July 18, 2023 • 23 mins
You have the key to creating a synergistic strategy across multiple mediums, and it's not all online.
The days of commercials may seem far behind us, but in truth, they still have ample power when it comes to brand legitimacy and recognition. Elena Hengel, VP of Marketing at Marketing Architects, believes TV advertisement is the ultimate support for social media and direct mail marketing. Using TV to create stronger ties across multiple verticals continues to earn consistent results.
Join us as we discuss:
The days of commercials may seem far behind us, but in truth, they still have ample power when it comes to brand legitimacy and recognition. Elena Hengel, VP of Marketing at Marketing Architects, believes TV advertisement is the ultimate support for social media and direct mail marketing. Using TV to create stronger ties across multiple verticals continues to earn consistent results.
Join us as we discuss:
- How TV supports multiple mediums
- Challenges in using TV commercials
- The value of contextual marketing
Mark as Played
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