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March 14, 2022 27 mins
A meaningful growth strategy is more than simply a marketing strategy; it's an important cog in your company's machine, and most organizations use Growth Strategy Consultants to assist them achieve it. They help businesses achieve long-term success by implementing a well-thought-out and well-executed company growth strategy.

In this podcast, Kit is joined by John Ziegler and Russ Chapman and they discuss sell side market studies and what are things with it. If you're interested in learning more about organic growth, acquisitions, or selling your company, this episode should be of interest to you.

Key Takeaways
-Difference between the Sell side market study vs the ways of investment bank
-What is Sell Side Market Study and why does it exist
-How to show the ROI for a sell side market study
-When do Banks start commissioning a sell side market study
-What are the Complex things when we talk deals and the market
-Difference between emerging market and sell side market studies
-Lessons learned from doing Sell side market study

Quote Takeaways
“That is our job: to help the sellers explain their narrative to their buyers in an appealing, data-driven, and defensible way.” - John

“Once they've established the narrative they want to sell to their buyers, they come to us for context and credibility. Keep in mind that buyers are wary and look for problems.” - Russel

Special Terms Mentioned in The Episode
-Vendor due diligence - a financial review of a sales object on behalf of the seller which illuminates questions and issues that are relevant to potential buyers of the business.
-Sell side due diligence - the process of identifying and assessing a company's value.
-Sell side - the part of the financial industry that is involved with the creation, promotion, and sale of stocks, bonds, foreign exchange, and other financial instruments to the public market.
-Buy side - firms that purchase investment securities.
-ROI - Return of Investments

Guests of this Episode
-Kit Lisle | https://www.linkedin.com/in/kit-lisle/
Growth strategy advisor for the ecosystem of investors, IBanks and the companies they work with (middle market).
https://acclaropartners.com/

-John Ziegler | https://www.linkedin.com/in/theotherjz/
CEO, Acclaro Growth Partners | Critical Business Decision Support for Middle Market Investors | M&A Risk Reduction | Focusing on Shortening Deal Cycles
https://acclaropartners.com/

-Russel Chapman | https://www.linkedin.com/in/russell-chapman-07703b8/
Manages the private equity practice for Acclaro | Leads project teams conducting the full range of business diligence activities and works with portfolio company management groups to develop and implement strategies for growth
https://acclaropartners.com/

Time Stamp
[00:00] Show Introduction
[03:28] The Sell Side Market Study
[06:31] Sell side market study vs the ways of investment bank
[09:07] Proving ROI for a sell side market study
[12:10] Utility of the report for a management team
[13:24] Commissioning the sell side market study
[19:10] Complexity of the Deals and the Market
[20:47] nascent/emerging market versus sell side market studies
[23:50] Words of Wisdom from the Guest
[26:02] Conclusion

This podcast is produced by Heartcast Media.
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