Host Lisa Urbanski sits down with design legend and SLD president Jean-Pierre Lacroix to unpack his new book Think Blink Manifesto: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye.
In this fast, insight-packed episode, Jean-Pierre reveals the seven tenets behind emotional branding, the “blink factor” that locks your brand into memory, and why simplicity and one powerful “emotional word” can outpace any feature list.
You’ll discover:
- How to compete on emotional equities when features are easy to copy
- The psychology behind impulse buys and disruptive packaging
- Why only ~30 of 80,000 new products win, and how to be one of them
- The Trust Ladder, community-building, and measuring sentiment (hello, AI)
🔗 Explore Jean-Pierre's work & services at sld.com
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Stacey Chillemi
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