Integrating Marketing: Bridging Physical & Digital

In a world where every company is shifting to digital marketing, the only way to stand out amongst the crowd may be a reassessment of the value of physical marketing.

This does not mean you have to sell your website domain and only utilize mailers and billboards. Building a bridge between physical touchpoints and digital tools can make your brand shine above the rest. Kymm Martinez, Chief Marketing Officer at the American Cancer Society joins us to discuss universal marketing truths, integrating physical and digital marketing and more.

Join us as we discuss:

• Marketing principles that ring true across all companies and industries
• Creating a marketing operations team with a vision
• Physical marketing that enhances digital presence