Navigating Change and Building the Ideal Martech Toolbox

Your business is constantly looking for solutions to problems. Inefficiencies leave your team spending far too much valuable time on tasks that can be solved by Martech tools.

But when you evaluate potential software, you find thousands of options, each with its own potential to solve your problem or alternatively, leave you struggling with more challenges.

So do you decide which problems need to be addressed and by which tool while also avoiding creating a tech stack too jumbled for actual application? Danielle Balestra, Marketing Operations Executive, Head of Digital Marketing at Goodwin has learned through real-time, modern experience. In this episode, she shares the roadmap to optimized vendor selection for ultimate company success. Join us as we discuss:

• Recognizing, pursuing and implementing Martech opportunities in alignment with the company trajectory
• How to select and integrate the ideal vendor
• Addressing onboarding challenges for a refined experience