Key Takeaways:
- AI isn’t just for tech companies: How to use it to personalize your messaging and connect more deeply with your audience.
- The advocacy revolution: Why turning your audience into advocates is more powerful than simple awareness.
- Earned media’s evolving role: It’s no longer the endgame—it’s the gateway to your owned narrative.
- [00:11:00]: “AI can help you scale, but it can’t build trust. That’s still on you.”
- [00:19:00]: “Awareness is passive. Advocacy is powerful. It’s time to make the shift.”
- [00:25:00]: “Earned media is no longer the destination—it’s the gateway to your owned narrative.”
- [00:03:00] Why optimism is the lens for this season of The Fourth Draft.
- [00:07:00] The rise of AI-driven personalization and where to start using it in your media strategy.
- [00:16:00] Moving beyond awareness: How to invite your audience to become advocates.
- [00:22:00] The changing role of earned media and how to integrate it into a holistic strategy.
- [00:26:00] How owned media like podcasts can drive trust and complement your earned media efforts.
- Ready to future-proof your media strategy? Book a call with Erin using the link in the show notes or connect with her on LinkedIn.
- Don’t miss upcoming episodes! Subscribe to The Fourth Draft on your favorite podcast platform.
- Story Studio Network: storystudionetwork.com
- For consulting inquiries, contact Erin directly.
- LinkedIn: linkedin.com/in/erintrafford
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