224 How To Get Booked Out With Halley Gray

http://www.byroningraham.com/podcast/224-how-to-get-booked-out-with-halley-gray   Halley Gray is the CEO of Evolve and Succeed who wants people to know 3 things.  She can teach you to have months of clients booked in advanced, and that drinking gin while reading her content is a great idea. Halley spent a large amount of time experimenting to figure out what was the best way to get clients online as she truly wanted to work for herself, and not someone else.  As she worked in the consulting arena she discovered that others were having the same struggle, especially with conducting consult calls. It wasn't long before she realized that there was a better way than conducting endless consult calls as the process is not scalable as well as being efficient.  She discovered the more you educate prospects before getting on the phone with them, the more qualified they are, as well as ready to work with you. The ideal way to do this is to change your view about marketing.  If you look at your marketing as a pimp and a bouncer it will change your perspective.  You ultimately want to attract high paying clients, while keeping those you do not want to do business with at bay. One of the best ways to do this is to have a website that speaks directly to your ideal client.  Most entrepreneurs have a vague website, along with a vague sales page, that leads to attracting the wrong clients. When you attract the right clients who value your services, you only need to attract a small number of them to be financially successful. To truly scale your income, it's about creating experiences for your clients.  Info products are meant for the masses, while an experiential interaction with you is priceless. In order to attract high paying clients, it is vital for every entrepreneur to utilize testimonials in their branding.  Social proof is a necessity in today's day and age. The One Thing Halley recommends is to take a look at your life and see where you are already hanging out with your ideal clients.  Most people today are already in the appropriate social circles to find them.  It's simply a matter of engaging in a conversation and providing value. To learn more about Halley visit: http://www.evolveandsucceed.com  or to participate in her online challenge visit: http://bebookedout.com/challenge