March 19, 2025 • 37 mins
We think different by testing our tagline knowledge in a death match to see who can just do it to prove they're not just finger lickin’ good, they’re grrreat!
Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.
#Podcast #SpeakingHuman #VO #Branding #Marketing #Advertising #Business #SmallBiz #Brands #Ads #simplify #popculture #art #Brands #Taglines #Slogans #Movies #Trivia
Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.
#Podcast #SpeakingHuman #VO #Branding #Marketing #Advertising #Business #SmallBiz #Brands #Ads #simplify #popculture #art #Brands #Taglines #Slogans #Movies #Trivia
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Transcript
Episode Transcript
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Speaker 1 (00:00):
Speeding Human.
Speaker 2 (00:06):
Today on Speaking Human, we think different by testing our
tagline knowledge in a deathmatch to see who can just
do it to prove they're not just finger licking good
they're great.
Speaker 1 (00:22):
Speeding Human.
Speaker 3 (00:30):
Welcome to Speaking Human, where we simplify the world of
marketing for humans. I'm Shad Calmly and with me is
my co host Patrick Jubber.
Speaker 2 (00:41):
How's it going, Patrick, Oh it's going great.
Speaker 3 (00:44):
Oh great, gat.
Speaker 2 (00:51):
My most embarrassing Tony the Tiger impression ever.
Speaker 3 (00:56):
And you do that all the time too, So for
that to be the most embarrassing saying is impressive. I mean,
at least you're not doing too can Sam. I don't
know what he says, does he say anything?
Speaker 2 (01:07):
I don't know? Does he say.
Speaker 3 (01:10):
I don't know.
Speaker 2 (01:11):
The only other one I know, probably at the top
of my head, is Lucky Charms.
Speaker 3 (01:16):
You know they're magically delicious. They're magically delicious. Snap Crackle Pop.
I don't do they say snap crackle pop or is
that just their names?
Speaker 2 (01:25):
That's just their names. They do say it, though, like
snap Crackle Pop, rass Crispies.
Speaker 3 (01:30):
They're cursed to a life where they just repeat their
own names over and over again.
Speaker 2 (01:35):
Well, yeah, they don't have any rights. They're just little
guys in a cereal box, like.
Speaker 3 (01:42):
Help us out of here. Oh that's the Lucky Charms case.
Speaker 2 (01:44):
Sorry. Yeah, all right, So Shad, we're talking about I
think we've done a lot of it already. We're talking
about taglines for talking about advertising and marketing, as we
always do on this show. And so I have a
little trivia to kind of get us started on an
episode that's really all trivia and gamification of taglines. But
(02:09):
I thought, you know, this would be my opportunity to
maybe like give you some hard trivia that maybe you
couldn't get. I don't know if that's I don't know
if that's true, a little revenge revenge trivia. So we're
gonna call it all right. So I'm gonna give you
two questions, all right, Okay, the first one fairly easy,
but we'll see see if you can get it. I
(02:30):
think it's easy, all right. So which iconic beer brands
nineteen fifties advertisement introduced quote unquote perfect way to pour
a pint, instructing drinkers to hold the glass at a
forty five degree angle to the tap.
Speaker 3 (02:48):
I'm gonna go with Guinness.
Speaker 2 (02:51):
Guinness is correct. I knew you'd get that Guiness. Yeah, yeah,
I mean it's an iconic beer brand. I gave you
all the context to get that one.
Speaker 3 (03:01):
I worked for it minimally, but you dropped it in
my hands much like a fresh pint of Guinness.
Speaker 2 (03:06):
All right. So the second question is, now, this one's
a little bit more difficult. Okay, In ancient China, what
unique method was used over ten thousand years ago to
advertise and sell candy? A painted scrolls, b town criers,
c bamboo flutes and jingles or d clay tablets?
Speaker 3 (03:31):
Obviously hard My ancient China knowledge not what it was, ever,
So I'm gonna go with a painted scrolls. Love a
good painted scroll? What the reason I buy most things?
I'm like, oh, sounds good on the painted scroll.
Speaker 2 (03:48):
Yeah. The painted scroll definitely is one of those that
would be a good way to consume advertising. You would
be incorrect though, it was bamboo flutes and jingles. What's
fascinating about this trivia question is that there were methods
for advertising and selling ten thousand years ago, over ten
thousand years ago, and using bamboo flutes and using jingles
(04:10):
to sell them. I think is pretty amazing.
Speaker 3 (04:13):
Now when we're talking jingles, are we talking like you know,
commercial jingles? Are we talking like somebody jingling bells?
Speaker 2 (04:20):
I think they're like, you know, probably a little easy
to remember things that they were probably singing, you know
what I mean. So kind of like the modern day jingle.
Speaker 3 (04:29):
Repeating the same thing over and over, kind.
Speaker 2 (04:31):
Of mm hmm.
Speaker 3 (04:32):
Yeah, it's no painted scroll, but it's good.
Speaker 2 (04:35):
Yeah, but you know, they are buying candy, So it
makes sense because you hear jingles a lot with like
candy today. Even right, break me off a piece of
that cat bar, you know.
Speaker 3 (04:47):
Yeah, this was like lou sourchouity.
Speaker 2 (04:54):
Well one right, one wrong, you know. Yeah, you've got
a pretty good track record with the trivia question.
Speaker 3 (05:01):
So yeah, at least I got one. We'll take it.
So we're talking about taglines today. A lot of taglines
out in the world can't wait to dive into that.
We're going to go full trivia in a minute, but
first let's talk a little bit about this term tagline.
Where does it come from, Where we get it from?
What are we doing here? So in the seventeenth to
eighteenth century, the word tagline originally was used in theater
(05:25):
and literature, referring to the tale or final line in
a play or literary work. It was like the last
line in a scene or a play that would often
tie things up or provide closure. So then the early
twentieth century and printing and publishing, it evolved into a
printing related usage where tagline was used to refer to
(05:48):
the last line of text at the bottom of a
printed page or advertisement, often to provide a signature or
brand name. So you see how we're kind of moving
ahead here. Then we get to the mid twentieth century,
where tagline came to be associated specifically with advertising, where
it referred to the catchy phrase or slogan at the
(06:10):
end of an ad meant to summarize the products, appeal
or help create brand recognition. So a couple of the
oldest known taglines I could find I was trying to
search some of these up. Eighteen fifty nine, Beacham's pills
worth a guinea a box was their tagline. Then in
(06:31):
eighteen seventy we had bass Ale, the ale that's brewed
for you, for you Patrick, specifically for me. Yeah, yeah.
In eighteen seventy you're drinking that stuff all the time.
So those are some examples of old taglines. You know,
shows you taglines been around a long time. You probably
go back ancient Rome or Greece. I'm sure there were
(06:54):
some kind of examples of taglines back then. Now, on
a previous show, we discussed this taglines and slogans. What's
the difference These two words get, you know, thrown around
interchangeably a lot of the time. Now. The difference, as
some describe it, is taglines are designed to be more
of a permanent brand fixture. Well. Slogans are typically more
(07:16):
campaign specific and shorter lived. For what we're doing today
trivia with taglines, We're not going to get too deep
in the weeds and trying to differentiate taglines or slogans.
I don't think we're gonna call each other out if
we're like, that's a slogan, So we're not going to
push the issue too much, But just kind of wanted
to point that out up front. Taglines and slogans there's
(07:38):
this big overlap and people are often like, what which
ones which? What's the difference here? So it's important to
kind of know there is a differentiation between the two
of those.
Speaker 2 (07:49):
Yeah, one thing I'd probably tack on is something could
start off as a slogan for a campaign. It might
have been believed to only be like, oh, this is
just going to be a twelve month thing, and it
catches on and then it becomes forty years down the
road you're still using that, and then it's a tagline.
But it started off as a slogan. So there's a
lot I think of that where you can only see
(08:11):
it in hindsight.
Speaker 3 (08:13):
All that being said, let's get to the job at hand.
Let's get to why we're here the Deathmatch. Patrick, tell
the people what are we doing here? What's happening.
Speaker 2 (08:24):
So we're each going to have ten fairly well known taglines,
and I say fairly because we're going to try to
steer clear of taglines that every person knows. And we
say that with the understanding that there's differing levels of
knowledge of taglines. So we obviously have maybe some more
(08:48):
knowledge of them than other people, mainly because we research
them even for this show, but others because this is
what we do for a living. Those listening you guys
might have the same profession as us, so you're in
it and you're probably going to be like, how did
that person not get this one. But you know, sometimes
you have a brain fart. Case in point one of
the episodes we just did recently, and I couldn't remember
(09:11):
the tagline for Helman's I believe right. Yeah, so it
happens a.
Speaker 3 (09:16):
Lot of these taken out of context or just hearing
the tagline isolated without the brand. You don't necessarily put
the two together.
Speaker 2 (09:24):
Yeah, we each have ten, and we'll take turns sharing
them with each other, and then you know, and asking
the question, and then the person to name the correct
brand behind the tagline earns a point, and then who
has the most points at the end of the game wins.
That's it.
Speaker 3 (09:40):
That's it. I'll start you off with a real easy one.
I have a range of you know, some easy, some medium,
some hard, but I feel like they're all familiar. So
here's the first one. It's a real softball for you,
right down the middle. Okay, the Fabric of our lives.
Speaker 2 (09:55):
Oh, the fabric of our lives. This is an easy one.
Speaker 3 (10:00):
Again, I think these are easy, but not I'm looking
at what it is. So maybe if you're not looking
at what it is, it's not easy.
Speaker 2 (10:09):
I guess that would be like cotton. It is okay, Yeah, okay,
all right.
Speaker 3 (10:13):
Cotton Incorporated. I think it's just you know, promoting cotton
in general. M cotton the fabric of our lives. You
got that one.
Speaker 2 (10:21):
I love it when I get one.
Speaker 3 (10:24):
Yeah, it feels good, doesn't it.
Speaker 2 (10:26):
Yeah? All right, that one. That one was a little easier.
So if that's down the easy side, I'll give you
stay smart.
Speaker 3 (10:36):
Stay Smart?
Speaker 2 (10:38):
Is that too hard?
Speaker 3 (10:40):
I mean, I don't know it. Stay smart would be IBM.
Speaker 2 (10:51):
Oh that's a pretty good guess. I see where you're
going with that. It's not IBM. The focal point in
that is stay. It's a hotel of some So yeah,
do you want to try no comfort in holiday in
Express holiday?
Speaker 3 (11:07):
Okay?
Speaker 2 (11:07):
Yeah? The stay smart ads was you know where ordinary
people act like experts and stay smart was like just
because they stayed one night at the holiday and express
they were smart. You know, Sorry that one. That one
was difficult then.
Speaker 3 (11:23):
Yeah, like I said, it was difficult for me. But
I don't know, I forgot we were going to share
facts about these too. Yeah.
Speaker 2 (11:29):
I don't know if that's interesting or not, but I yeah,
all right, so what else you got? See if I
can get the next one you're gonna Are you gonna
make it harder on me?
Speaker 3 (11:38):
You know? I thought it'd start off slow and then
build up to it.
Speaker 2 (11:42):
We got ten, Yeah, got.
Speaker 3 (11:43):
Some got some time. This one I think will be
easy for you. The best a man can get? Oh, Gillette, Gillette,
which obviously has a nice ring to it. Gillette their
campaign they started in nineteen eighty nine, used into well
(12:04):
into the nineties, but you might remember the tune also
was kind of in a jingle, Gelette the best a
man can get?
Speaker 2 (12:14):
Yeah, you did that really well. Actually the ending is
the key to that. The best a man can get.
Speaker 3 (12:21):
Gotta have a good ring to it.
Speaker 2 (12:22):
I also use a Gillette razor so do Maybe that's it? Yeah?
The tagline worked on me as a kid. What if
every time I picked it up, I was like, this
is the best that I can get.
Speaker 3 (12:32):
I mean, I wish I could do better, but I can't.
Speaker 2 (12:35):
They can't. This is the best I can get.
Speaker 3 (12:37):
This is it for me?
Speaker 2 (12:39):
All right?
Speaker 3 (12:40):
What are you gonna kill me with? This time?
Speaker 2 (12:41):
Maybe maybe I pull it back a little bit. Maybe
I need to pull it back a little bit. Let
me give you something a little easier. I know you
can get this one. I feel like we've talked about
it before, so maybe you can't the ultimate driving machine.
Speaker 3 (12:55):
I do know this when this is a BMW.
Speaker 2 (12:58):
Right, yes, a job. Fun fact about BMW originally made
aircraft engines before shifting automobiles. Don't have anything about the
actual at itself. Unfortunately, that's all right.
Speaker 3 (13:11):
Is it actually the ultimate driving machine? Though? Is it
the ultimate?
Speaker 2 (13:15):
To be honest with you, I've only sat in a
BMW one time for a test drive. Somebody I was
with was test driving one. I thought it would be better.
Maybe that's because of the hype of that tagline.
Speaker 3 (13:26):
You're like, it's not quite ultimate, just just not a vehicle.
Speaker 2 (13:30):
It's just a driving machine. It's not the ultimate. No offense, BMW.
If you want to sponsor the show, I mean, come
at it.
Speaker 3 (13:38):
We'll at it all right. My next one, when you're
here your family.
Speaker 2 (13:44):
Olive garden, Yeah, you got it.
Speaker 3 (13:46):
You knew that immediately. I thought that would be a
little hard for you, and you didn't even let me
say it, like Vin Diesel. When you're here your family,
your family.
Speaker 2 (13:58):
Yeah, that's that's super easy. I mean you can eat
bread sticks.
Speaker 3 (14:01):
Olive Garden used to convey the restaurant's welcoming atmosphere and
sense of togetherness.
Speaker 2 (14:07):
I like that. That's a good one. I think it's
a good tagline too, when you're here your family for
a restaurant.
Speaker 3 (14:13):
I mean, is it though, because it means when you're
not here, you're dead to me.
Speaker 2 (14:20):
Which is very much that sense you know of that restaurant.
I mean, as soon as you're done with your get out,
get out of here, get out, you're an aid all
the bread sticks, all right, So we'll go to impossible
is nothing?
Speaker 3 (14:36):
Impossible? Is nothing.
Speaker 2 (14:40):
Too hard?
Speaker 3 (14:42):
Too hard for me? I'm gonna say that is for
the impossible burger.
Speaker 2 (14:48):
Oh that's actually a good that's I mean, it's a
good guess. It's actually Adidas. Adidas, yeah, which we all
know was founded by Adolph Dassler the other eight off. Yeah,
because his brother created Puma. Right.
Speaker 3 (15:04):
Oh yeah, that's right.
Speaker 2 (15:05):
And we've talked about those guys because I'm pretty sure
one of them was a Nazi I think is what
the history is. It's true, right.
Speaker 3 (15:14):
No, I think you're right. Another miss for me though.
Speaker 2 (15:16):
Tough.
Speaker 3 (15:17):
That's a tough one.
Speaker 2 (15:18):
Are you keeping score?
Speaker 3 (15:19):
Yeah? You've got three? I've got one?
Speaker 2 (15:23):
Oh yeah, Have I gotten all three?
Speaker 3 (15:25):
You've gotten all three? Yes, yeah, you're three for three. Yes,
let me give you another one. You can get reach
out and touch someone.
Speaker 2 (15:35):
Oh uh, I want to say, that's AT and T.
Speaker 3 (15:39):
That is AT and T is it coined in nineteen
seventy nine by Tony Galley and Stanley Lomas, not to
be confused with Bernie Lomax. Bernie Lomax, you think that
one would go over? Now, reach out and touch someone?
Speaker 2 (15:56):
You still want to reach out and touch someone, don't you?
I mean, who doesn't not the bad way? Well, I
think some people would take in a bad way, but
of course they would AT and T all right, and
a brand that's still around after all these years. All right,
I think you know this one. It's a little bit harder,
but I'm I think you know this one because I
feel like maybe we've talked about this before. All right.
(16:18):
Probably the best beer in the world, Probably.
Speaker 3 (16:23):
The best beer in the world.
Speaker 2 (16:26):
The way you repeated it back to me tells me
that maybe maybe we haven't talked. There was like an
uncertainty and you know of you being unsure of it.
Speaker 3 (16:38):
I'm gonna say that's Heineken.
Speaker 2 (16:41):
Oh that would be on the list. If I was
giving you multiple choice, that would be on the list.
Speaker 3 (16:47):
I like how you compliment my guesses.
Speaker 2 (16:49):
I'm trying to I'm trying this is not this is
not revenge trivia. By the way, Carlsberg, you know that
beer brand?
Speaker 3 (16:57):
I do, but not well, I don't. Yeah, I would
never get that guess that.
Speaker 2 (17:05):
So this is interesting because Carlsberg beer has been brewed
since eighteen forty seven, so it's very old. But this slogan,
probably the best beer in the world, came from a
nineteen seventy three ad campaign and the phrase was meant
to be modest. It's just a modest statement, probably right.
It didn't say it was, but it became so iconic
(17:25):
that the company still uses it. So one of those situations,
like we talked about a slogan that probably became the
tagline over you know, popularity or through.
Speaker 3 (17:35):
Popularity, So they're still using that.
Speaker 2 (17:38):
As far as I know, I don't really know that
beer brand very well because I don't trig a lot
of beer, but I know people talk about it.
Speaker 3 (17:45):
All right. Let me give you another point here. Yeah,
let's see if you know this one fly the friendly Skies,
fly the friendly Scots.
Speaker 2 (17:59):
That's either so it's like one of the older ones.
I think it's either like pan Am United or Continental,
maybe Delta. It's like one of the old school ones.
So it's kind of a crapshoot of I'm gonna get
it right because I can't remember which one Continental.
Speaker 3 (18:16):
You had it, you lost it. It's United United, Yeah,
your first miss of the game. Introduced by United Airlines
in nineteen sixty five to project a warmer, more approachable
image to contrast with the perceived coldness of the airline
industry at the time.
Speaker 2 (18:35):
That's true story. They really wanted people to, you know,
feel like it was friendly up there in the sky.
Speaker 3 (18:42):
You know, this is that's one of my favorite taglines.
I think I really like this one. The friendly skies. Yeah,
and the fly and friendly you know, little alliteration in
the beginning there.
Speaker 2 (18:52):
Yeah, it is a really good one. That should have
been the tagline in Mark Wahlberg's new movie Flight Risk.
Speaker 3 (18:58):
Oh yeah, or if it's fly the unfriendly Skies, Oh like, that.
Speaker 2 (19:04):
Would have been a fantastic tagline that.
Speaker 3 (19:07):
They would have done more than you know, the eight
million dollars I made.
Speaker 2 (19:12):
Yeah, super sad, I mean you know, balding Mark Wahlberg
is always a big draw for movies. So all right, so.
Speaker 3 (19:22):
What do you gott next for me? What are you
gonna kill me with? Next?
Speaker 2 (19:26):
All right, here's what I'm gonna give you. You ready, Yeah,
because you're worth it.
Speaker 3 (19:32):
Because you're worth it. Is I'm thinking of Cover Girl,
but it's not Cover it's L'Oreal laoreal.
Speaker 2 (19:40):
Yes, very good. That's a hard one. I don't know
if I would have gotten that one.
Speaker 3 (19:44):
Is that a hard to see? That one, to me
is easier. That's easier than Carlsberg. Carlsburg, What the hell
is Carlsburg?
Speaker 1 (19:58):
You son of a good?
Speaker 3 (20:00):
Lorial's like a no, you know that's a famous. That's
a famous.
Speaker 2 (20:04):
Yeah, that's a brand that's all the way back from
nineteen oh nine, where a young French chemist named Eugene
Schuler created the revolutionary hair dye formula and started selling
it to hairdressers. What a fantastic story of something that
started off with some hair dye and a century later,
over a century later, that's turned into one of the
world's largest beauty brands. You know, impressive, impressive, only because
(20:29):
you're worth it.
Speaker 3 (20:30):
That one just makes you feel good. You know, it
does makes me feel good because I got a second point.
Speaker 2 (20:36):
You did. You're finally on the board.
Speaker 3 (20:39):
Well I was on the board, but now I got two,
which feels better than that lonely one.
Speaker 2 (20:44):
I've been giving you some hard ones. I think that
even the listeners know that it feels a little lopsided.
Speaker 3 (20:51):
The listeners know, the listeners know.
Speaker 2 (20:54):
Yeah, they're on your side on this one.
Speaker 3 (20:56):
All right, here's another one for you. Let's go places?
Speaker 2 (21:01):
Oh u, or let's go places?
Speaker 3 (21:05):
Is that better?
Speaker 2 (21:07):
I like the first one better? Can you do that again?
That's said it's like master Card.
Speaker 3 (21:14):
That's actually Toyota.
Speaker 2 (21:17):
Oh, Toyota. Oh man, I'm like way off on that one.
Speaker 3 (21:21):
Well, I get where you were going with it, though, yeah,
I get where you were going, and you know, similar
the idea behind this being like taking off in an
adventure while also kind of expressing optimism and the promise
of exciting innovation. Let's go Places twenty twelve. If they
introduced that one.
Speaker 2 (21:40):
All right, Toyota, I was thinking, is it Visa or MasterCard?
It's neither, Patrick, Come on, man, come on man, all right,
So connecting people, that's the next one.
Speaker 3 (21:53):
Connecting people is is its? Is it like hiring company?
Is it a phone company? Is its social media?
Speaker 1 (22:07):
What?
Speaker 3 (22:07):
Where am I where? I have no idea, So I'm like,
where where does this go? Because everything could be connecting people.
I'm gonna say, connecting people is something technology? Is it LinkedIn?
Speaker 2 (22:26):
It's Nokia? Nokia?
Speaker 3 (22:29):
So I phone?
Speaker 2 (22:31):
Yeah, you saw you were real close because you said
it's probably a phone or something like that.
Speaker 3 (22:35):
It just really could be the tagline for sixty five
percent of companies.
Speaker 2 (22:40):
Yeah and LinkedIn even you know, connecting LinkedIn?
Speaker 3 (22:44):
Yeah, LinkedIn.
Speaker 2 (22:45):
Here's an interesting fact about Nokia before making phones. Nokia
started as a paper mill in Finland in eighteen sixty five.
Tell me that that is not the most insane thing
you've ever heard. A paper mill. It was a paper mill, shad,
and then it transitioned into rubber products, cables, and finally telecommunications.
(23:06):
So Nokia goes so far back that it was paper
insane to me to think about that, because you know,
we still know the name Nokia. You know it's not
as big as it used to be. But what do
you think of them?
Speaker 3 (23:18):
Apples? Shocking? If you would ask me that what was
Nokia originally? I would have never got close to that.
Speaker 2 (23:25):
Well, we didn't get close to it either way, So.
Speaker 3 (23:31):
Good point. So you know, just to catch everybody up. Currently,
you've got four out of six correct, I've got two
out of six correct.
Speaker 2 (23:38):
So is there any way for you to come back?
You could still you could still yeah win right, Yeah.
Speaker 3 (23:43):
I could run the table and I could beat you easily.
You could miss them all and I could get them all.
Speaker 2 (23:49):
You're so you're gonna you're gonna knock me out. Now,
you're gonna give me all the hard ones.
Speaker 3 (23:53):
I mean, anything could happen. Let's see if you know
this one bet you can't eat just one.
Speaker 2 (24:00):
Oh, that's easy, that's just that's lays.
Speaker 3 (24:03):
That is lays yeah. Nineteen sixty three, in a series
of commercials featuring the actor who played the Cowardly Lion,
was the origin of this tagline, Bert Laar the port
of the ads the chips are so good they're addictive,
which they are they are. You'll kill a bag and
(24:24):
you won't even know it. You're just you keep grabbing them,
keep grabbing them.
Speaker 2 (24:27):
Here's what I appreciate it. Appreciate about it is that
it's accurate, Like it's an accurate reflection of anyone who's
ever had a bag of chips sitting there. It's you.
It's very difficult, if not impossible, that you just won. Right.
Speaker 3 (24:43):
Yeah.
Speaker 2 (24:43):
So they created a tagline that sort of surrounds the
reality of the product, and I love.
Speaker 3 (24:50):
That And the other thing, you know, the other value
to it is it's challenge to you.
Speaker 2 (24:55):
Oh yeah, true? Yeah, that is true? What is that subtext?
Speaker 3 (24:59):
Yeah? I dare you? All right, what do you got next?
Speaker 2 (25:04):
Man? I want to give you easier ones I have.
I was trying to stay off the B path. All right,
I'll see if you can get this one. Quality never
goes out of style.
Speaker 3 (25:16):
Quality never goes out of style?
Speaker 2 (25:19):
Is that too hard?
Speaker 3 (25:21):
I feel like it's familiar, but I can't quite place it.
Quality never goes out of style. I feel like I
should know this. So this is something you know, higher end? God,
I feel like I should know this. Porsche, I don't know.
I got nothing.
Speaker 2 (25:42):
It is Levi's. It's not quite Porsche quality.
Speaker 3 (25:46):
No, it's not, is it?
Speaker 1 (25:49):
You know?
Speaker 3 (25:50):
Quality and stylish clothes? Okay? Yeah?
Speaker 2 (25:53):
Yeah. Fun fact. Levi's was originally designed for minors in
the eighteen hundreds.
Speaker 3 (25:58):
When you say minors, you don't mean young children. You
mean people in.
Speaker 2 (26:02):
The mines, right right, yeah, the miners. So yeah, and
they were designed with riveted pockets to withstand heavy labor.
And look, we have genes today that have really not
changed much in design since they were invented right in
the eighteen hundreds.
Speaker 3 (26:21):
So Levi's now, that was a good one. I should
have that one. I should have had that one. Should
have got that one. All right, let's see if you
can keep rolling with this one. Live in your world,
play in ours.
Speaker 2 (26:36):
That's uh. Either it's got to be a game system,
so it's either a Nintendo or PlayStation. I think it's PlayStation.
Speaker 3 (26:45):
It is PlayStation, you bastard. You're doing well. You're doing well.
My friend used by Sony with the launch with the
PlayStation two seemed to convey the idea of escaping everyday
life and entering the world of gaming.
Speaker 2 (27:02):
That's probably why I got that one, was because I
think the PlayStation two is the last real time I
had to spend time playing video games.
Speaker 3 (27:11):
Yeah, yeah, makes sense.
Speaker 2 (27:13):
All right, So we're coming to the towards the end.
Speaker 3 (27:17):
Yeah, we've got well, this will be your number eight,
so then after that we'll have two left. But at
this point you do have it wrapped up, so no,
no pressure.
Speaker 2 (27:26):
I do have it wrapped up.
Speaker 3 (27:28):
You do you have let's see, you have six correct?
I have two correct? So at this point I cannot
catch you.
Speaker 2 (27:36):
All right, So this one might be a little harder, okay,
but you might get You got one that I thought
was kind of harder and you knew it right away.
So a crown for every achievement.
Speaker 3 (27:51):
A crown for every achievement, something with king in it
or something something with royal, Royal Caribbean. What if that
makes sense of achievements? What is it again?
Speaker 2 (28:10):
It's a king, a crown for every achievement, A crown.
Speaker 3 (28:14):
For every achievement. M burgering, he said, king a nineteen
twenty Burger King advertisement.
Speaker 2 (28:22):
Is that your guess is a Royal Caribbean or Burger King?
Speaker 1 (28:25):
Yeah?
Speaker 3 (28:26):
Yeah, both.
Speaker 2 (28:28):
That's a tougher one, I think.
Speaker 3 (28:30):
Yeah, I think. So what's the answer? Roll x a
role x? Never heard that before in my life.
Speaker 2 (28:40):
I thought that one was a little harder. That was
like going to be on my harder side. But looking
back now I feel like I mine were probably harder
because of that.
Speaker 3 (28:48):
Yeah, your version of harder is different than what I
was what I was thinking I was thinking of. You know,
it's still familiar, but maybe you.
Speaker 2 (28:55):
Know build Ford tough who did that one, uh Dodge.
But Rolex, you know, you get the crown, the crown
on the watch. Little factoid about role X. I was gonna,
you know, just point out Rolex was built on its
reputation of precision and durability and by sending its watches
(29:17):
into extreme conditions like, for example, they sent their watches
to the summit of Everest, or to the bottom of
the ocean. It's even been strapped to the outside of
a deep sea submarine in nineteen sixty to show this
precision and durability in these harsh conditions. So really interesting,
good brand still around, still has clout.
Speaker 3 (29:39):
Yeah, i'd say so. It's one of the few brands
I feel like still considered. Like you get a Rolex,
it is an achievement. So yeah, it stands true. Yeah,
all right from Rolex. Let me take you to a
different place with this one tastes so good. Kats asked
for it by name.
Speaker 2 (29:57):
Oh what's the name of that cat food? It's uh
uh friskies, Fiskers something like that. I can't think of
the name of the Am I close A close? I
like friskers, friskers, friskies, What the hell is the uh?
I can't think of the name of the Yeah, I
(30:18):
can't think. I don't know if it's friskies or something
like that.
Speaker 3 (30:22):
It's friskers. Your final answer friskers.
Speaker 2 (30:26):
Can I go with Frisky's sure? Either one of those
are wrong. The answer is meow mix okay, all right?
Because you know they asked for it by name, they say.
Speaker 3 (30:37):
Meow yeah, yeah. Introduced in nineteen seventy four and sells
many flavors, including Ali cat dry cat food, so you
should try out one sometime. Meow Mix a rare miss
for you. It is rare, You're all you can think
about is friskies. All right, Let's see if I can
(30:58):
stay ice cold?
Speaker 2 (30:59):
Is this nine or ten?
Speaker 1 (31:00):
For you?
Speaker 3 (31:01):
This is nine?
Speaker 2 (31:02):
Okay? I think you can get this?
Speaker 3 (31:05):
All right? Thanks for believing when there's nothing that would
say that I can't.
Speaker 2 (31:11):
I think this is gonna be you though. All right,
all the news that's fit to print?
Speaker 3 (31:17):
Well, I do you have another one? Because this was
actually my last one. I was gonna ask you.
Speaker 2 (31:22):
Oh it was okay, yeah, so you know the answer.
You should have just been like.
Speaker 3 (31:26):
The New York Times. Yeah, I should have gone with it.
Speaker 2 (31:29):
All right, So this one's an easier one. This was
gonna be like one of my last ones. Anyway. You're
not you when you're hungry?
Speaker 3 (31:37):
That is Snickers, right.
Speaker 2 (31:39):
Yeah, yep, yep, that's what I like.
Speaker 3 (31:43):
An easy one something I know.
Speaker 2 (31:46):
So this is an interesting factoid. But the Snickers bar
was named after what do you.
Speaker 3 (31:51):
Know, Jonathan Snickerman, one of our great philanthropists from the
eighteenth century.
Speaker 2 (32:00):
No, like for the listeners. I was shaking my head, yes,
and I was like, no, it's actually named after the
founder's favorite horse. The horse's name was Snickers. Oh interesting, right, yeah,
all right.
Speaker 3 (32:16):
My last one, I'll ask you. We'll give you this
one as the last one so you can finish strong.
Believe you could get this with a I think this
would be your seven out of ten, which is a
very good average. Is it in you?
Speaker 2 (32:29):
Whoa is that? I think that's gatorade? Right?
Speaker 3 (32:34):
That is gatorade?
Speaker 2 (32:35):
Yeah, got it? Yeah, sounds a little dirty when you
first said it. Not that kind of show shad.
Speaker 3 (32:40):
I don't like that.
Speaker 2 (32:42):
Yeah, it's a weird tagline. Another one of those like
reach out and touch someone where you're not like, oh,
maybe we just won't We'll just go ahead and cancel
that one.
Speaker 3 (32:52):
Yeah, this was originally, you know, a iconic sports tagline
the nineteen nineties all the way up to the early
two thousands, used in a campaign with none other than
Michael Jordan, and I believe they brought it back in
twenty twenty four with the largest campaign in the brand's history.
Speaker 2 (33:12):
Oh yeah, it's still you know, it's still kind of
like one of those taglines. It's like, I'm not exactly
sure what it means. Is it in you?
Speaker 3 (33:21):
What means do you have that inner fuel? Do you
have that next gear? And it also means Gatorade? Is
it in you? M put it in you?
Speaker 2 (33:29):
Again? Not something I feel like you want to say
too often. That's the thing about a tagline, you know,
it's got to be repeatable. It's got to be something
that you share, like, just do it, you know, like
that was a thing.
Speaker 1 (33:42):
Yeah.
Speaker 3 (33:42):
I do like ones that work on you know, two levels,
where it's like talking about you something inspirational and also
talking about the product of the company.
Speaker 2 (33:51):
I like.
Speaker 3 (33:52):
I like things that operate on those two dimensions, all right, So.
Speaker 2 (33:56):
Do I have one more to give you?
Speaker 3 (33:58):
Then? Yeah, you got one more to Let's finish this out.
Speaker 2 (34:01):
You've got this. This is easy. It's gonna be cake.
Speaker 3 (34:04):
That's that's it. You've got this.
Speaker 2 (34:06):
You've got this. It's like your tagline for tonight. It's
just like, that's my tagline.
Speaker 3 (34:12):
I don't I don't think that would be my tagline.
Speaker 2 (34:14):
All right when it absolutely positively has to be there overnight.
Speaker 3 (34:20):
So it's either obviously ups, fed X or what's the.
Speaker 2 (34:28):
Other one dhl usps.
Speaker 3 (34:31):
Yeah, not them ups. I'm thinking is what can brown
do for you? So I'm thinking this is fed X,
it's fed X. I'm gonna going with fed X.
Speaker 2 (34:40):
Yeah, that's fed X. Alright, very good. By the process
of elimination, I.
Speaker 3 (34:45):
Know, I finished with a you know, forty, which is
better than I thought I would.
Speaker 2 (34:51):
Fun Trivia follow up Chad FedEx once shipped. Which large
living creature across countries? A an elephant, B A whale, see
a panda, or D a lion.
Speaker 3 (35:07):
I'm thinking it's an elephant. I'm thinking it's the biggest possible.
Speaker 2 (35:11):
It's it's actually a whale. Be a whale. They've shipped
a whale.
Speaker 3 (35:16):
That's insane. I guess that's the biggest possible.
Speaker 2 (35:19):
In nineteen ninety six, FedEx transported Kiko, the killer whale
from Mexico City to a temporary home in the Oregon Aquarium.
They've shipped several whales over the years. They don't transport
live animals usually.
Speaker 3 (35:35):
I mean, it's crazy. So as you can solve any problem.
Speaker 2 (35:39):
You can, and when it absolutely positively has to be
there overnight, you ship whales FedEx.
Speaker 3 (35:46):
I wonder if they got the whale there overnight.
Speaker 2 (35:48):
I mean it was it was overnight shipping. I mean
they paid the freight for it.
Speaker 3 (35:52):
So that's that's got to cost you.
Speaker 2 (35:56):
Overall, huge eclectic blend of easy and fairly difficult.
Speaker 3 (36:03):
More difficult. Yeah, I mean, we'll have to line up
a little better next time. But fun time, we learned
a lot about taglines. We did a lot of different ones.
You know, you cleaned up here seventy percent correct to
my forty percent, So well done, sir, Hats off.
Speaker 2 (36:20):
And to your point, it's not about us winning or losing.
We're just providing a service to our listeners. Hopefully you
got a lot out of this today. Because again, there's
a lot of those taglines that aren't the most well known,
and some of those might have been fun to learn about.
And on the other side, you got to hear us
come at it from a game perspective. From your point
(36:41):
of view, listening to us trying to go with names,
probably pretty funny or sad.
Speaker 3 (36:48):
Well, we always like to, you know, challenge each other
in these occasional trivia contests. It's one of our great joys.
Speaker 2 (36:55):
It's the longing for the summer movie draft and you know,
the competition.
Speaker 3 (37:00):
So yeah, we gotta do something in between, right.
Speaker 2 (37:02):
That's right, all right, Well, that's it for today's episode.
You can find current and past episodes of the podcast
on Speaking Human dot com.
Speaker 3 (37:11):
We'll be back in two weeks with another episode of
Speaking Human Catch you then Humans
Speaker 1 (37:20):
Speaking Human
Speeding Human.
Speaker 2 (00:06):
Today on Speaking Human, we think different by testing our
tagline knowledge in a deathmatch to see who can just
do it to prove they're not just finger licking good
they're great.
Speaker 1 (00:22):
Speeding Human.
Speaker 3 (00:30):
Welcome to Speaking Human, where we simplify the world of
marketing for humans. I'm Shad Calmly and with me is
my co host Patrick Jubber.
Speaker 2 (00:41):
How's it going, Patrick, Oh it's going great.
Speaker 3 (00:44):
Oh great, gat.
Speaker 2 (00:51):
My most embarrassing Tony the Tiger impression ever.
Speaker 3 (00:56):
And you do that all the time too, So for
that to be the most embarrassing saying is impressive. I mean,
at least you're not doing too can Sam. I don't
know what he says, does he say anything?
Speaker 2 (01:07):
I don't know? Does he say.
Speaker 3 (01:10):
I don't know.
Speaker 2 (01:11):
The only other one I know, probably at the top
of my head, is Lucky Charms.
Speaker 3 (01:16):
You know they're magically delicious. They're magically delicious. Snap Crackle Pop.
I don't do they say snap crackle pop or is
that just their names?
Speaker 2 (01:25):
That's just their names. They do say it, though, like
snap Crackle Pop, rass Crispies.
Speaker 3 (01:30):
They're cursed to a life where they just repeat their
own names over and over again.
Speaker 2 (01:35):
Well, yeah, they don't have any rights. They're just little
guys in a cereal box, like.
Speaker 3 (01:42):
Help us out of here. Oh that's the Lucky Charms case.
Speaker 2 (01:44):
Sorry. Yeah, all right, So Shad, we're talking about I
think we've done a lot of it already. We're talking
about taglines for talking about advertising and marketing, as we
always do on this show. And so I have a
little trivia to kind of get us started on an
episode that's really all trivia and gamification of taglines. But
(02:09):
I thought, you know, this would be my opportunity to
maybe like give you some hard trivia that maybe you
couldn't get. I don't know if that's I don't know
if that's true, a little revenge revenge trivia. So we're
gonna call it all right. So I'm gonna give you
two questions, all right, Okay, the first one fairly easy,
but we'll see see if you can get it. I
(02:30):
think it's easy, all right. So which iconic beer brands
nineteen fifties advertisement introduced quote unquote perfect way to pour
a pint, instructing drinkers to hold the glass at a
forty five degree angle to the tap.
Speaker 3 (02:48):
I'm gonna go with Guinness.
Speaker 2 (02:51):
Guinness is correct. I knew you'd get that Guiness. Yeah, yeah,
I mean it's an iconic beer brand. I gave you
all the context to get that one.
Speaker 3 (03:01):
I worked for it minimally, but you dropped it in
my hands much like a fresh pint of Guinness.
Speaker 2 (03:06):
All right. So the second question is, now, this one's
a little bit more difficult. Okay, In ancient China, what
unique method was used over ten thousand years ago to
advertise and sell candy? A painted scrolls, b town criers,
c bamboo flutes and jingles or d clay tablets?
Speaker 3 (03:31):
Obviously hard My ancient China knowledge not what it was, ever,
So I'm gonna go with a painted scrolls. Love a
good painted scroll? What the reason I buy most things?
I'm like, oh, sounds good on the painted scroll.
Speaker 2 (03:48):
Yeah. The painted scroll definitely is one of those that
would be a good way to consume advertising. You would
be incorrect though, it was bamboo flutes and jingles. What's
fascinating about this trivia question is that there were methods
for advertising and selling ten thousand years ago, over ten
thousand years ago, and using bamboo flutes and using jingles
(04:10):
to sell them. I think is pretty amazing.
Speaker 3 (04:13):
Now when we're talking jingles, are we talking like you know,
commercial jingles? Are we talking like somebody jingling bells?
Speaker 2 (04:20):
I think they're like, you know, probably a little easy
to remember things that they were probably singing, you know
what I mean. So kind of like the modern day jingle.
Speaker 3 (04:29):
Repeating the same thing over and over, kind.
Speaker 2 (04:31):
Of mm hmm.
Speaker 3 (04:32):
Yeah, it's no painted scroll, but it's good.
Speaker 2 (04:35):
Yeah, but you know, they are buying candy, So it
makes sense because you hear jingles a lot with like
candy today. Even right, break me off a piece of
that cat bar, you know.
Speaker 3 (04:47):
Yeah, this was like lou sourchouity.
Speaker 2 (04:54):
Well one right, one wrong, you know. Yeah, you've got
a pretty good track record with the trivia question.
Speaker 3 (05:01):
So yeah, at least I got one. We'll take it.
So we're talking about taglines today. A lot of taglines
out in the world can't wait to dive into that.
We're going to go full trivia in a minute, but
first let's talk a little bit about this term tagline.
Where does it come from, Where we get it from?
What are we doing here? So in the seventeenth to
eighteenth century, the word tagline originally was used in theater
(05:25):
and literature, referring to the tale or final line in
a play or literary work. It was like the last
line in a scene or a play that would often
tie things up or provide closure. So then the early
twentieth century and printing and publishing, it evolved into a
printing related usage where tagline was used to refer to
(05:48):
the last line of text at the bottom of a
printed page or advertisement, often to provide a signature or
brand name. So you see how we're kind of moving
ahead here. Then we get to the mid twentieth century,
where tagline came to be associated specifically with advertising, where
it referred to the catchy phrase or slogan at the
(06:10):
end of an ad meant to summarize the products, appeal
or help create brand recognition. So a couple of the
oldest known taglines I could find I was trying to
search some of these up. Eighteen fifty nine, Beacham's pills
worth a guinea a box was their tagline. Then in
(06:31):
eighteen seventy we had bass Ale, the ale that's brewed
for you, for you Patrick, specifically for me. Yeah, yeah.
In eighteen seventy you're drinking that stuff all the time.
So those are some examples of old taglines. You know,
shows you taglines been around a long time. You probably
go back ancient Rome or Greece. I'm sure there were
(06:54):
some kind of examples of taglines back then. Now, on
a previous show, we discussed this taglines and slogans. What's
the difference These two words get, you know, thrown around
interchangeably a lot of the time. Now. The difference, as
some describe it, is taglines are designed to be more
of a permanent brand fixture. Well. Slogans are typically more
(07:16):
campaign specific and shorter lived. For what we're doing today
trivia with taglines, We're not going to get too deep
in the weeds and trying to differentiate taglines or slogans.
I don't think we're gonna call each other out if
we're like, that's a slogan, So we're not going to
push the issue too much, But just kind of wanted
to point that out up front. Taglines and slogans there's
(07:38):
this big overlap and people are often like, what which
ones which? What's the difference here? So it's important to
kind of know there is a differentiation between the two
of those.
Speaker 2 (07:49):
Yeah, one thing I'd probably tack on is something could
start off as a slogan for a campaign. It might
have been believed to only be like, oh, this is
just going to be a twelve month thing, and it
catches on and then it becomes forty years down the
road you're still using that, and then it's a tagline.
But it started off as a slogan. So there's a
lot I think of that where you can only see
(08:11):
it in hindsight.
Speaker 3 (08:13):
All that being said, let's get to the job at hand.
Let's get to why we're here the Deathmatch. Patrick, tell
the people what are we doing here? What's happening.
Speaker 2 (08:24):
So we're each going to have ten fairly well known taglines,
and I say fairly because we're going to try to
steer clear of taglines that every person knows. And we
say that with the understanding that there's differing levels of
knowledge of taglines. So we obviously have maybe some more
(08:48):
knowledge of them than other people, mainly because we research
them even for this show, but others because this is
what we do for a living. Those listening you guys
might have the same profession as us, so you're in
it and you're probably going to be like, how did
that person not get this one. But you know, sometimes
you have a brain fart. Case in point one of
the episodes we just did recently, and I couldn't remember
(09:11):
the tagline for Helman's I believe right. Yeah, so it
happens a.
Speaker 3 (09:16):
Lot of these taken out of context or just hearing
the tagline isolated without the brand. You don't necessarily put
the two together.
Speaker 2 (09:24):
Yeah, we each have ten, and we'll take turns sharing
them with each other, and then you know, and asking
the question, and then the person to name the correct
brand behind the tagline earns a point, and then who
has the most points at the end of the game wins.
That's it.
Speaker 3 (09:40):
That's it. I'll start you off with a real easy one.
I have a range of you know, some easy, some medium,
some hard, but I feel like they're all familiar. So
here's the first one. It's a real softball for you,
right down the middle. Okay, the Fabric of our lives.
Speaker 2 (09:55):
Oh, the fabric of our lives. This is an easy one.
Speaker 3 (10:00):
Again, I think these are easy, but not I'm looking
at what it is. So maybe if you're not looking
at what it is, it's not easy.
Speaker 2 (10:09):
I guess that would be like cotton. It is okay, Yeah, okay,
all right.
Speaker 3 (10:13):
Cotton Incorporated. I think it's just you know, promoting cotton
in general. M cotton the fabric of our lives. You
got that one.
Speaker 2 (10:21):
I love it when I get one.
Speaker 3 (10:24):
Yeah, it feels good, doesn't it.
Speaker 2 (10:26):
Yeah? All right, that one. That one was a little easier.
So if that's down the easy side, I'll give you
stay smart.
Speaker 3 (10:36):
Stay Smart?
Speaker 2 (10:38):
Is that too hard?
Speaker 3 (10:40):
I mean, I don't know it. Stay smart would be IBM.
Speaker 2 (10:51):
Oh that's a pretty good guess. I see where you're
going with that. It's not IBM. The focal point in
that is stay. It's a hotel of some So yeah,
do you want to try no comfort in holiday in
Express holiday?
Speaker 3 (11:07):
Okay?
Speaker 2 (11:07):
Yeah? The stay smart ads was you know where ordinary
people act like experts and stay smart was like just
because they stayed one night at the holiday and express
they were smart. You know, Sorry that one. That one
was difficult then.
Speaker 3 (11:23):
Yeah, like I said, it was difficult for me. But
I don't know, I forgot we were going to share
facts about these too. Yeah.
Speaker 2 (11:29):
I don't know if that's interesting or not, but I yeah,
all right, so what else you got? See if I
can get the next one you're gonna Are you gonna
make it harder on me?
Speaker 3 (11:38):
You know? I thought it'd start off slow and then
build up to it.
Speaker 2 (11:42):
We got ten, Yeah, got.
Speaker 3 (11:43):
Some got some time. This one I think will be
easy for you. The best a man can get? Oh, Gillette, Gillette,
which obviously has a nice ring to it. Gillette their
campaign they started in nineteen eighty nine, used into well
(12:04):
into the nineties, but you might remember the tune also
was kind of in a jingle, Gelette the best a
man can get?
Speaker 2 (12:14):
Yeah, you did that really well. Actually the ending is
the key to that. The best a man can get.
Speaker 3 (12:21):
Gotta have a good ring to it.
Speaker 2 (12:22):
I also use a Gillette razor so do Maybe that's it? Yeah?
The tagline worked on me as a kid. What if
every time I picked it up, I was like, this
is the best that I can get.
Speaker 3 (12:32):
I mean, I wish I could do better, but I can't.
Speaker 2 (12:35):
They can't. This is the best I can get.
Speaker 3 (12:37):
This is it for me?
Speaker 2 (12:39):
All right?
Speaker 3 (12:40):
What are you gonna kill me with? This time?
Speaker 2 (12:41):
Maybe maybe I pull it back a little bit. Maybe
I need to pull it back a little bit. Let
me give you something a little easier. I know you
can get this one. I feel like we've talked about
it before, so maybe you can't the ultimate driving machine.
Speaker 3 (12:55):
I do know this when this is a BMW.
Speaker 2 (12:58):
Right, yes, a job. Fun fact about BMW originally made
aircraft engines before shifting automobiles. Don't have anything about the
actual at itself. Unfortunately, that's all right.
Speaker 3 (13:11):
Is it actually the ultimate driving machine? Though? Is it
the ultimate?
Speaker 2 (13:15):
To be honest with you, I've only sat in a
BMW one time for a test drive. Somebody I was
with was test driving one. I thought it would be better.
Maybe that's because of the hype of that tagline.
Speaker 3 (13:26):
You're like, it's not quite ultimate, just just not a vehicle.
Speaker 2 (13:30):
It's just a driving machine. It's not the ultimate. No offense, BMW.
If you want to sponsor the show, I mean, come
at it.
Speaker 3 (13:38):
We'll at it all right. My next one, when you're
here your family.
Speaker 2 (13:44):
Olive garden, Yeah, you got it.
Speaker 3 (13:46):
You knew that immediately. I thought that would be a
little hard for you, and you didn't even let me
say it, like Vin Diesel. When you're here your family,
your family.
Speaker 2 (13:58):
Yeah, that's that's super easy. I mean you can eat
bread sticks.
Speaker 3 (14:01):
Olive Garden used to convey the restaurant's welcoming atmosphere and
sense of togetherness.
Speaker 2 (14:07):
I like that. That's a good one. I think it's
a good tagline too, when you're here your family for
a restaurant.
Speaker 3 (14:13):
I mean, is it though, because it means when you're
not here, you're dead to me.
Speaker 2 (14:20):
Which is very much that sense you know of that restaurant.
I mean, as soon as you're done with your get out,
get out of here, get out, you're an aid all
the bread sticks, all right, So we'll go to impossible
is nothing?
Speaker 3 (14:36):
Impossible? Is nothing.
Speaker 2 (14:40):
Too hard?
Speaker 3 (14:42):
Too hard for me? I'm gonna say that is for
the impossible burger.
Speaker 2 (14:48):
Oh that's actually a good that's I mean, it's a
good guess. It's actually Adidas. Adidas, yeah, which we all
know was founded by Adolph Dassler the other eight off. Yeah,
because his brother created Puma. Right.
Speaker 3 (15:04):
Oh yeah, that's right.
Speaker 2 (15:05):
And we've talked about those guys because I'm pretty sure
one of them was a Nazi I think is what
the history is. It's true, right.
Speaker 3 (15:14):
No, I think you're right. Another miss for me though.
Speaker 2 (15:16):
Tough.
Speaker 3 (15:17):
That's a tough one.
Speaker 2 (15:18):
Are you keeping score?
Speaker 3 (15:19):
Yeah? You've got three? I've got one?
Speaker 2 (15:23):
Oh yeah, Have I gotten all three?
Speaker 3 (15:25):
You've gotten all three? Yes, yeah, you're three for three. Yes,
let me give you another one. You can get reach
out and touch someone.
Speaker 2 (15:35):
Oh uh, I want to say, that's AT and T.
Speaker 3 (15:39):
That is AT and T is it coined in nineteen
seventy nine by Tony Galley and Stanley Lomas, not to
be confused with Bernie Lomax. Bernie Lomax, you think that
one would go over? Now, reach out and touch someone?
Speaker 2 (15:56):
You still want to reach out and touch someone, don't you?
I mean, who doesn't not the bad way? Well, I
think some people would take in a bad way, but
of course they would AT and T all right, and
a brand that's still around after all these years. All right,
I think you know this one. It's a little bit harder,
but I'm I think you know this one because I
feel like maybe we've talked about this before. All right.
(16:18):
Probably the best beer in the world, Probably.
Speaker 3 (16:23):
The best beer in the world.
Speaker 2 (16:26):
The way you repeated it back to me tells me
that maybe maybe we haven't talked. There was like an
uncertainty and you know of you being unsure of it.
Speaker 3 (16:38):
I'm gonna say that's Heineken.
Speaker 2 (16:41):
Oh that would be on the list. If I was
giving you multiple choice, that would be on the list.
Speaker 3 (16:47):
I like how you compliment my guesses.
Speaker 2 (16:49):
I'm trying to I'm trying this is not this is
not revenge trivia. By the way, Carlsberg, you know that
beer brand?
Speaker 3 (16:57):
I do, but not well, I don't. Yeah, I would
never get that guess that.
Speaker 2 (17:05):
So this is interesting because Carlsberg beer has been brewed
since eighteen forty seven, so it's very old. But this slogan,
probably the best beer in the world, came from a
nineteen seventy three ad campaign and the phrase was meant
to be modest. It's just a modest statement, probably right.
It didn't say it was, but it became so iconic
(17:25):
that the company still uses it. So one of those situations,
like we talked about a slogan that probably became the
tagline over you know, popularity or through.
Speaker 3 (17:35):
Popularity, So they're still using that.
Speaker 2 (17:38):
As far as I know, I don't really know that
beer brand very well because I don't trig a lot
of beer, but I know people talk about it.
Speaker 3 (17:45):
All right. Let me give you another point here. Yeah,
let's see if you know this one fly the friendly Skies,
fly the friendly Scots.
Speaker 2 (17:59):
That's either so it's like one of the older ones.
I think it's either like pan Am United or Continental,
maybe Delta. It's like one of the old school ones.
So it's kind of a crapshoot of I'm gonna get
it right because I can't remember which one Continental.
Speaker 3 (18:16):
You had it, you lost it. It's United United, Yeah,
your first miss of the game. Introduced by United Airlines
in nineteen sixty five to project a warmer, more approachable
image to contrast with the perceived coldness of the airline
industry at the time.
Speaker 2 (18:35):
That's true story. They really wanted people to, you know,
feel like it was friendly up there in the sky.
Speaker 3 (18:42):
You know, this is that's one of my favorite taglines.
I think I really like this one. The friendly skies. Yeah,
and the fly and friendly you know, little alliteration in
the beginning there.
Speaker 2 (18:52):
Yeah, it is a really good one. That should have
been the tagline in Mark Wahlberg's new movie Flight Risk.
Speaker 3 (18:58):
Oh yeah, or if it's fly the unfriendly Skies, Oh like, that.
Speaker 2 (19:04):
Would have been a fantastic tagline that.
Speaker 3 (19:07):
They would have done more than you know, the eight
million dollars I made.
Speaker 2 (19:12):
Yeah, super sad, I mean you know, balding Mark Wahlberg
is always a big draw for movies. So all right, so.
Speaker 3 (19:22):
What do you gott next for me? What are you
gonna kill me with? Next?
Speaker 2 (19:26):
All right, here's what I'm gonna give you. You ready, Yeah,
because you're worth it.
Speaker 3 (19:32):
Because you're worth it. Is I'm thinking of Cover Girl,
but it's not Cover it's L'Oreal laoreal.
Speaker 2 (19:40):
Yes, very good. That's a hard one. I don't know
if I would have gotten that one.
Speaker 3 (19:44):
Is that a hard to see? That one, to me
is easier. That's easier than Carlsberg. Carlsburg, What the hell
is Carlsburg?
Speaker 1 (19:58):
You son of a good?
Speaker 3 (20:00):
Lorial's like a no, you know that's a famous. That's
a famous.
Speaker 2 (20:04):
Yeah, that's a brand that's all the way back from
nineteen oh nine, where a young French chemist named Eugene
Schuler created the revolutionary hair dye formula and started selling
it to hairdressers. What a fantastic story of something that
started off with some hair dye and a century later,
over a century later, that's turned into one of the
world's largest beauty brands. You know, impressive, impressive, only because
(20:29):
you're worth it.
Speaker 3 (20:30):
That one just makes you feel good. You know, it
does makes me feel good because I got a second point.
Speaker 2 (20:36):
You did. You're finally on the board.
Speaker 3 (20:39):
Well I was on the board, but now I got two,
which feels better than that lonely one.
Speaker 2 (20:44):
I've been giving you some hard ones. I think that
even the listeners know that it feels a little lopsided.
Speaker 3 (20:51):
The listeners know, the listeners know.
Speaker 2 (20:54):
Yeah, they're on your side on this one.
Speaker 3 (20:56):
All right, here's another one for you. Let's go places?
Speaker 2 (21:01):
Oh u, or let's go places?
Speaker 3 (21:05):
Is that better?
Speaker 2 (21:07):
I like the first one better? Can you do that again?
That's said it's like master Card.
Speaker 3 (21:14):
That's actually Toyota.
Speaker 2 (21:17):
Oh, Toyota. Oh man, I'm like way off on that one.
Speaker 3 (21:21):
Well, I get where you were going with it, though, yeah,
I get where you were going, and you know, similar
the idea behind this being like taking off in an
adventure while also kind of expressing optimism and the promise
of exciting innovation. Let's go Places twenty twelve. If they
introduced that one.
Speaker 2 (21:40):
All right, Toyota, I was thinking, is it Visa or MasterCard?
It's neither, Patrick, Come on, man, come on man, all right,
So connecting people, that's the next one.
Speaker 3 (21:53):
Connecting people is is its? Is it like hiring company?
Is it a phone company? Is its social media?
Speaker 1 (22:07):
What?
Speaker 3 (22:07):
Where am I where? I have no idea, So I'm like,
where where does this go? Because everything could be connecting people.
I'm gonna say, connecting people is something technology? Is it LinkedIn?
Speaker 2 (22:26):
It's Nokia? Nokia?
Speaker 3 (22:29):
So I phone?
Speaker 2 (22:31):
Yeah, you saw you were real close because you said
it's probably a phone or something like that.
Speaker 3 (22:35):
It just really could be the tagline for sixty five
percent of companies.
Speaker 2 (22:40):
Yeah and LinkedIn even you know, connecting LinkedIn?
Speaker 3 (22:44):
Yeah, LinkedIn.
Speaker 2 (22:45):
Here's an interesting fact about Nokia before making phones. Nokia
started as a paper mill in Finland in eighteen sixty five.
Tell me that that is not the most insane thing
you've ever heard. A paper mill. It was a paper mill, shad,
and then it transitioned into rubber products, cables, and finally telecommunications.
(23:06):
So Nokia goes so far back that it was paper
insane to me to think about that, because you know,
we still know the name Nokia. You know it's not
as big as it used to be. But what do
you think of them?
Speaker 3 (23:18):
Apples? Shocking? If you would ask me that what was
Nokia originally? I would have never got close to that.
Speaker 2 (23:25):
Well, we didn't get close to it either way, So.
Speaker 3 (23:31):
Good point. So you know, just to catch everybody up. Currently,
you've got four out of six correct, I've got two
out of six correct.
Speaker 2 (23:38):
So is there any way for you to come back?
You could still you could still yeah win right, Yeah.
Speaker 3 (23:43):
I could run the table and I could beat you easily.
You could miss them all and I could get them all.
Speaker 2 (23:49):
You're so you're gonna you're gonna knock me out. Now,
you're gonna give me all the hard ones.
Speaker 3 (23:53):
I mean, anything could happen. Let's see if you know
this one bet you can't eat just one.
Speaker 2 (24:00):
Oh, that's easy, that's just that's lays.
Speaker 3 (24:03):
That is lays yeah. Nineteen sixty three, in a series
of commercials featuring the actor who played the Cowardly Lion,
was the origin of this tagline, Bert Laar the port
of the ads the chips are so good they're addictive,
which they are they are. You'll kill a bag and
(24:24):
you won't even know it. You're just you keep grabbing them,
keep grabbing them.
Speaker 2 (24:27):
Here's what I appreciate it. Appreciate about it is that
it's accurate, Like it's an accurate reflection of anyone who's
ever had a bag of chips sitting there. It's you.
It's very difficult, if not impossible, that you just won. Right.
Speaker 3 (24:43):
Yeah.
Speaker 2 (24:43):
So they created a tagline that sort of surrounds the
reality of the product, and I love.
Speaker 3 (24:50):
That And the other thing, you know, the other value
to it is it's challenge to you.
Speaker 2 (24:55):
Oh yeah, true? Yeah, that is true? What is that subtext?
Speaker 3 (24:59):
Yeah? I dare you? All right, what do you got next?
Speaker 2 (25:04):
Man? I want to give you easier ones I have.
I was trying to stay off the B path. All right,
I'll see if you can get this one. Quality never
goes out of style.
Speaker 3 (25:16):
Quality never goes out of style?
Speaker 2 (25:19):
Is that too hard?
Speaker 3 (25:21):
I feel like it's familiar, but I can't quite place it.
Quality never goes out of style. I feel like I
should know this. So this is something you know, higher end? God,
I feel like I should know this. Porsche, I don't know.
I got nothing.
Speaker 2 (25:42):
It is Levi's. It's not quite Porsche quality.
Speaker 3 (25:46):
No, it's not, is it?
Speaker 1 (25:49):
You know?
Speaker 3 (25:50):
Quality and stylish clothes? Okay? Yeah?
Speaker 2 (25:53):
Yeah. Fun fact. Levi's was originally designed for minors in
the eighteen hundreds.
Speaker 3 (25:58):
When you say minors, you don't mean young children. You
mean people in.
Speaker 2 (26:02):
The mines, right right, yeah, the miners. So yeah, and
they were designed with riveted pockets to withstand heavy labor.
And look, we have genes today that have really not
changed much in design since they were invented right in
the eighteen hundreds.
Speaker 3 (26:21):
So Levi's now, that was a good one. I should
have that one. I should have had that one. Should
have got that one. All right, let's see if you
can keep rolling with this one. Live in your world,
play in ours.
Speaker 2 (26:36):
That's uh. Either it's got to be a game system,
so it's either a Nintendo or PlayStation. I think it's PlayStation.
Speaker 3 (26:45):
It is PlayStation, you bastard. You're doing well. You're doing well.
My friend used by Sony with the launch with the
PlayStation two seemed to convey the idea of escaping everyday
life and entering the world of gaming.
Speaker 2 (27:02):
That's probably why I got that one, was because I
think the PlayStation two is the last real time I
had to spend time playing video games.
Speaker 3 (27:11):
Yeah, yeah, makes sense.
Speaker 2 (27:13):
All right, So we're coming to the towards the end.
Speaker 3 (27:17):
Yeah, we've got well, this will be your number eight,
so then after that we'll have two left. But at
this point you do have it wrapped up, so no,
no pressure.
Speaker 2 (27:26):
I do have it wrapped up.
Speaker 3 (27:28):
You do you have let's see, you have six correct?
I have two correct? So at this point I cannot
catch you.
Speaker 2 (27:36):
All right, So this one might be a little harder, okay,
but you might get You got one that I thought
was kind of harder and you knew it right away.
So a crown for every achievement.
Speaker 3 (27:51):
A crown for every achievement, something with king in it
or something something with royal, Royal Caribbean. What if that
makes sense of achievements? What is it again?
Speaker 2 (28:10):
It's a king, a crown for every achievement, A crown.
Speaker 3 (28:14):
For every achievement. M burgering, he said, king a nineteen
twenty Burger King advertisement.
Speaker 2 (28:22):
Is that your guess is a Royal Caribbean or Burger King?
Speaker 1 (28:25):
Yeah?
Speaker 3 (28:26):
Yeah, both.
Speaker 2 (28:28):
That's a tougher one, I think.
Speaker 3 (28:30):
Yeah, I think. So what's the answer? Roll x a
role x? Never heard that before in my life.
Speaker 2 (28:40):
I thought that one was a little harder. That was
like going to be on my harder side. But looking
back now I feel like I mine were probably harder
because of that.
Speaker 3 (28:48):
Yeah, your version of harder is different than what I
was what I was thinking I was thinking of. You know,
it's still familiar, but maybe you.
Speaker 2 (28:55):
Know build Ford tough who did that one, uh Dodge.
But Rolex, you know, you get the crown, the crown
on the watch. Little factoid about role X. I was gonna,
you know, just point out Rolex was built on its
reputation of precision and durability and by sending its watches
(29:17):
into extreme conditions like, for example, they sent their watches
to the summit of Everest, or to the bottom of
the ocean. It's even been strapped to the outside of
a deep sea submarine in nineteen sixty to show this
precision and durability in these harsh conditions. So really interesting,
good brand still around, still has clout.
Speaker 3 (29:39):
Yeah, i'd say so. It's one of the few brands
I feel like still considered. Like you get a Rolex,
it is an achievement. So yeah, it stands true. Yeah,
all right from Rolex. Let me take you to a
different place with this one tastes so good. Kats asked
for it by name.
Speaker 2 (29:57):
Oh what's the name of that cat food? It's uh
uh friskies, Fiskers something like that. I can't think of
the name of the Am I close A close? I
like friskers, friskers, friskies, What the hell is the uh?
I can't think of the name of the Yeah, I
(30:18):
can't think. I don't know if it's friskies or something
like that.
Speaker 3 (30:22):
It's friskers. Your final answer friskers.
Speaker 2 (30:26):
Can I go with Frisky's sure? Either one of those
are wrong. The answer is meow mix okay, all right?
Because you know they asked for it by name, they say.
Speaker 3 (30:37):
Meow yeah, yeah. Introduced in nineteen seventy four and sells
many flavors, including Ali cat dry cat food, so you
should try out one sometime. Meow Mix a rare miss
for you. It is rare, You're all you can think
about is friskies. All right, Let's see if I can
(30:58):
stay ice cold?
Speaker 2 (30:59):
Is this nine or ten?
Speaker 1 (31:00):
For you?
Speaker 3 (31:01):
This is nine?
Speaker 2 (31:02):
Okay? I think you can get this?
Speaker 3 (31:05):
All right? Thanks for believing when there's nothing that would
say that I can't.
Speaker 2 (31:11):
I think this is gonna be you though. All right,
all the news that's fit to print?
Speaker 3 (31:17):
Well, I do you have another one? Because this was
actually my last one. I was gonna ask you.
Speaker 2 (31:22):
Oh it was okay, yeah, so you know the answer.
You should have just been like.
Speaker 3 (31:26):
The New York Times. Yeah, I should have gone with it.
Speaker 2 (31:29):
All right, So this one's an easier one. This was
gonna be like one of my last ones. Anyway. You're
not you when you're hungry?
Speaker 3 (31:37):
That is Snickers, right.
Speaker 2 (31:39):
Yeah, yep, yep, that's what I like.
Speaker 3 (31:43):
An easy one something I know.
Speaker 2 (31:46):
So this is an interesting factoid. But the Snickers bar
was named after what do you.
Speaker 3 (31:51):
Know, Jonathan Snickerman, one of our great philanthropists from the
eighteenth century.
Speaker 2 (32:00):
No, like for the listeners. I was shaking my head, yes,
and I was like, no, it's actually named after the
founder's favorite horse. The horse's name was Snickers. Oh interesting, right, yeah,
all right.
Speaker 3 (32:16):
My last one, I'll ask you. We'll give you this
one as the last one so you can finish strong.
Believe you could get this with a I think this
would be your seven out of ten, which is a
very good average. Is it in you?
Speaker 2 (32:29):
Whoa is that? I think that's gatorade? Right?
Speaker 3 (32:34):
That is gatorade?
Speaker 2 (32:35):
Yeah, got it? Yeah, sounds a little dirty when you
first said it. Not that kind of show shad.
Speaker 3 (32:40):
I don't like that.
Speaker 2 (32:42):
Yeah, it's a weird tagline. Another one of those like
reach out and touch someone where you're not like, oh,
maybe we just won't We'll just go ahead and cancel
that one.
Speaker 3 (32:52):
Yeah, this was originally, you know, a iconic sports tagline
the nineteen nineties all the way up to the early
two thousands, used in a campaign with none other than
Michael Jordan, and I believe they brought it back in
twenty twenty four with the largest campaign in the brand's history.
Speaker 2 (33:12):
Oh yeah, it's still you know, it's still kind of
like one of those taglines. It's like, I'm not exactly
sure what it means. Is it in you?
Speaker 3 (33:21):
What means do you have that inner fuel? Do you
have that next gear? And it also means Gatorade? Is
it in you? M put it in you?
Speaker 2 (33:29):
Again? Not something I feel like you want to say
too often. That's the thing about a tagline, you know,
it's got to be repeatable. It's got to be something
that you share, like, just do it, you know, like
that was a thing.
Speaker 1 (33:42):
Yeah.
Speaker 3 (33:42):
I do like ones that work on you know, two levels,
where it's like talking about you something inspirational and also
talking about the product of the company.
Speaker 2 (33:51):
I like.
Speaker 3 (33:52):
I like things that operate on those two dimensions, all right, So.
Speaker 2 (33:56):
Do I have one more to give you?
Speaker 3 (33:58):
Then? Yeah, you got one more to Let's finish this out.
Speaker 2 (34:01):
You've got this. This is easy. It's gonna be cake.
Speaker 3 (34:04):
That's that's it. You've got this.
Speaker 2 (34:06):
You've got this. It's like your tagline for tonight. It's
just like, that's my tagline.
Speaker 3 (34:12):
I don't I don't think that would be my tagline.
Speaker 2 (34:14):
All right when it absolutely positively has to be there overnight.
Speaker 3 (34:20):
So it's either obviously ups, fed X or what's the.
Speaker 2 (34:28):
Other one dhl usps.
Speaker 3 (34:31):
Yeah, not them ups. I'm thinking is what can brown
do for you? So I'm thinking this is fed X,
it's fed X. I'm gonna going with fed X.
Speaker 2 (34:40):
Yeah, that's fed X. Alright, very good. By the process
of elimination, I.
Speaker 3 (34:45):
Know, I finished with a you know, forty, which is
better than I thought I would.
Speaker 2 (34:51):
Fun Trivia follow up Chad FedEx once shipped. Which large
living creature across countries? A an elephant, B A whale, see
a panda, or D a lion.
Speaker 3 (35:07):
I'm thinking it's an elephant. I'm thinking it's the biggest possible.
Speaker 2 (35:11):
It's it's actually a whale. Be a whale. They've shipped
a whale.
Speaker 3 (35:16):
That's insane. I guess that's the biggest possible.
Speaker 2 (35:19):
In nineteen ninety six, FedEx transported Kiko, the killer whale
from Mexico City to a temporary home in the Oregon Aquarium.
They've shipped several whales over the years. They don't transport
live animals usually.
Speaker 3 (35:35):
I mean, it's crazy. So as you can solve any problem.
Speaker 2 (35:39):
You can, and when it absolutely positively has to be
there overnight, you ship whales FedEx.
Speaker 3 (35:46):
I wonder if they got the whale there overnight.
Speaker 2 (35:48):
I mean it was it was overnight shipping. I mean
they paid the freight for it.
Speaker 3 (35:52):
So that's that's got to cost you.
Speaker 2 (35:56):
Overall, huge eclectic blend of easy and fairly difficult.
Speaker 3 (36:03):
More difficult. Yeah, I mean, we'll have to line up
a little better next time. But fun time, we learned
a lot about taglines. We did a lot of different ones.
You know, you cleaned up here seventy percent correct to
my forty percent, So well done, sir, Hats off.
Speaker 2 (36:20):
And to your point, it's not about us winning or losing.
We're just providing a service to our listeners. Hopefully you
got a lot out of this today. Because again, there's
a lot of those taglines that aren't the most well known,
and some of those might have been fun to learn about.
And on the other side, you got to hear us
come at it from a game perspective. From your point
(36:41):
of view, listening to us trying to go with names,
probably pretty funny or sad.
Speaker 3 (36:48):
Well, we always like to, you know, challenge each other
in these occasional trivia contests. It's one of our great joys.
Speaker 2 (36:55):
It's the longing for the summer movie draft and you know,
the competition.
Speaker 3 (37:00):
So yeah, we gotta do something in between, right.
Speaker 2 (37:02):
That's right, all right, Well, that's it for today's episode.
You can find current and past episodes of the podcast
on Speaking Human dot com.
Speaker 3 (37:11):
We'll be back in two weeks with another episode of
Speaking Human Catch you then Humans
Speaker 1 (37:20):
Speaking Human
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