On this show, our guest is Mark Kirkham, SVP and chief marketing ffficer of PepsiCo’s International Beverages business. Mark talks about the role that music, grassroots and gaming play in the company's football strategy and PepsiCo's recently renewed UEFA Champions League partnership.
Mark also discusses PepsiCo's extensive history with music, what it takes to plan the Champions League final pre-game ‘Kick Off Show’ and with a 2024 Final at Wembley Stadium on the way, their expectations for the show.
Mark as Played
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.