Ep 46: PS Srikumar: Why India’s seniors can’t be ignored

From travel to tourism, real estate and beyond, the silver economy is seeing a boom, says PS Srikumar, a senior care expert and the founder of Care Finder. Besides grappling with issues such as loneliness, senior citizens are a fun, vibrant community and want to live the good life, with products and services already recognising and catering to this demand.

Srikumar has helped over 9,000 families navigate the complexities of elder care, creating personalised solutions that enhance their quality of life. He mentions trends in senior living – assisted living and managed residences, innovative home solutions, etc. He also talks about curating unique gifting solutions such as an emotional grandmother using technology to reconnect with her grandson. Listen in!

Resources:
(These are purely informational and do not signify an endorsement.)

Elderline: National helpline for senior citizens: 14567

Senior care providers: 
* Athulya Senior Care
* KITES

Senior travel:
* Kare Voyage
* Silver Wings from Senior World
* Alaska Tours
* Bliss by Club Mahindra

Online communities:
* Sukoon Unlimited
* Silver Talkies

Services: 
* Goodfellows: Providing companionship for “grandpals”
* Wisdom Circle: Post-retirement jobs
* Udhavi: Networking for the elderly

Timestamps:
00:56: How his mother’s illness led him into senior care
06:32 The senior sector is booming like the IT industry
09:22 Seniors enjoy the good life
12:03 What seniors want; forming connections
15:25 Senior living comes in many forms
20:54 What are needs they approach him for
24:24 Seniors enjoy travelling
26:00 Senior-proofing your home
31:50 Pet therapy for seniors
32:36 Swivel seats for cars
34:06 Customised classes for ironing, Google Maps, making salads, etc
38:12 How a grandmother reconnected with her grandson through tech
45:24 Today’s seniors want to express themselves
48:35 When to enter a senior living community–buy or rent?
49:43 Seniors and loneliness, building intergenerational connections
01:02:13 Buy a car from your doorstep and other possibilities

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