Episode Transcript
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Speaker 1 (00:00):
Hello, and welcome to the Journey, your radio show hosted
by nevild Angelou, author of a sound Bite Life and
Flight of the Views Monkeys, a PRG Emerging Technologies Forum,
keynote speaker and founder of RIO Sports. I am Joseph Ellison, enjoy.
Speaker 2 (00:18):
I am never Our guest all the way from and
of Jamaica is Ruth Taylor. She is an educator, author,
former missionary turned author preneur and publishing consultant with a
unique vision to raise up ten thousand Caribbean author preneurs. However,
(00:44):
that's not exactly why she's with us today. We want
to learn from her innovations and many successes about author preneurship.
Speaker 3 (00:55):
Now what is that? If you are a writer, storyteller, author, coach, entrepreneur,
emergent leader, this is your moment. So go grab a kuppa,
(01:19):
get comfortable. You won't want to miss this. Let me
catch us up. Now, Ruth was just here, really just
just here. The audio was not at all. What we
were pleased with the question is would she come back? Ruth,
(01:43):
Welcome back to the Journey. How are you all right?
Speaker 4 (01:49):
I'm good. It's good to be back the second time.
And thanks to our mutual friend. Rique encouraged me to
just talk to you and say, well, the content is good,
but the audio is not so good. To just let
him know and to see if he would re record.
(02:11):
So I'm happy to be on your program the second
time around. You know, sometimes they say the encore is better.
So here we go.
Speaker 3 (02:21):
We'll tell us a little about yourself.
Speaker 4 (02:24):
Well, i am Comika Ruth Taylor. I'm from Jamaica. I
grew up in three parishes. I was born in Saint Mary,
the Banana parish, and then when I was about I
think two years old, I moved to send Catherine to
live with my father's family, and then I went back
(02:48):
to Saint Mary to live with my maternal grandmother when
I was five, and then when I was ten, I
moved to Kingston with my mother because she was a
teenage mother. And you know how that is. You go
in search of a better life and you leave the
kids with grandparents and until you're able to take care
(03:08):
of them. So I'm someone whose journey has been shaped
by my journeys with God. Growing up with Christian grandparents
and so growing up in church was normal for me,
and from an early age I felt a call to
go and preach around the world from I was eight
years old, but I wondered if that's something that women
(03:31):
could do, and eventually I was able to do that.
I was a missionary. I'm a trained teacher, and later
I became an author, entrepreneur, and I live by the
There is a quote or phrase that I've come to
(03:53):
adopt that painful journeys can lead to beautiful destination with
fixity of purpose and with God in it. So I'm
someone who has been trying to use my experiences to
help others to walk in their own purpose. And as
you would have introduced me, I know, I'm an author
(04:15):
and I run a company called Bambo Sparks Publishing, and
I run the Entrepreneur Secrets Academy, and I'm on a
mission to raise of ten thousand Caribbean entrepreneurs by twenty thirty.
Speaker 3 (04:27):
That's awesome. That's awesome. Well that's the word authorpreneur, which
I can pronounce better this time.
Speaker 5 (04:37):
The road is new to a lot of folks, and
what I love about it is not only the innovations
that are possible through it, but that we've got somebody
you who is introducing it.
Speaker 3 (04:53):
Of not only introducing but expanding it across the Caribbean.
It's being expanded across the world as it were. So
talk to us about it. First, tell us what that is,
and then we're going to go into it.
Speaker 4 (05:07):
Well, first of all, congratulations are pronouncing it correctly. I
was doing an interview with my class. I was doing
an interview on Sunday, and again the interviewer could not
say it. So I am so happy that you're able.
Speaker 3 (05:26):
To say it.
Speaker 4 (05:26):
It's a portman to us, a made up words, smashed
up word between author, a creator, the original creator for work,
and an entrepreneur, and so we bring it together. It's
an author who will leverage their book to create a
business around the book or to create profitable products and
(05:49):
services beyond just selling the book. And that can look
like turning your book into a course, a seminar, doing speaking,
doing events, I believe. For example, on the last episode,
I shared about one of our clients. He has an
organic farm, and so it's Keith Wedderburn and he owns
(06:12):
Bluefields Organic Farm. And earlier in his journey he was
homeless with his wife and child, and so he chronicled
his story of how he was able to overcome that.
I know, he has this beautiful property with a spa
and he documented all of that in the book. And
(06:33):
so what he does he promotes farm tours and book,
and so you buy the book and you come to
the farm, and the book now becomes like a business
card to promote what he's already doing. And so those
are some of the examples of what persons are doing
in terms of entrepreneurship. But I discovered for myself and
(06:55):
I tested about fifteen of them. There are about thirty
different ways that you can leverage your book to create
income beyond just selling it. So the book is not
the end product. You can use your book to create
multiple income streams, and you can create sustainable income faster
than just depending on book says. Because one of the
(07:18):
things is that readership is on the decline, and some
persons use that as a reason an objection to write
and publish books. But the secret is that they will
pay you ten times the cost of the book or
more for you to actually teach them and explain what
(07:39):
is in the book. So that's something you can capitalize
on if you want to become an authoprene If you
write it, you will speak it, and if you write it,
you will teach it, and the book opens the door
for all of.
Speaker 6 (07:52):
That awesome, awesome. Now you did mention that they're about
thirty you know, avenues or streams that could come, and
I don't want you to listen all thirty, but when
I come back, I'd like you at least to list
a few of them, and then we're going to go
into some hopefully some good news stories that we can
(08:13):
share with folks.
Speaker 3 (08:14):
All right? Is that okay?
Speaker 4 (08:16):
Sounds good.
Speaker 3 (08:18):
We'll be right back.
Speaker 7 (08:27):
Along the journey. We stop at intriguing places and meet
fascinating people with novel solutions to some of life's tricky questions,
and we play a few games and track the remarkable
characters of three classic books, A SoundBite Life, A Flight
of the Fused Monkeys, and Illa Said A Time to
Begin Again, all of which can be found on Amazon
(08:48):
and Barnes and Noble.
Speaker 3 (08:51):
I am back with Ruth, enjoying on my moment together
with her, and i'd love you, please, Ruth, to give
us some example of the streams that we could get
from using our book or being the author preneure.
Speaker 4 (09:08):
I got it, Yes, you did, all right? So I'm
going to use the book itself. Uthopreneur Secrets right fast,
published clast effectively and generate lasting income. That's my book
that explains authopreneurship, and it lists fifteen different income streams.
So this is one book, right. So I turned this
(09:29):
book into a podcast. So from book to podcasts, I
have the Uthopreneur Secrets podcast, and you know there are
persons who monetize their podcast, so that's one income stream.
Then there is book to certification program. So I created
a publishing certification program and this book is the textbook,
(09:52):
so I use that for it. So that's two. Then
you can create what we call a membership group. That's
a subscription where you can charge a fee anywhere from
twenty dollars to one hundred dollars per month on the
low edge US dollars or high ticket where it's one
thousand US and over. And so what you do you
(10:15):
take the content of it. So what I did with
this book, because I knew that some persons wouldn't read,
I actually turned the chapters into master classes and live
recording or courses and I was able to teach that.
And then I go in once or sometimes three times
per month in the beginning, and I set up a
(10:37):
six months program and they have to read this select
before you come to the first membership group session. I
actually give you a worksheet, and the book itself has worksheets,
so you would have had to do complete the worksheet,
and I use like point system and that kind of
(11:00):
incentive to get them to act. That's a teacher in
me continued, So that's number three. You can do that.
Then there's books and speaking, So if it's a memoir,
you can do motivational speeches, and depending on what the
topic of the book is about, if it's on your expertise.
Like one of my authors, his book is it was
(11:23):
written to celebrate ten years of being in business a
decade and he has tips for entrepreneurs and he shares
a journey. No, he could go and speak. He could
also create a course. So book to course, how many
were gone?
Speaker 3 (11:40):
No? Never, Well, you you don't have to do all the.
Speaker 4 (11:45):
Right and of course, books to seminars or conferences or
boot camps, and those can be lucrative because this book
goes it's a training book. It was written for training.
Speaker 3 (11:58):
So it.
Speaker 4 (12:00):
Retails at forty seven US for the hardcover and thirty
five for the paperback, and so you can use that
as a training tool for your boot camps. And I
have done boot camps where I've charged like three hundred
(12:23):
US dollars per person, and you see how many more
times than the cost of the book. And so it
is easier to create sustainable income from your book when
you convert the content into other formats so disseminate the
same information. And that's what we mean leveraging the book
(12:46):
to create multiple income streams.
Speaker 3 (12:49):
Love it, love it, love it, love it will be
right back. You are on the Journey with never You
can find us on your favorite podcast platform. However, our
home base is the Journey dot ryosports dot com. The
(13:10):
Journey put together is one word, Ryo Sports. Its spelled
Ryo s p O RTS dot com. Some people pronounce
us as real Sports, but it's ryosports dot com. There
you will find a wide array of creatives building together,
seeking for us all to be in a more fruitful,
(13:33):
joyful world. So join us the journey with Neville Well.
I am back with Ruth, and Ruth I am learning
a lot, and I trust that a lot of authors
are learning a lot as they listen to you tell
(13:53):
us some of the success stories.
Speaker 4 (13:57):
All right, yes, so success leaves clues. Let me start
first with myself and how I got into entrepreneurship. So
I wrote my first book, hearte Queen on Shackled later
republished as Unshackled Queen in twenty fifteen, and I tried
to make a living just selling books, and that did
(14:20):
not work. I felt, as a Christian that, you know,
God was saying to me that no more nine to five.
I was a missionary before transitioning, and I used to
live on donor support, and no, I was entering this
new thing with my first book, and I'm not supposed
(14:43):
to get a nine to five job. So since I
published the book, I said, okay, I would write and
speak to transform lives, and I would try to sell
five thousand copies of my book. And I thought that
my book would make me an instant MILLI.
Speaker 3 (15:02):
We all want that.
Speaker 4 (15:03):
Well, it didn't happen, right. I wasn't able to raise
the funds to print the five thousand books in the
first place, and only printed about twelve hundred, and it
took me a whole year to sell them, and so
the income coming in wasn't sufficient. So by September of
that year, I had to get a part time job
(15:24):
because no nine to five. So I got a nine
to five. Sorry, I got a part time job that
would help to pay my bills and sustain me. And
then three years into the part time job, I felt
God saying I should give that up. And since I
knew that selling books alone was not sustainable, I tried
(15:47):
to get business coaching. So I did business coaching and
all I had were my books. And then my coach
suggested that coaching is lucrative and other things, and July
twenty eighteen, I dived into becoming a full time author entrepreneur.
I started having coaching program around a coaching program around
(16:10):
my book designed to win roadmap, and then from there
I started the Entrepreneur Secrets Academy. The membership group. I
started doing different program because my specialty is writing and publishing,
so I know how to write books fast. I can
write a book in twenty four hours. I was doing
that pre AI, so it's easier now. So this is
(16:35):
my skill and so, like I said, I wrote the
book with the intention that it would become a training tool,
and then with the membership group, I was able to
create sustainable income. Currently we're charging like ninety nine dollars
per month, so if you have like ten persons in
(16:55):
the group, then that's like almost one thousand dollars per month.
And then the book is the core text and the
entire membership is built around that. So I've been able
to create sustainable income for myself. And then I offer services,
the publishing services, which also stem from the book, and
(17:17):
like I've built a training certification program, so I teach
persons how to publish books and start their own businesses.
And I have a course and this is the textbook,
and that has enabled me to be able to fund
fifty percent of my doctoral studies. And my dissertation is
(17:39):
focused on entrepreneurships. So I am the model as one
of the success models. Then I have two other stories
I can share.
Speaker 3 (17:48):
My friend friend.
Speaker 4 (17:51):
Please do okay. My friend my friend Bishop Carla don Bar.
Her specialist is relationships right, So she's a marriage, sex
and family therapist, and so she has several books written,
one of which is called The Couple's Devotional And so
I helped her to set up what we call her
(18:12):
Grow Your Marriage Ministry Academy or the gym academy, so
you come and work out your marriage in the gym.
And so we created courses. There is a marriage maintenance course.
I think that one is almost three hundred dollars per couple.
There was also on your Marx one getting Ready. This
(18:34):
is a singles preparing them for marriage. It was like
one ninety nine and so it's the book now plays
a vital role because you have to go through it
and their exercises and things with the book. And so
she has done very well. She goes and she speaks
and sells. She sold over twenty thousand copies of her books.
(18:54):
I call her my orthopreneur, a rock star because everything
she did started with a book with her memoir, and
that led to more speaking engagements, open doors, and she
uses the books in counseling. As a matter of fact,
I ended up with my first publishing client because she
had my book displayed in her office and one of
(19:16):
her clients saw it and said, Ruthwright publishes books, and
then I gained a client from that. So the book
can be used as a business card to get clients
for any kind of business that you have. And then
I have Daphne Ellis, who's another orthoprene in a rock Star.
She was an educator principal educator for thirty years, and
(19:40):
in fifty she took pre retirement leave and she started
a new career. She published her book, her first book,
and then she started doing ghostwriting and loved that, and
I certified her as a publishing coach, and she wrote
a second book about whole life turned on a book,
(20:04):
and she's now using that book not to get clients
for her publishing business and ghostwriting and ghostwriting, for example,
can be lucrative starting at four thousand, five hundred US
and it can go all the way up. Somebody I
think was paid two hundred and fifty thousand US dollars
for I think it was maybe Hillary Clinton's book, And
(20:26):
so you can she's now using her book as a
business card to say I have done it. You know,
a book gives you credibility and authority because when author authority,
and we tend to say when somebody is a leader
in the field, you know, it's speak impartual, little bit.
Speaker 3 (20:46):
Here you know them right now? Love that.
Speaker 4 (20:49):
So, yes, those are some of the success examples that
I am familiar with, and there are many others. You
have international like Joanna Penn. She's a a multiple six
figure author entrepreneur and she's had courses, she has done seminars.
She has one of the I think is the world's
(21:12):
leading podcast in terms of publishing. That is money Tized,
that's the Creative Pen podcast. And she left her full
time job and became a full time author entrepreneur I
think in twenty eleven. And she's a leader in the
space and is just doing wonderful things. So it's not
(21:33):
just carribing examples. You have international examples.
Speaker 3 (21:36):
I love it. I love it. We will be right back.
Speaker 1 (21:40):
You are on the journey and it's time for our
question of the week.
Speaker 3 (21:45):
Our question of the week is this, what is your story?
Someone out there's poised to be encouraged and emboldened by it.
So our question of the week is this, what is
(22:07):
your story? And Ruth, could you just lead us to you?
Speaker 4 (22:21):
Okay with pleasure? So first you could get my book
authoprenire Secrets. It is on Amazonder revised and updated edition.
And then you could go to my website authopreneur secrets
dot com. We have a resource segments, So if you
go to orthrepreneur secrets dot com, Forward Stats resources you
(22:42):
will see that there's a podcast there, the uthoreprene Your
Secrets Podcast, which in this year was rated among the
seventy best self publishing podcasts in the world at number
thirty eight, and it's also rated among the top fifty
book marketing podcasts in the world, rated at number forty one.
(23:05):
And then on the website you will see that we
have the annual Caribbean Entrepreneurs Summit and as part of
the effort to raise up ten thousand entrepreneurs by twenty thirty.
And that's part of why I'm certifying publishing coaches, because
for example, we get one hundred publishers to publish one
hundred books in five years across the Caribbean and the diaspora,
(23:28):
that's ten thousand, and we can partner with other publishers
who want to buy into this vision to create sustainable
income for authors. So you can learn about uthopreneurship through
the podcast. And then I have the Academy each year
I take in like about ten persons in the membership.
(23:51):
Group is a publishing support whereby you can be supported
on your journey to publish cost effectively for lets some
one thousand US dollars and we have the entrepreneurship tutorials
and guides, and if you have not yet started your
writing journey, we have a free Rocket Writing masterclass that's
(24:14):
on the website orthopreneur secrets dot com that you can
sign up for. And within that we have an introductory course,
a video tutorial on entopreneurship, and there are other things
in the academy. So once you go to the website
you will see the other courses and programs offered in
(24:35):
the academy. We have a free publishing course, for example,
that's on you Demi Publishing Secrets one on one. Over
two three hundred students have been enrolled in that course
from across ninety seven different countries and it's free. And
so those are some of the offerings of the Orthopreneur
Secrets Academy.
Speaker 3 (24:57):
Love it, love it, love it.
Speaker 8 (24:58):
I hope folks from all or run or not only
enjoy you, but will come running to make sure.
Speaker 3 (25:05):
That you achieve your vision and they achieve your vision.
You are such an encourager and I love it. Will
be right back, and when I'm back, you're going to
play a game. I am back with Ruth and Ruth
(25:31):
we're about to play a game. The Patron Saint of
great Authors is going to bring two great authors. You
will be able to choose one of them to spend
two weeks with. But just as you feel comfortable, another
one will arrive and give you a chance to see
whether you want to stay with the one you chose
(25:52):
or go with a new one that will continue. You
do not know when the patron Saint would leave, but
when the patron Saint leaves you, whoever you have you
will be able to spend two weeks with as you
go along, Could you share with us why you make
the choice you make? All right? Well, here comes the
(26:13):
patron Saint and they've brought with them C. S. Lewis
and Jane Austen. C. S.
Speaker 4 (26:21):
Lewis?
Speaker 3 (26:24):
What did you? You didn't even would? But okay, so
you're with sirus Lewis. But wait a minute. Here comes
Agatha Christine, who is Louis?
Speaker 8 (26:35):
You must Lewis all right? Agatha Christie's left? In what
John Steinbeck?
Speaker 4 (26:47):
Yes Lewis, Yes.
Speaker 3 (26:49):
Lewis is loving you? All right? John's Steinbacker is gone?
In What's Tony Morrison?
Speaker 4 (27:01):
Tony Morrison?
Speaker 3 (27:03):
Why? Why did you switch up? Tony Morris?
Speaker 4 (27:06):
Because Tony Morrison is our girl. Nobel Laureate writes on
black characters, brilliant black woman, so much to learn from her.
She's like one of the best, the greatest.
Speaker 3 (27:29):
Okay, so you have Tony Morrison. But in what's a
w tozer.
Speaker 4 (27:37):
Tosa?
Speaker 3 (27:40):
After all that, now you switch to Toeser.
Speaker 4 (27:46):
He's one of the great Oh, my goodness knows.
Speaker 3 (27:54):
Yes, all right, well you have a w to there
and here comes your final entry. Mm hmm, Maya Angelou?
Are you staying with a w Toza or are you
going to spend two weeks with Maya Angelou?
Speaker 4 (28:13):
I know why the cage bird sings, my Angelo.
Speaker 3 (28:22):
That's who you will go with.
Speaker 9 (28:24):
Yes, well, tell us a little bit more. I know you,
she said, I know where the cage bird sings. Why
would you make that choice after being so excited about
as well.
Speaker 4 (28:38):
A black woman a poet. She's a poet, renowned, so
versatile or history. She gives hope her voice. You have
a lovely voice, but Maya's voice another class.
Speaker 3 (28:58):
I need her now.
Speaker 4 (29:00):
So what she stands for and the fact that even
in her writing she wasn't formally trained, but she got
a lot of maybe more than thirty honorary degrees, her
story and how she developed and the influence that she's had.
I would want to sit at her feet. As a
(29:21):
matter of fact, my landlady noticing my rhythms. I'm a workaholic, right,
and she wanted to tell me that I needed to
balance my life. And she brought me a Maya angela
low book and she booked mark a particlar page and
she said, I want you to read that section, and
(29:43):
it was Maya Angelo talking about spending a day in
nature and apart from everything else. And I immediately got
the message. She was telling me that I needed to
balance myself, and she brought a Maya Angelo book.
Speaker 3 (30:00):
I was so lovely. Would you like to share with
the audience any final words?
Speaker 4 (30:15):
Yes. I want to say that you have a story
to tell, and that story could be that which helps
somebody to walk into their destiny. And you don't need
to be afraid to tell your story. I was told
that I could write in two thousand and four by
(30:37):
the then president of the Jamaica Theological Seminary, doctor Daimion Black,
and I didn't believe it. He told me to do
a particular degree master's degree because he said you could write.
And it took me ten years again the courage to
actually write my story. And that happened on the heels
of a broken engagement. And someone said to me, one
(31:02):
of my mentors, that writing is therapeutic. And I remember
a British theologian, William Barker says, endurance is not your
the ability to be a hard thing, but to turn
it into glory. And I knew writing would be the
thing to do that, and so I wrote my first
book and everything changed from that point going forward. Almost
(31:26):
everything I do today is tied to a book. My
best friend that I have today I met because of
a book. I'm on this program today because of a book, radio,
TV interviews, and even my doctorate. What I'm doing today
is because of a book. And so you may think
(31:48):
that you can't write, somebody can write it for you.
But you have a story and that story is what matters.
So I want to encourage you to share your story
with the world. Someone's way, don't keep them waiting.
Speaker 3 (32:02):
Don't keep them waiting. I'm encouraged. Trust all my listeners
are totally encouraged. Thank you so.
Speaker 5 (32:09):
Much for joining us, and please be willing to come
back and join us again.
Speaker 4 (32:14):
Thanks for having me. It was my pleasure all right.
Speaker 3 (32:17):
Thank you visitors on The Journey dot ryosports dot com
or find us The Journey with Neville on your favorite
podcast platform. The Journey dot ryo sports dot com is
(32:40):
our home base. That is the Journey as one word.
Ryo Sports is spelled ryo s p O r t S.
The Journey dot ryosports dot com. See you next week.