If you missed it, check out Episode 1 where Luke taught us how to maximise our digital marketing
Key insights from Luke:
(01:16) Luke discusses the importance of website optimisation, user experience and conversion rate optimisation.
(07:27) Climbing Google keyword rankings with a long-term SEO strategy.
(11:01) The importance of continuous SEO efforts and content production to retain top rankings.
(15:27) PPC vs. SEO. Luke explores the balance between paid search and SEO, and suggests testing to determine the impact of running both simultaneously.
(22:05) Balancing organic content (blogs) and PPC content to improve rankings and drive consistency.
(26:49) Type of content to use across B2B social media channels such as LinkedIn.
(36:21) The role of different social channels in B2B marketing, Facebook and Instagram.
(38:50) The challenge of managing multiple social platforms.
Check out The Marcomms Heart to Heart’ www.marcommshearttoheart.co.uk for more info on the theme of this podcast, including five top tips from Luke Quilter.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Medal of Honor: Stories of Courage
Rewarded for bravery that goes above and beyond the call of duty, the Medal of Honor is the United States’ top military decoration. The stories we tell are about the heroes who have distinguished themselves by acts of heroism and courage that have saved lives. From Judith Resnik, the second woman in space, to Daniel Daly, one of only 19 people to have received the Medal of Honor twice, these are stories about those who have done the improbable and unexpected, who have sacrificed something in the name of something much bigger than themselves. Every Wednesday on Medal of Honor, uncover what their experiences tell us about the nature of sacrifice, why people put their lives in danger for others, and what happens after you’ve become a hero. Special thanks to series creator Dan McGinn, to the Congressional Medal of Honor Society and Adam Plumpton. Medal of Honor begins on May 28. Subscribe to Pushkin+ to hear ad-free episodes one week early. Find Pushkin+ on the Medal of Honor show page in Apple or at Pushkin.fm. Subscribe on Apple: apple.co/pushkin Subscribe on Pushkin: pushkin.fm/plus
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com