"The Heart of Healthcare Marketing: Building Trust and Relationships" featuring Dara Wheeler of Axiom Medical

In this episode of the Medical Marketing Executive podcast, host Abby Martinez sits down with Dara Wheeler, the CMO of Axiom Medical. Dara shares her unconventional path to a career in healthcare marketing, highlighting her background in art history and sociology. Discover how she fell in love with healthcare marketing, earned her MBA, and became a mentor-driven marketing leader. Dara delves into the challenges and transformations Axiom Medical faced during the COVID-19 pandemic, showcasing their commitment to employee health and well-being. She emphasizes the importance of trust and relationships in healthcare marketing and offers valuable insights into adapting to technological changes and building strong communities.