The two are deeply connected, but the solutions are often very different. In this episode of The Fourth Draft, Erin Trafford helps you diagnose whether your organization has a content problem, a revenue problem, or both—and what to do about it.
Using practical steps and real-world insights, Erin explains how to audit your strategy, align your storytelling with your goals, and create a feedback loop that resonates with your audience while driving results.
Key Takeaways:
- Content problems show up as low engagement and weak storytelling.
- Revenue problems often stem from misalignment between content and your audience’s needs.
- Both require listening, reflection, and intentional storytelling to fix.
- “Weak content is like shouting into the void—it’s loud, but no one’s listening.”
- “Revenue issues aren’t about a lack of sales—they’re about a lack of alignment between your content and your audience’s needs.”
- “When you align your content with your revenue strategy, you stop guessing and start driving results.”
- [00:03:00] How to diagnose a content problem: symptoms and root causes.
- [00:10:00] How to diagnose a revenue problem: when your messaging doesn’t convert.
- [00:14:00] The infinity symbol analogy: the deep connection between content and sales.
- [00:19:00] Steps to audit your content and align marketing with sales for better conversions.
- [00:24:00] The importance of listening to your audience to create resonance and drive action.
- Struggling to figure out where your real problem lies? Book a call with Erin using the link in the show notes or connect with her on LinkedIn.
- Don’t miss future episodes! Subscribe to The Fourth Draft for more actionable insights.
- Story Studio Network: storystudionetwork.com
- For consulting inquiries, contact Erin directly.
- LinkedIn: linkedin.com/in/erintrafford
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