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April 15, 2025 58 mins
En este episodio de The Farm On Air, Miguel Chico conversa con María Sánchez, Directora General de CARNIMAD-CEDECARNE, sobre la evolución del sector cárnico en España, los retos del canal tradicional y cómo la carnicería se está adaptando a las nuevas demandas del consumidor.María nos explica cómo el sector se enfrenta a la falta de relevo generacional y la necesidad de modernizarse sin perder su esencia.

Además, nos habla sobre los esfuerzos por mejorar la comunicación y visibilidad del oficio, y cómo las carnicerías están incorporando tecnologías para seguir siendo competitivas

¿Qué encontrarás en este episodio?
🍖 Transformación del canal tradicional: ¿Cómo las carnicerías se adaptan a los nuevos tiempos?
👩‍🍳 Relevo generacional: La importancia de captar jóvenes para el sector.
🛒 La comodidad del consumidor: Cómo el canal tradicional responde a las demandas de inmediatez y conveniencia.
📱 Uso de nuevas tecnologías: Cómo las carnicerías están implementando ventas online y otras innovaciones.
💬 Comunicando la calidad: La importancia de comunicar el valor del trabajo del carnicero al consumidor.

🎧 No te pierdas este episodio y descubre cómo el canal tradicional sigue siendo clave en la cadena de valor de la carne.
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