- Why early-stage IP strategy is mission-critical for future valuation and investor confidence.
- Budgeting for trademarks, designs, and patents - what real-world costs look like and how to prioritise them.
- Sector-specific IP pitfalls and opportunities in FMCG, food & beverage, professional services, and tech.
- “If you delay securing IP protection, it becomes too easy for somebody to copy you.” - Ben on the high price of procrastination
- “Investors always look for IP rights as evidence of a protected, valuable business” - why a clean IP register boosts your multiple
- “Cast your mind forward. Where do you want to be in three years, then work back to plan your IP strategy.” - Ben’s blueprint for proactive founders
- Grasp the differences between trademarks, registered designs and patents, and when each matters.
- It’s not as expensive as you may think, NZ $200 to NZ $5,000 may cover a lot of your initial needs; map these into your growth budget early.
- Strong IP positions raise market value, deter copycats, and shorten investor due diligence cycles.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.