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November 21, 2025 23 mins

It seems that everywhere you look these days, businesses are implementing AI features, tools, chatbots, and pilots. But researchers keep coming to the same conclusion about the benefits of enterprise AI adoption – that return on investment is slim to none.

While this isn’t the case for every business, it’s certainly a worry that hangs over discussions of the technology. The secret to making AI projects succeed is knowledge that every leader is after right now – and knowing what not to do is just as important.

Where are businesses going wrong with AI adoption? And how can they apply the learnings of the past few years to ramp up return on investment?Today, we’re joined by Alan Trefler, founder and CEO at Pegasystems, to unpack the main hurdles businesses face when it comes to AI adoption – and why AI failure is becoming such a widespread concern.

In this episode, Jane and Rory speak to Alan Trefler, founder and CEO at Pegasystems, to unpack the main hurdles businesses face when it comes to AI adoption – and why AI failure is becoming such a widespread concern.

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