Key Takeaways:
- Repurposing isn’t about creating volume—it’s about creating resonance.
- A strong core story is the foundation for successful repurposing.
- Strategic repurposing saves time, reduces burnout, and amplifies your reach while building authority.
- [00:06:00]: “Your content is not a potato. Repurposing isn’t slicing and dicing—it’s about adding value and resonance.”
- [00:09:00]: “One great story, told in the right way, can go further than endless surface-level content.”
- [00:20:00]: “The best stories aren’t one-and-done—they’re evergreen and built to last.”
- [00:03:00] Why “slice and dice” repurposing doesn’t work for long-term strategies.
- [00:07:00] The true definition of repurposing: adding value and adapting your story for different audiences.
- [00:12:00] How to create a strong core piece of content as the foundation for repurposing.
- [00:16:00] Examples of successful repurposing strategies that save time and maximize impact.
- [00:21:00] The benefits of repurposing: increased reach, consistent messaging, and content longevity.
- Ready to rethink how you repurpose content? Book a call with Erin using the link in the show notes or connect with her on LinkedIn.
- Don’t miss future episodes! Subscribe to The Fourth Draft for more actionable insights.
- Story Studio Network: storystudionetwork.com
- For consulting inquiries, contact Erin directly.
- LinkedIn: linkedin.com/in/erintrafford
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