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March 11, 2025 28 mins
Clear, effective communication is the backbone of a strong subscription business. Whether it's onboarding emails, retention messaging, or customer engagement, how you communicate determines whether subscribers stick around—or leave.

In this episode of Subscription Prescription, I sit down with Riley Trepanier, a communications specialist who has helped eCommerce and subscription brands refine their messaging for better retention and engagement.

📌 What you'll learn:
- The biggest mistakes subscription brands make with customer communication

- How to craft messaging that builds loyalty and keeps subscribers engaged
- Practical strategies to improve email marketing, content, and brand messaging

If you’re looking to level up your retention strategy through better communication, this episode is packed with insights.

📩 Get more actionable insights every week by subscribing to the Subscription Prescription newsletter: https://newsletter.thesubscriptiondoc.com/subscribe
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