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June 3, 2026 9 mins
Lucas and Luna dive into why B2B brands are shifting retargeting dollars from display networks to LinkedIn. They break down the mechanics of LinkedIn's Matched Audiences, the cost-per-click dynamics, and why one SaaS company cut cost-per-lead by 35% using website retargeting on LinkedIn. The episode explores the data privacy implications, the role of first-party cookies, and why this strategy works better for high-consideration purchases than for impulse buys. Specific numbers include a 2x return on ad spend improvement and a case study of a $50 million ARR company that reallocated 30% of its retargeting budget to LinkedIn. Listeners learn exactly how to set up a LinkedIn retargeting campaign and what metrics matter most. #B2BMarketing #LinkedInAdvertising #Retargeting #DigitalMarketing #PaidMedia #DemandGeneration #MarketingROI #SaaS #AccountBasedMarketing #DataPrivacy #FirstPartyData #AdTech #B2BSales #RevenueOperations #Business #FexingoBusiness #BusinessPodcast #TheGrowthOperator Keep every episode free: buymeacoffee.com/fexingo
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