Tailoring Influence: The Art of Targeted Influencer Marketing

For years, influencers have been breaking into industry after industry. While they were once found promoting products like viral leggings and health drinks, the influencer marketing trend has spread, with niche leaders emerging across diverse B2C and B2B worlds.

But there’s a big difference between influencers and content creators, according to our latest guest Alessandro Bogliari, Co-Founder & CEO at The Influencer Marketing Factory. Knowing the difference between each and how you can leverage them across different platforms and industries will be key to marketing success in the coming years.

Join us as we discuss:

• Differences between influencers and content creators
• Variability in influencer marketing techniques across audiences and mediums
• Balancing measuring the right metrics, building trust with influencers, and incorporating physical marketing for organic, well-rounded success

Also don't forget to listen to Alessandro's podcast The Influence Factor