June 6, 2023 • 30 mins
Every marketing move should come with a distinctly measurable outcome that ties directly to ROI — this popular mindset stifles creativity, and ultimately, decreases the power and leverage of your marketing team.
Our latest guest, Doug Zarkin, CMO at Pearle Vision, didn’t find himself Brandweek’s Marketer of the Next Generation and Crain’s NY Notables in Marketing by carefully calculating each and every marketing move as it relates to ROI. Instead, he embraces a human approach. By moving away from data-driven marketing to focusing on the actual customer experience, Doug places high value on culture and authenticity.
Join us as we discuss:
Our latest guest, Doug Zarkin, CMO at Pearle Vision, didn’t find himself Brandweek’s Marketer of the Next Generation and Crain’s NY Notables in Marketing by carefully calculating each and every marketing move as it relates to ROI. Instead, he embraces a human approach. By moving away from data-driven marketing to focusing on the actual customer experience, Doug places high value on culture and authenticity.
Join us as we discuss:
- Embracing ‘thinking human’ in marketing to build authentic connections
- Hiring for passion and purpose, celebrating progress and creating a learning culture
- Impact of AI on CX and the value of physical marketing in a digital age
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