"From Storytelling to Scaling" featuring Danielle Lewan of Casana

Join Abby in the latest episode of Medical Marketing Executive as she sits down with the dynamic Danielle Lewan. With a background in news reporting and a passion for creativity, Danielle shares her journey of transitioning from sales to building successful marketing departments for tech start-ups. Delve into the power of storytelling as Danielle explains how human connections are formed through narratives. Learn how these narratives play a pivotal role in her marketing strategies, helping her align organizations' goals and navigate the competitive landscape. Explore the world of B2B upstream marketing as Danielle discusses the unique challenges of medical device marketing.