
Speaker 1 (26:27):
Speaking Human
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