In this episode of Subscription Prescription, I’m joined by Jack and Tessa Schrupp, the sibling founders behind Drink Wholesome, to talk about what it takes to grow a subscription brand when your product doesn’t fit the traditional mold. From unconventional marketing tactics to prioritizing product simplicity and customer trust, they’ve taken a different path—and it’s working.
We talk about:
- How they position a clean-label product in a supplement-heavy space
- What growth levers they’re pulling in 2025
- Why knowing your customer matters more than ever
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