The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations

The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations

Lucas and Luna drill into the operational spine of growth: how marketing, sales, and revenue teams actually align data, tools, and incentives to turn leads into retained customers. Each episode picks a single company's real pipeline metrics — from unit economics to funnel leakage — and walks through the decisions that moved the needle. No founder mythologizing, no platform demos. Lucas presses on attribution models and CAC payback periods; Luna tests those numbers against customer psychology and sales cycle realities. Together they dissect what separates a functioning revenue engine from a growth theater. For operators, VPs, and anyone who sits in a weekly pipeline review and wonders if the dashboard is lying to them. What does a 10% improvement in handoff speed actually cost — and is it worth it? #RevenueOperations #SalesOps #MarketingOps #PipelineManagement #CAC #LTV #Attribution #FunnelAnalysis #SalesTech #Martech #GTMStrategy #GrowthMetrics #SalesEnablement #RevenueEngine #Marketing #FexingoBusiness #BusinessPodcast #Operations Keep every episode free: buymeacoffee.com/fexingo

Episodes

How B2B Brands Use Community-Led Growth

June 11, 2026 • 7 mins
In this episode of The Growth Operator, Lucas and Luna explore how B2B brands are shifting from top-of-funnel demand generation to community-led growth. They break down why Atlassian and Notion built communities before they built sales teams, how community reduces customer acquisition costs, and what it means for the future of B2B marketing. Lucas explains the mechanics of peer-to-peer support, user-generated content loops, and the...
Listen
Watch
Mark as Played

Why B2B Brands Are Using Employee Advocacy on LinkedIn

June 11, 2026 • 8 mins
On this episode of The Growth Operator, Lucas and Luna explore why B2B brands are increasingly turning to employee advocacy on LinkedIn as a cost-effective alternative to traditional content marketing. They break down the numbers: how employee-shared content gets 8x more engagement than brand-shared content, and how companies like Adobe and IBM have scaled advocacy programs to thousands of employees. The hosts discuss the shift fro...
Listen
Watch
Mark as Played

Why B2B Brands Are Using Dark Social to Track Referral Traffic

June 10, 2026 • 12 mins
Episode 43 of The Growth Operator explores how B2B marketers are using dark social — the invisible traffic from messaging apps, email, and direct links — to better track referral sources. Lucas and Luna discuss the gap between reported and actual referral traffic, the role of UTM parameters, and how tools like Link-in-Bio and branded shorteners bring attribution to private channels. They cite a real case from a mid-mark...
Listen
Watch
Mark as Played

Why B2B Brands Are Using AI Call Summaries

June 10, 2026 • 8 mins
Episode 42 of The Growth Operator explores how B2B sales teams are using AI-generated call summaries to improve follow-up accuracy and shorten deal cycles. Lucas and Luna break down the technology behind tools like Gong and Chorus, examine a case study from a mid-market SaaS company that cut post-call admin time by 40 percent, and debate whether these summaries can replace human note-taking entirely. They also touch on data privacy...
Listen
Watch
Mark as Played

How B2B Brands Are Using Interactive Content for Lead Gen

June 9, 2026 • 7 mins
Episode 41 of The Growth Operator digs into a specific tactic more B2B marketers are adopting: interactive content like ROI calculators, configurators, and self-assessments. Lucas and Luna examine why a simple calculator from a cybersecurity vendor generated 3x the conversion rate of their best whitepaper, and why interactive tools tend to capture higher intent leads. They discuss the psychology of active engagement vs. passive con...
Listen
Watch
Mark as Played

Why B2B Brands Are Using Predictive Lead Scoring

June 9, 2026 • 10 mins
Episode 40 of The Growth Operator dives into predictive lead scoring — a data-driven approach that ranks prospects by likelihood to convert. Lucas and Luna break down how one mid-market SaaS company used historical deal data, firmographic signals, and behavioral triggers to build a model that lifted conversion rates by 34 percent in six months. They walk through the math: logistic regression over simple rules, the three data ...
Listen
Watch
Mark as Played

Why B2B Marketers Are Testing AI Avatars for ABM

June 8, 2026 • 10 mins
Episode 39 of The Growth Operator explores a surprising new B2B marketing tactic: using AI-generated avatar videos for account-based marketing. Lucas and Luna break down how companies like Persona AI and a mid-market SaaS firm are deploying synthetic spokespeople to scale personalized video outreach. They examine the tech behind real-time avatar generation, the cost savings versus human actors, and the open question of trust. Luna ...
Listen
Watch
Mark as Played

Why B2B Brands Are Testing Outbound SMS Again

June 8, 2026 • 8 mins
Remember when B2B SMS felt too invasive and got abandoned? A quiet revival is underway. In this episode, Lucas and Luna look at a specific case: a mid-market SaaS company that added an opt-in SMS sequence to its sales development workflow and saw a 25% increase in demo bookings from accounts that had gone cold. They break down the mechanics: how the company used a double opt-in to stay compliant, what the message cadence looked lik...
Listen
Watch
Mark as Played

How B2B Brands Use Micro-Sites for Account-Based Sales

June 7, 2026 • 8 mins
Episode 37 of The Growth Operator explores how B2B marketing teams are building dedicated micro-sites for individual target accounts — not landing pages, not homepages, but one-to-one digital experiences tailored to a single company's pain points and decision-makers. Lucas and Luna break down a real example from a cybersecurity firm that created a micro-site for a Fortune 500 retailer, embedding a personalized ROI calculator ...
Listen
Watch
Mark as Played

How B2B Brands Are Using First-Party Data After the Cookie Phaseout

June 7, 2026 • 7 mins
With third-party cookies crumbling and Google finally phasing them out in early 2026, B2B marketers are scrambling to build first-party data strategies. In this episode, Lucas and Luna break down how one company — a mid-market B2B SaaS firm selling to HR teams — rebuilt its entire demand generation engine using zero-party data collected through an interactive ROI calculator. They walk through the specific numbers: a 34 ...
Listen
Watch
Mark as Played

How B2B Brands Are Using Sales Counselors to Close More Deals

June 6, 2026 • 9 mins
Episode 35 of The Growth Operator explores the rise of the 'sales counselor' role in B2B marketing and sales. Lucas and Luna discuss how a mid-market SaaS company, DataSync, replaced its traditional BDR team with a counselor-led approach, resulting in a 34 percent increase in close rates and a 22 percent reduction in the length of the sales cycle. They break down the specific changes: daily account research briefs, personalized vid...
Listen
Watch
Mark as Played

How B2B Brands Use Intent Data for Account Prioritization

June 6, 2026 • 7 mins
In this episode of The Growth Operator, Lucas and Luna explore how B2B brands are leveraging intent data to prioritize accounts and boost conversion rates. They dive into a specific case: software company Proposify, which used intent signals from G2 and Bombora to identify accounts actively researching document automation. Lucas breaks down how Proposify scored accounts based on topic relevance and recency, then triggered personali...
Listen
Watch
Mark as Played

How B2B Brands Can Use Zero-Party Data

June 5, 2026 • 9 mins
In this episode of The Growth Operator, Lucas and Luna explore the rise of zero-party data in B2B marketing. They break down how companies like Fabletics and Morning Brew have used preference-based data capture to improve targeting without third-party cookies. Lucas explains the difference between first-party and zero-party data, and why asking customers directly for their preferences leads to higher conversion rates. They discuss ...
Listen
Watch
Mark as Played

How B2B Brands Are Using Intent Data to Prioritize Accounts

June 5, 2026 • 7 mins
In this episode of The Growth Operator, Lucas and Luna explore how B2B brands are leveraging intent data — buying signals from third-party sources like Bombora and G2 — to prioritize accounts and shorten sales cycles. They unpack a case study from a cybersecurity firm that used intent data to target companies actively researching data loss prevention, resulting in a 40% higher close rate. Lucas explains the difference b...
Listen
Watch
Mark as Played

Why B2B Marketers Are Using Trigger-Based Email Sequences

June 4, 2026 • 10 mins
Lucas and Luna dive into trigger-based email sequencing for B2B, unpacking why event-driven campaigns outperform batch-and-blast by 300 percent in open rates. They dissect a real case study: how a mid-market SaaS company used webinar attendance triggers, product-qualified intent signals, and post-purchase behavioral data to build a sequence that lifted demo requests by 12 percent in one quarter. The hosts debate whether most B2B te...
Listen
Watch
Mark as Played

Why B2B Brands Are Using Podcast Ads to Replace Trade Shows

June 4, 2026 • 7 mins
Episode 30 of The Growth Operator. Lucas and Luna unpack a surprising trend: B2B brands shifting six-figure trade show budgets into podcast advertising. They drill into a specific case — a cybersecurity company that cut its trade show spend by 60 percent and reallocated the budget to targeted podcast sponsorships on shows its prospects already listened to. The result? A 35 percent lift in qualified demo requests with a lower ...
Listen
Watch
Mark as Played

Why B2B Brands Are Using Retargeting on LinkedIn

June 3, 2026 • 9 mins
Lucas and Luna dive into why B2B brands are shifting retargeting dollars from display networks to LinkedIn. They break down the mechanics of LinkedIn's Matched Audiences, the cost-per-click dynamics, and why one SaaS company cut cost-per-lead by 35% using website retargeting on LinkedIn. The episode explores the data privacy implications, the role of first-party cookies, and why this strategy works better for high-consideration pur...
Listen
Watch
Mark as Played

Why B2B Brands Are Betting on Private Podcasts

June 3, 2026 • 11 mins
Most B2B podcasts are public — competing for downloads and hoping to reach a broad audience. But a growing number of brands are flipping the model: they're creating private, gated audio feeds for select prospects and customers. In this episode, Lucas and Luna break down why private podcasts are gaining traction as a demand-gen and relationship-building tool, using the example of a cybersecurity company that built a private au...
Listen
Watch
Mark as Played

Why B2B Brands Are Buying Their Own Company Keywords

June 2, 2026 • 8 mins
Lucas and Luna unpack a counterintuitive strategy in B2B paid search: bidding on your own brand name. With Google Ads costs up 20 percent year-over-year in early 2026, many CMOs are slashing defensive brand spend to save budget. But a new analysis of 200 B2B accounts from the agency Seer Interactive shows that pausing brand campaigns reduces overall paid search ROI by an average of 12 percent within 60 days. Lucas walks through the...
Listen
Watch
Mark as Played

The Unbundling of B2B Marketing Agencies

June 2, 2026 • 8 mins
Episode 26 explores the rise of specialized boutique agencies and fractional CMOs in B2B marketing. Lucas and Luna discuss why large full-service agencies are losing market share to niche players focused on specific channels like SEO, podcasting, or ABM. They cite a Gartner study showing 63% of B2B buyers prefer specialists, and examine how companies like Drift and Gong built competing services that unbundled traditional agency off...
Listen
Watch
Mark as Played

Popular Podcasts

    Joy 101 with Hoda Kotb

    Joy 101 with Hoda Kotb

    Joy is essential. And it's also elusive. You can't order it, borrow it, or simply hope it into life. But now, there's a new and exciting way to start your journey toward a more joyful existence: The Joy 101 Podcast with Hoda! Best known for her Emmy-winning work and co-anchoring Today, Hoda Kotb infuses her authenticity, curiosity, and warmth into conversations with the world’s most fascinating people. Entertainment legends, sport icons, wellness experts, and everyday folks will share how they find, allow, and experience joy. Hoda will offer her own tips and takes on seeking a more balanced, harmonious life. If you're craving inspiration, support, and useful tools to maximize your joy, tune in to these candid, uplifting, and moving on-air chats. Joy after a breakup, joy as an empty-nester, joy after loss, joy as a caretaker — Hoda's new podcast will speak to you. Joy 101 with Hoda Kotb, an iHeartPodcast.

    Stuff You Should Know

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    Dateline NBC

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    Hey Jonas!

    Hey Jonas!

    Hey Jonas! The official Jonas Brothers podcast. Hosted by Kevin, Joe, and Nick Jonas. It’s the Jonas Brothers you know... musicians, actors, and well, yes, brothers. Now, they’re sharing another side of themselves in the playful, intimate, and irreverent way only they can. Spend time with the Jonas Brothers here and stay a little bit longer for deep conversations like never before.

    Betrayal Weekly

    Betrayal Weekly

    Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

Explore

iHeart

Live Radio

Podcasts

Artist Radio

Exclusives

News

Features

Events

Contests

Photos

Information

About

Advertise

Blog

Brand Guidelines

Contest Guidelines

Subscription Offers

Jobs

Get the App

Automotive

Home

Wearables

© 2026 iHeartMedia, Inc.

  • Help
  • Privacy Policy
  • Terms of Use
  • AdChoicesAd Choices