Getting Patient-Centric Healthcare Marketing Right

Our health is extremely personal, so it makes sense that you would want your healthcare provider to emphasize the importance of understanding the lived experiences of patients to enhance the human dimension of healthcare. But how do we do this as marketing professionals?I

n this episode Jay Sivasailam, Chief Growth Officer at UCare, delves into the intricate realm of healthcare marketing and operations. He understands the unique blend of emotional and logical decision-making in healthcare and the need for personalized experiences that resonate with individuals.

Join us as Glenn and Jay discuss:Discussed in this episode:

• The pivotal role of patient-centric healthcare marketing and operations in delivering personalized experiences.
• Shifting the focus from episodic care to whole-person wellness, including addressing equity and access issues.
• Leveraging technology and patient data for personalized clinical engagement while maintaining trust and value exchange in healthcare marketing operations.